Chapter 052: The first case in the country
The credit for fighting the fire, Xiao naturally will not rush to the top, read something or cry the mountain... In general, the principle of low-key should be followed, unless it is not low-key, otherwise it must not be made a big show. If it is used by people with good intentions to make a fuss and make the whole city know about it, then it is necessary to do the opposite and publicize with great fanfare how the government and its leaders care about the victims of the disaster, how they take the lead, and how they command the whole city, so as to finally extinguish the fires, ensure the safety of the people's lives and property, and recover the heavy losses of the country and the people.
This time, due to the timely extinguishing, it did not cause a fire in the Caibin Mall next to it, even if someone wanted to make a fuss, it was more difficult, so Xiao Zhen naturally had to deal with it in a low-key manner, and Wang Wenhua fully agreed with this opinion. Therefore, the acting mayor Xiao Ke came to the scene to command, and Secretary Wang Wenhua instructed to protect the people, all of which were just a sentence. The Municipal Information Center is in accordance with the spirit of Mayor Xiao's instructions. A large amount of praise was given to the public security officers and firefighters, especially Gu Le, the executive deputy director of the Municipal Public Security Bureau, who was the first to be the main leader to command the firefighting.
Xiao Ke does not need the credit of directing firefighting. But this credit can't be wasted, and if it is given to Gu Le, it can be of some use.
What flower is the most fragrant in the world?
The osmanthus is fragrant, and the fragrance smells for several miles; Orchids contain curtains, dreams into boudoirs, all fragrant.
But have you ever seen a rice flower? 100 acres into patches. Thousands of acres are plains, flowers are looming, and incense seems to be endless. The fragrance of rice flowers is the fragrance of the heart and the fragrance of hope. When the rice flowers are fragrant, the earth is smiling, and it is hundreds of millions of people smiling.
The foundation of the exhibition is the economy, and the foundation of the economy is industry. The formation of agricultural industrialization chain, from crop planting to product deep processing to brand marketing, will be thousands of years of rice culture to truly connect to modern civilization, is an increasingly clear dream of Chinese agricultural hope. "Hengjian Rice" undertakes this dream of hope.
40,000 acres of fertile soil, hundreds of thousands of farmers, and scientific research units to develop excellent varieties to sow on, that is in this vast "agricultural industrialization of the national key leading enterprises to promote planting base." Seeds of hope were sown. Technical monitoring of the whole process of green agriculture standards. High-priced products are recycled, and high-quality raw grain is full. The farmers who were richly rewarded also smiled. According to the statistics of the relevant departments of Langliu City, over the past few years, Hengjian Rice has increased farmers' income by nearly 300 million yuan by supporting high-quality rice planting alone.
World-class production equipment "8 processes, 8 inspections, level of fine carving out of the level of excellence: different varieties to match the appropriate taste; The two-way color sorting process selects the unripe chalky white rice and the spoiled heterochromatic rice grains, and the rice is still the same rice, but it can make consumers eat extraordinary quality. As a result, "Hengjian" rice won the title of Huaxia famous brand and national inspection exemption certificate, and the "Hengjian" trademark won the title of Huaxia well-known trademark.
The original unpopular early pine rice is processed into fresh-keeping instant rice noodles to enter the fast food industry, or become high value-added rice starch and rice protein; Even the processed residue of rice bran, through the high-tech "golden finger" point, actually turned into a miraculous production of high-grade "rice embryo oil" that can lower blood lipids and blood pressure.
The market demands high quality. Farmers need high returns. Businesses need high profits.
With the intervention of modern technical means in the whole process, deep processing and deep opening, Hengjian Rice Industry interprets the story of "turning iron into gold" in the broad field of agricultural exhibition.
As Hengjian Grain, Cotton and Oil Group, which has grown into the leading agricultural enterprise in the province. Now a new leap forward is needed. As the real founder of Hengjian Grain, Cotton and Oil, Xiao Ding, the mayor of Langliu, pointed out a path that they didn't dare to think of before: going public! To be the first grain stock in China!
Tomorrow, Xiao Ke, deputy secretary of the municipal party committee and mayor, and his party will come to Dingqing District Economic Development Zone to inspect. Mayor Xiao Ding walked into the Hengjian Grain, Cotton and Oil Group founded by him with great interest, and watched and listened to the strategic ideas of the group's leaders for the group's new exhibition.
