The U.S. land certificate, even according to Liu Xun's conservative calculations, may approach the billion yuan mark. But such a big piece of meat, why did Liu Xun share it with a few people? Why not eat it yourself? Naturally, there are many considerations for this.

The first thing to consider is Country Garden, Liu Xun from later generations of marketing experience told him that the combination of the two to promote each other's sales will achieve better results, can play a role in promoting each other. The potential value of Country Garden in the future is obviously much greater than the land certificate that can only be fished out, and Liu Xun naturally has to take a long-term view.

In fact, this is the difference between playing stocks and playing industry, and it is also to earn 100 million, if it is to do industry, the influence that can be generated and the social relationship network that can be linked are much larger than in the capital market, which is also the reason why Liu Xun wants to do industry.

Now, if you want to sell these land certificates, you obviously need a perfect marketing network, and you also need an entry point for a certain class.

If you build a sales network in a hurry, there is not enough time, and secondly, you may not be able to build a good one, but it is better to give up some of your interests, and Lian Haotian, Gao Wei and these people form a better bond of interests, people like Lian Haotian must have a good channel network, the so-called solo is not as good as everyone is happy. Eating alone is annoying, and it is inevitable that no one will be blushing.

Moreover, after the southern tour, looking at the gold everywhere in the country, you can't always get it into your pocket, as long as you do a good job of laying the groundwork in the early stage, there will be no shortage of opportunities to make money.

As for this time, Liu Xun is giving a lesson to Shan Xiuling and the entire marketing planning team under her.

That's right, it's in class, although Liu Xun is just a freshman in high school who should be sitting in the classroom and listening to the class.

A large number of people listening to the class, except for Shan Xiuling who knew Liu Xun's age, wearing that pair of special black-rimmed glasses, would definitely not think that Liu Xun was just a freshman in high school.

Shan Xiuling has long been impressed by Liu Xun and naturally won't care about these, and Liu Xun's opening remarks also convinced the marketing planning team, when Liu Xun started, he only used a simple paragraph to win the recognition of everyone in the team, because Liu Xun said such a paragraph as soon as he opened his mouth.

"In my personal opinion, in general, all the person who is able to use his own capital to create wealth for himself, we can call him a successful manager. A success depends on courage, vision, courage, and a little luck. However, many people focus on these three and ignore the more important one - planning, and we are the ones who carry out this important part of planning. ”

After Liu Xun said this, there was a scene in the class now, under everyone's unanimous request, let Liu Xun recharge everyone, that is, even Haotian and Zhou Peidong couldn't help but want to come in and listen.

However, when a few people listened, they couldn't help muttering to themselves, if the marketing planning elites who spent a lot of money to invite were the elites below, if they knew that the person who was giving them a lecture in front of them was just a freshman in high school, I don't know if they would listen to it so with relish, and I don't know if their eyes would be so hot and worshipful.

Well, Lian Haotian and Zhou Peidong admitted that seeing that the employees under their hands were so convinced of Liu Xun in such a short period of time, the two of them were jealous and envious.

For Liu Xun, there is naturally no pressure to give lessons to these so-called self-proclaimed marketing elites in the early 90s.

In fact, the early and mid-nineties, more than ten years later, is called the era of big marketing, this era, the rise of grassroots marketing elites in an endless stream, however, this era lacks systematic marketing theory and knowledge, everyone is groping on their own.

This era is an era of elites, whether it is Zhu Shiyu of the Giant Group, Gu Yuebiao of Aiduo, Wang Suizhou of Asia, or Wu Xinbing of Sanzhu Oral Liquid, Kong Changji of Qinchi, Li Jingwei of Jianlibao, and Sun Binghong of Shunchi, which is not a famous marketing master who has made a market miracle, of course, among them, some of them have failed, and some have finally succeeded, but there is no doubt that they have made a market miracle with amazing marketing methods, It has created billions of annual sales.

It is a pity that during this period, there is no systematic marketing theory in China, and the market miracle is only bright on the surface most of the time, and the sales are huge, but a large part of the sales are swallowed up by the huge and disorderly market network and cannot generate enough profits.

The systematic summary of marketing theory in China was only reflected on this era at the end of the nineties, that is, after the end of the era of big marketing, especially after several CCTV standard kings lost their halos, huge problems were exposed, which made many people reflect on it, and then summarized, and there was a systematic marketing theory in China.

Liu Xun had done this topic with two heavyweight tutors in the Academy of Social Sciences, so he naturally gave people a refreshing feeling as soon as he opened his mouth.

After roughly talking about some systematic marketing knowledge, Liu Xun didn't care about the brilliance in Shan Xiuling's eyes, and began to talk specifically about the marketing planning of Country Garden and American land certificates, which is the key point he wants to say, the real marketing theory is not suitable for the marketing of villas, and the market miracle is not used for Country Garden.

