In the face of hundreds of shots, Liu Tianwang calmly raised his right hand, stretched out an index finger, and habitually shook it twice, saying in his slightly Hong Kong-style Mandarin with a slight Hong Kong-style flavor and inexplicable clarity: "I'm not joking, it's really difficult, I want to ask everyone who sits down first a question, I hope you can cooperate with me." Last year, I received invitations to commercial performances and raised my hand for more than 5 performances. ”

Among the hundreds of first, second and third-tier singers who could be named under the stage, only a few raised their hands.

Liu Dehua leaned forward to take a closer look for a moment, and asked Zhou Huajian, who raised his hand, with a smile: "Brother Huajian, can I ask you a few questions?" ”

Zhou Huajian nodded, stood up very politely, took a microphone, and said in a very recognizable voice: "You can ask casually, anyway, I came today to tell everyone about the current situation in the industry." ”

Liu Dehua asked: "Huajian, how many commercial performances did you sing last year?" ”

"7 games." "And as far as I know, I have received the most invitations of any singer of my age. ”

"It should be the most popular among all Chinese singers, right?" Liu Dehua said.

Zhou Huajian turned around and asked the audience: "Is there more than 7 games last year, raise your hand and take a look." ”

No one in the audience raised their hands, and Zhou Huajian replied to Liu Dehua: "It should be me the most." ”

Liu Dehua pouted slightly and nodded, and then asked, "What is the price of your performance?" ”

"900,000 RMB per game."

"In other words, your income last year was 6.3 million just for the show."

"Yes."

"Okay, please sit down first."

Zhou Huajian sat down. Liu Dehua said to the audience: "I think after hearing this number, ordinary people will definitely think, wow, being a singer really makes money!" ”

The tone was full of ridicule, but there was no trace of laughter in the audience, Liu Dehua continued: "Before I went on stage, Wang Kefan showed me a piece of data, and after reading it, my first feeling was shocking. I asked him if it was true, and he told me with great certainty. This is the data that he spent two years and hundreds of millions of dollars to obtain. Right now. I'm going to show you this data. ”

On the giant screen behind the podium, a clear table appeared.

Liu Dehua pointed behind him and said in a deep voice: "First-line singers in the mainland can receive an average of 2.1 invitations to commercial performances every year. The average price is 550,000 yuan. Singer of the Chinese music circle in Hong Kong, Taiwan and Southeast Asia. You can receive an average of 3.6 invitations to commercial performances every year, with an average price of 800,000 yuan, and the number of first-line singers listed here. There are a total of 76 people, and these 76 people also account for the majority of the sales share of Chinese music networks, reaching an astonishing 72%!

Second-tier singers, the number of commercial performances and prices in the mainland, Hong Kong, Taiwan and overseas are basically the same, with an average of 3.9 times a year, and each quotation is about 400,000 yuan, the number of this part of the population is 188, and the share of network revenue is 11%. Third-tier singers, the average price of commercial performances is about 300,000 yuan, 3.2 times per capita per year, the share of online income is 13%, and the number of people is 293.

557 people, accounting for 96% of the total network market share, do you think this is a very scary number? But there is a number that is even more terrifying than this. According to incomplete statistics, there are currently about 200,000 professional musicians in Chinese-speaking areas who simply rely on the production of music products as their profession! ”

The audience was in an uproar!

"There are so many people?"

Even Guo Yujing couldn't help but ask Wang Kefan, Wang Kefan nodded expressionlessly, and replied emphatically: "This is just incomplete statistics." ”

On the stage, Liu Dehua continued: "Less than 600 people, accounting for 96% of the market share, and the remaining 200,000 people, sharing 4% of the cake equally, I can't help asking, how should these 4% of people live?" ”

No one has ever done this kind of market research, and when Liu Tianwang said this, the reporters under the stage were already going crazy.

After Liu Dehua finished speaking, he walked off the stage, and was surrounded by reporters, the scene was a little chaotic, Gao Xiaosong had to shout: "Fellow journalists, the day after tomorrow is an 8-hour press conference, please stay calm, and we will give the most detailed answers to all the questions you want to ask." ”

Only then did the reporters gradually quiet down.

After Liu Tianwang came down, the first-line singer representative Chen Yixun took the stage.

The big brother showed his trademark smirk at the camera and said: "Ploughshare, he is very cunning, he only says that he earns less, and he doesn't say how much he earns." ”

There was a chuckle at the bottom, Chen Yixun smiled and continued: "I am much more honest as a person, I held 92 concerts last year, The net income is 130 million yuan, the number of online downloads of works is 186 million throughout the year, and the net income is 120 million yuan. ”

The camera was given to the audience, and Zhang Xueyou and Wang Kefan were smiling and applauding.

"I'm revealing a statistic to you, Wang Kefan released 263 songs last year, with a total of more than 2.6 billion downloads on the global network, and the net profit of network sharing alone was 1.8 billion, and the unit is still in dollars. Coupled with his 88 global concert income, last year he earned at least $2.5 billion just by making music, and our 96% ratio was to let this kid rise alone! ”

The audience was in an uproar again, and Wang Kefan was silent with a smile.

