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The two wholly-owned subsidiaries established in South Korea and Japan are currently very narrow in scope and limited in scale, but in the future, Kumho plans to merge its business in South Korea and Japan under the framework of the two subsidiaries, and the size and status of the subsidiaries will increase dramatically. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoChen Junhui and Zhao Wenyu have a relatively in-depth understanding of Kumho in the past very short time, which is due to the fact that they were appointed to important positions when they first joined Kumho, and the brilliance of Kumho's rise has made those who are familiar with the contemporary corporate system and operation laws admire it. They all knew very well that the reason why they were appointed to important positions when they first joined Kumho was that Kumho was desperately short of talent for overseas expansion. When Kumho has been operating in overseas markets for a while, this urgency will be alleviated, and their role will not be irreplaceable. If you want to truly integrate into Kumho and get a high position, you have to work hard, show your talents, and play your due role, of course, it seems that it is more important to get the recognition of the young people in front of you. Of course, after the initial exchange, if you want to be recognized, only the hard work can play its due role.

Zhang Ke is very interested in Chen Junhui's experience in RB Sony, Zhao Wenyu in HG Modern Display Technology Co., Ltd., RB Sony is the target of Kumho to catch up, HG Modern Display has just introduced the production technology of the third generation TFT LCD screen from RB, and has also invested considerable manpower and material resources in the research and development of the fourth generation TFT LCD screen.

Although many electronics companies in Taiwan and HG have introduced TFT LCD screen production technology from RB, the most important thing is that among so many electronics companies, the parent company of Hyundai Display Technology Co., Ltd. is experiencing a huge setback brought about by the Asian financial crisis and is in a difficult predicament.

If history had followed a rough trajectory, Hyundai Display would have quickly broken away from its parent company and fallen into the hands of creditor banks. For creditor banks, they will not have the will to run the enterprise well, and the first thing to consider is to choose the right buyer to sell and make up for losses as much as possible.

It's a pity that Kumho doesn't have enough financial resources to swallow Hyundai Display at this time, and even if enough funds can be raised, it is not a simple matter to absorb and digest such a behemoth, and it is likely to accidentally drag this behemoth down and put the entire Kumho on the brink of danger. The economic situation in Asia will not completely improve before 99 years, and it is impossible for creditor banks to find suitable buyers before this.

I'm not in a hurry, but Kumho still has some work to do. Hyundai Display was in financial difficulties and was forced to reduce salaries and lay off employees, and Zhang Ke wanted to absorb Hyundai Display Technology's engineering and R&D personnel as much as possible in HG's subsidiary.

This is a tactic of evacuation, engineering technology and R&D personnel are always high-quality assets, so it is necessary to use legal means as much as possible to extract these high-quality assets first.

Zhang Ke will not reveal his inner thoughts for the time being, only explained: "Aida crystal screen electronics in STN liquid crystal display technology has many things that need to be strengthened, modern display in this is worthy of our reference, if feasible, in HG can set up a special laboratory to strengthen the research of STN liquid crystal display technology......"

STN is also a kind of liquid crystal display technology, but it is a low-end one, like the black and white display of the pager mostly uses STN liquid crystal technology; However, the color display of many electronic products such as liquid crystal displays, LCD TVs and mobile phones are mostly TFT liquid crystal technology - the difference between the investment in technology and production between the two is two orders of magnitude.

Chen Xinsheng and Ding Huai arrived in Jianye before noon, and they also went directly to the apartment to eat.

The apartment is used for banquets these days, and the hospitality work is handled by a dedicated chef and staff.

Chen Xinsheng and Ding Huai flew RB and HG two or three times a month during this time, and they had already had deep contact with Chen Junhui and Zhao Wenyu. ”

Chen Junhui and Zhao Wenyu laughed, this question was still a little difficult to answer in front of Zhang Ke. To say that you weren't taken aback is a lie; To say that you are taken aback, will it seem a little disrespectful?

Chen Xinsheng laughed and said, "You guys are dealing with him at this time, Ke Shao has entered the university anyway; When I first started dealing with him, he was still in his first year of high school......"