Coming to Hengjian Rice, walking through the huge granary, wandering beside the modern workshop. In the washing room, there is a wonderful feeling, as if you are in the fragrance of thousands of rice flowers: it is a great joy of hope that hits people's hearts! The Great Commission breeds great hope. In accordance with the idea of agricultural industrialization. The agricultural production in the fields can be said to be the "first workshop", while the processing enterprises such as Hengjian Rice are the "terminal workshop". However, without these terminal workshops, the ideal of the "first workshop" can only be a bubble. Therefore, after Hengjian Rice became the leader of the rice industry in the province, people of insight pointed out that enterprises like Hengjian Rice may not be the best enterprises in China, but they are enterprises that carry a major historical mission.
Big strategy builds big hope. Look through their "Fifteen. Blueprint outlook: adhere to the "one body, two wings" strategy, and comprehensively promote the "second entrepreneurship". "Seize the great opportunity of the construction of the new countryside, make full use of the location advantages of the company's main production enterprises in the large "granary" of Yunmeng Lake, strengthen and strengthen the main business, and play a leading role in promoting the grain, oil and food processing industry in our province and even the whole country; At the same time, we will speed up the exhibition of pharmaceutical, seed industry and other industries, so that the main and auxiliary industries can complement each other's advantages. It is necessary to increase investment in technological transformation, and focus on supporting advantageous industries such as medicines, seeds, and noodles to do a good job and become stronger. Form a number of fist products and cultivate benefit growth points. By the end of the year, the company's sales revenue will strive to reach 100 million yuan, and the profits and taxes will exceed 100 million yuan; Rice, noodles, and pharmaceutical exhibitions have become the industry's children. Oil, milk, and seeds have become the dominant brands in Zhongnan for several years, and the company has been built into a first-class modern large-scale food leading enterprise in China, and so on.
Mayor Xiao Ding and his entourage, after carefully listening to the report of Hengjian Group, held an on-site work meeting in the conference room of Hengjian Group, and Mayor Xiao Ke made five important instructions for the future exhibition of Hengjian Group:
The first is to cultivate advantageous industries and do a good job in product management. To grasp the industry in a down-to-earth manner, conscientiously grasp the products, and take the road of industrial development, we must increase investment in technological transformation, focus on supporting medicine, seeds, noodles and other advantageous industries to do a good job and become stronger, form a number of fist products, and cultivate efficiency growth points. Mayor Xiao Ding said that he learned that since the beginning of this year, Hengjian Company has completed the construction of two raw lines for the expansion of student milk production lines and noodles, and will complete the third phase of the pharmaceutical project before the end of this year, with a total investment of nearly 40,000 yuan in technological transformation. During the "Tenth Five-Year Plan" period, the company will invest in technological transformation funds to introduce B yuan, and the annual production capacity of the pharmaceutical industry will reach 80,000 tons. The annual production capacity of milk reaches 10,000 tons. The annual production and sales of seeds reached 10,000 tons. In the second half of this year, we will focus on the completion of the third phase of the pharmaceutical industry, the expansion of the new noodle production line, the construction of seed storage and scientific research facilities. This shows that the company's direction is right, and it is necessary to continue to persevere and implement it deeply.
The second is to optimize the capital structure and enhance the vitality of operation. It is necessary to solve the problems of large occupation of fixed assets, large bank loans, and low return on investment through continuous adjustment, and the allocation of internal resources. In particular, the company strives to revitalize the idle assets based on land, and currently has many acres of land in Ziling Garden, flour mill and other plots, which are the best plots in Langliu City. With a total value of nearly 300 million yuan, Hengjian Company should increase its efforts to attract investment, strive to revitalize as soon as possible, increase cash flow, use it for advantageous industry exhibitions, and invest in the improvement of the production and sales of high-end rice, noodles and packaged oil, so as to make a brand and enhance its strength.
The third is to strengthen management to tap potential and improve economic benefits. With efficiency as the center and profit as the goal, we will establish a systematic cost and expense index control system, and take strong measures to reduce various production costs, management costs, financial costs and marketing costs. Focus on strengthening bonus management, cost management and business management, make every effort to revitalize the leader, increase the market share of the main profitable products, and improve operating efficiency.
