Early in the morning, Wang Zhuo was running in the park when an unfamiliar number called.

"Boss Wang, don't come to harm, I'm Guo Jiandeng."

Hype king Guo Jiandeng? Wang Zhuo laughed and said: "It turned out to be Boss Guo, hello, hello, it's been a long time!" ”

Guo Jiandeng said with a smile: "Do you have time to meet, I have something to ask you." ”

Wang Zhuo looked at his watch and asked, "When is Boss Guo free?" ”

Guo Jiandeng said: "I just got off the plane last night, and I am free all day today. ”

Wang Zhuo said happily: "Then it's just now, if you don't have breakfast, let's eat together." ”

…… The hotel where Guo Jiandeng stayed was not far from Wang Zhuo's residence, which was twenty minutes away by car.

After half a year, Guo Jiandeng didn't look like he had changed, but Wang Zhuo had completely changed from the inside out, so much so that Guo Jiandeng almost couldn't recognize him when he first saw him, and after sitting down, he sighed again and again that he was terrifying.

Most of Wang Zhuo's changes are in temperament, and after he gets used to being a person, his aura has also changed, he is no longer the cynical student, he has a little more man's rigidity and majesty, which makes people feel extraordinary at a glance.

Just like some people are officials at a glance, and some people are in the style of rivers and lakes at a glance, Wang Zhuo has now formed his own unique aura, and it is also the kind that makes people feel that they cannot be underestimated as soon as they come into contact with it, and they can calm the scene.

The idiom that you can't do things well without hair on your mouth is no longer suitable for him.

"Amazing, amazing." Guo Jiandeng gave a thumbs up and praised repeatedly: "The hype of the jade watermelon this time has been quite effective. ”

"I learned a lot from Boss Guo, which made the connoisseurs laugh." Wang Zhuo smiled faintly.

"Some places aren't so perfect, I don't know if you're going to keep it for later, or if you didn't think about it." Guo Jiandeng said generously: "I can say whatever I think, you can use it if you think it can be used, don't worry, I won't ask you for patent fees." ”

Wang Zhuo was overjoyed, "Boss Guo is not stingy for teaching, I can't ask for it, thank you so much!" ”

"Hype, there must be controversy, you did a good job of this, I heard that Miss Qi and Miss Guan also contributed a lot from it, you are long-term partners?"

Wang Zhuo nodded.

"Oh, that's no wonder." Guo Jiandeng continued: "You have a good grasp of the general direction, but as far as I can see, you don't seem to have made a fuss about the details yet. ”

Wang Zhuo raised his hand to help him refill half a bowl of soy milk: "Boss Guo, please speak." ”

"For example, I saw a reply on the Tianya forum last night. The man questioned that your jade watermelon was so tightly wrapped in silk cloth that there might be a flaw in the lower part. However, one of the people behind replied that if the mat is not wrapped well, in case of shaking, the watermelon will roll down from the booth and break, so it must be cushioned. And then the questioner said, I see. This little episode is over. ”

Wang Zhuo tasted the taste and felt something unusual.

"But if it's hype, the effect is very different." Guo Jiandeng saw that Wang Zhuo was in thought, and said with a smile: "If it is up to my team to do it, I will build momentum on the Internet and the media, questioning that the bottom of this watermelon is flawed, and at the same time holding on to it desperately, that is, not admitting that there is a problem, nor refuting the rumors to prove that there is no problem, first delay him for a few days, and then clarify it when this topic becomes popular." ”

"At the same time, I can also buy a few industry veterans to value the flawed watermelon, so that when the truth is revealed, the price will definitely go up."

"Hype is to create a topic as much as possible for the purpose of expanding popularity."

"Discrediting yourself and clarifying it at the right time is also a very effective hype method."

Hearing this, Wang Zhuo's eyes suddenly lit up, Fan Bingbing's plastic surgery incident and Chen Guangbiao's fraudulent donation incident, aren't these two sensational news similar to Guo Jiandeng's statement!

Reminiscent of the car model beast that became popular because of the passionate video, and Sister Furong, who made a fortune by becoming notorious and then transformed successfully, Wang Zhuo suddenly realized that there is still this kind of gameplay in the hype!

Seeing Wang Zhuo's happy face, Guo Jiandeng smiled slightly, and told him about other hype methods.

For example, car accidents in transit, criticism by pseudo-expert blogs, huge insurance companies that no company dares to accept, and disputes caused by unclear ownership are all whimsical and often effective.

Wang Zhuo also followed Guo Jiandeng's introduction, and thought of Hollywood stars who insured beautiful legs for 100 million yuan, in fact, that leg is really not very beautiful in his opinion, so it seems that it is actually hype, and there are also experts who often appear in major media to criticize the remarks, often after the object of criticism refutes the rumors, the experts evaporate from the world, it turns out that there are gunmen behind the scenes, in fact, the media is charging public relations fees, and experts are simply nothing.

Some grassroots roots that became popular overnight, under Guo Jiandeng's analysis, peeled off the skin one by one, Tianxian Sister, Very Real People, Guo Jingming, Sister Feng, etc., as well as Junzilan, quail and so on in the last century.