Guo Yujing shook her head slightly, and only said in her heart that no one in the audience had ever seen the world, and Wang Kefan certainly made a lot of money, but this was because of his global marketing strategy and perverted creative ability. releases 263 songs a year, which is an achievement that 99% of singers can't do in a lifetime. Besides, Wang Kefan's main battlefield is highly developed regions such as Europe, America and Japan, and the base of paying users is more than ten times that of Chinese mainland and Southeast Asia, which is completely incomparable!

But Guo Yujing can think like this, but it doesn't mean that others can also figure it out.

Chen Datou's words. The whole theater was silent for half a day.

After waiting for more than ten minutes, this kind of noise slowly subsided, and Chen Yixun was able to continue: "Okay, I'm sorry, it seems that my revelation is a bit fierce." But when I say this data, I actually want to compare it with the following data. ”

Many looked curious.

Datou rarely had a serious expression, and said in a deep voice: "According to statistics, last year, a total of 2,073 medium-sized and large-scale solo concerts with an audience of more than 1,000 were held in the entire Chinese-speaking region, including the number of famous singers. The proportion is more than 99%. In other words, among the more than 200,000 practitioners, less than 2,000 have the ability to hold concerts. So it's unfortunate. Because of the monopoly of so many of us here. The newcomers have lost another way to make money.

I heard Wang Kefan say a sentence, and I think it's right, he said that there are too many talent shows now. There are too many new stars emerging every year, but our market is not enough to carry so many new people. Today's newcomers are like milk in the context of the Great Depression in the 20th century, and those who produce milk are actually eager to pour milk into the river, and the Chinese music industry is now a serious overcapacity......"

Chen Yixun, who got a degree in the UK, has a really high level, at least in the music circle that is full of middle school students, he stands out in the handling of logical problems, a problem that is not complicated or simple, he said it very organized, and when he got off the stage, there was applause from the audience, which was very warm.

After Chen Yixun finished speaking, there were singers from all walks of life who came on stage one by one.

More than four hours later, at the moment when everyone at the scene turned from excitement to anxiety, the last representative finally appeared.

The appearance of Du Ran, the last young idol of the fast man brand, made reporters with dry eyes find a selling point again.

Du Ran is no longer the impulsive rookie who arrogantly shouted at the TV camera after winning the championship two years ago, "Wang Kefan, have you seen it", today, when facing hundreds of cameras, he can finally show a calmness as a star.

But obviously, two years is not enough time for a young man with a low ambition and a low level of skill to undergo a complete transformation from the inside out, Du Ran has mastered the things in performance, but in his bones he is still the stunned young man who does not put the world's heroes in his eyes. It's stupid, it's hopeless.

As soon as he came to power, Du Ran came to a refreshing word.

"I don't think what the seniors in the music industry said before was wrong."

Hundreds of veterans who have been in the music industry for decades looked at the newborn calf on the stage with a smile and no one said a word.

Du Ran naturally didn't feel the weirdness of the atmosphere, and he continued to keep a high profile: "As the last singer representative today, and the youngest singer representative today, I think what I can represent is not only Tianyu Music and post-90s singers, but also the future of Chinese music." ”

Gao Xiaosong, who was sitting in the audience, couldn't help but shake his head, Luo Dayou, who was beside him, had a hint of banter in his smile, while Li Zongsheng grinned unceremoniously, his face was full of disdain, and he said directly: "I don't know how thick the sky is." ”

"These little children are just spoiled." Luo Dayou also said.

Song Ke said: "Let's just listen, everyone knows what they know, just rest assured." ”

On the stage, Du Ran continued: "I think it won't take many years, after many seniors here fade out of the music scene, the Chinese music circle will be dominated by young people, before Mr. Chen Yixun quoted a sentence from Mr. Wang Kefan, and I now also want to quote what Mr. Wang Kefan said, singers can't live by selling cuteness, because every generation of singers has their audience."

According to this sentence, Mr. Wang Kefan actually refuted himself, as long as new fans keep appearing, the market will never reach the level of saturation! ”

The camera focused on Wang Kefan again, and Wang Kefan had no expression. What Du Ran said sounds reasonable, but it is actually sophistry. The market is slowly getting bigger, and the audience is also changing, which is true, but the current situation is that the growth rate of the supply side is much faster than the growth rate of the demand side, and this logic is a pile of shit in reality.

There were people at the scene who were more confused and had been taken away by Du Ran's words, but more people were laughing coldly.

Where is it so easy to replace an era?

Du Ran feels very good about himself. He went on to say: "I think the predecessors of the singer music industry should be the most able to understand this change of times. The era of Tan Yonglin and Leslie Cheung was replaced by the Four Heavenly Kings, Zhang Xueyou was replaced by Jay Chou and Chen Yixun, and then followed by the era of Wang Kefan, then next, even if it is not the era of Du Ran, I believe that there will be a singer of my age who will replace Wang Kefan in the near future and become a new symbol in the Chinese music circle.

