Chapter 82 082 Poor sales
"Today, a total of nearly 1,000 copies were sold in the city, although the reputation of the album is not bad, but the sales-" Xiao Jing closed the document in his hand, and then looked at the chairman silently.
Such a bad sales volume was something Xiao Jing really didn't expect, originally she thought that there should be at least 5,000 copies, but the cruel facts made people have to believe it, thinking of the gold record blurted out by Huang Tian at the previous press conference, Xiao Jing really didn't know what to say for a while.
As a rookie band that has always been favored by the chairman, the sinking band may really have to plant a big heel this time.
"It's okay, it's unexpected, but it's reasonable." To Xiao Jing's surprise, the chairman was only a little surprised at first, and then quickly shook his head and laughed.
"It seems that just a pop-up concert and a press conference will not work, tomorrow there will be a second level competition, and then the attention of the media and the public will be focused on this, and then their album will be even less noticed. Hey, it's still too tight in time, not enough publicity, their popularity is all brought through the national competition, and now the second-level competition is about to start, everyone's attention to them before has involuntarily shifted, and those who have only heard a few of their songs will naturally not be so easy to pay for the album, not to mention that it's just a city, it seems that it is still necessary to increase publicity, and at the same time put the album on the shelves in major cities across the country, so that their (one) (book) (reading) novel YBDU album is of high quality, there should be a big boost in sales. ”
"Do you want to increase publicity?" Looking at the chairman who seemed to have made up his mind, Xiao Jing was surprised. You know, according to the requirements of the organizers of the competition, the promotional plan of the Sinking Band and the other three contestants is the same, except for the previous temporary concert, through a press conference, and then there are music recommendations on TV and radio.
Although the sales of the sinking band are not very good, the sales of the other three contestants are even worse, and Xiao Jing also asked about the other three by the way when collecting Huang Tian's album sales.
If you talk about the four of them alone, it is still the sinking band that has the highest sales.
In fact, as a newcomer, releasing his first album in such a short period of time, it is not bad to have such sales. Xiao Jing has checked the release of new albums of the domestic winners of the third-level competition during the previous World Music Festivals, except for the sales of the first one, the sales of the other editions are not as good as the sales of the sinking band.
In fact, it is normal for the sinking band to sell more than 1,000 copies a day now, but it is only because of the extraordinary attention of the chairman and the popularity of the temporary concert that Xiao Jing will take it for granted that the album sales of the sinking band should be the same as those old singers, at least more than 5,000 copies a day.
But now, although Xiao Jing is sober, she doesn't seem to have figured it out yet.
"Chairman, in fact, in this special time period, the album sales of the Sunken Band, as the third-level winner of the competition, are reasonable, and they are slightly better than the sales of newcomers in previous editions. Moreover, our company has to prepare for the next level 2 competition, and the next level 1 competition, which is the focus of our company, which you personally arranged at the company meeting at the beginning of the year-"
Li Letian waved his hand to interrupt Xiao Jing's next words, and then said with a smile:
"I know, but isn't the most important level competition for the company not started yet, as for the second level, there is only one contestant, and it has been preparing for so long, it can't take up much of the company's resources, and the most important thing now is to beat the fame of the sinking band, and other things, it's not time to be in a hurry - hehehe, okay, go, you go and tell them, do a nationwide plan to promote the new album of the sinking band, don't bother too much, just promote it on the paper news and TV media, Of course, don't forget about the Internet, now the Internet is no worse than other channels, or even better. Okay, go for it. ”
Xiao Jing was helpless, since the chairman had decided, she naturally had no choice but to obey orders.
Li Letian watched the little secretary leave with a smile on his face, then turned his chair and looked at the night scene outside the window, thinking in his heart.
The Sunk Band's album sales on the first day were just over a thousand, which was indeed something they didn't expect. originally thought that with the popularity of the temporary concert that day, at least more than half of those audiences would take the time to buy the album of the sinking band, but now it seems that their ideas are still a little too optimistic.
The current record industry is not the era it used to be, since you can download music children directly from the Internet, the record industry has inevitably been affected, but, fortunately, because of the global crackdown on piracy, as well as the better timbre of records, coupled with the habit of buying records that many people have developed for many years, so, although the record industry has been affected, but it has not hurt the bones, as long as it is a high-quality record, it can still sell very good sales.
Especially in Europe and the United States, those world superstars, good records can sell tens of millions of sales, which is enough to prove that records are not completely replaced by online downloads. At least, not now, and besides, the physical touch of the record cannot be replaced by any online download.
Now that I think about it, the album sales of the sinking band on the first day were only so small, in addition to insufficient publicity, insufficient popularity, coupled with the diversion of online downloads, fans who hesitated to wait and see, maybe there are still some people who want to buy, but people who are not rich in money, in short, people still have some distrust of newcomers' albums, after all, there are too many people who release records indiscriminately now.
However, with the first batch of buyers, through the good quality reputation of the album, Li Lotian believes that the sales of the album will slowly increase. In particular, those fans who are willing to buy records, but are worried about the quality, will eventually go to the video store to buy it through online auditions, or recommendations from friends, as well as TV and radio stations.
It's just that he doesn't have so much time to wait, after the Chinese New Year, the Asian competition will start soon, and when the contestants have a well-selling album, it will undoubtedly make fans believe in his strength even more. And it also helps to increase visibility.
You know, when the time comes, it's up to fans and media and judges across Asia to judge. Sometimes, visibility is useful when it matters most.
In the past, in the Asian competition, some of those fans couldn't even recognize all the contestants, and when the time came, it was time to vote, as you can imagine.
Moreover, for those foreign fans, voting for contestants from other countries, in addition to live performances, popularity also plays a big role.
When the performances of the two contestants are good, one contestant, the fans themselves know, have a well-known. Another contestant, the fans themselves don't know and have never heard of it, so when voting, they will naturally vote for the more famous one, and they will also unconsciously feel that the more famous contestants sing better, which is the star effect.
In the past, because the domestic players were really poor, they didn't have the heart to do anything more, but now with such a sinking band, Li Letian will never allow him to lose under others because of his popularity.
Therefore, he wants to try his best to expand the popularity and influence of the sinking band before the start of the Asian competition, of course, the best way for the singer to expand his fame is naturally the best-selling songs and the big sales of the album.
Although this time period is not good for new artists to release albums, the reason why the organizers of the contest released albums for the winners for free in the first place was to take the opportunity to expand their popularity and prepare for the next Asian competition. It's just that it basically failed before.
I have to say that in terms of promoting newcomers, South Korea and Japan have done a better job. However, now, Li Letian is ready to give it a try with his own strength. Of course, Li Letian is going to talk to a few old friends of the organizers of the competition, and by the way, let them publicize the other three contestants.
South Korea and Japan are willing to vigorously support newcomers, we have finally produced a few good seedlings in China, how can we lag behind, as for money, who are we afraid of?!