"Country Garden and land certificate, both of which are also marketing for the elite, has said before the marketing of Country Garden, with education real estate and star hotel system, enough to attract many high rollers, the specific planning will be designated by everyone. Let's talk about the marketing strategy of this land certificate, let's name the next whole marketing planning campaign 'Own a piece of American land', so how can this land certificate become a status symbol, so that the rich people are willing to take out the money in their pockets? ”

Liu Xun paused slightly, he was no stranger to this kind of lecture-style elaboration, another time and space, he often did such things, especially in marketing, he was no stranger.

It's just that at this moment, below, the eager gaze of a large number of people, including Shan Xiuling, made Liu Xun a little unbearable, and the big beauty looked at him like this, it was always pleasing to the eye, but even the big men like Haotian were also staring at him eagerly one by one, which couldn't help but make Liu Xun a little hairy.

"For this land certificate, we want to create an atmosphere for others to recognize, to own this land certificate is to own a piece of American land, although this land is a little smaller, but it is always a symbol of status, and to let others recognize, such a land certificate with land in 50 states of the United States, is 'the best gift to a person'. We want to let this land certificate fulfill an unattainable American dream in the hearts of some people, so that this land certificate will be beautiful because of fantasy and sell well because of dreams. ”

When Liu Xun finished speaking, many people began to take out pen and paper to take notes, and even Haotian became more and more serious, although marketing planning is not something that they need to do as big bosses, but listening to Liu Xun say this, there is always a refreshing feeling for them, and it seems that it is also beneficial for making decisions in the future.

Naturally, no one noticed that when everyone was very focused, Gao Dai'er, a chick, also listened to Liu Xun very attentively, looking at Liu Xun's graceful guidance, the little girl's eyes were also wonderful.

"I don't know how you think about marketing planning, in my opinion, it is a very artistic thing, I won't point fingers at specific things, you professionals come, I'll give you an example, you just listen to the reference. In fact, sometimes in order to be successful, we need to use our brains and design a sales pitch for ourselves, which is part of the planning, and I remember such a story, which took place in the UK. ”

"England has always been a country known for its gentlemen and ladies, and this is a national custom, and someone took advantage of this to win himself the title of "best-selling author". Even today, the method used by the other party at the beginning is extremely exquisite. In fact, for marketing planning, we have to use all the factors that can be used, which is a successful marketing planner, just like now, we use the American dream complex of many people in this era. ”

This story tells that there was a novelist named Maugham in England, and one day in the early 20th century, the whole of Britain suddenly boiled, because on this day, there was a marriage advertisement in the newspaper, and all the women were excited about a marriage advertisement. The ad reads: 'I'm a young millionaire who loves music, loves sports, and is a very cultured man. My greatest wish is to marry a woman like the heroine of Maugham's novel.'" All of a sudden, everyone in the UK was talking about the ad. It was featured in almost all newspapers. If we know the customs of England for being famous for gentlemen and ladies, we will know that marrying a young and cultured millionaire is something that has made too many young British young ladies fall in love. But the only problem for them at that time was that no one knew what the heroine of Maugham's novel who fascinated millionaires looked like. In fact, at that time, Maugham was just an obscure writer who earned a meager remuneration and could not be said to be a writer. Just as the newspaper advertisements were just beginning to subside, a new wave began to surge. In just a few days, all bookstores in Britain began to pay attention to Maugham as an author. Because every day a young lady or a mother who earnestly wants her unmarried daughter to marry a millionaire comes and asks: 'Excuse me, is there a Maugham novel?' Suddenly, Maugham's novel became the "spokesperson of the millionaire's wife", and Maugham became an instant hit and became a real millionaire. In fact, the advertisement was published by Maugham himself. ”

After Liu Xun finished speaking, he smiled slightly, took the water cup and moistened his throat and continued, but this kid didn't know if he was used to drinking or what's going on, so he picked up Shan Xiuling's water cup at hand and drank it, and after two sips, he put it back in front of Shan Xiuling.

Shan Xiuling listened attentively to Liu Xun's lecture, and at the same time thought in her heart, God, don't you know, isn't it very rude to drink water from someone else's cup, especially if it is still a woman's cup, she was a little distracted, and she didn't come back to her senses until she heard Liu Xun's words sound again, and she actually found that there was a slight feeling of heat at the base of her ear, and she didn't know what she thought of.

"Nowadays, we see authors everywhere with their new books to promote their books, so that readers are interested in their works and promote purchases. However, who would have thought that these delicate processes of activity, now orchestrated by publishing houses, were once pioneered by Maugham, a once-unknown writer?"

Liu Xun said with a slight smile, "We give this way a formal name, called "advertising promotion", now advertising means have emerged in an endless stream, our key is to make others have a refreshing feeling, I only say so much, the specific planning everyone to do." ”