So I think the argument that the market is overwhelmed is wrong. This negative thought. It will make many people with musical dreams shy away from music, and this kind of discouragement is the beginning of the decline of the Chinese music industry. I don't think you'll want to see this day coming......

I have many friends who have told me that they want to join the music industry. The answer I gave them was. If you want to come. Just come. Just have confidence. I believe that one day, we will be able to make music that surpasses our predecessors, and over time. Our post-90s and post-00s market share will be bigger and bigger!

As for whether making music can support myself, I think it's completely okay, for two years after the Chinese New Year, my annual income has exceeded 7 figures, which is a good result for newcomers, and as far as I know, I can reach my income level as much as I have just debuted, as many as dozens of dollars a year, what does this mean? This shows that as long as the business is done properly, livelihood is definitely not a problem! ”

Du Ran talked endlessly for more than ten minutes before stepping down, and when Gao Xiaosong went up again, his face didn't look very good.

"Today, we invited a total of 15 representatives to talk about their feelings about the current situation in the industry, including the king with the highest generation in the music circle, famous celebrities at all levels, and representative singers of the new generation, including mainland, Hong Kong and Taiwan, overseas, powerful, idol, creative, non-creative, independent musicians, and signed artists......"

Gao Xiaosong said this, and his voice was slightly lowered: "I don't know if it's a matter of age, the top 14 singers who came up today tend to be conservative in what they say, and everyone invariably thinks that there are great hidden dangers in the industry, but the last young singer is quite optimistic and radical." ”

Du Ran, who was sitting in the position, straightened his waist a little unnaturally, and then listened to Gao Xiaosong ask himself: "Du Ran, do you really think that it is so natural for legends to be replaced by time?" ”

Du Ran nodded.

Gao Xiaosong said solemnly: "I don't think that's the case, Zhang Xueyou can be replaced, but his singing voice will not be replaced; Jay Chou will be replaced, but his Chinese style will not be replaced; Wang Kefan will not be replaced, because he is only 31 years old this year, and the Chinese Education Bureau is already considering whether to include him in the textbooks, and his "Symphony Compilation" sales around the world are on par with the "Bible" and "The Complete Works of Shakespeare". ”

Du Ran was a little embarrassed, he hurriedly took the microphone, and said to Gao Xiaosong on the stage: "Teacher Xiaosong, I know what you mean, but you should also understand what I mean, I mean ......"

"Of course I know what you mean!" Gao Xiaosong unceremoniously interrupted Du Ran's words, "You mean, as long as time passes, our old antiques will be forgotten, right?" ”

Du Ran nodded very stupidly.

"Stupid!" Gao Xiaosong finally couldn't help but scold, "In the circle of literature and art, time is not a pig-killing knife, it is a touchstone!" The better the work, the more precious it is the longer it is, has Li Bai been forgotten? Has Mozart been forgotten? Has Van Gogh been forgotten? Has Chaplin been forgotten? Opus! The work is the best signature of an artist, young man, you know?

And, young man, let me ask you, what do you really know about the industry? We just listed so many numbers, did you not see it or pretend not to see it, 24 young musicians committed suicide in a row last month, are you kidding? actually let your friends develop in the music industry, do you help them or harm them? ”

Du Ran already thinks very highly of himself, and on this occasion, even if he loses, he will not think of bowing his head at all, he still stumbles to himself: "Teacher Xiaosong, 2 years ago, Teacher Wang Kefan left the seat because I eliminated Cai Xiaowu in the competition, but you can also see the result, and in the end I won the championship." ”

Gao Xiaosong asked unhappily: "Are you the champion who won by singing skills?" ”

"You don't care if I'm the champion with my singing skills, I can win the championship, at least it shows the market's inclination towards me, Mr. Wang Kefan himself said that the market will prove everything. If I win, it means that I am stronger than Cai Xiaowu, and Mr. Wang Kefan looked away. Since he can look away once, then he won't look away the second time, I believe that this market is full of prospects, and I will also prove to you with practical actions that we will do better and better.

To tell you the truth, my contract is about to expire in two months, and I am ready to open my own studio when the time comes, and those friends of mine will come and make music with me, and I believe that my fans will support me, and there will be more and more fans who support me......"

……

The meeting time on the first day was delayed by about half an hour because of the final debate between Du Ran and Gao Xiaosong.

Although it was not a live broadcast, there were so many media at the scene, and the recorded video with excellent picture effect was posted on the Internet that night.

For a while, there were countless voices from all sides, some people supported the negative faction represented by Gao Xiaosong, and some people supported Du Ran, judging from the network reaction, there were slightly more people who supported the former, but the number was not very obvious. Those who know know that this is just an illusion caused by the habit of young people brushing data.

The first conference was like a process of reasoning that presented the truth of the suicide in the music industry this year to the public, and so much data gave the public the most intuitive understanding of the current situation of the Chinese music industry. Only then did people know that it was such a dangerous thing to mix in the entertainment industry, and if you can't make it, you will starve to death on the street. (To be continued.) For mobile phone users, please go to read. )