Chapter 294: Seize the North American Market
San Francisco.
In the office of the North American branch of Xiaobawang Corporation.
Zhang Shaojie personally introduced the gameplay of the Xiaobawang game console to Madonna, MJ and others.
In front of the game, everyone is equal.
In Zhang Shaojie, he briefly introduced the gamepad, the wisdom of J, Madonna and others, and it is easy to understand the gameplay of the Xiaobawang game machine.
"Xiaobawang home game console needs to use a TV as a display screen. And the data cable of the game console,Insert it into the slot behind the TV,The plugs are connected to the power supply,You can start this is the handle,These keys are the directional keys up and down, left and right,You can control movementγSelectionγPerspectiveγEven complex game rubbingγ The other two circles are attack buttons, if you need to fire in the game, or make a move, you can press two buttons," Zhang Shaojie explained.
"What about the two tiny rectangular keys in the middle?" Madonna asked, "Why do you have two handles, one with a rectangular key in the middle and one without the middle?" β
Zhang Shaojie explained: "The rectangular keys can be switched to the game selection, as well as the interface of Xiaobawang's game system. The player who holds this controller is generally responsible for the selection and switching of the game. β
"It's like a football team, there are regular players and captains. Is it the captain who has a rectangular key in the middle? Madonna asked.
"Yes!" Zhang Shaojie was stunned, this is very vivid.
Zhang Shaojie helped Madonna and MJ choose the game respectively.
Soon after.
I saw Madonna and MJ playing "Little Bee" a little clumsy with the handle, looking rather dull!
In the 80s, the whole world of electronic products, hardware surname can be relatively simple. The cartridge of a game console is even more limited in the amount of program data that can be accommodated.
So, the idea of the 80's was to write the most interesting games with simple code.
All the games in this era are easy to get started and can be enjoyed quickly.
In just a few hours, Madonna and MJ already felt "human-machine one", as if their emotions were completely substituted into the game characters.
The gains and losses of the game levels make them fantasize for a while, and make people sad for a while.
"How is it, the little overlord game console is okay, right?" Zhang Shaojie asked.
"Amazing, I never thought video games would be so fun!" Madonna seemed unsatisfied.
Michael. Jackson also affirmed: "It's the first time I've played this kind of thing, but I think it's really good. Give me a set of this machine, well, can you mail me a new game cartridge in the future? β
Zhang Shaojie said with a smile: "You are the spokesperson star of Xiaobawang, so you can naturally get free gifts for all of Xiaobawang's game products." Our little overlord has already defeated Atari in Asia, and we hope to win again in North America with the strength of your celebrity endorsement! β
MJ was happy and said, "Good luck!" β
Michael. Jackson didn't care about Atari. In fact, Atari is just a company with sales of several hundred million yuan. There are many Fortune 500 companies in the United States, which are not known to ordinary people. What's more, what about Atari's small company in the United States, which only records a few hundred million dollars in sales?
Madonna was solemn and affectionate to Zhang Shaojie, and felt that it was easy for her lover to defeat the so-called Atari.
ββββββββββ July 10, 9 a.m., San Francisco.
In front of a four-story office building rented by Xiaobawang, reporters from dozens of American news media poured in.
There are newspaper giants such as the Los Angeles Times, the New York Times, the Wall Street Newspaper, and the New York Post, as well as broadcast media such as the BBC, ABC, and CBS.
These media rushed to San Francisco, not only because of the wide distribution of invitations from Xiaobawang, but also because they were curious about the company that signed MJ as an advertising spokesperson.
Michael. When Jackson was 82 years old, he was really a man of the year in the United States. An album sold 100 million copies, making it an unprecedented hit in the history of human records!
Zhang Shaojie stands from the perspective of a traverser, and can even realize that MJ can be said to be the most profitable of human singers. No matter ancient or modern, Chinese or foreign, there is no singer who can make more money than MJ!
After all, the 80s were the last golden age of the record industry! In the 90s, it began to decline.
By the 21st century, the record industry market was only one-tenth the size of the 80s. At that time, just a million records were enough to make a singer a superstar in the world music scene. There are very few singers who whimsically think they can sell 100 million records!
"Excuse me, what does a video game have to do with a singer? Why do you want MJ to endorse your consoles? A reporter who seemed to be looking for fault asked.
