； The magic of Nanbaiyao, Su Ning naturally knew that in March of that year, Hua Gong only won the victory in the Battle of Taierzhuang. In the camp of the Chinese army, a unit from Yunnan was surprising. They wore French steel helmets and scissor-cuffed cloth shoes, and fought very bravely. They also had a small vial of white powder on them. These soldiers were wounded, no matter what the injury was, as long as they could still move, they did not wear bandages or sit on stretchers, but only ate a little of this white powder, applied a little to the outside, and went into battle to fight. What kind of magical thing is the white powder used by the soldiers of the Yunnan army? This is Quhuanzhang Wanying Baibaodan, which is known as the healing elixir, and later people called it Yunnan Baiyao.

This Chinese patent medicine powder, created by Qu Huanzhang and specially used for the treatment of injuries, has a history of about 100 years, and its prescription is still the top secret in the field of economic intellectual property rights of the Chinese government.

Of course, Xiao Zhenyi mentioned Yunnan Baiyao. Su Ning immediately thought of the same treatment as Yunnan Baiyao

Another miracle drug that enjoys a state-level secret prescription: Pien Tze miasma.

"Yunnan Baiyao is a state-owned stock, and increasing holdings of Yunnan Baiyao requires some other activities in addition to commercial operations," Su Ning frowned slightly.

Xiao Ding smiled and said, "When it comes to investment, I think you have been with the group of people sent by your aunt for a long time, so you should have a more intuitive understanding, right?" "They are more of a contributor to the group's capital operation, and they don't play a big role in the selection of investment targets. Maybe. Your aunt was originally only sent to be a few masters in charge of capital operation. Instead of a real professional agent, Su Ning also smiled slightly.

That is to say. This group of people doesn't help you make the right and far-sighted judgment on investing?? Xiao Zhen raised his eyebrows slightly.

Su Ningyan smiled: "Who is more far-sighted than my husband?" ”

Xiao Ding gently rubbed the tip of his nose with his right index finger: "I'm disrespectful to this sycophant." He smiled and said, "Okay, since you are so sincere, I'll talk about it casually." But don't be superstitious about me, that's not my major. ”

Su Ning immediately made a deferential look.

The beauty always has a unique demeanor when she makes movements, and Xiao Ke, who watched it, had a dry mouth for a while, coughed dryly, and said, "Continue with my initial analysis." The domestic medical market will expand, and the industry is still very attractive, and it has not yet passed the stage of full competition. Therefore, it is not difficult to judge the emergence of large-capitalization enterprises when the industry is concentrated in the future. The scale of the current enterprise is biased towards the future, and there is indeed a lot of room for exhibition, which is of course an opportunity. According to the rules of the three strong tripods. There are three or four winners in each industry competition. Then the biggest strategic investment opportunity here is to find the final potential winner in advance, and wait until the pattern is clear to get a huge return. But it's certainly like a scavenger hunt. ”

"Than?" Su Ningliu raised her eyebrows slightly.

"Heart" is said to be similar to a concave rice sprint. Investing is more like a marathon. In a four-meter run, it's almost impossible to predict who will come out on top, even with strong competitors. There are also too many surprises to interfere with your predictions. Marathons, on the other hand, have plenty of time to see the leaders, and the probability that the leaders will eventually cross the line first is very high. Therefore, keep an eye on the first group and understand why they can lead, of course, this is to study the company's past business history, and then look at their physical reserves, that is, to study the company's cash generation ability, then you can basically bet, and the sooner you intervene, the more likely you are to get higher returns. ”

Xiao Huan came to the conclusion in simple words according to his own analysis, he did not use too professional economic terms because he was worried about Su Ning's familiarity in this area, in fact, Su Ning is a very diligent woman, and she has already gained a lot of attainments in economics in recent years. It's just that the smarter Su Ning becomes, the more she knows how to make her man more dazzling, her definition of both men and women is very clear, the sun and the moon, only one light is enough, and the latter is enough to reflect the light of the former. There were no two days, and if there were two suns, one would have to be extinguished sooner or later, which was not what she wanted. And obviously, this sun can only be Xiao Ke, which is what she is most happy to see.

"And what is your final conclusion??" Su Ning continued to be her moon with peace of mind.

