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In the past two years of the rapid development of Shengxin Global Electrical Appliances, home appliance chain enterprises around the country have also been fully developed, just like Haitai Electric, although the development is restricted by Shengxin, but in Donghai Province and neighboring provinces and cities have also developed 18 stores. Pen, fun, pavilion www. biquge。 info development up to now, these home appliance chain enterprises and Shengxin Global Electric Appliances together to complete the extensive division of the domestic market, the next expansion will consider direct competition from other home appliance chain enterprises.

In the past two years, Shengxin has expanded rapidly with the support of huge capital, and home appliance stores and stores are distributed in large and medium-sized cities across the country. He neither wants to expose some fatal flaws in the brutal competition with other home appliance chains, nor does he want to slow down the pace of expansion at this time.

Zhang Ke's suggestion is very direct: "For the time being, we should avoid direct competition with other household appliance chain enterprises, but do not stop the pace of expansion, then go to the city where Shengxin has not expanded to open a mobile phone franchise store - most of the domestic household appliance chain enterprises do not pay enough attention to the sales of mobile phones, do a franchise mobile phone store can avoid direct competition, and let Shengxin's tentacles continue to extend, and the scale of the mobile phone franchise store is relatively small, easy to operate......"

"You don't forget the benefits of this side when you come up with ideas...... Ye Jianbin said with a smile.

Chen Xinsheng smiled slightly, mobile phone is the main business of Aida in China, under the suggestion of Zhang Ke, Sheng Xin set up a mobile phone sales counter in its home appliance store last year, so as to continue to develop the mobile phone direct store business, the first to form a complete mobile phone marketing system nationwide, and also have a direct role in promoting the mobile phone business of Aida.

"Even if I'm a little selfish, can you deny that my idea is actually not bad?" Zhang Ke asked Ye Jianbin rhetorically.

Ye Jianbin spread his hands, and he really didn't have a good response to Zhang Ke's shy rhetorical question.

In October last year, the total number of domestic mobile communication users finally exceeded 10 million after nearly ten years of accumulation, but in the past year, the number of new domestic mobile communication users reached 10 million, which can be seen from the explosive development of the domestic digital mobile phone market.

Now is entering the golden age of the mobile phone industry, Shengxin is not suitable to continue to open a household appliance store extensively, management rectification and reflection is necessary, that in Shengxin relying on existing resources in the city has not yet set foot in the development of mobile phone franchise business is undoubtedly a good choice.

Zhang Ke saw that Ye Jianbin and Shao Xinwen were frowning and thinking, and said with a smile: "Come on, I don't believe you haven't considered this issue." In the past year, Shengxin home appliance store mobile phone sales counter sold more than 800,000 mobile phones, contributing nearly 300 million profits to Shengxin. If you don't consider the problem of mobile phone franchise stores, it means that you are unqualified in the strategic management of the enterprise......"

Shao Xinwen smiled and said: "It's hard to pretend to be ...... in front of you" The model of mobile phone franchise stores, Zhang Ke proposed it last year, and after the domestic mobile phone market became bigger, the sales model of mobile phone franchise stores appeared in some cities one after another, but they are all in the early stage of development.

"Tell me about your core question, how can I have so much time to go around in circles with you here? It's only been 30 minutes since Secretary Liu's speech was made...... "Zhang Ke scratched his ears, looked up at the tall horn on the lamppost on the wall in front of him, in the Kewang factory, separated from the factory of Aida by a two-lane road, and the loudspeaker was still broadcasting Liu Wentao's impromptu speech, he asked Ye Jianbin suspiciously, "Could it be deliberate?" ”

"What deliberately?" Ye Jianbin was a little puzzled.

"Tweeters, could it be that they want to brainwash Kumho's employees?"

"Maybe, maybe you know that we are in Haizhou today."

"Or give us some color?" Zhang Ke smiled dumbly, "Then Sheng Xin's action range this time is larger, even if it is still color, how many cities above the second class that Sheng Xin has not expanded to?" ”

"What do you mean by how much is left?" Shao Xinwen said, "In addition to East China, in other regions, except for the development of flagship stores in central cities, almost no other cities have been covered, and only cities above the second category are counted, and there are almost 100 ......."

