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"Standing on the top of Tokyo Tower, which is 10 meters taller than the Eiffel Tower in Paris, at night, you will be greeted by an endless ......sea of light made up of high-rise buildings and a network of highways," said Zhang Ke from a tourist brochure that he bought coins from the vending machines that can be found everywhere at Shinkansen stations. Pen, fun, pavilion www. biquge。 infoThey arrived in Tokyo by Shinkansen from Nagoya, and it was dark and there was already a sea of colorful lights outside the station.

Perhaps in the near future, a certain region of China will be more prosperous than Tokyo, but it is still the most prosperous city and the most active economic center in Asia, and even if Tokyo is experiencing the worst economic recession in nearly a decade due to the Asian financial crisis, it does not seem to affect Tokyo's bustling night at all.

Tokyo alone is home to 11 million people, and the city's growth has engulfed the gap between Tokyo and the surrounding cities, which have joined together to create the world's largest city with a population of nearly 34 million, and a quarter of the population and a third of the university students live in this bustling city.

Out of the station, seeing Zhang Ke standing on the steps, staring at the flow of people in front of the station, Xiao Jincheng pretended to be relaxed and said: "If iplayer can conquer this city, the personal consumer electronics market in Asia will be just around the corner......"

"It's not an exaggeration at all, but it's easy to conquer this city!" Zhang Ke sighed in Japanese, and asked Xiao Jincheng again, "If I say this, will you feel less pressure?" ”

"......" Xiao Jincheng shook with a smile, although the overseas operation department has many responsibilities, but the development of overseas markets is still the fundamental goal of the overseas operation department, which is an unshirkable responsibility.

The RB subsidiary has prepared a luxury car, and Mercedes-Benz looks dazzling on the streets full of Nissan cars, Zhang Ke said to Xiao Jincheng: "I came to RB for the first time, even if I stayed in RB for a long time, I want to walk around the city with my feet, so that I may have some deeper feelings...... You take the car, and Fu Jun and I take the subway; It's also impossible to feel anything about a crowd around the subway. The last sentence was to refuse Xiao Jincheng and Chen Junhui, who accompanied him on the subway. Only a few people such as Chen Junhui and Lin Liwen were picked up by Xiao Jincheng to Nagoya, but the people who came to greet him at the Shinkansen station were a bit spectacular, including the Kumho (Tokyo) Product Design and Development Center, the Kumho (Tsukuba City) Technology Development Center, and the heads and entourages of a number of businesses that Kumho had acquired in the past six months, including an online music store.

Xiao Jincheng hoped that Zhang Ke could bring the interpreter with him, and Lin Liwen also showed the enthusiasm that an accompanying interpreter should have, saying: "Tokyo's subway is notoriously complicated ......"

"Before I came to Japan, I also heard that Tokyo's subway is also famous for its simplicity, as long as you can read a map, you can use a ticket machine, you are not color blind, you have a normal IQ, and you can't make a mistake even if you don't know Japanese," Zhang Ke was unhappy to take the strange girl with him, rejected Lin Liwen's enthusiasm, and said, "We will meet in the center of the city in half an hour, maybe you will be delayed because of the traffic jam......"

After getting off the plane from the Nagoya Chubu Airport, Zhang Ke took the initiative to speak Japanese, and occasionally taught Fu Jun a few commonly used Japanese words, Xiao Jincheng and Chen Junhui were not worried that they would get lost, and a group of them first accompanied Zhang Ke to the subway station, and then left by car to meet in Hojincho, the center of Tokyo, where the RB subsidiary was nearby.

Then again, no one has had dinner yet.

The spatial hierarchy of RB makes people feel confused, Zhang Ke and Fu Jun obviously walked down from the street to the subway platform, but when they looked up, they saw the starlit night sky, obviously only walking up one floor, but the sign was written "third floor".

In the electrical appliance store in the underground passage of the subway station, you can see MD players everywhere. '97 is a crucial year for MD to successfully enter the global market from RB, and it is estimated that the total number of MD sold by major Japanese manufacturers in '97 may exceed 5 million units.

