"Is it really twelve? Did you miscalculate? The manager of the buying department obviously couldn't believe that the premiere of an animated film, which had never been successful in Hong Kong, could reach the 12 o'clock ratings.

"The first time we thought we had miscalculated the ratings, we did it again, and the result of the second calculation was exactly the same as the first time, so ...... So this cartoon is really ...... There really are ten ...... Ratings at twelve o'clock. The staff also said with mixed feelings.

Both of them are veteran employees of ATV.,Ratings accounting work is already familiar.,The first time it may be found to be lazy and nervous and miscalculated.,But the two results are the same, which can only show that the ratings are indeed twelve o'clock.,That is to say, this cartoon that everyone was not optimistic about actually reached twelve o'clock in the opening ratings.,This is a terrible thing.。

Hong Kong is not like the mainland of later generations, the territory is vast, the population is large, there are so many TV stations in the country, each TV station has such a channel, the program is even more diverse, for the audience, there are too many choices, so the ratings of a TV program can reach two points is considered popular.

Hong Kong is narrow and has few people, only two TV stations participate in the competition, and now there are only two channels of the two TV stations, which are generally separated from Chinese and English channels, and there are fewer choices, so the ratings are generally high, and 20% should be relatively easy to achieve.

But this is only for wireless, but for ATV, it seems to have become a luxury.

Because wireless controls the adaptation rights of Jin Yong's hot novels, plus has a variety show overlord "Happy Tonight", and a beautiful and boundless Miss Hong Kong election, and many award ceremonies also cooperate with wireless, not to mention the rookie record contest hosted by wireless and the top ten golden song award ceremony.

This was enough to cause a tidying frenzy in the 80s, when TV programs were not very rich, and the combination of so many excellent TV programs today naturally made the audience biased towards wireless.

Therefore, TVB's ratings occupy an absolute advantage, coupled with the inertia of the invisible but huge influence formed over a long period of time, resulting in the first choice of most Hong Kong citizens is TVB.

And ATV, which is generally imitating wireless TV programs but has no highlights and novelties, is naturally crushed by people in terms of ratings, and it is already considered a high rating to reach 20 points.

Of course, ATV did not fail to reach forty or even fifty TV episodes, such as "Silkworm Transformation" supervised by Xiao Sheng and Mai Dangxiong, which completely exploded the wireless ratings at that time, but these were just short-lived and could not last.

After all, there are only two TV stations competing in Hong Kong, with first-class TV programs at about 15 points and excellent TV programs at about 20 points.

If the TV show is lower than seven points, it will generally be cut, for Chen Lang's sake, ATV's bottom line for "Pleasant Goat and Big Big Wolf" is five points of ratings.

As a result, the ratings of this cartoon reached 12 o'clock at the beginning of the broadcast, which is really beyond everyone's expectations, which is why the manager and staff of the buying department are so unbelievable.

"There really are twelve o'clock! Is...... It's hard to ......," muttered the manager of the buying department, and then fell into surprise, and the staff was obviously in a state of shock, and the phone calls were silent.

It wasn't until a minute later that the manager of the film buying department came back to his senses and anxiously ordered, "Now calculate what the highest ratings are, and the average ratings, hurry up." ”

"Okay, wait a minute!" Hearing this, the staff immediately continued to start the accounting.

The manager of the film purchase department was waiting while his thoughts were flying, this cartoon that was not psychologically recognized by ATV actually broke out with such high ratings, absolutely unexpected, but no matter what, this cartoon was introduced by himself, and if it can create a miracle, then he also has a share of credit.

When the company's boss Qiu Degen has full control of ATV and is ambitious, he can have this achievement, which will definitely leave a good impression, and it is also very important for his future promotion.

Because the current Hong Kong TV station does not implement the separation of production and broadcasting, so that the film buying department can control the life and death power of the film and television production company, but the TV station produces its own TV dramas for broadcasting.

As the manager of the film purchasing department, he can only go to foreign countries to buy those English programs, children's programs, etc., and broadcast them on English stations that are not taken seriously, but the rights in his hands and the degree of attention he receives are not the same as those of important departments such as the production department, the performing arts department, and the finance department.

Although the current ATV is much better at losing money than the previous Li, it is still not able to make a profit, and creative and brilliant TV programs are really hard to find, in this case, if a cartoon can be profitable, it can definitely leave a deep impression on the top management and bosses.

"Manager, now that the first episode of the cartoon is over, all the ratings for the first episode have been calculated." The staff's words pulled the manager's thoughts back.

"Quick, what's the highest rating and the average rating?" The manager's tone was full of excitement and anticipation.

"From the beginning to the end of the first episode of the cartoon, its ratings curve is basically an upward straight line, the ratings at the beginning of the broadcast were the lowest, and after the end of the first episode, it reached the highest value of fifteen points and seven, and the average cleaning reached thirteen points eight, which is already a first-class TV program of the company, and the cleaning curve is still rising, and I am afraid it will be higher after the end of the second episode." The staff said excitedly.

"Okay, okay, it's great, you guys continue to count, wait until the second episode is over and report it to me immediately, don't hang up the phone, I'll wait here." The manager of the film buying department was overjoyed, the position and bonus were beckoning to him, and he should probably report to the boss in person.