Chen Junhui and Zhao Wenyu don't seem to have seriously thought about the fact that the big boss was only a sixteen-year-old boy when Kumho was first born - it is really an unacceptable fact.

Zhang Ke smiled, spread his hands towards Chen Xinsheng and said, "There's no need to wait to reveal my old bottom," pointing at Xiao Jincheng and said, "Let's listen to the work of the overseas operation department during this time......

Xiao Jincheng is the president of the overseas operation department of AIDA Group and one of the members of the large project department, during this time, in addition to assisting Chen Xinsheng and Ding Huai in overseas technology expansion, recruiting outstanding Chinese scientists and engineers, and also assisting Kumho in overseas component OEM and procurement business. For example, the i19 and i08 mobile phones, even if Kumho has mastered the relevant technology, but limited to the domestic and Kumho own manufacturing process level, some components still need to be processed by electronic factories in Singapore, Taiwan, Japan and South Korea. Kumho claims that the localization rate of i08 mobile phones has reached 80%, there is still a lot of water, and it can only be said that the degree of technical mastery has reached 80%, after all, it is not possible to form a complete electronic industry system overnight. In this process, Kumho has the most cooperation with Deyi, and most of Kumho's chips are entrusted to Deyi foundry, all of which will be fundamentally improved after the establishment of the entire digital mobile phone industry system of Zhongjing Microchip, Haizhou and Jianye. Some spare parts that cannot keep up with the technical level also need to be purchased directly from overseas electronics manufacturers.

In addition, Xiao Jincheng also has an important responsibility to prepare for the overseas launch of the MP3 digital audio player codenamed M-1.

MP3 player, Kumho has long had relatively mature technology, but the work of overseas listing has been delayed again and again, and it is now the end of December, and the time for overseas listing has not yet been finalized.

"We are all convinced of the strong vitality and broad market prospects of the M-1, which can be said to be a landmark electronic product, and Kumho is still a little-known ......company in the world," Xiao Jincheng said, pausing to glance at Zhang Ke.

Zhang Ke smiled and said: "This point of self-knowledge is still there, when I hear this kind of words, there will be no discomfort, I will summon you over, am I trying to listen to your flattery?" Everyone laughed, Zhang Ke continued, "M-1 is a brand new electronic product, on the other hand, AIDA in the overseas market is still a brand-new, without any brand awareness accumulation of the company, the difficulty of marketing work is difficult to predict how difficult it is, especially the business environment in the overseas market is completely different from the domestic one, in the domestic self-thought very beautiful marketing means to the overseas market is like child's play, in terms of patented technology and broadcast content intellectual property protection, It also needs to be treated more strictly and carefully. Kumho wants to compete globally, and that's when it comes to playing by the rules of the game they set...... I understand these things perfectly......"

Chen Xinsheng nodded slightly, many successful entrepreneurs in China have a shallow understanding of the business environment in overseas markets, but they have the ambition to make waves in overseas markets. It's hard to imagine a happy ending when you run to someone else's turf and are not familiar with the rules of the game, but fortunately Kumho doesn't have much to worry about in this regard.

Xiao Jincheng also has great feelings about this, Chen Xinsheng Zhengda joined Kumho in March this year, even later than him, the formation of Aida Group, Su Jindong played a vital role in the rise of Kumho, and his talent and ability are also extremely bright, but in the end, Su Jindong and Chen Xinsheng was used as the president of the group, because Chen Xinsheng is more suitable for Kumho to promote the global strategy. Without Chen Xinsheng, it is hard to imagine that Kumho would have achieved such brilliant achievements in this year's global technology expansion strategy, and this kind of courage and generosity in employing people is also a place that people should respect and yearn for.

"When Kumho brings this product to market, it's almost absolute certainty that our overseas counterparts will be able to use their game rules to create enough traps to prevent us from taking the profits we deserve from this landmark new product," Zhang added. Even if our competitors are all 'level playing', how much time will it take for the M-1 to become mainstream audio player on our own, a year, two years, or more?" This is long enough time for our competitors to thoroughly analyze our product technology and 'copy' similar electronic products. So I'd rather be more meticulous in the previous work, so that there is time to create more obstacles and traps for our competitors to enter this market......"