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A group of high-level people got together for a meeting, and the people outside thought it was very strange, and the secretaries gathered around the outside to guess what the CEOs inside were doing, so mysterious.

"I don't know what it is, but I guess it's a lively discussion—" said one of the secretaries.

"How so?" The others asked rhetorically with some unconvincedness.

"Does that need to be said?" The secretary said frankly, "I drank two cases of Coca-Cola alone, how could there be such a thing in the past?" ”

"Is it true that as the rumors say, there is something wrong with the company's operating conditions?" Someone was skeptical.

Another secretary shook his head and denied, "No way, the situation in the finance department is normal, and this year's profit is far more than last year." ”

Everyone is relatively confident in the profitability of Fan's Investment Group, but because Fan's Investment Group is too big and has too many companies, it is difficult for the senior management of a department or the secretaries of the senior level to figure out the income and expenditure of the entire group company, so no one can figure out what the situation of Fan's Investment Group is today.

In particular, in order to protect his financial situation, Fan Wuxian has established a very complex mutual control channel between the overseas branch and the domestic company.

However, there are obviously many benefits to such a toss, except for Fan Wuxian himself, few people know how much money he has? With these current industries alone, although it has been determined that his value is incomparable, it will be difficult to implement it concretely.

After a long time, Fan Wuxian and the others walked out of the conference room, everyone was in a hurry, and they ran out when they went out, and they didn't even have time to greet the secretaries.

Gotcha, something must have happened this time! The secretaries speculated in their hearts.

So everyone ran out one after another, but everyone ran in one direction, not someelse, all the bathroom!

"It turns out that it's all urine-" At this time, the secretaries could be regarded as reacting, it is estimated that the bosses have been in the meeting for too long, plus they drank several boxes of Coke just now, and finally overloaded the poor bladder.

Fan Wuzhi is not so urgent, he is watching other people's jokes, he didn't drink those carbonated drinks at all, naturally he won't overstock, what he thinks in his heart is how FANSCOLO should build momentum after its launch, and break through the current situation where the three major colas dominate the domestic carbonated beverage market in one fell swoop.

In fact, now Fan Wuxi's focus is not only on the domestic market, but also on the international market, after all, once Fan's Coke has gained a firm foothold in China, it will definitely develop abroad.

But Fan Wuxian can also imagine that once he hits the foreign market, he will inevitably encounter more complicated situations, and he always needs to learn from the success of other brands, such as Coca-Cola.

Coca-Cola has been promoting a healthy and positive attitude towards life through the spokesperson of the product while conveying the brand message, and has successively passed through the spokespersons including Andy Lau, Tony Leung, Shu Qi, Liu Qingyun and other spokespersons in China, which not only further interprets the brand image of Coca-Cola, gives the product more distinctive characteristics, but also creates many opportunities for many consumers to contact idols at zero distance.

And Pepsi is the same, in the summer of the year before last, Pepsi changed into a new blue cool outfit, with the help of Aaron Kwok's alluring advertising and a large number of promotional activities, with the theme of ask for more, with Jenny Jackson, Ricky, Martin, Faye Wong, Aaron Kwok, Sammi Cheng, Jay Chou, Edison Chen, Louis Koo, Jolin Tsai, F4, Rain, Yao Ming, Nicholas Tse, Li Xiaopeng, Beckham The joint attack set off a blue storm of infinite desire.

Therefore, from a certain point of view, Coca-Cola and Pepsi have been selling consumer culture, and have been promoting products in accordance with consumer culture, so in the eyes of consumers, Pepsi represents the surging passion of a new generation of young people, and Coca-Cola conveys the vitality of young people.

In this regard, Very Coke has not recognized that cultural preference is the core obstacle affecting the consumption of Coke groups, and has not tracked and studied the demand characteristics of urban consumer groups, although Wahaha's base camp is in the city.

And now very Coke seems to have found its own shortcomings, hoping to use the idol image of young people to change the impression of Very Coke among young people, and then return to the city from the countryside, you must know that Wahaha's base camp is in the city, but very Coke can't stand in the city, which is really a very ironic thing.