Zhang Shaojie shrugged his shoulders and said: "What does Coca-Cola have to do with music, sports, and movies, and why does it need to invite so many people who have nothing to do with beverages to endorse her products?" β
Many times, this troublesome person felt bored and stepped down.
"What is the goal of Xiaobawang? Beyond the Atari? "The Los Angeles Times reporter has obviously done his homework and knows a lot about the home gaming industry.
Zhang Shaojie explained: "Xiaobawang does not surpass anyone's goal, only the goal of making money!" As long as we can win the hearts and minds of more consumers in the booming video game market, we are already satisfied. As for surpassing Atari or something, it's boring. Because, even if it surpasses Atari, won't there be other x Dali on the market? β
"Atari's console is priced at $240, and the Overlord product will be priced at $88? Could it be that the $88 product can really provide a better gaming experience than the $240 product? A New York Post reporter asked.
Zhang Shaojie explained: "First, Atari's design is outdated, and the products designed according to them use outdated electronic components, which is a serious waste of money and cannot obtain a good surname-price ratio. However, our little overlord, as a latecomer, was able to adopt a more scientific design, which allowed us to save $30 compared to Atari. Second, our factory is located in Asia, which allows us to save $10 in labor costs compared to Atari. Third, we don't pursue huge profits, so we set the pricing at a relatively low level from the beginning. So, we can set a price of $88 and give it to consumers."
Zhang Shaojie's answer was neither arrogant nor humble, but it aroused the applause of the whole house!
In the continuous questions from reporters, Zhang Shaojie answered a lot of questions.
In the free questioning and interviewing stage, MJ and Madonna also began to be interviewed by many media reporters.
MJ just followed the script, saying: "Little Overlord is very interesting and cheap, and classic games such as Super Mario, Alice Cube, Little Bee, and Pac-Man are all very interesting. Players who have experienced these games will definitely fall in love with the Little Overlord console! β
Madonna also replied to reporters: "Xiaobawang Company, which should be a group of genius inventors, was gathered. Conceived by a genius writer, a company that continues to create miracles. Players who have never played a video game will feel a sense of sci-fi in the future world after trying the game of Overlord! β
After the warm-up of the product launch conference, the three major radio and television stations in the United States all briefly mentioned the Xiaobawang game console in the news brief.
And the major newspapers are also relatively simple.
However, in any case, the American media began to gradually appear as a news keyword of "Little Overlord game console".
In order to strike while the iron is hot, the endorsement advertisements of "Xiaobawang Game Console" shot by MJ, Madonna and others were released on many TV, newspapers, magazines, buses, street advertisements and other channels in the United States.
At the cost of $20 million, the advertising of the Xiaobawang game console was launched simultaneously in more than 20 major cities in the United States, such as San Francisco, Los Angeles, and New York.
The advertising slogan "Little Overlord has endless fun" began to sound sporadically in the North American advertising market.
ββββββββββββββ July 11, noon.
MJ has left San Francisco, and Madonna and Zhang Shaojie are in love with honey and oil, so they are naturally reluctant to separate.
For the time being, Madonna is not as popular as a music giant like MJ, and her status in the entertainment industry is still relatively hesitant, and I don't know if she can develop further.
For this reason, Zhang Shaojie also arranged Madonna to take the position of salesman of Xiaobawang Company.
If she has the time and energy to help Xiaobawang negotiate a few transactions, she can get a 5% commission of the transaction amount.
Madonna was obviously interested in this position, and actually worked as a salesman in the office for a few days.
"May I ask the little overlord game company here?" A middle-aged man asked hesitantly.
"Yes! I'm the advertising spokesperson of Xiaobawang Company, and the part-time salesman Madonna! Madonna smiled, "Is there anything I can do to help you?" β
The middle-aged man nodded and said, "My name is Lin Dalun, and I run a department store in Los Angeles and can sell $10 million a year. It also includes many household appliances, I would like to ask, what conditions are needed to purchase Xiaobawang game consoles? β
Madonna said: "The average purchaser buys at 80% of the specified retail price. Agents can purchase at 70% of the specified retail price. For first-time partners, because you are not sure of your creditworthiness, you must pay in full! In the future, with long-term cooperation, you can pay a small deposit and order! β
"Okay, I want to buy 500 Little Overlord game consoles, and 300 sets of game cartridges for Super Mario, Alice Cube, Pac-Man, Little Bee, etc.!" Lin Dalun said.
(To be continued)