"That is, relying on the flagship store resources of the central city, the development of mobile phone franchise stores in the surrounding second-class cities, and the development of a plan of 100 cities and 100 stores," Zhang Ke said excitedly, "They invited sixty or seventy media reporters to come over for today's listing ceremony, I see you are here to announce this plan, I will lend you the venue, and then let the staff of the marketing department pull over the media reporters of Kewang to kill their ambition!" ”

"Hehe......" Chen Xinsheng smiled, even if King Ke received the capital injection of NEC and Huaxia Electronics, it was impossible to think of shaking Kumho's status, Zhang Ke's mischievous move was just to mock the guys who stood behind King Ke this time, and of course he was also dissatisfied with Liu Wentao's high-profile blending with King Ke when he first arrived in Haizhou.

"Let's discuss it verbally now, there is no written plan yet, what if the media reporter asks about it?" Shao Xinwen asked.

"You are just talking nonsense on the stage, anyway, it is media propaganda, and you can also boast about Haikou with hundreds of cities and thousands of stores, there is always a gap between publicity and implementation, this is the national situation."

Hearing Zhang Ke say this, Ye Jianbin, Chen Xinsheng, and Shao Xinwen all laughed, Zhang Ke was deliberately blocking the hearts of those people next door.

Ye Jianbin knocked his fingers on the door of his head and said; "For the media, it's still attractive to AIDA, and if this project has nothing to do with AIDA, wouldn't it be too weird to use this place to hold reporters?"

"Hehe," Zhang Ke pointed at Ye Jianbin and laughed, "The fox's tail is exposed!" Going around and around, not trying to hit the idea on this side? ”

Ye Jianbin spread his hands, looked wronged, and said: "I also dragged Xinwen over......"

"I did consider the problem of mobile phone franchise stores, but I didn't consider that it should be launched in all second-class cities at the same time, and the scale of the plan I initially considered was much smaller, and the funds used were only 100 million, which barely caused great pressure on Shengxin's capital chain," Shao Xinwen honestly betrayed Ye Jianbin ...... said, "Jianbin saw my plan and said that the scale was too small

"I'm not exaggerating enough to occupy all the second-tier cities at the same time," Ye Jianbin laughed, "100 cities and 100 stores, this name sounds quite refreshing, let alone 500 million, Sheng Xin's squeezing out of 200 million at this time is already the limit, but I let Xinwen change the plan according to the standard of 200 million, I didn't expect your confidence to be stronger......"

"It's 300 million," Zhang Ke scratched his head and asked Chen Xinsheng, "Can Aida squeeze out this money?" "Kumho Sho is not short of money, but Kumho Shoji has set investment guidelines since its establishment, and the industries under Kumho's original system should occupy Kumho Sho's funds as little as possible to avoid causing additional pressure on Kumho Sho's capital.

Chen Xinsheng said: "Three hundred million, it's not a big problem......

At this time, the net profit of Aida Group is more than 300 million a month, although the investment in the research system is huge, but there is also a process of continuous investment, and the additional expenditure of 300 million yuan in the short term will not cause additional financial pressure on Aida Group.

Ye Jianbin rubbed it and said: "This has become the cooperation plan between Shengxin and Ida, and the media has a hot spot for hype. ”

Chen Xinsheng asked, "Do you really want to hold a press conference?" ”

"Of course," Ye Jianbin said with a smile, "it will make their hearts feel awkward as if they were stuffed with a ball of thatch." ”

Chen Xinsheng smiled and called Yang Yun and Lu Qingsheng, who was in charge of the mobile phone business of Aida Group, to find out, as if they were acting, and they should also be presentable.

Only counting the advertising volume of the disc player business, Kumho's Aida Group is equivalent to Kewang, but Aida has launched two batches of six new mobile phones this year, and each time it will focus on the main models, and the advertising volume in the mobile phone business will far exceed that of the disc player, plus the advertising of some other branch products, Aida will far exceed the advertising investment in product promotion and brand promotion, which does not count the advertising investment of Xiangxuehai, Shengxin, Xinguang and other enterprises in the Kumho system. Huaxia Electronics' enterprises do not attach great importance to the shaping of the brand, although its products are rich and there are many brands, the total amount is still far less than Kumho, and NEC's products have not yet entered the Chinese consumer market in a big way, and the advertising in China is of course even less than that.

The intimacy of the relationship between enterprises and the media is directly affected by the amount of advertising, and if a media takes millions or tens of millions of advertising fees from Kumho's companies every year, the marketing department of AIDA informs them that there is an important event and needs their cooperation, and they will never easily refuse - besides, every big move of AIDA in recent years means that an important financial news comes out.