Drill out of the subway station in Jimbochong, it is already more than eight o'clock at night, you can see that there are six or seven percent of the windows of the office buildings in the city are lit, looking through the window, you can see the figure of the diligent and diligent working like day, Xiao Jincheng They really delayed for a while, and chose a barbecue restaurant to eat, which is not a high-end place, Zhang Ke also asked for food, clothing, housing and transportation to arrange some civilian places as much as possible, and the accommodation re-chose a very ordinary, somewhat like an RB-style family hotel near the barbecue restaurant. The only luxurious thing about this hotel is probably that it has a 24-hour coffee café, but it's very close to the location of the RB subsidiary. You have to feel the city to find a reason for iPlayer to conquer it.

Xiao Jincheng naturally moved the hotel here, and stayed Chen Junhui at night, and had an in-depth discussion on the sales strategy and countermeasures of iPLAYER in RB, and more importantly, to consider the reaction countermeasures of Japanese electronics manufacturers.

RB's audio-visual consumer electronics market is not a calm pool, Japanese manufacturers are fighting happily, but in the face of external threats can cooperate with each other - of course, at this time, Kumho may not be regarded as a threat, but once the iPlayer in the RB market has initially achieved hot sales, hostile eyes are focused on Kumho.

The conversation did not end until dawn, and the next day, in addition to the earnest talks with the heads of various institutions and companies stationed in RB, several business receptions were arranged.

Yan Yi, Commercial Counselor of the Chinese Embassy in the People's Republic of China, visited in the afternoon -- the Economic and Commercial Counselor's Office of the Embassy is an institution under the dual leadership of the Embassy and the Ministry of Foreign Trade and Economic Cooperation, and more precisely, it should be the foreign offices of the Ministry of Foreign Trade and Economic Cooperation. In addition, Kenichi Matsushima, the contact person of Ishimaru Electric, the IB distributor of iPlayer, came to visit.

Kenichi Matsushima is a section manager of the Ishimaru Electric Product Agency Department, and is also in charge of the iplayer agency business within Ishimaru Electric in the RB Kanto region, and its branches are also engaged in the agency business of electrical appliances and consumer electronics.

RB people have a distinctive and significant characteristic, that is, most of the pedestrians on the street look indifferent and wooden, but they are very enthusiastic and unslack when working, and even if there is slackness, they will not show it to their faces.

In any case, Kumho did not have the possibility of building a marketing network in RB at this time, which was too costly, time-consuming, and frustrated. Not only RB, but also other overseas markets are similar, and agency distribution is currently a more suitable choice.

Zhang Ke talked with Xiao Jincheng and Chen Junhui last night, and he still has to meet with Kenichi Matsushima today, after all, whether iPlayer can win the first battle in the RB market largely depends on the ability of dealers. Zhang Ke didn't mind that he didn't send a higher-level management to contact him, respect was to wait for himself to win, on the other hand, Kenichi Matsushima's obedient attitude after meeting even if he knew that this was the work inertia of RB people, he felt quite useful, and Kenichi Matsushima was not inappropriate.

After a brief greeting, let's get straight to the point.

"The best way is my previous proposal, XEUS is a well-known audio equipment manufacturer in RB, XEUS is willing to buy all the 100,000 iPlayer players you plan to put into the RB market this time, as long as the XEUS trademark is affixed to the player, for you, it will save time and effort and will not reduce profits...... "Kenichi Matsushima respectfully suggested, "Aida is a company that is not well-known in RB, I take the liberty to say, The RB personal consumer electronics market still has some prejudice against Chinese products, and in the face of such difficult difficulties, there is an easier path, why not take it? All you have to do is sell the product to xeus. ”

For Matsushima Kenichi's advice, Zhang Ke can understand very well, on the one hand, it is also the lack of confidence of Ishimaru Electric, and by affixing the XEUS trademark, it can easily overcome the psychological barriers of RB people's consumption. In addition to Ishimaru, XEUS also has a more intensive sales network in RB, which is due to the popularity of this product in RB. But when I decided to temporarily give up the European and American markets and lose them to Scoober, I just wanted to concentrate on conquering the Japanese and Korean markets first, how could I give XEUS OEM because I was afraid of trouble? Kumho is to use this electronic product to pry open the Japanese and South Korean markets, and put its own brand banner in the sky above RB, and then more products will penetrate into the RB market under the brand's banner. Only by gaining a place in the RB market can it be regarded as the capital that owns the forest of the world's electronic manufacturers.

Zhang Ke shook his head and rejected Kenichi Matsushima's advice. In two days' time, the Tokyo Electronics Show will be held, and ilayer will make its official appearance at the Tokyo Electronics Show.