Chapter Forty-Nine: The Complete Strategy of the Capital
If you can get CCTV and get a ride on the Spring Festival Gala, then if you get the people's newspaper, you can catch a ride on the party newspaper, but unfortunately the threshold of the party newspaper is too high and it is really difficult to get it, so Fan Wuxian turned his attention to the "China TV News" and "Yanjing Youth Daily", which also have a huge circulation.
"Advertise in the newspaper?" Director Zhang suddenly felt that Fan Wuxi's idea was a bit interesting.
As a matter of fact, there have been advertisements in the big newspapers since the end of '79, when they were published in the People's Daily, and this caused a great deal of controversy.
Fan Wuzhi said, it's a pity that there is no Internet advertising platform yet, otherwise, spend some money to do a Baidu bidding ranking or something, and everything will not be solved! At present, it is only possible to seize the position of print media and television media.
"Yes, it was initially decided to advertise in "China TV News" and "Yanjing Youth Daily", so I came to Uncle Zhang to find a way." Fan Wuxian said.
"It's not a big deal." Director Zhang pondered for a while and said, "Now that newspaper and periodical units have also begun to generate income, as long as there is no fraudulent surname in the content and there is no obvious quality problem in the product, it can be posted, and I can help you contact it." Probably for the sake of our face, the advertising fee will not be too much for you. ”
As soon as Fan Wuxian heard Director Zhang's words, he understood that he didn't understand what he meant correctly, and thought that he was here to ask him to reduce the advertising fee, so he quickly explained, "Uncle Zhang, that's the case!" We plan to contract the advertising business for the whole year, and directly prepay for the advertising! ”
"Directly prepaid for the whole year's advertising?!" Director Zhang was stunned for a moment, and then laughed, "It seems that I am worried about you for nothing!" If you don't say that I really can't see it, you are now the rich man! It's better, I can get in touch right away, after all, they're doing revenue generation now, and the advertising business is not very good, so I guess it's going to be done as soon as I talk about it. ”
As expected, as Director Zhang expected, he directly made a phone call to the responsible persons of the two newspapers, and basically settled the matter of this advertisement; as the two major newspapers with one of the largest subscriptions in the country, the advance payment of 120,000 yuan a year for advertising was spent, and the advertisements of the "Thunder" single player could be arranged on the day.
"It's so cheap!" After listening to Director Zhang's contact with the business, Fan Wuxian sighed from the bottom of his heart.
"Later, they will come to discuss the specific operation issues with you, and the advertising report should start after the Spring Festival." Director Zhang said to the Fan father and son, "I have left them the address where you live now, and I will wait for them to come to the door when the time comes." ”
Fan Heng thanked him beside him, "It's really troublesome Director Zhang this time, we don't know many leaders in Yanjing, if it weren't for your help, it would be blind." ”
Director Zhang waved his hand and said, "It's not troublesome, it's not troublesome, the family doesn't talk to each other, we're not in-laws, hehe!" ”
Fan Wuxi was speechless for a moment, looking at Director Zhang's evil strange uncle, a little helpless, I really don't know how terrifying his niece's daughter looks, so he spares no effort to sell to the outside world, and it is really unfortunate for his family to do this kind of thing. Fortunately, it's still a long time, and things will change.
"There is another thing, we want to contact CCTV, which is also about advertising." Fan Wuxian said.
"We don't have much to do with them." Director Zhang pondered for a while and said, "But it's okay to contact them, you also plan to advertise with them?" It seems that the products that can be advertised on CCTV now are administratively arranged, and the review is very strict, and their advertising department is not as self-contained as newspaper advertising. ”
Due to the urgency of time, Director Zhang did not say much, and directly contacted a deputy director of CCTV first, explained the problem here, and specifically pointed out the actual situation of the Pingyuan factory, "This product is very good, it fills a gap in China, and it is sold very well overseas. Of course, the advertising cost will not be less, and if possible, they are willing to pay in advance! ”
After listening to Director Zhang's words, he was really a little tempted, so he said that he would invite the other party to come over the stage to have a look, talk about things specifically, and then make a decision.
"It doesn't seem like a big problem. It's better to go over now, and we'll come back for dinner when it's settled. Director Zhang put down the phone and smiled.
Fan Wuxian and Fan Heng naturally hoped to solve this matter as soon as possible, and waited to go home for the New Year, so they said goodbye to Director Zhang, went out together, took a taxi and went directly to CCTV.
At this time, CCTV was still an authentic public institution, and in life, it was just engaged in news broadcasts, TV dramas, and advertisements for Xiao Yueben, but the role was not very obvious, and its status in people's minds was not very high, far less awesome than later.
The advertising department of CCTV has not yet been formally established, which will not appear until 87 years later, and now the CCTV advertising department is responsible for the work of CCTV advertising, which was established in 1978, and there are not many people in total, that is, two or three big cats and kittens.
"Are you Comrade Fan from Panshi City?" When I arrived at the door, I saw a middle-aged man with glasses waiting there, and after seeing Fan Heng's father and son, his eyes lit up, and he immediately greeted him, speaking authentic Yanjing dialect.
"We're from Rock City, who are you?" Fan Heng stepped forward and asked.
"Hehe, I'm waiting for you, come into the house and talk again, this weather is cold and cold." The man said with a smile on his face, and then let the Fan father and son in.
Fan Wuxi took the opportunity to look around, and found that CCTV's office building at this time was not much better than his own pig farm, it seems that they are not having a good time now, and they are very dead, and their confidence in winning the exclusive sponsorship of the first Spring Festival Gala is naturally much firmer.
(To be continued)