The fourth is to rely on scientific and technological innovation to seek product upgrades. Leverage the advantages of science and technology, increase the scientific research and research efforts of intensive processing of grains, oils and foods, and improve the added value of products. Continue to improve the production technology and technology of rice starch and rice protein. accelerate the pace of industrialization; Seek functional and high value-added products between food and medicine, strive to change the weak quality and inefficiency of the existing industry, realize product upgrading, and enhance the profitability of enterprises.
The fifth is based on serving the "three rurals." "Promote the industrialization of agriculture. We should continue to adhere to the integrated production and management model of agriculture, industry, science and trade, explore and improve the operation and management of high-quality rice industrialization bases, expand the scale of the bases, take the road of enterprises and peasant households, and maintain close cooperative relations with the vast number of rural areas and peasants, and give full play to the radiating, driving, and interactive role of leading enterprises in the process of building new rural areas, so as to make new contributions to the adjustment of the rural industrial structure and the increase of peasants' incomes
Offer.
On behalf of Hengjian Group, Sun Dingsheng, chairman of Hengjian Group, expressed his gratitude to Mayor Xiao Ding for always supporting and caring for Hengjian Group. Hengjian Group can achieve today's results, and the direct guidance of the successive Dingqing District Party Committee and District Government, and the strong support of the Municipal Party Committee and Municipal Government are inseparable, especially Mayor Xiao Ding, for the creation and development of Hengjian Group has made a number of important instructions, Hengjian Group will be more determined to implement the important instructions of Mayor Xiao in the new era of Hengjian Group's construction.
After that, Sun Dingsheng and other Xiao Zhen and his party introduced in detail the specific plan of the group's listing in Dongfang City, Xiao Ding, Xu Wen and other city leaders highly praised the Hengjian Group's listing plan is prudent and thorough, and pointed out some matters worth noting, at four o'clock in the afternoon, the meeting ended in an optimistic atmosphere.
Walking out of the conference room, Xiao Zhen smiled and said to Sun Dingsheng: "Dingsheng, I will inspect in the future, these banners, lanterns, and colored flags" Hang a little less, and it's not a festival, what are you hanging out for?" It's good to face the inspection with a calm mind
Sun Dingsheng said with a smile: "Yes, yes, we must pay attention in the future." He saw Xiao Ding nodded, but he smiled and quipped: "But the mayor, these things were originally prepared for the celebration after the listing, and it just so happened that the mayor was coming today, so I hung it out first to see the effect."
That is, Xiao, who was not afraid of his subordinates making such jokes, he smiled and said, "Oh, that's it, then I'm naked."
"Mayor, let's have a working meal with us today, we happen to have some new products, please try it the mayor Seeing that Xiao Ding was really not angry, Sun Dingsheng said with a smile.
Xiao Ding waved his hand: "No, I don't have time today, I have to go to the "mayor's mailbox" in the evening to solve some problems within my power for some people." ”
The mayor's mailbox was opened during the Zhang Pingchang period, in fact, Xiao Ding felt that the mayor's mailbox was a measure to treat the symptoms but not the root cause, but at the moment when his power was limited, it was impossible to cure the root cause from the system, so he had to do more to treat the symptoms. So he didn't treat the mayor's mailbox as a decoration, and basically spent an hour or two every night dealing with some of the problems received in the mayor's mailbox. Ya insisted on Xiao Ding's idea, and if he could go outside, he would be able to knock on some trust in the city government for a long time.
On the 8th day of the knife month, the first stock of the national grain industry and the first stock of Langliu City, "Hengjian Rice." Through the form of offline networking, the stock has successfully opened shares in Langliu and Xingcheng, raising funds of 100 million yuan. June 6th. Successfully listed and traded on the Eastern Stock Exchange.
The celebration party held by Hengjian Group was naturally the first to invite Xiao Ding, but after Xiao Ding learned that Secretary Wang Wenhua did not mean to participate, he also politely refused to attend the celebration. And so. Zhao Shuang, Secretary of the Dingqing District Party Committee, Zheng Zhipeng, District Mayor, Lin Chengnan, Deputy Secretary of the District Party Committee, Zhang Yang, Executive Deputy District Mayor and other major leaders of Dingqing District attended the celebration. Meantime. The Langliu City Food Bureau and the Langliu City Agricultural Bank also held a large-scale celebration party.
