The next day, after the ribbon cutting, the main personnel of Country Garden gathered in the conference room for a meeting. Of course, the ribbon-cutting on the scene is not completely over, and there are some follow-up activities, but there is no need for Lian Haotian and others to come forward to entertain, this ribbon-cutting also makes the sales of Country Garden usher in a new **, at least it can last for half a month, and the happiest is the group of children in the marketing department.

As for Lian Haotian and others gathered here, it is natural to hold a summary meeting of Country Garden, not a general meeting of shareholders, of course, everyone here, more or less have some shares of Country Garden, but the amount is just a matter of more and less, as early as two months ago, Liu Xun and other major shareholders decided to take out five percent of the shares to reward senior management, although the distribution to everyone is not much, but how much everyone has the idea of struggle. Naturally, the five percent will not be rewarded all at once, but will be an ongoing process that will not be distributed equally among everyone, but will depend on the work situation.

In fact, such a summary meeting is often held within Country Garden, such as a meeting meeting, which must be held once every morning and evening, slightly formal, at least once every ten days, but Liu Xun attends very few times, this hand-shaking shopkeeper is too comfortable, so that Shan Xiuling is a little overwhelmed, she is now in Country Garden, except for Liu Xun, Lian Haotian, Gao Wei, Zhou Peidong, the person with the most shares, although compared to these four people are still very few.

Sitting in the conference room are relatively important people in Country Garden, but there are many newly recruited managers who don't even know who the young people sitting in the main seat with Lian Haotian and Zhou Peidong are next to them. It is also that the number of appearances of this small is too small, so that although they know that there is such a legendary figure in Country Garden, they have never known who it is, and they have not had the opportunity to meet it. Today can be regarded as an official meeting, in fact, this meeting originally had such a meaning, so that Liu Xun could recognize people well. Well, in fact, let everyone know Liu Xun, according to this small sentence, that is. Save the two of them from seeing the same lady when they go to a nightclub, so they won't fight and make jokes with their subordinates without knowing each other.

However, the people in the marketing department are no strangers to Liu Xun, and the marketing department has almost met with Liu Xun from top to bottom. In fact, the veterans of this department are all Liu Xun and Shan Xiuling personally check the recruitment of personnel, and the marketing promotion of Country Garden at the beginning of its establishment is almost all in charge of Liu Xun. Those people who usually claim to be elites are often ashamed of themselves in front of Liu Xun, feeling that they are not even qualified to lift shoes for Liu Xun at that level. Naturally, he has a deep memory of Liu Xun and knows that this is the Xun Shao of Country Garden. And Liu Xun's legendary reputation in the hearts of Country Garden employees. It also came out through their mouths.

This summary meeting is different from the past, in addition to summarizing the work of some time ago. It is also necessary to determine the direction of Country Garden's next development, and now, Country Garden is no longer a small enterprise, but a behemoth that involves many people's eyes in every move, so it is also while Liu Xun is here that the meeting is held.

Lian Haotian first smiled and introduced to a few other people who didn't know Liu Xun, and clarified Liu Xun's status in the company, and those people knew that the young man in front of him, who looked less than twenty years old, was not only the nephew of Zhou Peidong, the company's major shareholder, but also the company's major shareholder, and the core figure of the company, and also the legendary figure of the marketing department's elite, although they couldn't understand what was going on. Only those old employees in the grass creation of Country Garden, including Shan Xiuling, can understand that almost most of Country Garden's arrival today is due to Liu Xun's contributions.

There are not many people who are qualified to participate in this meeting, and there are less than three slaps in the face, except for the three new people, most of the rest of Liu Xun have seen it, and the atmosphere is not very serious.

"Xun Shao, this Country Garden is also your industry, you old people can't like the new and hate the old, with new ideas, you will completely ignore the Country Garden, stay in the United States all day, I said, you are too comfortable to be the shopkeeper, you can't do nothing at all."

Gao Wei knew that Liu Xun had been busy setting up a company in the United States, but he didn't know much about it, and he called Liu Xun several times, and he also knew that the American industry would not give them almost nothing to get involved in, so he had no ideas, as long as the stall of Country Garden developed, hehe, he couldn't finish it for several generations......