However, compared with Coca-Cola and Pepsi, Very Coke also has its own advantages, that is, Very Coke is a national brand, which is very important, many people will choose Very Coke instead of Pepsi even for this point, and Very Coke can gain a foothold in the countryside may not be without this reason and the resulting national policy support.

Fan Wuxian naturally doesn't need any support, but if he chooses his own drink in a high-level meeting, he must have a very big influence, which he is very confident in, and believes that no one will refute his face.

Early the next morning, the freshly released major newspapers hyped up the meeting of the senior management of Fan's Investment Group yesterday.

Although the media did not capture any valuable information, and it is not known what the Fan's top management was discussing, there is one thing that is very eloquent, that is, after the Fan family senior management broke up, they rushed to seize the toilets, and even fought for the pit position.

This matter was said vividly by them, and it immediately caused speculation from many quarters, and even after Shen Ying saw the news, she also called Fan Wuxian who was in Shanghai to inquire about it.

"The newspapers and the Internet say that your Fan's senior management has a collective urgency, what the hell is going on, it can't be that you have a bad stomach, right?" Shen Ying asked.

"It's nothing special, it's just that they argued more fiercely, drank some more Coke, and finally found that they couldn't hold it back—" Fan replied with a smile.

"How so? Don't you often say that carbonated drinks like cola can easily lead to calcium loss in the body, why do you still drink cola when you have meetings, don't you always drink Jianlibao and tea drinks? Shen Ying was obviously not very satisfied.

Fan Wuxian immediately explained with a smile, "For a special reason, I used to promote my own drinks, so I had to emphasize that carbonated drinks are not good, but now I have decided to compete with Coca-Cola and others in the carbonated beverage market, so naturally it is not suitable to promote it like this anymore——"

"You're going to make Coke too?" After listening to this, Shen Ying felt even more difficult to understand, "But like Wahaha's very coke, the effect is not very good?" If it weren't for the fact that they have been engaged in bundling and buying and gifting activities since the early days, I am afraid that there would be no market. Even now, it's just a walk to the rural market, and the price is very low. ”

Shen Ying's idea is very simple, since Wahaha has invested so much money in it, and has the support of the country's policies, it still can't do Coca-Cola and Pepsi in the end, so even if Fan Wuxian is willing to invest more money into it, I'm afraid it won't have any effect, after all, people are used to drinks like Coca-Cola, and enjoy this American-style cultural atmosphere.

Although everyone is patriotic when shouting slogans, in actual life, people who can be consistent in words and deeds are indeed rare, and this is also a common phenomenon that objectively exists.

Therefore, Shen Ying believes that business is business, and it is not a problem to occasionally play a dozen national cards, but when you want to do it in a real way, you still have to take strength as the first, not that you are national, the other party is foreign, and the people in China will definitely buy your account, and if things are not done well, naturally no one is willing to spend money, this reason could not be simpler.

"Our Coke-" Fan Wuxian said after a deep sigh, "Anyway, after you drink it, you will understand, there is a reason why I entered this industry, they pressed me at the beginning, and now I have killed it again, this arrow revenge must be avenged!" ”

"Oh, that's it." Shen Ying thought for a while, and immediately understood Fan Wuxi's intentions, "You are deliberately creating a sense of mystery and using free media propaganda to build momentum for yourself, right?" Would you like me to come up with a few more tricks for you? ”

"Well, I'm struggling with that." Fan Wuxi immediately agreed.

"If you create a little scandal yourself, won't it be a sensation?" Shen Ying said.

Fan Wuxian suddenly hesitated and said, "You're not serious, are you?" ”

He is naturally muttering in his heart, and scandals are easy to hype, but if the old people on both sides get serious, won't he cause a lot of trouble? Besides, his public image is still very good, if he tosses it like this, it will inevitably damage his image, and he won't be able to do it.

"I know you don't have that knowledge, and then I'll email you the detailed planning plan, so let's learn a little harder!" Shen Ying couldn't help but laugh when she saw that Fan Wuxian was a little worried.

"Uh-huh-" Fan Wuxian agreed, but he was still a little tempted by Shen Ying's hype proposal.

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