"Well, for investors, it must be pointed out that there is no operational significance in saying that the market or the industry as a whole is overvalued or undervalued, only the valuation of individual objects of concern is meaningful, and when you are intimidated by the high valuation of individual stocks, you should not be confused by the low valuation of individual stocks; Second, there can only be three objects in the industry that are worth real investment. Xiao Ding threw out a somewhat alternative view.

"Three?" Su Ning's eyes rolled, obviously turning her brain quickly.

"Yes, three" is basically that. Xiao Ding said with certainty.

"According to what you said, Yunnan Baiyao must be one. And who else is there? Pien Tsai tuberculosis?. Su Ning immediately asked.

"Bang bang bang". Xiao Ding let go of the steering wheel, clapped his hands, helped him again, and said, "Draw inferences from one another, the children can be taught."

Su Ning glanced at him: "This is too obvious." According to your theory, the two major miracle drugs in our country are all based on top-secret formulas that do not require any innovation to form the highest monopoly, so since there is Yunnan Baiyao, how can there be less Pien Tze Miasma??。

According to legend, Pien Tze Miasma is the secret recipe of the Ming Dynasty Tai Hospital, "Yu", which is shaped like a rope by a thousand shapes, and is cut into small pieces when used to take it internally or externally applied for a moment of Ming Mao: it is called "Pien Tze Miasma Wanli years, the palace coup, a Tai Doctor from southern Fujian, fled with a prescription, and went to Pushan Rock Temple to cut into a monk." The Ming Dynasty was in turmoil. All the archives have been lost, including the secret recipes of the Ming Imperial Doctor. Only can be found in Li Shizhen's "Compendium of Materia Medica" in the record of Panax notoginseng, which records that Panax notoginseng is produced in the deep mountains of the south, which is rare and expensive, and is introduced into the court with Panax notoginseng medicine, and then configured into a prescription, and made into a piece of tuberculosis with a special process, which is later determined to be the secret recipe of the palace. It was dated to 1556 and does not record the true face of the prescription. Due to the above-mentioned opportunities for the prescription, he went to the people with the imperial doctor during the Republic of China. The secret recipe for Pien Tze tuberculosis is Zhangzhou "Xinfan Tea House." Yes. And the production of "monk hat brand Pietze miasma." Respond to the market. Pien Tze gall was only transmitted from Buddhism to the people. After liberation, Pien Tze Gall also played a small role, experiencing the hibernation time of the old years, with few people knowing and few users. Today, we are lucky to see this national treasure and famous medicine; And the true face of Lushan in its prescription has been passed down to this day. It has not yet been fully revealed.

The drug is made of precious recommended materials such as bezoar, fragrant incense, snake gall bladder, etc., and its pharmacology and clinical application have proved that this product has the functions of clearing heat, detoxifying, anti-inflammatory, and relieving pain, and the efficacy is remarkable. For decades, users have reported that Pien Tze Miasma has unique effects on hepatitis, cholecystitis, bruises, burns, etc., especially for cancer patients. It can be eradicated when taken in the early stage, and can prolong life in the late stage, and has obvious analgesic effect, which is a panacea for eliminating pain and curing diseases and saving people. It enjoys a high reputation in the domestic and foreign markets.

What does it mean to have a high reputation? For example, among overseas Chinese in Southeast Asia, when some elderly people are seriously ill or about to die, their family members will give him Pien Tsai Dark. Because they believe that if even Pien Tze gall can't be cured, I'm afraid there is really no other way, which shows the status of this drug in the minds of local people.

But unexpectedly, this time Xiao Du said something that made Su Ning puzzled: "You are right. But at least for now, I would never recommend Tianxin Pharma to increase its stake in Pien Tze Gall. ”

"Why?" Su Ning was extremely surprised, these are the two major miracle drugs in China, since Yunnan Baiyao is worth buying, why shouldn't Pien Tze Gall increase its holdings?