However, the current situation is that Liu Xun, who has made great contributions to Country Garden, has not put his mind on the development of Country Garden at all, and Gao Wei can only let Liu Xun contribute in this way. {/Book Friend Upload Update}

Before the ribbon cutting of Country Garden, although everyone knows that the three major shareholders of Country Garden have a good background, Gao Wei, Lian Haotian, and Zhou Peidong, but I don't know what kind of background it is, I only know that Gao Wei settled Country Garden's previous loan of 40 million in the bank for the first time.

However, the people who attended the ribbon-cutting yesterday let them thoroughly understand how these three people are in China, especially Gao Wei, whose master's ranking in the party is absolutely terrifying, even the most inconspicuous Zhou Peidong has a father who is about to become the governor.

As soon as the background of these three people was revealed, the high-level of Country Garden was completely iron-hearted, yes, this generation followed these three people, yes, in China, there are not many Yanai with a high status than Gao Wei.

But what did they hear just now? Gao Wei actually wants to call Liu Xun Xun Xun Shao, even the young master who has to stammer, what kind of Yanai should it be? The son of the General Secretary? But the general secretary doesn't seem to be surnamed Liu, eh, is it illegal?

A few people have already begun to speculate about Liu Xun's identity and background in their hearts, how do they know that Gao Wei called Xun Shao, it was just a joke, and it was also called smooth.

Liu Xun smiled and said, "Brother Lian, Brother Gao, don't talk like this, in fact, all of you have done a good job, how can I interfere." If I insist on interfering, won't I rob you of your jobs? In fact, Country Garden has been able to develop to the point where it is now, which is the credit of the joint efforts of all the colleagues here. It's not anyone's contribution, and, as you know, I'm only suitable for high-level things to say, and only for reference, and I can't do specific and micro things. ”

"Xiao Xun, then you can talk about it from a high vantage point. Is it possible to be an uncle's soft talk? Hehe, you robbed you of your job, and a few of us are willing, as long as you are willing to come back and preside over the work. Haotian and I immediately abdicated and let Xian move you to the throne. Saying that, Zhou Peidong laughed first, but he did have this intention, as long as Liu Xun was willing to come back to Country Garden to preside over the work, he was really willing to abdicate and make way for Xian. However, looking at the current situation, Liu Xun can't look down on the stall of Country Garden at all.

"Hehe," Liu Xun touched his nose and smiled. didn't take Zhou Peidong's statement to heart, and Country Garden is basically not ready to interfere now. First, this is the stage of Lian Haotian's life, and secondly. Liu Xun has a bigger stage waiting for him to perform, smiled slightly, nodded to Shan Xiuling, and then opened the folder at hand, although he is no longer ready to meddle in the affairs of Country Garden, as the major shareholder of the company, if he doesn't say something, he is really a little unbearable, and this little is also good at speaking from a high position.

"In fact, at present, Country Garden has done very well in many aspects, whether it is education real estate or star real estate or zero-interest financing, we are at the forefront of the country, the first phase of the project has been sold out, all the funds have been withdrawn, the construction of the second phase of the project is also in full swing, it is expected that the first batch of owners will be able to move in two months, and all of them can be moved in by the end of this year, which are very good, especially in terms of living conditions, which are ranked on the top in the country, of course, we can get our hands on it, is the profitability of Country GardenIn a real estate company of the same size, the profitability is comparable to that of Country Garden, and I am afraid that I can't find a few in China, but ......"

As soon as Liu Xun said these two words, the entire conference room all pricked up their ears to listen, Lian Haotian knew that the words after these two words were the point, although the big basket of good words in front of him sounded comfortable, but it was not what they wanted.

In terms of Liu Xun's opinions, several shareholders of Country Garden have been surprisingly consistent, that is, they attach 100% importance to Liu Xun's opinions, and Shan Xiuling has even taken out work notes to prepare for records, this good habit is developed after meeting Liu Xun, Liu Xun's whimsical ideas can always give her a bright feeling.