After a long talk, Wang Zhuo really benefited a lot, and at the same time guessed Guo Jiandeng's intentions, he regarded himself as a partner who had the strength to advance and retreat with him, and these points were the sincerity of cooperation.

Sure enough, after chatting about the hype, Guo Jiandeng gave Wang Zhuo a while to digest it, and finally explained his intention.

"The jadeite industry has a lot to offer, and the six words 'non-renewable resources' alone allow it to go further. I believe that your pair of jade watermelons can drive a bigger **, so helping you is helping myself. ”

"Brother Wang, don't blame me for being shallow and profound, your current hype is indeed very good, but in the eyes of me, a professional, there is still a lot of room to play, so I came today to seek some cooperation."

Wang Zhuo smiled and nodded: "Brother Guo, if you have any ideas, just say it." ”

Guo Jiandeng smiled and said in a low voice: "This matter, I think so......"

...... "It's actually such an idea, it's a shame that he came up with it!" ”

In the office of the Shengshi Dynasty, after listening to Wang Zhuo's retelling, Qi Fei and Guan Yingying were both crying and laughing, and even called Guo Jiandeng a ghost genius who hyped up.

"I think his idea is quite interesting, but I don't know if it will be scolded and hyped up." Wang Zhuo smiled: "You guys have an idea, do you want to do this?" ”

It turned out that Guo Jiandeng came up with the idea of "shouting from the air", to the effect that he first contacted the Shengshi Dynasty and bid one billion to buy the pair of jade watermelons, but the Shengshi Dynasty refused, saying that it was almost the same to buy one for one billion. Then he wanted to buy one for a billion yuan, but he was ridiculed by the people of the Shengshi Dynasty, saying that this watermelon is worth it only if it is in pairs, and what will happen to the rest if you sell one?

Then Guo Jiandeng became angry and lashed out at the Shengshi Dynasty in front of the media, and the Shengshi Dynasty refused to take a break, saying that if you don't have money, don't fight the idea of a national treasure.

To put it bluntly, it is a lively war of words, and at the same time, it is carrying the value of touting the pair of watermelons, so that the audience who do not know the scene can subtly accept the sky-high price of the pair of watermelons and the value concept of jadeite while watching the excitement.

On the surface, Guo Jiandeng can't get much benefit from this shouting war, but the fact is that he has collected many jadeite treasures openly or secretly, as long as the industry appreciates, his collection will rise with the tide, just like the new real estate will drive the surrounding property prices to rise is a truth.

"By the way, you didn't tell him we have more than two watermelons, did you?" Guan Yingying asked suddenly.

"Nope. No more than twenty people now know about it. Wang Zhuo replied casually.

"Do so many people know?" Qi Fei frowned and curled his fingers to calculate.

There were three people present, ten people from Qiu Lu and the factory, a few of them who didn't know the exact number, four people from the army, and four people from Qin Jingzhong's family, isn't it already more than twenty people?

The three of them put the numbers in pairs, only to find that the number of people may be far more than twenty, that is, there are more than ten people who know the exact number, and if they don't know the exact number, if they are not strict, they don't know how many there are now.

Now everyone is a little worried, as soon as there are many things, they will definitely not be so valuable, it seems that they have to find a way to maximize the benefits as much as possible.

Just thinking about it, Qi Fei's mobile phone rang, and it turned out to be Zhang Yuqi, the honorary chairman of the Jiangzhou Jade Association, calling.

At this time, it was already more than eight o'clock in the evening, and the time of this call was a little strange.

"Mr. Qi, hehe, good news." Zhang Yuqi is seventy-five years old this year, and his voice is a little old: "Just now, Vice President Wang of the Palace Museum called me, and he told me that the Palace Museum intends to rent your pair of jade watermelons for a long-term exhibition in this year's tourism season. ”

Imperial palace? Rent watermelon? The three of them were stunned together, what is missing in the Forbidden City will not lack exhibits, do you still need to rent it from the people, which one is this singing?

Listening to Zhang Yuqi's explanation, the three of them suddenly realized that the rent was just a symbol of the surname, just like the 1,000 yuan labor fee of the star on the Spring Festival Gala, it just meant it, but it was to take the opportunity to improve his popularity to earn it, and then he made a fortune just by relying on advertising endorsement fees.

The Forbidden City rents exhibits and invites stars for the Spring Festival Gala also have the same effect, a collection can be exhibited in the Forbidden City, which is a great affirmation of its value and identity, that rent no one cares about at all, even if some public relations expenses are spent for this gilded trip, someone will rush to get out!

Understanding this relationship, the three of them were immediately overjoyed, that is the Forbidden City, the place where the jade watermelon became famous! Presumably, the Forbidden City will definitely spare no effort to build momentum for these two watermelons, because the more expensive the watermelon, the easier it will be for them to attract attendance. Isn't this equivalent to an authoritative advertisement, with the help of the Forbidden City to help the hype, why worry about the value!.

(To be continued)