Baolong Film spent 50 million Hong Kong dollars to purchase the video tape production rights of more than 30 classic old movies of Golden Harvest Film Company.

These copyrights include Bruce Lee's "Raptors Across the River", "Enter the Dragon", "Tangshan Big Brother", as well as Xu Guanwen's "Ghost Horse Double Star", "Half a Pound and Eight Taels", "Modern Bodyguard", as well as masterpieces by Jackie Chan, Sammo Hung and others.

Over the years since its establishment, Golden Harvest has only shot more than 100 films. Baolong Film Company's large-scale purchase basically wiped out the high-quality products of Golden Harvest Film Company.

Because of these old movies, there are too many people who have seen them. No matter how classic it is, if it continues to be released in the cinema, it can't make any money, and it can't compete with new movies.

Golden Harvest Film Company sold the video cassette rights of these films to Baolong Film Company, and obtained a profit of 50 million Hong Kong dollars without risk, and the average price of each film copyright was as high as 1.5 million Hong Kong dollars, which can be said to be a windfall. You must know that among the more than 30 movies, most of the films did not have a production cost of more than 1 million Hong Kong dollars that year!

However, Baolong Film Company did not suffer a loss, and acquired the videotape rights of more than 30 classic old movies, as long as the average sales of 20,000 videotapes per movie, it can already not lose money.

In fact, some classic old movies, there are also some nostalgic audiences who are interested in buying videotapes for collection, and there are also some audiences who have not seen old movies and are interested in these movies. What's more, at this time, in Baolong's video tape store, the resources of movies and TV series in it are still limited. Placing more classic old movies, even if they don't sell well, on the shelves of the store, can also make customers feel that they are dazzling and complete.

Baolong's videotape distribution is like a department store, with thousands of different themes, different actors, different directors, and various film and television works of different eras, so that audiences who like any type of movie can find many movies of the same type. Historically, Lionsgate was the most successful producer of videotapes and DVDs. However, Lionsgate didn't start to be established until '97. At this time, Powerlong Film Company undoubtedly launched a similar business strategy more than ten years earlier than Lionsgate.

After the formal signing of the contract, Baolong and Golden Harvest jointly held a grand press conference, and the media rushed to report the news.

Originally, Golden Harvest Company was a well-known old film giant in Hong Kong films. Baolong is a star enterprise in the Hong Kong film industry, and where there is Baolong, there is news breaking news.

"Golden Harvest sold 35 film rights to Baolong, making a profit of 50 million Hong Kong dollars!"

"Baolong laid out the videotape market and spent 50 million to acquire the copyright of more than 30 films!"

"Old movies can also make a big profit, film and video tape market analysis"

This kind of article quickly occupied the business and entertainment sections of many newspapers

Baolong acquired the copyright of 35 films of Golden Harvest and paid 50 million Hong Kong dollars in cash, which shocked many people in the film industry not only shocked Baolong's ability to pay, but also envied Golden Harvest for making an extra windfall.

"Old movies are worth a lot of money, too?" A certain director was amazed.

"Of course it's worth it, it is said that many old movies with an investment cost of only a few hundred thousand yuan are sold to Baolong, and they can easily get more than one million profits!" A source said.

"Damn, isn't that a literary film taking advantage? You must know that literary films are all low-cost! A director wondered.

"Wrong, the so-called good reputation is not a movie review, but an ordinary audience's feelings about the movie!" The source explained, "In fact, as long as the box office sales were relatively high in the past, and the movies that can still be watched now, the video cassette rights can be sold at a good price!" ”

Many film and television companies and directors in Hong Kong who own film copyrights are also excited and inexplicable, asking around about the conditions and thresholds for Baolong's acquisition of films.

Privately, many speculators who are willing to gamble on the copyright price difference are also buying some low-budget movies at low prices everywhere. Or simply invest in making some more literary and niche low-cost movies, even if the movie theater hits the street, it is possible to sell it to Baolong, or a windfall?

In short, Baolong's video copyright strategy has caused waves in the Hong Kong film and television industry!

Of course, Baolong Film Company does not accept bad films, which also plays a role in purifying the market, so that many film and television workers pay more attention to the quality of movies.

———————————— after Baolong acquired the video cassette distribution rights of 35 films from Golden Harvest, "A Chinese Ghost Story", a blockbuster invested and produced by Baolong, will also be released soon.

In order to build momentum for "A Chinese Ghost Story", Baolong Film Company published poster promotional materials for "A Chinese Ghost Story" in more than 50 major newspapers and magazines in Hong Kong in advance.

At the same time, Asia Television also began to play soft advertisements for "A Chinese Ghost Story".