"Mayor, it's unfair to do this, although Hengjian's exhibition is not bad, but in terms of scale and efficiency. Our Far East is far from Hengjian, there is no reason why they are listed before us, right? Mayor, how do I explain this to the staff? Li Liwei's voice came from the phone, and he still spoke so straightforwardly, even if he was dissatisfied in his heart, he told Xiao Ding directly.
But in fact, Xiao Zhen also understands that it is precisely because of his openness in his heart that he can speak so straightforwardly.
"Hehe, this matter, Lao Li. You can't blame me. Xiao Ding said with a smile: "The equity composition of your Far East is much more complicated than that of Hengjian, and the main trick is to involve American capital, if you want to go public." You have to get this property right issue clear first. ”
Li Liwei said: "How can it involve American capital, although Far Eastern Building Materials has American capital, but Far Eastern Rare Gold itself does not have American capital injection, our head office is full of Chinese state-owned shares, and American capital has nothing to do with it." ”
Xiao Kedao: "On the issue of listing, do you dare to say that your Far East is really in a hurry?" There is no shortage of money in the Far East now. There is no need to go public to raise funds. The situation now is. Your Far East is already expanding too fast, and your profit model is very good, simply put, you have too much money in your hands. Don't dare to use it indiscriminately What do you say you are doing in a hurry to go public at this time? ”
Li Liwei choked and said with a dry smile: "Aren't I planning to use the trick of listing to enhance the brand image again?" Mayor, the brand image is directly linked to economic benefits."
"With you, don't worry about the rare gold strife in the Far East for the time being, wait for you to fight with the two giants of the north and the south in the "East." After gaining the advantage, by that time, your products will be able to gain a foothold in Dongfang City. It shows that it has been deeply rooted in the hearts of the citizens of Dongfang City, and if it is listed again, the effect will be even better.
Li Liwei was stunned: "Does the mayor know that we are competing for market share with the north and south in Dongfang City?" He was a little excited, and said: "Mayor, we are playing real this time, this time we are going head-to-head with the north and the south, and it is in Dongfang City, the weather vane of China, to start fighting." This time, the chief must support us."
Xiao Zhen laughed: "Where do I not support you, the three major building materials in Dongfang City have given you the green light, do you think it's because you Li Liwei is handsome?"
Li Liwei laughed and said heartily: "I'll just say, why did these three companies look like cattle at the beginning, and at the end of March, they suddenly changed their tone, as if they were afraid that we wouldn't get a few more dealers from them, it turned out that our mayor had made a miracle." Mayor, that's really thanks, I know I can't hide anything from you, but you don't know the specific data yet, let's spread it in Dongfang City now, at least we can expand the share of the paste. Coupled with the original hospital, it should be said that the advantage has been established Xiao Ding sighed, and asked with a smile: "This paste, the courtyard, all refer to the sales share of domestic building materials, right?"
"Yes, it refers to the domestic, foreign brand sales share in the Oriental City is relatively large, this can not be helped, the Oriental City is one of our Chinese windows, sometimes it is more "admiration of foreign flattery." Target. Li Liwei is also a little helpless when he talks about this, in fact, the products of Far Eastern Building Materials are now. High-end products have been exported to foreign countries, and even in the United States building materials market has begun to have a certain share, although only the national share. Gills, but this is all over America. Gill. The actual value is very high, the income is also very expensive, but in the country, one of the vanes of the Chinese Oriental City building materials market, but it is not as good as the sales of foreign brands, the prejudice of the Chinese people against domestic brands, especially the prejudice against domestic high-end brands, is really freezing three feet not a day of cold, to thaw, but also need long-term efforts.
Of course, anyway, at least in the market of the Oriental City, Far Eastern building materials has been enough to fight with the north and south building materials, this is a good start, as long as unremitting efforts, one day people will appear, the original domestic high-end building materials have indeed been in the forefront of the world, and in the country to buy domestic high-end brands, than to buy foreign brands to spend more money, and so on, is the time when national self-confidence is really established.
"There will be a day." Xiao Zhen's tone was indifferent, but he was full of confidence...... If you want to know what happened next, please log in, more chapters, support the author, support genuine reading!