Chapter 413: Marketing Strategy

Ten minutes later, Tom. Inside Jackson's room.

"Chen, do you plan to record last night's concert and sell it on disc? I talked to the person in charge of Fuxin Shipping Group, and she said that it is up to you to decide whether to record or not. "The three of them just sat down Tom. Jackson said straight to the point.

Before Chen Chufan could reply, Mrs. Chen, who was beside him, replied for him: "Of course, Mr. Jackson, I actually even have a complete marketing plan for the concert CD. ”

Chen Chufan was stunned, he really didn't know that it had only been a day, and Mrs. Chen had already done a good job in the marketing plan of the concert disc, which was really an exaggeration, right? I couldn't help but look inquiringly at Mrs. Chen, who was surrounded by the old god.

Tom. Jackson also seemed very surprised, today he has been busy with the release of Chen Chufan's new album tomorrow, and he has not communicated with Mrs. Chen. So at this time, I was also quite interested in setting my eyes on Mrs. Chen.

Mrs. Chen smiled and continued: "This marketing plan has nothing to do with me, it was actually given to me by Miss Su before leaving, or she was prepared. ”

"Oh? Tell me about it! "Tom. Jackson immediately answered. It seems to be more interested.

And Chen Chufan suddenly heard Mrs. Chen mention Su Xiuqing, and couldn't help but feel a little confused.

"Well, here's the marketing plan. According to Ms. Su's plan, it will be listed in three batches. The first batch is available for pre-sale and is limited to 999 copies worldwide, priced at $9,999 each! Mrs. Chen opened her mouth to introduce.

"Wait, $9,999? Oh, IMHO, that's an exaggeration! The price is so high that no one makes a reservation in the end, which will hit Chen's prestige. Jackson interrupted Mrs. Chen's words and interjected.

"Listen to me! This is a collector's edition that is limited worldwide. The reason why the pre-sale method is adopted is to make a fuss about the three words of the commemorative edition. Each of the 999 Collector's Editions will have a unique cover. There will be Chen's greetings on the cover, and autographs. It's the equivalent of a custom record! Miss Su said, don't underestimate the purchasing power of those super-rich fans, $10,000 is really nothing to them! At least Miss Su herself will definitely order one! Mrs. Chen shrugged her shoulders and introduced.

After listening to Mrs. Chen's introduction, Tom. Jackson didn't say anything more, just nodded silently and motioned for Mrs. Chen to continue the introduction. And Chen Chufan has been in the fugue and has not made any statement.

"The second batch will be released a week after the pre-sale, and this batch is also beautifully crafted, with a limited edition of 9,999 copies priced at $999 each! This batch is for fans who have a little money. You know that Chen has not participated in any signing events until now, so his autograph must still be very sought-after, after this group of fans buy the CD, the point of sale will record the fans' information, and we will mail Chen's autographed postcard to the door! Mrs. Chen then introduced Su Xiuqing's marketing ideas.

"$999? A CD and a postcard? "Tom. Jackson pondered for a moment, then continued noncommittally, "Okay, what about the third batch?" ”

"The third batch will be released after the second batch is sold out, and it will be an ordinary disc for the general public, and the price can refer to the price of Chen's album. That's pretty much what the whole marketing plan looks like. However, Miss Su has another suggestion, which I can't comment on! Mrs. Chen said with some hesitation.

"What advice? Tell me about it? Mrs. Chen's hesitation aroused the interest of Chen Chufan, who had not spoken, and asked for the first time.

"Do your own piracy!" Mrs. Chen shook her head and said.

"Pirate yourself?" Chen Chufan and Tom. Jackson exclaimed at the same time.

"That's right! According to Miss Su, there is always a piracy market. This has to do with the spending habits of fans. Fans who are willing to buy the genuine version will not buy the pirated version, and the fans who are used to enjoying the pirated version will rarely pay attention to the genuine version. So instead of letting others pirate, it's better to simply steal it yourself! She also calculated with me on the phone that a pirated disc would cost only about fifteen cents to make. But the wholesale price of Chen's concert CDs can definitely be sold for more than 50 cents, although a single sheet does not make much, but the amount is ......" Obviously, Mrs. Chen doesn't want to say much about the topic of piracy. It's just a matter of pointing.

"Xiuqing called you before the concert tonight, right?" Chen Chufan suddenly asked.

"yes, I got this call when you were having dinner with your little girlfriend!" Mrs. Chen nodded.

Chen Chufan was silent. Obviously, this is Su Xiuqing changing the law to make suggestions for himself. For two billion dollars, although these are only small amounts, everyone knows that if you want to make money, the initial capital is often the most important.

"Then do it! You're here to help me! With this idea, Chen Chufan immediately clapped his head.

