Chapter 160: Inaugural Issue
On September 10, early in the morning, the world publishing company.
Many painters are still busy.
And the employees of the distribution department were sent to the market to investigate the sales situation. Once there is a new development in the sales data of "Chinese Heroes", it will be reported to the headquarters.
Although Ma Rongcheng was also too busy, he was a little absent-minded.
He's waiting for news from the market!
"Chinese Heroes" is finally on the market, will it hit the streets? What if the circulation of 10,000 copies cannot be sold? What if readers are not satisfied with the inaugural issue?
Upset! Irritability like never before
"Brother Pony, don't worry too much!" A rough voice said, "The painting of "Chinese Heroes" can be regarded as first-class in comics! It is said that it is sold as a comic, and even if it is an art exhibition, it can attract a large number of art lovers to buy and collect! β
Ma Rongcheng looked back, and it turned out that his assistant Xu Jinjiang.
Xu Jinjiang was originally a student at the Guangzhou Academy of Fine Arts, and his teacher was the famous painter Guan Shanyue. If Zhang Shaojie sees Xu Jinjiang, his first impression is a three-level* film, such as "I Want an Official", "The Emperor is also Merry" and the like.
But Xu Jinjiang's original intention was to become a painter!
When Ma Rongcheng went to Guangzhou to recruit painters, it coincided with his meeting. Xu Jinjiang was recruited by Ma Rongcheng into Tianxia Publishing Company and became a comic assistant, which can be regarded as giving Xu Jinjiang a new chance in life!
"You also know, Mr. Zhang Shaojie's golden signboard! With his name, the inaugural issue of 10,000 copies, I want to sell them all, it's not a problem! Xu Jinjiang waved his hand and said arrogantly.
Ma Rongcheng glanced at it and was silent, but his heart was a little more relaxed.
Xu Jinjiang studied under Guan Shanyue, and his art skills kept up with the trend of the times, and he had a thorough understanding of the techniques of Chinese painting and Western painting. At this time, Xu Jinjiang could not be on his own, but Xu Jinjiang's traditional art painting foundation was very solid, and he could even color the comics of "Chinese Heroes".
Now Ma Rongcheng mainly draws the "storyboard draft" of the comic and the "line draft" of the characters, and the rest of the draft is completed by the assistants. In the end, Ma Rongcheng only needed to retouch and beautify the qualified drafts a little.
In the end, it was necessary to color the black and white comics, and most of the coloring tasks were done by Ma Rongcheng himself. And in order to cultivate Xu Jinjiang, 20% of the coloring tasks were also handed over to Xu Jinjiang.
Ma Rongcheng looked at the company, it has reached a team of 30 assistants, and the overall strength here is far less than that of Yulang International. But every day the company's painters are improving and growing.
"One day, the world publishing company can become a well-known comic giant!" Ma Rongcheng's heart is full of ambition.
The phone rang suddenly.
The operator of Tianxia Publishing Company picked up the microphone and said, "Hey? β
The employee, who was observing the sales situation in the market, gasped and said on the phone: "Big sale!" It's a big sale! β
Ma Rongcheng heard the voice, walked over, grabbed the microphone and asked, "How is it sold?" β
"Of the three major bookstores in Chai Wan, some sold 300 copies, and some sold 1 or 200 copies! Basically, all major bookstores, "Chinese Heroes" have sold six or seven percent"
Ma Rongcheng's face was overjoyed and said with a smile: "Okay! Okay, Chai Wan is almost sold, you go busy, go to other areas for a look, there is new news, report immediately! β
The good news came, and the morale of the whole company was shocked!
The inaugural issue of "Chinese Heroes" only issued 10,000 copies for the sake of prudence.
Although 10,000 copies cannot be regarded as a popular comic in Hong Kong, the circulation of 10,000 copies per issue can also maintain the company's operation.
It's only 8 o'clock in the morning, and Chai Wan has already sold 600 copies, and if you add the sales in the rest of Hong Kong, then it means that the circulation of 10,000 copies has been digested by the market!
Nine o'clock in the morning. There's a new phone call again!
"The seven bookstores in Central have sold 1,500 copies!"
"Kowloon sold 4,000 copies!"
"The major bookstores in the New Territories have sold out of "Chinese Heroes"!"
A series of good news of sales spread throughout the company.
"Print! Hurry up and urge the printing house to print another 20,000 copies! Ma Rongcheng was excited to keep walking around the company, and his emotions seemed to be out of control because of excessive excitement!
It worked! It worked
Ma Rongcheng's heart beat pounding.
At the age of 20, he was not only appreciated by his boss but also became the chief writer of Tianxia Publishing Company. What's even more exciting is that "Chinese Heroes" finally sold out in the market, and 10,000 copies were sold out in one morning, which realized the amazing explosiveness of this work!
"Chinese Heroes" is neither an evergreen tree like "Dragon and Tiger Gate" that has accumulated hundreds of thousands of fans in ten years. is not like "The Legend of Double Dragons of the Tang Dynasty", which uses the popularity of the novel to drive the sales of comics!
Before going public, whether he can make money or not, Ma Rongcheng is not easy to judge! Because of the current Hong Kong market, in addition to Yulang International's comics, which are relatively strong, comics produced by other companies can generally only sell a few thousand copies, and it is very rare to sell tens of thousands of copies.
