"Full copyright operation"!

The value of text content is developed to the greatest extent, so that novels can be integrated with movies, TV series, anime, games, and other industries.

This strategy is easy to say, but it is not easy to do.

If a novel is to be adapted into a TV series, it needs to have a certain relationship with the TV media.

Adapted into a movie, it also needs to have a relationship with film companies such as Golden Harvest, Shaw Brothers, and New Art City. Adapted from comics and animations, the most powerful in Hong Kong is naturally Yulang International.

As for the game industry, Hong Kong's game industry is basically zero.

The main game industry in this era was concentrated in the two major regions of Yuben and the United States. Although the rest of Europe, South Korea, Taiwan and other places have some game industries, they mainly do some OEM for the game companies in this book.

Although Hong Kong is very strong in the film industry, it has no foundation in the game industry.

The game industry can only be slowly figured out!

In fact, the big move of "Ming Pao" not only caused the joy of the authors of the novels of the entire "Ming Pao" system.

It also aroused the attention of Ming Pao's opponents. However, after the opponents analyzed the situation, they did not pay attention to the strategic transformation of Ming Pao.

Even when the "full copyright operation" was learned by the opponents, they felt a little ridiculous.

After all, there is no need for intermediaries to buy adaptation licenses for famous works in Hong Kong, and there are hundreds of newcomers' works, not necessarily one of which can have the value of adapting a movie. Even after the adaptation, it may not be able to make money.

Therefore, Ming Pao's opponents automatically ignored the article "full copyright operation", and instead analyzed the strength of Ming Pao's strength in the physical book publishing industry.

Could it be that Ming Pao has taken a fancy to a market whose profits are far lower than that of newspaper publishing?

Hong Kong and Taiwan. A first-class publishing house is good if it can earn one or two million a year. These profits are mainly obtained by some famous works.

And for the publication of books by ordinary authors, ten books have at least "3 books that are at a loss, 2 books that do not make a profit, 3 books that have a meager profit, and two books that make a lot of money"!

Therefore, a super-large publishing house that can have an annual operating income of 100 million Hong Kong dollars often only makes a few million profits.

A newspaper like "Ming Pao" has an operating income of 100 million Hong Kong dollars a year, but it can make a profit of 30 million Hong Kong dollars. Moreover, profits are still surging at a rate of 20%~30% per year.

That's why the big newspapers and magazines in Hong Kong generally don't pay much attention to the book publishing business. Because, compared with the profits of newspapers, book publishing is a real low-profit industry. Instead of investing in brick-and-mortar publishing, invest more money to expand in the newspaper industry.

However, the finch knows the ambition of the bird!

Newspapers, the traditional news carrier, began to decline 30 years later, when the Internet era became popular. Many of the world's leading newspaper groups have begun to experiment with digital transformation. It produces news websites on Internet, mobile Internet and other platforms, and gradually transforms into digital news media.

The traditional paper media will become more and more declining with the development of science and technology!

Zhang Shaojie didn't know when the paper newspaper would disappear completely. However, Zhang Shaojie knows that in the face of the development of science and technology, paper media will be regarded as a sunset industry in the future!

However, no matter how technology develops, content is a core competitiveness!

Comics, novels, music, even if the times are redeveloped, are just moved from paper and records to the Internet and mobile phones.

Platforms such as the Internet and mobile phones cannot create content out of nothing, and these contents are actually created and produced by writers and painters as in the past.

Zhang Shaojie knows that as long as he grasps a large number of valuable content copyrights, even if Ming Pao's paper and newspapers no longer exist in the future, Ming Pao will be able to dominate on the new stage, and even live a more exciting and competitive life than the era of paper media!

―――――――――――― "Ads, ads, ads!" Shoot commercials all day long! Anita Mui looked very unhappy.

"Hehe, the queen of commercials, there's nothing wrong with that?" Zhang Shaojie smiled.

Since the commercial film "Anita Mui's Signing Contract" was screened on Li's TV station and TVB TV, Anita Mui's advertising films have been continuous. Many businesses contacted Longteng Entertainment Agency and named Anita Mui to endorse advertisements for the brands under their names.

There are real estate advertisements, clothing companies, pharmaceutical companies, and catering advertisements. In a month, Anita Mui shoots at least 5 short commercials, and for each advertisement, the advertising department of Longteng Entertainment Agency can earn tens of thousands of yuan, and Anita Mui herself can earn more than 5,000 yuan.

made nearly 30,000 Hong Kong dollars in a month, which is similar to that of movie stars.