Then the manager of the buying department fell into anxiety and anticipation again, and the staff stared at the data, the fifteen-minute cartoon was so long in their eyes, and when the cartoon ended, after the staff calculated all the data, the three of them seemed to feel that a long time had passed.

"Is the rating out?"

"Come out, manager."

"Whew...... Say it, I'll listen. The buying manager took a deep breath and tried to make his tone appear calmer.

"The ratings of the cartoon "Pleasant Goat and Big Big Wolf" have been on the rise, so the highest ratings appeared at the end of the second episode, with ratings reaching 18.6, and the average ratings of the two episodes of animation reaching 15.3, which has reached the standard line of the company's first-class dramas, and this is only the first day of broadcasting, as for the ratings in the future, the ratings will definitely be higher." The staff said excitedly.

The manager of the purchasing department was ecstatic when he heard this, and took three deep breaths to calm himself down, but the excitement in his tone still couldn't be hidden, "Okay, very good, you two have worked hard tonight, I will apply to give you two a big red envelope." ”

"Thank you, thank you manager!" The staff has been waiting for this sentence for a long time.

After the manager of the film purchase department put down the phone, he fell into deep thought, thought about it for a long time in his mind, and picked up the phone again, but this call was made to his big boss.

"Hey, hello, I'm Li Song, the manager of ATV's film buying department, and I want to find Mr. Qiu." Li Song said respectfully.

"Wait a minute."

"Hey, it's Li Sheng, is there anything to ask for so late?" Qiu Degen didn't know what the manager of the outsourcing department would do when he looked for him, and if he wanted to say New Year's greetings, he had already paid his respects in the morning.

"Happy New Year, boss! I have an emergency here that I need to report to you. ”

"What's the urgency?" Qiu Degen's heart tightened when he heard this, it couldn't be that the TV station had an accident, right?

"Don't worry, boss, it's a happy thing." Li Song heard the worry in the boss's tone and immediately said.

"Happy event? What's the happy event? Qiu Degen was relieved when he heard this, and wanted to hear about any happy events.

"The animated film "Pleasant Goat and Big Big Wolf", which I strongly introduced and produced by Chen Lang's LL Film Company a few years ago, was officially broadcast today, and the ratings were unexpectedly high." Li Song said excitedly.

"Oh? That's a good thing, did the ratings reach seven points? Qiu Degen didn't like it when he heard this, this cartoon accepted by Chen Lang was worth calling and disturbing himself at night? Is this film buying manager crazy about results?

"No, boss, the ratings are more than seven points, the highest time reached eighteen points six, and the average rating of the two episodes broadcast tonight also reached fifteen points three, which is the standard of the company's first-class TV series." Li Song heard the boss's dislike and hurriedly explained.

"What? Up to eighteen six? Fifteen .three on average? Is it Chen Lang's cartoon? Qiu Degen is not calm anymore.

"Yes, boss, I have asked the employees to count and calculate many times, this data will not be wrong, obviously the ratings of this cartoon exceeded all of our expectations."

"Well, well, this is indeed a great event." After receiving an affirmative answer, Qiu Degen finally laughed.

Hearing the boss's laughter, Li Song continued, "This is only the first day of the cartoon's broadcast, and the ratings in the future should increase according to past experience, and it will not stabilize until a week later, so this cartoon is definitely promising, and the cartoon is simulcast in two episodes, and there are not even advertisements in between, I think many toy merchants will definitely not miss this opportunity." ”

"Well, yes, Li Sheng, you did a good job." Qiu Degen was even happier when he heard it, "But why does this cartoon have such high ratings?" Obviously, the cartoon that has never been successful has achieved the highest ratings of 18.6, which makes Qiu Degen puzzled.

"I summarized it myself, there should be two reasons, the first is that this cartoon is indeed well-made, the character design is simple and cute, the plot is witty, the dialogue is funny, and the theme is also healthy and uplifting, even adults will not feel naïve even if they watch it.

Another reason is that in addition to the English station of Hong Kong TV station broadcast foreign cartoons, Hong Kong's local animation has never been, perhaps we have ignored a very important market in the past, the children's market, now the TV programs broadcast by TV stations, for children simply do not understand, Hong Kong does not have a special cartoon for children, so children have no TV time of their own.

But when the animation "Pleasant Goat and Big Big Wolf" came out, obviously everything was different, and the children had their own beloved TV shows, I'm afraid parents couldn't compete with their children, because as long as the child cried and made trouble, parents had no choice but to watch this animation, therefore, in my opinion, the future of this animation is worth looking forward to. ”

"The analysis is good, the children's market is indeed a place that TV stations have ignored in the past, even if it is wireless, now since we have taken the lead, then we have to take the lead step by step, now you immediately contact LL Film Company to buy all the cartoons, and let them help us make animation, the more the better, we must firmly occupy the children's market, it doesn't matter how much it costs."

Qiu Degen's eyes lit up after listening to Li Song's analysis, this Li Song seems to be a talented person, "In addition, this cartoon was introduced by you, and your credit is the greatest, and the company will naturally give you a reward, but your focus now is to have a good relationship with LL Film Company." ”

"Don't worry, boss, I will definitely complete the task and will not let you down." Li Song was overjoyed when he heard this, his future was there.