"Chinese Heroes" sold 10,000 copies in one morning, which is undoubtedly like a sharp axe, cutting through the pattern of Yulang International dominating the world!
World Publishing Company! A rising cutting-edge comic company, a strong competitor to Yulang International, has emerged
ββββββββββββββ the sales of 10,000 copies of "Chinese Heroes" in one morning is not a flash in the pan.
But with the inaugural issue, after being read by 10,000 comic readers, the reputation of "Chinese Heroes" spread quickly among more comic readers.
Lingnan Secondary School, after class.
"Still watching "Dragon Tiger Gate", this is an old thing?" One student, who was 1.7 meters tall, said the same to the other who was shorter.
"Cut, I can't help it, can't I? I don't like to watch it.,Although the plot of the American comic is great.,But the characters are too rough.γToo ugly.,The rest of the Hong Kong comics are counted in a few copies.γ "Bruce Lee" is over, "Tang Dynasty" is good just to read the novel, you don't need to read the comics again, you say, do I have a choice? The short classmate looked up and asked.
The tall classmate leisurely took out a copy of "Chinese Heroes" from his schoolbag and said mysteriously: "See, the first issue of "Chinese Heroes"! Hanging explosion! Just hearing the name makes it cool! β
Short classmates see the cover! The cold-looking Hua hero, dressed in a black Tang costume and holding a blood-colored sword, is set against the background of the architecture of the Republic of China.
Disheveled!
A flame ignited in his heart, and he felt his blood boiling when he read the cover of the comic!
The short classmate hurriedly reached out and snatched it!
The tall classmate had the intention of teasing him and raised his arm high: "Hey, you can't reach it!" If you can grab it, I'll show you."
"Show me!" The short classmates kept snatching to no avail, so they had to beg.
ββββββββ the afternoon of September 10th.
Outside the bookstore, a staff member of Tianxia Publishing Company interviewed some readers who had just bought "Chinese Heroes": "I am the distribution agency of "Chinese Heroes" and a market researcher of Tianxia Publishing Company. Excuse me for a few minutes, can I ask you some questions? β
"Yes!" This is a female reader in her 20s, and she doesn't mind.
"Okay! First question, do you know anything about Mr. Ma Rongcheng, the chief writer, and Tianxia Publishing Company? β
"I don't know who Ma Rongcheng is at all, and the World Publishing Company only found out about it just after I bought "Chinese Heroes"!"
"Good! The second question is, what is the reason why "Chinese Heroes" attracted you to buy it? An employee of Tianxia Publishing Company asked.
The young female reader smiled: "Listening to the name of "Chinese Hero" is quite imposing, plus the original work written by Zhang Shaojie, the plot of the comic should not be bad!" β
"Thank you!" The staff of Tianxia Publishing Company thanked with satisfaction, "This is a giveaway for the event, a rubber doll of 'Hua Hero', thank you for participating in the questionnaire!" β
In the afternoon, 10,000 copies of "Chinese Heroes" were completely sold out in the market.
Comic book readers continue to go to bookstores to inquire about "Chinese Heroes", but the news is disappointing - all the bookstores are sold out.
The owners of some bookstores even hung up signs at the door of the bookstore: ""Chinese Heroes" has been sold out, so stay tuned for new products to be on the shelves tomorrow!" β
In this great situation.
Ma Rongcheng personally went to the printing factory and urged the printing workers to be more efficient!
Because, this is a relatively small printing house, and it can only print 5,000 comic books a day. Ma Rongcheng opened a high price, printing 2,500 copies in the afternoon as the bottom line, and each additional copy was printed, and the printing house was rewarded with 2 Hong Kong dollars on the basis of the original order price!
Stimulated by such high prices, the owner of the printing factory let himself go out and personally fought in the factory, devoting himself to the hot work with the workers.
Money is everything!
From 1 p.m. to 9 p.m., 7,000 copies were printed!
The next day, after the newly printed 7,000 copies of "Chinese Heroes" were put on the market, they were still very popular, and by noon, they were sold out again!
It's almost a money grab! In addition to the printing cost and the discount to the bookstore, each copy of "Chinese Heroes" can earn a gross profit of 5 yuan!
Being able to sell 7,000 copies a day means that the company earns 35,000 Hong Kong dollars.
Because Ma Rongcheng is the main shareholder of the company, Zhang Shaojie gave him 50% of the shares, and Ma Rongcheng gave up the 10% dividend of the main writer for the work "Chinese Hero"!
Because Ma Rongcheng has a monthly salary of 3,000 yuan as the general manager of the company, and can still get dividends from shareholders at the end of the year, his interests are basically tied to the development of the company.
In addition to paying taxes, office expenses, and employee salaries. According to the current momentum, "Chinese Heroes" can bring the company a net profit of 700,000 Hong Kong dollars per month!
The equity belonging to Ma Rongcheng is 350,000 a month, but Ma Rongcheng is not thinking about dividends, but about the future development of the company.
"If you can make a lot of money for three months, the world publishing company will run a printing house by yourself!" Ma Rongcheng was suddenly full of fighting spirit.
(To be continued)