For example, in the Q&A of a certain issue of "Millionaire", the last question was actually the production cost of Cheng Xiaodong's version of "A Chinese Ghost Story". This question is a multiple-choice question, and the answer is obvious - d, 50 million Hong Kong dollars!

Some viewers in front of the TV saw that in the program, after the lucky contestants answered this question correctly, they still remembered it vividly, and from time to time some viewers began to mention to the people around them: "cough, do you know what the investment scale of Baolong's "A Chinese Ghost Story" is? ”

If others answer correctly, the two will naturally talk about a lot of topics related to "A Chinese Ghost Story". If others answer incorrectly, or don't know, then the person who asks this question is constantly trying to popularize some common sense of "A Chinese Ghost Story" to them.

In addition to these "Millionaire" quiz programs, which popularize some common sense of "A Chinese Ghost Story" in the way of common sense questions, Asian Television's morning, noon, and evening news often reports the news of the upcoming release of the "A Chinese Ghost Story" movie as a news report.

In some variety shows of Asia Television, many guests and participants also talked about topics such as "A Chinese Ghost Story", Nie Xiaoqian, and Ning Caichen without a trace.

The cooperation of the whole station publicity resources of Asia Television, and the various programs, are more or less cooperating with the promotion of "A Chinese Ghost Story", which undoubtedly makes this movie fully exposed.

These soft advertisements cost Baolong Film Company 5 million in a short period of time, but the effect is amazing.

In addition to these "soft advertising" promotions, the well-edited MV promotional advertisements for "A Chinese Ghost Story" are also broadcast on Asian television.

This kind of overwhelming publicity, although it is still a little inferior to the "viral marketing" that Hollywood advocated by combining word-of-mouth and the Internet.

However, fortunately, Hong Kong is originally a city that likes to discuss movies, and the reputation of Baolong Film Company has always been very good.

Therefore, before the movie "A Chinese Ghost Story" was officially released, it had already spread throughout Hong Kong. Many citizens, word of mouth, are keen to discuss the topic of "A Chinese Ghost Story" every day, making this movie popular before it was released!

The pervasive propaganda has basically monopolized the focus of Hong Kong's entertainment industry. The cultural trend of the entire Hong Kong has basically been completely indulged by Baolong Film Company!

Even the Hong Kong Governor's Mansion has been hit by the pop culture trend of "A Chinese Ghost Story"!

Sir Youde, the Governor of Hong Kong, was working in his office, and when he heard several office staff chattering and talking, he asked curiously, "What are you discussing?" ”

"Mr. Governor, the movie "A Chinese Ghost Story" will be released in a few days, it's so exciting!" One woman said, "The poignant love between an elegant down-and-out nobleman, a beautiful woman who has died as a ghost." Even if it is an obstacle between life and death, it is difficult to hinder love, it is simply too exciting"

"Mr. Hong Kong, almost all Chinese civil servants in Hong Kong have expressed their desire to watch this movie, and 60% of British civil servants are fans of Baolong! There are also some civil servants who have proposed to let the political axe reimburse their movie tickets! ”

"Yes, Baolong Film Company is simply a miracle in the Hong Kong film industry, their movies are not inferior to the level of Hollywood, and the greatest happiness in Hong Kong is to watch Baolong's new movies."

"Mr. Governor, you can also go and watch "A Chinese Ghost Story" to distract yourself!"

Many Hong Kong government staff recommended this movie to Sir Youde.

Governor Youde rubbed his temples and said, "Gentlemen, although this movie does sound worth looking forward to, it's time to go to work, please pay attention to office efficiency and office discipline!" ”

In fact, Youde was already shaking his heart.

Although Youde began to study and study Chinese in the 40s, it can be said that he is an authentic sinologist who can speak Chinese and read and write Chinese.

In 82, he sent Youde to Hong Kong to take office, also because of his background in learning Chinese and understanding China. Although Youde is very proud of his mastery of Chinese, his cultural roots are still British. Even if Youde is fluent in Chinese, he is actually really proud of British culture.

After coming to Hong Kong, Youde worked for the Sino-British negotiations, saving Hong Kong's financial order, which had begun to crisis since he took office in 82 years, and encouraging the establishment of schools and higher education. But in fact, Youde still does these things with a condescending and charity-like mentality.

Although, compared with most of the previous governors of Hong Kong, Youde was still a person who did a lot of practical things for Hong Kong, so he was not remembered by anyone after his death.

However, in Youde's heart, he never thought that the high-ranking British gentlemen and ladies would be so attracted by the entertainment culture of the Chinese.

"Baolong Movie, "A Chinese Ghost Story"" Youde silently read the two names.

He decided that after the release of "A Chinese Ghost Story", he should find an opportunity to take a look. He wanted to see how the film made by the Baolong company captured the hearts of those proud Britons

(To be continued)