As many people in the music industry say, "No matter how bad a song is, if you listen to it 10 times in a row, as long as you get used to it, it will become good-sounding." In the same way, even if it is a good song, if you really listen to it more than 10 times a day for half a month, you will definitely be spurned. The Phoenix Group has suffered this kind of loss, and the good songs have been infamous as saliva songs, if it weren't for Wang Kefan's international route, it would be an English song as soon as it was shot, and it might not be possible to escape this result.

Fortunately, just when everyone in China was bored with "Baby", Wang Kefan made a new move.

BMW's top management was very satisfied with Wang Kefan's new campaign for the BMW 9 Series, especially the concept of "sending you home", which was highly praised by BMW's internal marketing team. After Wang Kefan's sample was sent to the German headquarters, the other party didn't even make a little editing to promote the advertisement to the world.

The Chinese version of this ad is different from other countries and regions in two ways. The first is that the advertisement clearly states that this is the work of "Wang Kefan, the designer of LANDI Advertising Company", and secondly, a 3-second explanation is added at the end of the advertisement: if consumers suffer damage to life and property due to the car itself, LANDI Advertising Company will work with BMW to compensate.

On the day the advertisement was broadcast, there was an uproar in China.

The aftermath of the "fake door" incident of Landi Advertising Company is still there, and after Wang Kefan turned over, both public media and traditional official media have already explained Wang Kefan's matter. The truth that the product quality does not need to be responsible for the advertising company has long become a consensus, and now if someone on the Internet attacks Wang Kefan with this matter, he will definitely be accused of being stupid. There was no negotiation.

In this context, as the victim of the incident, the Landi Advertising Company actually took out this matter again, and there is no doubt that there is a suspicion of being cheap and obedient. But either way, it worked. The attention of the media once again focused on Landi Advertising Company.

After Guo Yujing saw the overwhelming news on the Internet, she did not hesitate at all, and immediately asked Song Mengyao to announce that the company was about to open.

…… In the past few days, there are almost no tourists in Tangcheng, and the heavy rainfall brought by the tropical depression has drenched the entire Tangcheng City into a soup chicken. The tranquil waters of West Lake have long been overflowing at this time, and the nearby roads are full of lively fish, river shrimp, turtles and other things. The sky is gray and depressing.

It stands to reason that no one would run out in such a ghostly weather, but the media coverage vehicles came off the highway one after another, through the suburbs of Tangcheng, and converged on the city center from all directions. Their destination is Tangcheng International Trade Building.

The car did not park in the building's underground parking lot because one was flooded.

Lu Liang got out of the car in a raincoat, and the wet environment made her frown. Following the peers in front, they rushed into the building with their newspaper steps.

"Typhoons can't stop us from opening ......"

As soon as he entered the building, Lu Liang saw a huge billboard placed on the first floor of the building.

All the photojournalists picked up their cameras and took wild shots, Lu Liang shook his head in admiration, and said to his colleagues around him: "It's really worthy of being an advertising company, and you can make this kind of gimmick when you start a business." ”

Lao Sun, the photographer who was carrying the machine, wiped the sweat from his forehead, and said angrily: "Damn, this ghost weather, if it weren't for Wang Kefan, the ghost would have paid attention to this broken advertising company!" ”

Lu Liang had calmed down at this time, she slapped her face with her hand, and said, "I heard that the behind-the-scenes boss of this company is Guo Yujing, I don't know if I will come today." ”

"The one who was named the prettiest star at the Cannes Film Festival?" Lao Sun asked.

"Yes, that's her." Lu Liang said, "I heard that I have already obtained the certificate with Wang Kefan, but I don't know if it is true or false." ”

"Lu Liang, we should be social news reporters, right? How do I feel like I'm becoming more and more like Yuji? ”

As soon as the words fell, there was a voice of disbelief around him.

"What's wrong with Yu Ji? Do you remember to sin you? ”

"It's great to do social news, huh? I haven't seen you expose any inside story of the political axe? ”

"Yo? Licking chrysanthemums for the party and the people is so fulfilling? ”

It was a group of people who ate by mouth, and when they were disgusted, Lao Sun couldn't bear it, and Lu Liang and his party didn't have time to refute at all, so they were drowned in saliva.

Lao Sun gritted his teeth and didn't return his mouth, in case of a fight, it doesn't matter if he hurts himself, the machine on his shoulder is worth tens of thousands!

Fortunately, at this time, the savior appeared.

