After Li Liwei left, Xiao Chen asked Huang Rui to notify Zhou Ping to come over, and the two discussed in the office for about half an hour, and Zhou Ping's face was slightly sad when he left.

Secretary Xiao asked him to squeeze out the financial resources for this year and allocate 3 million to Far Eastern Rare Gold for temporary liquidity. The figure of 3 million is not that the Finance Bureau cannot allocate it, but the key is that this "temporary flow" is a bit sensitive, which means that it does not intend to post on the surface. Zhou Ping naturally knew the advantage of doing this, that is, he didn't have to face Lin Zhili's questioning or possible obstruction. But the disadvantage is also very obvious, that is, if this money cannot be collected before the end of the year after it reaches the Far East, then things will be big at the end of the year. A district finance bureau embezzled 3 million funds at will, and if the top put a horse, it would be fine, in case someone has to investigate this matter to the end, not to mention more, it is more than enough to reimburse him as a financial director.

Especially after he listened to the market plan of Li Liwei, the new general manager of Far Eastern, relayed by Secretary Xiao, he was even more worried. Li Liwei is really unkind, and as soon as he opened his mouth, he asked Secretary Xiao for 20 million "restart funds"! I don't know what kind of three-stage plan is going to be engaged in, and what kind of hunger marketing is going to be.

But this guy was fooled, and he really fooled Secretary Xiao, Secretary Xiao was very optimistic about what kind of three-stage plan and hunger marketing that he had just said, and he had already promised Li Liwei to find him a bank loan...... Why is the world so crazy?

In fact, it is not surprising that Zhou Ping has such an idea, mainly because Xiao Chen did not explain it to him. Li Liwei's so-called three-stage plan is actually very simple, that is, three levels of high, medium and low grades, and the Far East goes directly down from the high-end. In fact, this can be done by the Far East, because when the previous transformation, Nanhai Building Materials is a relatively high quality advantage enterprise in China, so the requirements for zirconium silicate are relatively high, so the production line purchased by Far East Rare Gold is the best batch at present, but the Far East Company has a limited foundation, and there are only two production lines in total.

Li Liwei suggested that it is not without a target to hit from the high-end, the Far East now has a ready-made production line, and he recently learned that a new process has come out of the United States, which can further improve the quality of zirconium silicate on the existing basis, and the technology itself is not complicated, but if you want to use it, you must first buy a patent, and the patent royalty is about 5 million yuan. Li Liwei means that after this patent, the zirconium silicate produced in the Far East will be the top in the whole of China, and the price of the top things in the past is high. When the first batch of goods of a merchant appears in the eyes of the public, it will often have a great relationship with the brand effect of the merchant in the future.

This is just like when Mercedes-Benz BMW just entered China, it was the S-class and 7 series, both of which were cars with a starting price of more than one million, so when people heard Daben and don't touch me, their first reaction was: This is a luxury car! Many people don't know that in fact, the later Mercedes-Benz C-class and BMW 3 Series are cheaper than more than 300,000 yuan, and even when they reach the 200,000 range. The principle that Li Liwei intends to use now is like this, and Xiao Chen naturally will not understand this truth. Go to the high-end market first, wait for the economy to come alive, then expand the production line and take the mid-end market, and finally press down, using the advantages of high-end brands, its competitiveness and lethality are very amazing. It's like more than ten years later, people tell you that there are more than 200,000 BMW to buy now, and you see if you are tempted.

As for hunger marketing, Li Liwei was shocked to think of this. In marketing, the so-called hunger marketing refers to the deliberate reduction of production by commodity suppliers in order to achieve the purpose of regulating supply and demand, creating the illusion of short supply, and maintaining high selling prices and profit margins of goods.

The specific means of hunger marketing is to influence the selling price of the terminal by adjusting the quantity at both ends of supply and demand, so as to achieve the purpose of increasing the price. On the surface, the trick of hunger marketing is simple: set a surprise price to attract potential customers, and then limit the supply to create the illusion of hot sales in short supply, so as to increase the price and make higher profits. But the ultimate effect of hunger marketing is not to regulate the price, but to add value to the brand, which is positive and negative.

The two most critical words in hunger marketing are "branding". First of all, its operation must rely on the strong brand appeal of the product, and it is precisely because of the "brand" factor that hunger marketing will be a double-edged sword. If this sword is used well, it can make the already strong brand produce greater added value; If it is not used properly, it will cause damage to its brand, thus reducing its added value.

The reason why Xiao Chen knows so much about hunger marketing, and is extremely shocked that Li Liwei can think of hunger marketing, is mainly because he remembers a very famous hunger marketing case that appeared in Huaxia a few years later, that is, the dispute between Moutai and Wuliangye. Moutai knew that due to the limitations of its sauce-flavored brewing technology, the specific output was definitely not comparable to the strong flavor Wuliangye, so it simply used hunger marketing to greatly reduce shipments, due to the brand effect of Moutai National Liquor, which suddenly led to the soaring price of Moutai, and finally the sword went sideways and the rapid rise of Wuliangye could only be tied with Moutai, which had a much smaller output.

But when Xiao Chen asked Li Liwei why he thought of this method, Li Liwei's answer surprised him. Originally, he thought that Li Liwei had learned it from his correspondence course in business management, but Li Liwei bluntly told Xiao Chen that it was the truth he thought of from a rumor in their hometown that there was a plague, and the price of vinegar soared. At that time, as soon as the rumors came out, many people said that sprinkling vinegar at home could prevent the plague, and as a result, everyone ran to buy vinegar, and the vinegar seller said that there was not much vinegar, so the price went up at once.

In this regard, Xiao Chen had no choice but to remain silent rationally, but he was convinced of this truth, so he agreed with Li Liwei's opinion. It's just that Xiao Chen can only gamble on how to create a high-end zirconium silicate brand belonging to the Far East, hoping that Li Liwei can really do it. After all, judging from the current discussion between the two, Xiao Chen thinks that Li Liwei's idea is basically mature, as for whether it can succeed in the end...... Dongfeng does not have a relationship with Zhou Lang, and Tongque Chun locks Er Qiao. Zhou Gongjin has calculated so much, and in the end, he has to rely on the sky, who doesn't need a little luck to do something? In the case of purpose, plan, and confidence, no matter how hesitant it is, that is not Xiao Chen's style.

After getting off work in the afternoon, Xiao Chen felt very tired today. Also, although he knows that he has a deep background, after all, he is only a deputy department at the moment, and he suddenly decided to "gamble" with such a large amount of public money, to say that there is no psychological burden at all, it is impossible, if that is the case, it is estimated that it is not called courageous, but heartless, or that the taxes paid by the people are not taken to heart at all.

Back upstairs in the dormitory, Xiao Chen opened the door and saw Yan Weiyu wearing casual clothes, sitting honestly on the sofa in the living room.

Xiao Chen's back suddenly cooled, and he made a move to dodge back, as if he was afraid: "What conspiracy do you have to laugh so deceitfully?" ”

Yan Weiyu choked for a moment, and stood up angrily: "I must have some conspiracy to laugh at you?" ”

Xiao Chen looked vigilant and never relaxed: "Say ...... quickly"

Yan Weiyu bit her lip, and suddenly said with a coquettish expression: "Do me a favor, okay?" ”

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