Xiao Yan was not surprised, and said calmly: "I say this, of course, there are my reasons. As another top-secret protected variety of traditional Chinese medicine in the country, Pien Tze Tee Teal has too many similarities with Yunnan Baiyao, but there are two important differences. The first difference is advantageous: the pricing power of Pien Tze Gall is more prominent, because Pien Tze Miasma is not in the medical insurance catalog, so the price adjustment is not restricted by the relevant departments. In addition, because the raw materials are very expensive, and the bezoar has long been equivalent to gold, the international black market price of fan incense is about US$4 per kilogram, so there is a better reason to raise the price of Pien Tze Tuberculosis. of, the force of the age. The price of each piece of Pien Tze Tuberculosis is even more expensive than a bottle of Moutai, and the old yuan is 8 yuan. So now many people may be surprised to see Pien Tze Miasma adjust the ex-factory price of its products once or twice a year, and sometimes a little more each time it is adjusted. Actually, I was also surprised, I was surprised that in the era of Qualcomm price increase, the price adjustment of Pien Tze Tuberculosis was so low! ”

He hadn't waited for Su Ning to fully digest this passage. He continued: "The second difference is very unfavorable: Pien Tze Disease has a serious risk of raw material supply. Wild natural incense is basically sued in China, international trade is banned, and the history of the Pien Tze Miasma company to make artificial Pien Tze Tze tuberculosis in terms of efficacy and customer satisfaction is completely up to the requirements, now it is completely digested inventory and a part of the country's unified deployment, do not rule out the possibility that one day the natural Pien Tze Miasma disappeared from the world, just like Tong Ren Tang's rhino horn Angong Niuhuang pill. Last time I listened to my grandmother Xiao Ding's grandma Mulu at home, as mentioned above, it was a famous nutritionist who said that the company's countermeasure is investment! Sio Wan engaged in a joint breeding base in Xichuan, and then complained that the cost of artificial cultivation was too high and the efficiency was too low. I used to be amazed that the management of Pien Tze Tze Tuberculosis Company ignored the company's lifeline. Vigorously develop the practice of daily chemical and general medicine industry. This time, I was surprised again that Pien Tze Gall Company only invested such a small amount of money to protect its own Zhang Pills, but sold the sperm produced so cheaply. It is not an exaggeration to say that playing with fire**, it seems that the newly transferred chairman still has no strategic mind. Once the management of such an enterprise changes, it is by no means negative. ”

Su Ning ignored Xiao Ding's analogy about Gu Pill and sperm, in fact, this analogy was appropriate, and she understood it now: "So your point of view is: What you want to buy now is the product of Pien Tsai Addiction, not this company." Unless "unless you can take absolute control." Xiao said lightly: "But I estimate that it will be difficult, so I suggest that Tianxin Group should first make it easy and then difficult, and strive to win Yunnan Baiyao first."

Su Ning began to think about it, but soon she came back to her senses and asked, "The three-legged theory is still one family."

Xiao Ding smiled: "There is another one." Aren't you already targeted? ”

A smile suddenly appeared on Su Ning's face: "Spider, are you here?" Or do you think so, too? ”

"Of course, otherwise, if a businessman who supplies donkey skins joins the Huaxia Society, even if he has more than one billion assets, I don't think you will be able to make a trip from the capital to Linjing." Xiao Ding smiled. "You just want to control the supply of donkey skins upstream, and then form a strategic suppression of Qidong Ejiao, and then start your plan, whether it is cooperation, increase holdings, acquisitions or others." In short, a dominant psychology can be formed

Su Ning spread her hands very Americanly: "I think it's a big loss in business history that you didn't come out to do business." Yes, I have this idea. But I'm afraid there is a big difference between my thoughts and your thoughts." There is a discrepancy in the judgment of core competitiveness, which in turn affects the intervention point that is ready to intervene. ”

Xiao Ke asked with a smile: "What was in your mind before." Do you want to force Qidong Ejiao to cooperate with Tianxin and make a fuss about health care products? For example, blood supplementation, beauty and so on? ”

Su Ning shrugged: "Obviously, you guessed right again." ”