"But, why can Taiwan's Lin Qingxia play Fu Junzhuo in "The Tang Dynasty", and I don't even have a role?"

Anita Mui looked a little dissatisfied, she felt that Zhang Shaojie suddenly invited a jade star from Taiwan, there must be a conspiracy: "Do you have a crush on her and want to keep her as a second wife?" ”

Zhang Shaojie smiled bitterly: "Yanfang, you are too careful!" ”

"Hmph, how hearty am I? Golden Harvest Company, many people are saying, Lin Qingxia and you often talk and laugh, and they are reluctant to part when they meet" Anita Mui was angry.

Zhang Shaojie said: "Really, I swear, nothing happened to her!" ”

After explaining for a long time, Anita Mui was angry and suddenly said, "Okay, let's put this matter aside for the time being." If you don't let me act in a movie, forget it. Why is a record company willing to give me a record, and you are not allowed to do so? ”

"I haven't explained this matter to you before, the time has not come!"

"Timing, timing! You're like a fortune teller! You have to do everything! "Anita Mui's two elder brothers, in front of her, often boast of Shaojie's wisdom and martial arts, and they are still more mysterious than Zhuge Liang. This undoubtedly makes Anita Mui feel that compared with Zhang Shaojie's wisdom, she seems to be stupid

Zhang Shaojie had to explain to her again the situation of the entire Hong Kong music industry and the overall pattern of the entertainment industry. From Polygram and Warner Records.

Both record companies rely on TVB's television and radio networks across Asia to promote and build momentum. In addition, in recent years, TVB's behind-the-scenes operation, although TVB has not directly poached some singers, Gu Jiahui and Huang Zhan have signed a strategic cooperation agreement with TVB.

According to the analysis of various signs, TVB wants to make music, and it is to make original music.

Once TVB makes a record, the old singers of Polygram and Warner in the Hong Kong music scene will continue to be strong, but the cutting-edge singers will undoubtedly be difficult to gain fame if they lose the publicity of TVB.

The music industry, without the support of TV stations, that will not work!

Therefore, now when this form is delicate, we must wait for TVB's action. Only when you see TVB's actions can you make a judgment, whether to continue to cooperate with the old music company or join the TVB camp

"Hmph, you're god! Run Run Shaw couldn't escape Zhang Dashao's expectations," Anita Mui teased him.

Zhang Shaojie threw her down and said with a smile: "There is no need to guess what the old man Run Run Shaw thinks." Let's do some healthy activities."

"Nasty, again!"

"Hey, hey"

"Hmm"

Anita Mui was suppressed by Zhang Shaojie from the idea of making films and releasing records, because Zhang Shaojie knew that it was not a good time to become popular.

Cantonese singers in the Hong Kong music scene opened up the situation in the 70s compared to Xu Guanjie and Alan Tam.

By this time, Cantonese records could also sell hundreds of thousands of copies in Asia, comparable to Taiwan's popular Chinese records. In Asia, it is second only to the status of the Chinese record.

The influence of Yuyu Records in the whole of Asia is not strong, and the real strength is European and American pop music. Especially in the 60s~70s, in the whole Asian region, most of the major markets such as Ben, South Korea, Hong Kong, Singapore, etc., the most popular songs are usually European and American songs.

The rise of Chinese music, first Taiwan's record companies, began to release some Chinese songs, although many of these Chinese songs are covers of English songs, Chinese songs, but undoubtedly Chinese the rise of songs, began to lay the ground.

Under the premise that there are a large number of Chinese singers, original lyrics and songs of Chinese music have also begun to appear in large numbers. For example, music wizards such as Li Zongsheng and Luo Dayou have appeared in Taiwan. Hong Kong also emerged in this era Huang Zhan and Gu Jiahui.

A large number of local music companies have begun to emerge in Taiwan, and one after another singers like Teresa Teng have won glory for Chinese music in the international music scene.

And Hong Kong's most popular Alan Tam, Xu Guanjie and Teresa Teng are still one level behind.

The real rise of the Hong Kong music scene was in 82 years, that year, TVB and Huaxing Records jointly held the "Rookie Singer Competition", the winners of the competition will be jointly written by the two talents Gu Jiahui and Huang Zhan to fill in the lyrics for them, Huaxing Records is responsible for publishing records for them, and TVB TV station builds momentum and publicity for singers.

In the 80s, Huaxing Records became popular with Hong Kong local singers one after another. If Anita Mui chooses to develop in the music industry, the best action is to wait for the first "Hong Kong Rookie Singer Competition" to be held, and then sign up.

At that time, only after releasing a record could he rise quickly and become a first-line singer!