A cute and cute little girl walked up to everyone and said loudly with a smile on her face: "Fellow reporters, I am Jia Ruozhen, the media contact of Landi Advertising Company, please come with me first, we have prepared hot water and towels for everyone." ”

The reporters, who were still noisy, gradually quieted down.

The building is huge, and there are 6 elevators just up and down.

But even so, the reporters were divided into two groups to finish.

Lu Liang has been following Jia Ruozhen, wanting to ask some gossip about the company, but this little girl's mouth is very tight, no matter how she asks, she will say a word: "Ask us Mr. Song later, as soon as all the media arrive, the press conference will start immediately." ”

Lu Liangcai didn't care, still put the recorder in front of Jia Ruozhen, and asked reluctantly: "I heard that Miss Guo has already obtained the certificate with Wang Kefan, is this true?" ”

Jia Ruozhen smiled slightly and said, "How can we know about the boss." You still have to ask Mr. Song, Mr. Song's level can know. ”

The elevator opened and came out along the entrance, and the floor was divided into two parts.

Lu Liang followed Jia Ruozhen to the right, and saw that above the transparent glass door in front of him, there were 6 big characters written "Landi Advertising Company".

But he hadn't taken a few steps when there was a sudden exclamation from the back of the crowd.

Lu Liang subconsciously turned his head and saw a group of people running in the opposite direction. She couldn't help but ask Jia Ruozhen strangely, "Isn't it here?" ”

Jia Ruozhen said lightly: "They should have seen the signboard over there, which is Mr. Wang's studio." ”

"Mr. Wang?" Lu Liang was puzzled, "The king you are talking about is always Wang Kefan?" ”

"Yes." Jia Ruozhen nodded and replied, and then explained, "But it hasn't opened yet, and Mr. Wang still has a backlog of several advertisements in his hands, and I guess he will have to wait until he finishes these advertisements before he can free up his hands to make music." ”

Lu Liang hurriedly asked, "When will he finish it?" ”

Jia Ruozhen smiled: "How can I know this!" But don't worry, as soon as it opens, we will be the first to send a micro. Bo, most of the people in our company are fans of Mr. Wang, if it weren't for the fact that we could meet the idol, we wouldn't quit our original jobs and go all the way to Tangcheng City to develop......"

………… The area of this conference room of Landi Advertising Company is quite large, and more than 200 reporters poured in at once, but it did not seem crowded at all, and in the center of Tangcheng City, where every inch of land is valuable, the rent of this conference room alone will not be less than 500,000 yuan a year. The financial strength of Landi Advertising Company can be seen.

Lu Liang whispered to the staff who poured hot water in his cup and inquired, and when she got the result, she couldn't help but gasp.

It turned out that this floor had been bought by Guo Yujing, and the total amount of more than 200 million yuan was calculated including the cost of decoration.

So where is the advertising? This is clearly burning money!

After five or six minutes of commotion, all of a sudden there was silence.

As soon as Song Mengyao and Fang Rulu, who were dressed in Xia Yue's office uniforms, appeared, the reporters' flashes flashed desperately.

Song Mengyao raised her head and chested, did not hide or dodge, and walked straight to the stage.

She had waited too long for this day.

At the company's shareholders' meeting yesterday, Guo Yujing appointed her as CEO, which is half a step higher than Fang Rulu's title of general manager.

Lu Liang stared at Song Mengyao for a long time, and couldn't help but ask Lao Sun, "She is Guo Yujing, right?" ”

Lao Sun was a little unsure, but he still nodded and said, "Like." ”

As soon as she finished speaking, she saw Song Mengyao sitting in her seat, and the sign in front of her clearly wrote the words "Song Mengyao".

Lu Liang and Lao Sun couldn't help but blush, it was so embarrassing, as reporters, they couldn't even tell the object they wanted to interview.

But the two of them didn't know that they were not the only ones who recognized the wrong person this time.

After staying by Guo Yujing's side for three years, Song Mengyao has faded away from immaturity and turned into a butterfly.

The photojournalists had all stood up from their positions, each looking for their own shooting angle, and pointed their cameras at Song Mengyao.

Song Mengyao saw that the time was almost up, picked up the microphone in front of her, and whispered softly: "Friends from the media, I would like to express my great gratitude to you for coming to the opening ceremony of Landi Advertising Company under such weather conditions. ”

After speaking, he stood up and bowed slightly.

