Chapter 170 "Resident Evil" Cultural Brand Operation Strategy

Hong Kong comic "Resident Evil" series has to mention Xu Jingchen. Historically, Xu Jingchen joined Yulang International in 83 and successively worked as an assistant for Ma Rongcheng's "Chinese Heroes" and Huang Yulang's "Dragon and Tiger Gate", and his own "Comic Boy" hit the streets.

Xu Jingchen's "Comic Boy" has a similar idea to Ken Ohatata's "Dream Eater". However, the same subject matter, in the hands of different painters, is immediately superior.

Ken Obata drew "Dream Eater" after his in-depth understanding of the comic industry, and the story in the comics is quite professional and inspirational. Therefore, even in the environment where the strong man is like a forest, although it cannot be compared with "Naruto", "One Piece" and other anti-sky manga, it can still stand in the ranks of first-line popular manga.

Xu Jingchen's disadvantage is that he can't tell stories, and secondly, his original character design is also very unpleasant.

Later, in the 90s, Xu Jingchen recognized his shortcomings and obtained the authorization of the comic adaptation of the game company "Street Fighter", completely copying the characters and plot of the "Street Fighter" game. Xu Jingchen began to be a little red.

After Xu Jingchen tasted the sweetness, he adapted the well-known games "The King of Fighters" and "Resident Evil" into Hong Kong comics, by taking advantage of the popularity of those games. Adapted into a Hong Kong comic, it can also sell tens of thousands of copies in Hong Kong, and Xu Jingchen has quickly risen to become a well-known first-line painter in Hong Kong.

Of course, Xu Jingchen's adaptation of "Street Fighter" and "The King of Fighters" are still decent and in line with the original setting of the game.

However, the Hong Kong comic version of "Resident Evil" is extremely bad, adding a bunch of thunder settings that are not in the game version, and making out a martial arts feature - "biological" staff officers, "chemical" commanders, "fine" dangerous generals, and "mecha" engineers, which makes "Resident Evil" game and movie fans complain about their powerlessness.

Historically, the Resident Evil comic book has a habit of tampering with the original book.

Although Shangguan Xiaobao is not Xu Jingchen, Zhang Shaojie is still ready to wake up and take a preventive shot.

"Senior Shangguan, although I don't doubt your attainments in comics! However, there is a requirement for adapting my comics, and I have to make it clear in advance, and if you agree, then there is no problem. If you don't agree, our cooperation this time will not work, and we will see the opportunity in the future! Zhang Shaojie said solemnly.

Shangguan Xiaobao's heart thumped, and it took him a long time to react, and said, "Shaojie, you can make a request, if we can do it, do it as much as possible!" ”

Zhang Shaojie said with a smile: "My request is, please pay attention when adapting, and be sure to abide by the basic setting of the original work!" For example, the character design and power system setting of the original work. Don't subvert or destroy! In addition, in terms of plot, the main plot in the original book, you don't want to change it. As for adding some side plots without affecting the main line and not destroying the setting, I have no objection, but the style of the side plot should fit the style of the original book! Because, my brand "Resident Evil" is quite important, and in the future, I will not only plan to deal with the novel version and comic version, but also make long-term plans for the adaptation of games, film and television! ”

I heard Zhang Shaojie's request.

Shangguan Xiaobao breathed a sigh of relief and said with a smile: "Respect the original work, I raise my hands in agreement!" ”

Niu Lao also said: "In fact, we originally wanted to draw the original comic that conforms to the spirit of the original book!" ”

Zhang Shaojie nodded and said, "Okay, we can go to the lawyer to sign a contract!" ”

The two parties went to the lawyer's office and signed each of the terms drawn up by the lawyer.

Zhang Shaojie signed the position of "Party A" and gave the contract to Shangguan Xiaobao with a smile.

Shangguan Xiaobao also handed the document he signed in "Party B" to Zhang Shaojie.

After the two sides exchanged documents, Zhang Shaojie smiled: "Happy cooperation!" Good luck with your adaptations! ”

"I also wish Mr. Zhang Shaojie's new book a big sale!" Shangguan Xiaobao said with a smile.

September 30 ——————————.

The major bookstores in Hong Kong are very lively, and some of the major bookstores are urgently sending people to buy goods, while others are rushing to raise funds.

In the major bookstores in Hong Kong that have tasted the sweetness of "The Legend of Double Dragons of the Tang Dynasty" and "The Rise of a Great Power", the conditioned reflex is average, and when I see Zhang Shaojie's new works, my first reaction is to buy them!

The Chinese version of "Resident Evil 1", after being revised into a book, has 150,000 words. The list price is HK$28. 150,000 words is already equivalent to two episodes of an ordinary martial arts novel, and this price is not expensive.

In the first two weeks of the book's publication, "Martial Arts and History" and "Ming Pao" gave a lot of advertising.

Ming Pao has reached 300,000 readers, while Martial Arts and History has reached 120,000 readers. The readership of the two, although there is some overlap. However, a conservative estimate would also reach 350,000 readers.