"Presumably from the sales of the second phase of the project, we can also feel a lot of things, we in the first phase of the project of 1,500 villas sales, made hundreds of millions, but we must realize that the reason why we can make so much is because we took over the 1,500 villas to pay a very low price, a large amount of money, but after the takeover of the construction of Jingshan School and four-star hotels. Moreover, we have to admit that when Lao Yang won so much land at a low price in Deshun, not only are we benefiting now, but also future projects are benefiting. However, the profiteering period of the first phase of the project has ended, and although the profit of the second phase of the project is also very high, you must all feel that this should belong to the category of normal profits. ”

Zhou Peidong nodded approvingly, "I let the financial side carefully calculate, the first phase of the project we have made great profits, the total amount of funds returned is more than 700 million, in addition to all the investment, our profit is close to 500 million yuan, and it is this money that gives us the confidence to carry out the construction of the second phase of the project, but as you just said, although the second phase of the project is very profitable, it is much worse than the windfall profits of the first phase of the project." The data given by the financial side is that according to the current sales situation, excluding various costs, the total income of 2,500 villas can only be the same as that of the first phase of the project. In other words, the limit profit is about 500 million, or even, only more than 400 million. ”

When the managers of several departments below heard the "only" in front of more than 400 million, they almost fell off their glasses, wipe, do you think Country Garden is a bank that prints RMB mint, the second phase of the Country Garden project will be able to complete the return of most of the funds before the end of the year, and earn more than 400 million yuan during this time, which is actually too little. In these years, how many companies can make a net profit of 500 million a year? It is a state-owned enterprise, and the annual profit of more than 100 million yuan can be counted, and there may not be many in the entire Donghai Province.

Naturally, they didn't know that Lian Haotian, Gao Wei and Zhou Peidong had tasted the sweetness on the American land certificate. Although the three of them do not have a large share of the U.S. land certificate program, even if each of them is only 10 percent, what they get will be by the end of the year. It is determined to exceed the income in Country Garden, but the payment is very small, so only two words are used. However, they also know that the opportunity of the American land certificate is unavoidable, and it is impossible to make such an opportunity every year, and if you want to make money, you still have to do business honestly. Honestly run Country Garden, that is the long-term plan.

The total amount of the second phase of the project is 1,000 more villas than the first phase of the project, which is equivalent to two-thirds of the housing in the first phase of the project. But there is so much more, but in terms of income, it is only the same as the first phase of the project, or even slightly less than the first phase of the project, with a profit of 500 million at most. This is mainly because the first phase of the project actually took advantage of Lao Yang, who previously operated Country Garden, but that kind of cheapness can only be taken once. There is no second chance, and I want to make money in the future. can only be honest and down-to-earth step by step.

In fact, even the profit margins of the second phase of the project have decreased. But compared with other real estate developers in China, it is already relatively high, this year, the commercial housing market has not been thoroughly developed, real estate is not not listed as a pillar industry, most of the real estate developers, the profit margin can be basically maintained at about 40 percent, compared to Country Garden, that is a heaven and an underground, you know, the first phase of the project of Country Garden, the total investment before and after is not more than 200 million, the profit has reached 500 million, although the investment in the second phase of the project is more, but there is a broken distance from one billion, It's just that Lian Haotian and a few people who have seen how the American land certificate makes money, are slightly unbalanced in their hearts.

When Shan Xiuling was in Country Garden, this kind of meeting was generally presided over by her, "Xun Shao, the second phase of the project will be completed by the end of this year, and the speed of return of funds is also fast, plus now whether it is with Deshun City or with the Donghai Provincial Government, our relationship is not bad, and the financing difficulty is also smaller, next, whether to continue to carry out the third phase of the Country Garden project in the Deshun area or to copy the Deshun Country Garden model in other places, even the general manager and Mr. Zhou they can't make up their minds, discussed a few times, and finally ended up in vain. In the end, it's up to you to make up your mind. ”

Liu Xun smiled, "Brother Lian, Brother Gao, if you can't make up your mind, then I will be even more out of line, the development of Country Garden, after all, still depends on you, on this, I don't express my opinion, but I want to say something in other aspects." The scale of Country Garden is not small now, if the assets are counted, the first and second phases of the Country Garden project add up to one billion, even if only the assets are counted, it is more than one billion, and it can be regarded as a large enterprise, not to mention the brand value. In fact, in the entire Deshun City, there are few enterprises with assets of more than one billion, and Country Garden is a company that can handle it in the entire Donghai Province. Then, for the next development, we should consider some things, such as shaping brand value. ”

"Building brand value?" Gao Wei was a little puzzled, "I know the brand, isn't it just a pile of advertisements, our Country Garden is now considered wealthy, and we can use money to smash it." Besides, is it still necessary to engage in branding for real estate? ”

I have to say that Gao Wei is a bit of a layman when he says this, he is not a professional in business, and Lian Haotian will definitely not say such a thing.