Several male photographers pressed the shutter frantically, and there was a click, and the ditch that was exposed at the moment when Song Mengyao bowed just now can definitely make headlines on the big web page!

Song Mengyao didn't know the dirty thoughts of these photographers, and after she sat down, she continued: "I think everyone should know about the blow suffered by Landi Advertising Agency before. As a person who has experienced this incident from beginning to end, I feel that it is not easy for the company to get back on its feet today. Thanks to our friends in the media, we are able to distinguish right from wrong and clear our grievances. I would like to bow to you again. ”

Song Mengyao bowed again, and the reporters continued to pat their breasts. Ditch.

"Most of the founders of Landi Advertising Company left after the company changed." Song Mengyao sat down and said, "At present, the main holders of the company's shares have changed from the original 3 people to the current 4 people. The largest shareholder is still our former chairman, Ms. Guo Yujing, who did not come today because of a piece of news. ”

As soon as these words came out, the entertainment reporters below immediately stirred.

"Our Mr. Guo is pregnant, and the father of the child is Mr. Wang Kefan."

Although the news has long been spread on the Internet, Wang Kefan's micro. Bo also said it, but no matter what, this is the first time that someone has announced this matter on such a public and official occasion.

Immediately under the stage, an entertainment reporter shouted: "But it is rumored on the Internet that Ms. Guo's lover is an ordinary-looking man, and as far as we know, Wang Kefan is very handsome." ”

Guo Yujing smiled and said: "This friend, I suggest you take a closer look at Mr. Wang, he is really not as good-looking as in the photos and on TV, in fact, Mr. Wang's original figure is an ordinary-looking man." This is attested to by the producers of many TV shows. ”

As soon as Song Mengyao finished answering this entertainment note, the other entertainment records followed suit.

"Miss Song, when will Wang Kefan's studio open?"

"Miss Song, do you have any other plans for Wang Kefan recently?"

"I heard that Wang Kefan was going to enter the book, and he designed to avoid it. Pregnancy. Set of advertisements, so that Durex's sales soared in the book, seriously affecting the development of the local industry, some people on the Internet said that Wang Kefan's move is a curve to resist, what do you think of this problem? ”

Song Mengyao kept a smile on her face, but she no longer answered any questions about Wang Kefan. After all the entertainers quieted down with interest, she said slowly: "Everyone, today we are only talking about Landi Advertising Company, Mr. Wang, we don't know very clearly. But I have the number of his studio's media contact, and I'll give you the number when the opening ceremony is over. I hope you can cooperate, thank you. ”

In just a few words, the combination of grace and power made all the entertainers in the audience quiet.

………… Song Mengyao didn't talk nonsense, and after simply talking about the company's main situation and business scope, she entered the reporter's question time.

There were not a few social news and financial news reporters at the scene, and after Song Mengyao and Fang Rulu answered a few questions sporadically, it was Lu Liang's turn to raise his hand all the time.

Lu Liang stood up and introduced himself first: "Hello Mr. Song, I am from Mr. Wang Kefan's hometown, a financial reporter from Yuzhou Evening News, and I have three questions. First question, who designed the billboard downstairs? The second question is whether your company has set up its company address next to Mr. Wang Kefan's studio because it has long-term cooperation plans? Third, for the 'BMW 9 Series' advertisement that has attracted widespread attention in the past few days, is it from the hands of Mr. Wang Kefan? ”

Each of the three questions is for the company, but they all implicate Wang Kefan.

Song Mengyao's eyes couldn't help but light up, and she praised Lu Liang and said: "This reporter friend asked quite smartly, it seems that I can't answer it." ”

Lu Liang smiled, and listened to Song Mengyao say: "The first question, the sentence downstairs 'Typhoon can't stop us from opening', this sentence was received by me last night and made overnight. It may be the idea of our President Guo, or it may be the idea of Mr. Wang, and it will not be someone else. The second problem is that in fact, Landi Advertising Company and Mr. Wang's studio use the same technical team. We not only have long-term cooperation plans, but also plans for future mergers. The specific decision-making power is in the hands of Mr. Guo and Mr. Wang. ”

Song Mengyao paused here when she said this, then her voice was slightly louder, and she said, "The third question is exactly what I want to tell you today." After the last 'fake door' incident, our President, Ms. Guo Yujing, has been thinking about how to prevent similar incidents from happening so as not to repeat the mistakes of the past. After thinking about it for a long time, we Guo Zong came to a conclusion.