"Zhang Shaojie is a genius writer who is very good at writing novels and weaving bridges. His writing is not beautiful, but his imagination is magnificent and his knowledge is huge, which is very rare among Hong Kong writers. In my conversation with Zhang Shaojie, I found that Zhang Shaojie understands science and technology and the future of science and technology better than me. People say that I, Ni Kuang, am the first writer of science fiction in Hong Kong, but when I heard that Zhang Shaojie was going to write science fiction, I was both relieved and worried. Fortunately, Hong Kong science fiction readers have another heavyweight writer, and they are worried that my Ni Kuang's first science fiction person seems to be giving up to Zhang Shaojie! - Ni Kuang"

"As an editor who loves to read martial arts novels, I was not very happy to write science fiction about Zhang Shaojie. Because, martial arts is my spiritual food, and science fiction has always been rarely involved. However, when Zhang Shaojie's manuscript of "Resident Evil" was shown to me, I suddenly felt that science fiction novels can be so wonderful and beautiful! ——Hu Bo, editor-in-chief of "Martial Arts and History"

"A few days ago, Shaojie showed me a sample issue of "Resident Evil" that had not yet been published, and after reading it in a day, I was quite impressed! People say that the martial arts written by my Gu Long are like suspense and detective novels! However, Zhang Shaojie's "Resident Evil" shows his ability to suspense and set the atmosphere, which is better than mine. - Elder Dragon"

"Oh my God, watching "Resident Evil" at night, the little woman Yishu was scared and trembled, although she refused to admit that she was timid, but she was really frightened by the plot of the novel. - Yishu"

Pulling a bunch of celebrities to advertise the new book "Resident Evil", this is Zhang Shaojie's conspiracies!

It is still relatively rare to use celebrity advertisements to hype books. In particular, a group of top writers in Hong Kong and Taiwan are advertising Zhang Shaojie's new works.

Therefore, before the book was released, the curiosity of countless book lovers had been aroused

———————— 1980, Wong Cho-keung was a painter and graduated from the Art Department of the University of Hong Kong Chinese, where he worked as an assistant curator at the Hong Kong Museum of Art, responsible for promoting the exchange of Chinese art with art from other countries and regions.

Historically, Wong Cho-keung did not resign from the Hong Kong Museum of Art until '89 to live in seclusion on Lantau Island, writing novels to make a living – his later pen name was known to at least hundreds of millions of people in China, Huang Yi!

Of course, the current Huang Zuqiang has not yet started writing.

At this time, Huang Zuqiang was an artist by profession, but he also liked to read novels, especially martial arts novels. The works of Jin Yong, Sima Xiang, and Zhang Shaojie fascinated him.

"What, Zhang Shaojie has written a new science fiction book "Resident Evil", what about "The Legend of Double Dragons of the Tang Dynasty"?" Huang Zuqiang is happy and worried!

I like Zhang Shaojie's new work, which is always exciting.

What worries is "The Legend of Double Dragons of the Tang Dynasty", the spiritual food that Huang Zuqiang must chase in every issue! If "The Legend of Double Dragons of the Tang Dynasty" is suspended, then Huang Zuqiang will even find Zhang Shaojie's home to protest angrily!

"An-la! Zhang Shaojie explained that the manuscript of "The Legend of Double Dragons of the Tang Dynasty" has been written and handed over to the publishing house! Therefore, "Resident Evil" does not affect the publication of "The Legend of Double Dragons of the Tang Dynasty"! The colleague explained.

Huang Zuqiang nodded and said, "Okay!" You take care of me for the time being, I'll be out for ten minutes and I'll be back! ”

"What are you going to do?"

"Buy books!" Huang Zuqiang shouted.

———————— 82 Painting Society.

Shangguan Xiaobao got 3 sample copies of the novel version of "Resident Evil: The Conspiracy of the Umbrella Company".

After reading it carefully, Shangguan Xiaobao couldn't put it down, and said with a smile: "Okay, it's good!" T virus, Raccoon City, this theme, is really refreshing. ”

Zhang Shaojie said with a smile: "There are too many new elements here!" I hope that the character settings should be carefully drawn, and the zombies can refer to some previous Hollywood zombie films. As for the characters, buildings, weapons and other details in the comics, I want to focus on realistic style! Character image: Women must have star temperament, and men forget it! ”

"Preference for women? Why? Shangguan Xiaobao frowned slightly.

Because, Jill and Rebecca are stars, and in the following episodes, they can also attract a huge amount of popularity. And among the other characters with male surnames, most of them are non-important characters in the later stage! Zhang Shaojie explained, "In this novel, my intention is to create characters, so that they will be the focus of stars as soon as they appear." In the future, novels, comics, and even games, movies and television will be based on 'operating characters and attracting fans'! ”

Shangguan Xiaobao's eyes lit up and said, "I understand what you mean!" When Shangguan Xiaobao heard this, he couldn't help but admire Zhang Shaojie's business operation methods!

The most successful role in the cultural industry is the operation of cultural roles. For example, "Journey to the West" Monkey King has become a classic. "Romance of the Three Kingdoms" is even more of a starry group of stars created by both enemies and me, people from all walks of life, Guan Yu, Zhang Fei, Zhao Yun, Lu Bu, Zhuge Liang in the Three Kingdoms, and some characters are randomly pulled out, all of them are star-like popularity!

Disney, the most successful cultural enterprise in the United States, has relied on cultural brands such as Mickey Mouse and Donald Duck to make huge profits.

In the "Resident Evil" series, in addition to zombies, T-viruses, and umbrella companies, what people remember is more important than Jill, Rebecca, Alice and other female surnames!

Although the popular characters in this work still can't be compared with classic cultural figures such as Monkey King, Zhuge Liang, and Mickey Mouse, if it is done well, it will at least be a super money-making cultural brand worth hundreds of millions of dollars!

(To be continued)