Some reporters from the affiliated media at the venue of the unveiling ceremony of the new Kewang joint venture received a notice from the employees of the marketing department of AIDA that AIDA would hold a press conference after the ceremony on Kewang's side.

Of course, in addition to Liu Wentao, secretary of the Haizhou Municipal Party Committee, Ge Jiande, president of Huaxia Electronics, Hidezo Ikesa, representative of Mitsui & Co., China, Hiroyuki Nakamura, president of NEC China, Ren Botong, chairman and president of China Infocomm Bank, Liu Danian, deputy director of Donghai Provincial Economic and Trade Commission, and others are all people with status and status. But the impatience on his face became more apparent.

Some reporters deserted directly in the audience and chatted in broken words: "After King Kewang obtained the capital injection of Huaxia Electronics and NEC, the registered capital exceeded one billion, which is not many in China, and the identity of Ge Jiande and Chi Zuo Xiuzang is here, today's ceremony, even if Governor Li Yuanhu is not available to participate, the vice governor always has to come to one, why only the deputy director of the Economic and Trade Commission in the province comes down, looking at the face of the deputy director, it seems that the boss is reluctant?" There is a secretary of the municipal party committee in Haizhou here, although the weight is enough, but what about other officials, is there still almost or more important economic activities in Haizhou to participate in? ”

"Is my brother just starting out in the industry or is he just getting into the news with the financial line?" There was a reporter next to him who couldn't hear it, "The grievances between Aida and King Ke don't seem to be some ulterior secrets in the industry, and this new secretary of Haizhou City may not know the underwater ......."

As soon as this side announced that it had entered the stage of free question-and-answer, some reporters left one after another, and everyone sitting on the rostrum looked at each other, Xie Jiannan has experience in this, and at the first dealer conference after King Kewang won the CCTV standard in 96 years, a large number of media reporters were at the venue to take Idala.

Bearing in mind the advice of the secretary of the provincial party committee to maintain the unity and stability of Haizhou, Zhang Ke specially asked Yang Yun to rush over and invite Liu Wentao, secretary of the new municipal party committee, to attend the press conference as an observer, at least to maintain the unity and stability of Haizhou in front of media reporters; By the way, Ge Jiande, Liu Danian, deputy director of the Provincial Economic and Trade Commission, and Ren Botong, chairman and president of the Information and Communications Bank, were also invited, and superficial perfunctory work was also needed; ignored Chi Zuo Xiuzang and Nakamura Hiroyuki, Xie Jiannan naturally didn't have the heart to watch the excitement with the past, and other characters like Lin Xue, Wang Haisu, Zhou Xingdong and other characters were directly ignored, they wanted to follow the past, and they would not be rejected.

Ge Jiande and Liu Wentao could both think that Kumho suddenly held a press conference just to demolish the platform here, suppressing the anger in their hearts, and they made a big show today to give Kumho a good look -- the situation has always been stronger than others these years, and Ge Jiande and Liu Wentao also wanted to see what tricks Kumho could play this time, so they did not refuse to attend AIDA's press conference.

Zhang Ke, Ye Jianbin was too lazy to deal with Ge Jiande, Liu Wentao and others, and left the factory one step earlier, Ge Jiande and Liu Wentao followed the reporter to the factory of Aida, only Chen Xinsheng, Shao Xinwen and others came forward to preside over the press conference to announce the "plan of 100 cities and 100 stores that is expected to cost 1 billion" discussed temporarily.

Because Shao Xinwen has thought deeply about the issue of mobile phone franchise, will this reporter be too rough, but the so-called "cost a billion" is too obvious, Liu Wentao listened to Yang Yun, president of the marketing department of Aida, read the press release, and couldn't help but snort coldly, but Ge Jiande obviously felt the pressure on him from this plan.

Huaxia Electronics' three domestic mobile phone companies plus Kewang Hi-Tech this Lianxin brand enterprises, by the original post and telecommunications system under the sales network, the total sales of mobile phones is only slightly higher than Kumho, this year the State Council in the Ministry of Information Industry on the basis of the formation of further requirements for the telecommunications industry to "break the monopoly, the introduction of competition", and Kumho and Shengxin joint program will significantly strengthen the sales capacity of Aida mobile phones in the terminal market, if four dozen one are far away from Kumho, Huaxia Electronics' face is even more ugly.