―――――――― Yulang International Inc.

"Brother Xiaoma, how is the preparation of the new work "Chinese Heroes"?" Zhang Shaojie asked.

Ma Rongcheng was very happy when he saw Zhang Shaojie coming, and said: "It turned out to be Jie Shaojie!" "Chinese Heroes" has already completed the character design and plot outline, and the sketches accumulated now can be published in three issues! ”

Zhang Shaojie said: "Three issues can be released, why not just issue it?" ”

Ma Rongcheng said frustratedly: "Because of the work "Chinese Heroes", although you help to mention it, the main plot is my original. Therefore, at present, the Yulang organization is not optimistic about the prospects of this comic. I didn't have an assistant to help me draw, so I did all the work alone. You have to save up some more sketches, otherwise when it's time to serialize, you can't be busy, and it's miserable! ”

Zhang Shaojie doesn't know what to say, "Chinese Heroes" is not favored?

This is a super popular comic that can sell 200,000 copies per issue, and there is no comic in the history of Hong Kong comics that can sell better than "Chinese Heroes"!

Historically, after the comic "Chinese Heroes" became popular, in the 90s, there were two TV series He Jiajin's version of "Chinese Heroes" and Jet Li's version of "Chinese Heroes", which were widely welcomed by TV audiences.

Later, Ekin Cheng's version of the movie "Chinese Heroes" was also a masterpiece in Hong Kong special effects films, with a small number of special effects shots, outlining rare big scenes in Hong Kong movies. For example, the sword qi cut off the Statue of Liberty in the United States to highlight the strong power of the martial arts of the two people, which seemed to be very successful.

"Hehe, you get busy first. I think the drawings for the third issue are well prepared and should be ready for distribution. If the market response is good, Yulang will add some assistants to you to share your pressure. If the response is not good, you can end it earlier," Zhang Shaojie said, "If you need any plot ideas in the future, just look for me." I have a large number of original novel rights on hand that are suitable for manga adaptations! ”

"Oh? You're writing a new book again? Ma Rongcheng looked very excited.

Zhang Shaojie shook his head and smiled: "It's not mine!" Rather, it is the copyright of some excellent authors under Ming Pao. After I reviewed it, some copyrights suitable for adapting comics, films and television were bought by Ming Pao. After that, it is recommended to film and television companies and comic companies to adapt. Such. Make the work become the nourishment of the comics, film and television industry! In this way, the author can get another adaptation income, and in addition, comics, film and television companies can have more resources to develop! ”

Ma Rongcheng heard that it was not Zhang Shaojie's work, and he couldn't help but be a little disappointed. In fact, at this time, after the success of the Yulang institution's adaptation of Zhang Shaojie's "The Legend of Double Dragons of the Tang Dynasty", there was a wave of worship for Zhang Shaojie!

In the minds of countless cartoonists, if they have the opportunity to adapt Zhang Shaojie's works, they will undoubtedly find a shortcut to success!

Of course, Zhang Shaojie's works are not the honor of ordinary cartoonists to be adapted!

The first few issues of the comic version of "The Legend of Double Dragons of the Tang Dynasty" were drawn by Huang Yulang himself.

Now Huang Yulang has handed over the adaptation of "The Legend of Double Dragons of the Tang Dynasty" to other painters in the company because of the adaptation of Jin Yong's "Dragon Babu".

However, Huang Yulang is still the producer of the comic "The Legend of Double Dragons of the Tang Dynasty", and the extremely high requirements emphasize the quality of "Datang", which also makes the comic version of "Datang" not only a big seller in Hong Kong, but also a good reputation.

After Zhang Shaojie encouraged Ma Rongcheng, he went straight to Huang Yulang.

Yulang International Company, only Zhang Shaojie can go to Huang Yulang at any time without making an appointment. I was invited to Huang Yulang's studio and saw that Huang Yulang's studio was full of original paintings of "Dragon Babu".

"Shaojie, are you here? Wait a minute, there are only a few strokes left in this painting. Let's talk after the draw is done! Huang Yulang's hands were full of pencil ash, fighting on the drawing paper, carefully sketching the portraits and clothes of the characters.

Zhang Shaojie smiled: "Brother Yulang, the painting is very beautiful!" ”

"Hehe, you have to be serious. Otherwise, it will make Jin Yong angry! Huang Yulang smiled.

bought the adaptation authorization of Jin Yong's "Tianlong", "Condor" and other works at a high price, and had to take it seriously. One is that the cost is higher, and the other is that Huang Yulang also has to face the pressure of Jin Yong's readers.

(To be continued)