Therefore, Liu Xun shook his head slightly, "The one you said is called popularity, not a brand, and building a brand is not such a simple thing." Especially in the process of growing an enterprise, we must pay attention to brand building. For example, "Liu Xun smiled very weirdly on his face, well, I'm sure, that smile is indescribably weird.

"Let's take a boy chasing a girl as an example, if a boy wants to pursue the girl he likes, he naturally wants to confess, let's talk about how to say this confession. Well, blessed are you who don't have a wife, it's rare for this young man to teach everyone the knowledge of pickling girls. ”

Everyone smiled kindly, but their ears were pricked up high, wanting to see what Liu Xun was going to say.

"If a guy says to a girl: I am the best, I promise to make you happy, follow me, this way of confession is a sales pitch, straightforward, the simplest, in fact, many people are used to this way; And if a boy says to a girl: My dad has 3 rooms, be good with me, and it will all belong to you in the future, this should be called promotion, and use the visible benefits to demagoguery, which is the most accustomed and common means for everyone in the mall; And if the boy does not confess to the girl at all, but the girl is fascinated by the boy's temperament and demeanor, this is marketing, this is written down, our marketing department should think about it, in the sales of Country Garden, we strive to do marketing, not promotion or promotion, how to do it, we have to think about it, of course, now we have done a very good job. ”

Liu Xun said this, and deliberately paused before he spoke, "The ones I said before, in fact, can only be regarded as foreshadowing, the key is in the end, the end of this example is, if the girl doesn't know the boy, but all her friends praise the boy, this is the highest level of pickling girls, of course, this is also the brand, now everyone understands, right?" I said to build a brand, is to do this, there are rich businessmen want to buy villas, he doesn't know our Country Garden, but he knows the rich businessman friends, all praise Country Garden, do this, then I dare to say, Country Garden has become a first-class real estate developer in the country. ”

The conference room was a little quiet, and then everyone applauded, some of them may understand the brand, some people don't, but there is no doubt that no one can use Liu Xun's way to express it to everyone in an easy-to-understand way, and those few newcomers finally understand how Liu Xun's legendary reputation came about.

Shan Xiuling glanced at Liu Xun, probably thinking that it was inappropriate to take a bubble girl as an example, but then smiled, "Xun Shao's example is vivid, but think about it carefully, the brand, the specific thing is indeed like this, as Xun Shao said, what we have to do is that there is a rich businessman who wants to buy a villa, he doesn't know our Country Garden, but the rich businessman friends he knows are all praised for Country Garden." Country Garden has positioned high-end residences in the grade, which is destined to be our main consumer object is the part of the people who got rich first in China, and it is the elite class, so marketing and promotion are naturally not the way we need it, we have to do it, even if we don't say it ourselves, but all the owners are fascinated by our villas, which is okay. As for the branding, this is not an overnight thing, it is a long-term process, of course, if Country Garden wants to go further, if it wants to enter another level, then from this stage, we must pay attention to the branding, on this point, I and Xun Shao's opinion is consistent. ”

"Hey, I didn't expect it, you really have a hand, you can come up with this case, this foreign ink is drunk, it's just different, or I will go to the United States for two days to try?" Gao Wei looked eager to try, "But you are young, tell me, which of the above methods did you use to chase girls?" ”

"Uh," Liu Xun wanted to say that the brand came, but Rao was thick-skinned, and it was not easy to say it in front of so many people, so he could only talk about other things.

Liu Xun has always only made suggestions from a high position, he proposed the building of the brand, but how to shape it, then there is no need for Liu Xun to worry about it, Country Garden has raised a large group of people who are known as elites, and these people are not eating for nothing, so naturally they have to make plans.

"Brand building, we must follow a principle, that is, we Country Garden is a high-end villa, must focus on the theme of high-end, can not deviate from this heart, we are not an ordinary commercial house, the customer is not an ordinary person, but a rich person with certain economic conditions, we must always highlight our high-end status, must be distinguished from other real estate in status."

Shan Xiuling nodded and recorded all Liu Xun's words, and said secretly, it seems that he can't relax when he comes back to China, he wants to be used as a cow and a horse in the United States, and when he returns to China, he still wants to be a cow and a horse, and he is going to be eaten by him in this life, this fascinating little man! (To be continued.) )

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