Here, on behalf of our Mr. Guo and Mr. Wang, I would like to make a promise to you that we believe that this will be a revolution in the history of the advertising industry. The promise of the meaning of the surname: Landi Advertising Company assures all TV viewers who have seen the advertisements produced by our company that we will supervise the quality of every product entrusted to us to produce advertisements, and if there is a quality problem with a product promoted by our company, then Landi Advertising Company will never shirk its responsibilities and will be responsible for the victims of the product to the end! ”

"Good!" The enthusiastic entertainers applauded one after another, and Lu Liang, as half an expert in business management, couldn't help frowning.

Lu Liang was puzzled and asked, "Mr. Song, as you said, is your company capable of bearing this expense?" ”

Song Mengyao smiled and said, "You are right, our company itself is not capable of bearing so much compensation. So we passed that risk on to the product company. ”

Lu Liang was energetic, and she asked excitedly: "Mr. Song, can you be specific?" ”

Song Mengyao nodded and said, "First, all the companies that entrust us to produce advertisements will charge a production fee that is twice the normal market price. Second, we require all enterprises that are prone to product quality, especially in the food and electronics industries, to establish a 'product quality assurance fund', which is managed by our company. ”

"In other words, all the compensation will be withdrawn from this fund, right?" Lu Liang interjected.

"Yes." Song Mengyao said, "The guarantee fund of each entrusted enterprise is readable, and the amount of fund will depend on the product sales status of the enterprise." In order to reduce the risk, each fund is maintained for one year, after which the remaining money in the fund will become the income of our company's venture capital. ”

Lu Liang couldn't help but ask: "With such a high investment, advertising, Mr. Song, will there really be any companies willing to spend this money?" ”

Song Mengyao smiled and said, "This journalist friend, do you think that doing this is just beneficial to our company?" In China's current consumption environment, every company is sparing no effort to prove to the market that its products are qualified, but how many people believe it? However, if you sign this clause with our company, the situation is different.

At least consumers can clearly see that they can be compensated even if the product is faulty. I would like to ask you, in the face of more than a dozen similar products, will you choose to buy the kind with the quality that our company promises, or will you buy the others? ”

Lu Liang didn't have time to come up with something to refute Song Mengyao's words, and Song Mengyao had already continued.

"As early as during the Cannes Film Festival, our company has signed this clause with 16 world-renowned companies through Mr. Wang Kefan, among which the 'Product Guarantee Fund' set up by BMW AG entrusted by the German company is up to 65 million euros and the time limit is up to 5 years. If anyone has an accident due to the quality of the BMW 9 Series, the compensation will be paid to the victim's account as soon as possible.

Please all media friends, convey to the whole society the highest principle of LANDI advertising company, from now on, we will never accept any problem product business entrustment, all LANDI advertising company is responsible for the promotion of products, the quality is absolutely worth reassuring, if there is a problem, we will be responsible for the end. Welcome media supervision, welcome all walks of life to supervise ......"

………… Wang Kefan and Guo Yujing sat in front of the TV at home, watching the scene.

The TV screen is large enough to see every corner of the camera.

Guo Yujing looked at Song Mengyao in the picture and said worriedly: "In the next six months, the company should be very busy." Our terms are now a bait to test people's surnames, people are poor and crazy, they can do everything, first poison themselves in the water, and if they are poisoned, they will find the media to ask us for compensation, I don't dare to think about how many people will deliberately falsify to compensate us in the future. ”

Wang Kefan nodded and said: "Yes, probably not less, I estimate that in the future, I will have to deal with at least three-digit and more extortion incidents every year." ”

Guo Yujing leaned on Wang Kefan's arms, and without waiting for Song Mengyao and several city leaders who had just arrived to complete the opening ribbon cutting, she picked up the remote control and turned off the TV.

Wang Kefan comforted her and said: "It's not necessarily a bad thing to be rumored, if we can prove that we are right every time, those who fake and slander us will become more and more unmarketable." Yu'er, think about why those beggars on the side of the road are getting less and less money, and why don't you let those fake beggars destroy this begging industry. ”

Guo Yujing slapped Wang Kefan with a smile and said, "How can you make such an analogy, but it's right, as long as we can hold our position, there will be no market for liars." If it doesn't work, we'll bring back a company of detectives, unless those liars don't leave a trace, or I'll let them die a miserable death. ”

Wang Kefan smiled, hugged her a little tighter, and said, "Don't think too much, everything has me." ”

(To be continued)