"Actually, you did. There's nothing wrong with that, just according to my analysis. It could just be a little more powerful. Xiao Shang smiled and explained: "Ejiao is an alternative pharmaceutical stock because it has the characteristics of both medicine and tonic food. It is similar to Moutai, its irreproducibility does not lie in the formula, but mainly in the protection of origin and unique technology, just like changing places to make wine, how is it not the taste of Moutai. However, its monopoly position is not as good as Yunnan Baiyao and Pien Tze Miasma, because there is also a Fujiao and some other small enterprises that occupy less than the ring of Ejiao market share, but in view of the fact that Qidong Ejiao Company basically controls the upstream donkey skin resources and the product quality and brand are more advantageous, it is foreseeable that the company's market share and profit ratio will continue to rise is a high probability event. Compared with Yunnan Baiyao and Pien Tze Miasma, Ejiao's hidden market, that is, the exhibition space, is the largest. It can enter both the prescription drug market and the market; It can enter the pharmaceutical market. It can also enter the health care products and food market; It can not only make donkey skin glue, that is, ejiao, but also make other animal glue such as sea dragon glue, turtle plate glue, etc. So the advantages are still obvious. ”

"After all, its old business is still donkey glue. If I can reach an agreement with Ding Yuping, then Qidong Ejiao will definitely have an advantage. Su Ning nodded.

"How do you know that this Ding Yuping is so easy to handle?" Xiao Ke raised his eyebrows slightly: "If I were Ding Xiaoping, I would definitely think: Ejiao is my wealth tree, without Ejiao, how can my donkey skin be sold?" But now, there is a stranger who wants to join Ejiao, as Ding Yanping, this should be a certain risk, after all, familiar partners are still very important. As a person who has already worked hard to build a billion-dollar fortune, I believe he will be more concerned about long-term interests. ”

Su Ning smiled slightly: "Of course, I also believe that she gently swept a wisp of green silk in front of her forehead." "However, Tianxin Group's dominant position in the health care products industry is enough to give him confidence, that is, once Tianxin Group becomes the owner of Ejiao, the spillover value of Ejiao health care products will rise sharply, and after the price of end products rises, I can be generous and raise the purchase price of raw materials." No one will have trouble with money, especially the strength of Tianxin Group, he should be very clear, husband.! The Xinlan Consortium is now ranked ninth in the world. With Xinlan's strong support, which domestic company and which head will doubt the financial strength of Tianxin Group? In this era of snowballing capital, with sufficient funds, he can do almost anything, and it is impossible for Ding Yuping not to be moved. ”

"Not bad." Xiao Ding was slightly surprised. Su Ning has really made great progress in the past few years, and she can see through the essence of these business operations at a glance. Xiao laughed and said, "I have learned to use the dignified and upright" royal road. to solve the problem. ”

"The royal road?" Su Ning was slightly stunned.

"The royal way is the right way, the soldier, with the right combination to win. With the advantage of capital, pressing over with dignity and making people have to obey, isn't this the royal road in the shopping mall? Wasn't that the case with Morgan? No matter how good you are as a business wizard, I have my own invincible capital to defeat you. In the face of absolute strength, all intrigues and tricks are in vain.

"Ouch, I don't dare to talk to" the world's creditors. Compared with. Su Ning couldn't help but chuckle. Xiao Zhen also laughed, but Su Ning suddenly said: "Oh, when it comes to world creditors, I think that my aunt is now a bit of a sign of being a world creditor, and it is said that she has increased her holdings of a large number of national bonds of several major NATO countries." ”

"I know this, it's not a long-term funding." Xiao Bin waved his hand, but he didn't intend to explain.

"Oh." Su Ning didn't ask much, she knew that the gameplay of the World Ziben Market was not familiar to her, and since Xiao Ying didn't plan to say it, she didn't have much interest in asking.

"Well, then you mean to say, Qi Dong Ejiao, my range of movement can be a little bigger?"

"The range of action can be larger, but the relevant departments below need to carry out some necessary public relations, and there is no trouble in this matter if you follow your original plan to engage in cooperative health care products and the like. However, if the action is a little bigger, it will definitely need to be approved by some relevant state-owned assets supervision departments, including the State-owned Assets Supervision and Administration Commission, which must be done legally and reasonably, and there can be no problems. Xiao said.

Su Ning nodded, and then smiled: "Qidong Ejiao, Yunnan Baiyao, hey, I'm busy with things again." ”

Xiao Ding smiled: "I want to be busy with you for something else." ”

Su Ning smiled and glared at him fiercely: "I know it's bad, and I don't think about whether others can afford it."

Xiao Ding laughed, in a happy mood. The throttle suddenly bottomed out, and Su Ning exclaimed: "Don't drive so fast, the front is here."