"Wait, I don't have a problem with the previous marketing plan, but it's illegal to make your own pirated versions! You're going to jail! And once it gets out, Chen's reputation is completely ruined! I disagree! "Tom. After listening to the conversation between the two, Jackson immediately objected fiercely.

"Miss Su said that the problem of piracy will not let us come forward. She has already arranged everything, and pirated CDs will not be produced and sold in countries with good copyright laws! Mrs. Chen spread her hands and said.

"Okay, so let's talk about the sale of genuine copies. I basically agree with this marketing strategy, and I hope that we will still be represented by Universal Records...... "Tom. When Jackson said what he was thinking, he was interrupted by Chen Chufan's words.

"These are small things, you can talk to Mrs. Chen slowly. I'll take my leave. In addition, I will probably take a week off, and we'll see you on Hong Kong Island then! Chen Chufan said goodbye.

He didn't want to meddle in the details. His specialty is simply music. As for the questions about contract negotiations or record marketing, he has no interest in listening all the time.

"Okay, then keep the phone on so I can ask for your opinion!" Mrs. Chen nodded and spoke.

"Chen, in fact, I have another thing, your contract was only signed for two years at that time, I think I should prepare a new contract for you!" Tom. Jackson spoke.

"Huh?" Chen Chufan was stunned, "Don't worry, it's still early." It's not too late for me to talk about this issue when I return to Hong Kong Island! Chen Chufan replied. Apparently it's not with Tom right now. Jackson has a showdown, and he's ready to retire from pop music when his contract expires.

"Okay, goodbye then. Have a perfect holiday! But don't get too carried away! Tomorrow is the day your new album goes on sale, don't you want to make a prediction in advance? "Tom. Jackson nodded helplessly, according to the perverted contract, Chen Chufan enjoys a high degree of freedom, and even he has no right to let Chen Chufan give up his vacation.

"Single-week sales exceeded 10 million? What do you think of my predictions? Chen Chufan said casually.

"Alright! When I didn't ask anything! Go and enjoy life, Chen! "Tom. Jackson spread his hands, and in the face of Chen Chufan's casual prediction, he could only answer like this. The sales volume in a single week can exceed one million, that is already a top singer, in Tom. As far back as Jackson can remember, the best-selling record in all M history sold just over two million copies in a single week.

Single-week sales exceeded 10 million? He could only take it as a joke, but who said a joke can't come true?

……

Chen Chufan left Tom. Jackson's room, and went straight back to his room. As soon as I opened the door, I saw Xiao Xi talking on the phone with a sad face, and when I saw Chen Chufan walking into the room, the little girl desperately made gestures, signaling Xiao Chen not to make a sound.

"Hey, Dad, I said we really didn't do anything last night, we just drank and talked together!" Chen Chufan looked at Han Xiaoxi, who was also weak-hearted, obviously this was a little girl, and this was dealing with his future father-in-law.

"Him! Didn't you say that you haven't returned to the hotel yet! ”

"Alright, alright, I'll be back in a few days!"

"Okay, I'll ask him then, and if he has time, ask him to go back with him!"

"I'm not a kid again? What else do you want someone to give! Hey, poof, hey, oops, what's going on? What kind of broken signal is this?! Han Xiaoxi pretended to make some noise on the phone, and then hung up the phone without hesitation. Then he blinked his eyes and looked pitifully at Chen Chufan who was sitting beside him,

"What to do? The news that we spent the night in a room last night has spread back home, and my dad said that you should come with me to my house! ”

"Oh! Then go ahead, there's always a showdown with your dad! Chen Chufan responded sullenly, this is a question he can't avoid, but the domestic media people are too dedicated, right? It's just a gossip scandal that can be transmitted back so quickly?

"And when are we leaving?" Han Xiaoxi continued to ask with a bitter face.

"It's hard for you to go abroad, I'll take you to have a good time in country M for a few days! Maybe we'll go back after a few days of play, and your dad's anger will be a little bit less! Chen Chufan suggested.

"That's right! Then I'll listen to your arrangement. By the way, the news says that your album will be on sale tomorrow, so you really don't plan to do some promotional activities? Han Xiaoxi nodded, but asked again.

"There's nothing to promote, fans buy it, you can sell it if you don't publicize it, and if you don't buy it, you can promote it like that. Besides, this period of time is almost exhausting me, take a good rest, the combination of work and rest is the king! Chen Chufan said nonchalantly.

Indeed, for Chen Chufan, his albums have never been deliberately promoted on the day of their release, but the sales of each album are quite gratifying.

"And where are you going to take me to play?"

"We'll leave early tomorrow morning, let's go to New York for two days, how about taking you to see the school where I studied, going to Fifth Avenue to bring some gifts to my parents and Sisi, and then we'll go to Hawaii for a week, and I'll send you back to WH!" Chen Chufan thought about it and decided. (To be continued......)