On April 30, Alan Tam's sixth Cantonese album "Belated Spring" was officially released.

Although Alan Talin's popularity has dissipated a lot during the period of the Wenna band, there are still many loyal fans.

And starting from the record "Can't Forget You", Alan Tam, who re-entered everyone's field of vision after flying solo, although the subsequent records are not as amazing as Chen Lang and Chen Baiqiang, have all won platinum sales and attracted a lot of fans.

At the same time, in order to promote Alan Tam to the top, and possibly to show Xu Guanjie and Kwan Zhengjie the strong influence of Hong Kong's No. 1 record company, this time it spent a lot of resources to promote Alan Tam's record.

The streets are full of posters.

A number of newspapers have been covered in a series of reports.

participated in the recording of TVB's overlord variety show "Happy Tonight".

He was a guest on the only two radio stations in Hong Kong, Radio Television Hong Kong and Commercial Radio.

Spend a huge amount of money to play the record music video at the same time during the prime time of wireless and ATV.

Let Hong Kong citizens go out to work, go to the street to buy groceries, listen to radio programs in taxis, and go home to watch TV, all of which have Alan Tam.

Now what everyone sees in their eyes is Alan Tam, what they hear in their ears is Alan Tam, what they say in their mouths is Alan Tam, and in the end it is Alan Tam who is holding it in their hands.

In an era when information was not as readily available as in the later Internet era, access to information was mainly from newspapers, television and radio.

Therefore, what everyone can get into every day depends on the reports of these media, and what these media reports are reported on, everyone can know what they can know, which is why all celebrities are so eager for exposure.

With PolyGram's strong strength and money, Alan Tam's record "Late Spring" exploded with sales of 20,622 copies on the first day.

This is Alan Tam's best first-day and single-day sales after flying solo, although it is not as strong as Chen Lang and Chen Baiqiang, but to be able to obtain this result, it is already among the top singers in Hong Kong.

Of course, this has a lot to do with Polygram's efforts and multi-channel publicity, and the quality is also a very important factor in how much sales this record can get.

However, it is clear that Alan Tam's record has brought a surprise to everyone.

"This is Alan Tam's sixth Cantonese album, and unlike the previous records, in this record we found the surprise that Alan Tam brought to everyone in "Can't Forget You". In this record, Alan Tam abandons the fast-singing style that has continued with the Winner band and begins to sing soothing love songs, and this shift brings us a huge surprise.

Alan Tam, who sang a soothing love song, seems affectionate and vicissitudes, this style that has never been reflected in him in the past is eye-catching, "Late Spring", a Japanese song adapted from the Japanese folk singer Akira Inaba, after re-filling the lyrics and composing the music, after Alan Tam's subversive interpretation of the past, makes people unfree to fall into it.

Maybe this song "Late Spring" will really bring a belated spring to Alan Tam, who is already in his old age. -- Lu Guojiang

"This is Aaron's best album released so far." - Xu Guanjie

"I've already bought two copies of 'Belated Spring', one for enjoyment and one for collection." - Teresa Teng

"This kind of soothing love song is the most suitable for Aaron, and Aaron's soulful singing style with vicissitudes is amazing, Aaron has found his own musical style, and he will become the next superstar in the music world." - Chen Lang

……

The overwhelming publicity, coupled with the praise of musicians and big-name singers, added another fire to "Late Spring".

Everyone is very curious about Alan Tam, who has been silent for a long time since he flew solo, although "Can't Forget You" made everyone's eyes shine, but then Alan Tam, who was busy making movies, made almost no progress in his singing skills, making everyone think that he would continue to be silent.

But all of a sudden, a "Belated Spring" has such a powerful publicity offensive that arouses everyone's curiosity, is there really anything different about this record?

There are not a few people with such thoughts, and many of Chen Lang's brainless fans heard Chen Lang praise this record, and everyone also knew the friendship between the two, so they all went to buy this record.

After a long week, die-hard fans of Alan Tam or Polygram, Chen Lang and Alan Tam are full of anticipation and want to know the first week sales of "Late Spring".

116,540 copies, which is the first week of "Late Spring".

In this regard, Alan Tam and Polygram Records are overjoyed.

This sales exceeded the first-week sales of all Alan Tam records after his solo flight, and this double platinum certification may have been the final sales of Alan Tam's record before, but now it has only been reached in a week, how can it not make Alan Tam happy, and even shouted excitedly.

After deciding to shift the focus of his career to the singing career, Alan Tam practiced hard for four months, and at the same time, when he encountered the double outstanding departure, the company increased its support for himself, so that Alan Tam knew that this was his perfect opportunity, and he recorded this record even harder and more seriously.

Of course, this great opportunity is also a huge test for Alan Tam, a test from PolyGram.

If he succeeds, Alan Tam will become a well-deserved brother of Polygram, and if he fails, it will be difficult for Alan Tam to reach the top again, let alone compete with his friend Chen Lang.

That's why Alan Tam called Chen Lang to confide in his nervousness, but fortunately, Chen Lang's encouragement and domineering prophecy made Alan Tam regain his confidence.

Fortunately, he finally succeeded, Alan Tam breathed a long sigh of relief.

When the tension in my heart gradually dissipated, it was replaced by excitement and excitement, confidence and ambition, "Lang Lang, I'm here!" ”

"Belated Spring" also caused an even bigger stir after handing over its first week of double platinum sales.

Everyone seems to know for a while that Alan Tam has found his own style, and this record is the beginning of the formation of his style, and it will also become his first shot to challenge the older generation of singers.

Maybe he will become the third-ranked singer in the new generation of singers, able to compete with Cai Fenghua, and the first place is of course Chen Lang and Chen Baiqiang.

Cai Fenghua, known as Prince Charming, is a radio DJ and host, the style of hosting has won the love of many fans, and the released records have also won platinum sales, and the popularity among the new generation of singers is also very high.

Chen Baiqiang, as the first generation of idol singers in Hong Kong, sings and writes well, coupled with a feminine appearance and melancholy temperament that is even more feminine than Leslie Cheung, attracting countless female fans and having countless diehards, plus the affirmation of the Golden Melody Award, Golden Record, and Commercial Taiwan Ring Array Awards, the scenery is second only to Chen Lang.

As for Chen Lang, there is no doubt that he is the king of newcomers.

In the end, the final sales of "Late Spring" reached an astonishing five platinums, becoming the third-best-selling record in the Hong Kong music scene so far this year, only after Chen Lang and Teresa Teng, surpassing Luo Wen, Kwan Zhengjie and other older generation singers.

In the whole of May, Alan Tam was the only voice in the Hong Kong music scene, and a month and a half after the release of "Lang Cai Girl", which was overshadowed by "Late Spring", and the double harvest of word-of-mouth and sales really made Alan Tam usher in his belated spring.