Chapter 365: World Publishing, Entering Japan

Zhang Shaojie's fame and connections over the years have enabled his books to be distributed throughout Asia.

Before the new work "Saint Seiya" was finalized, it was already preparing to be released simultaneously in Hong Kong, Taiwan, and Singapore in May. The Chinese version, because it needs to be translated, is published about a month later than the Chinese version.

Moreover, "Saint Seiya" is a work that is extremely suitable for anime adaptation, and Zhang Shaojie authorized the comic adaptation rights to Tianxia Publishing Company. For the adaptation of the comic "Saint Seiya", Tianxia Publishing House tried to internationalize the division of labor, set up a branch in Yueben, and dug up the top comic production talents in Yueben, so that Tianxia Publishing could spread its influence to Yueben.

In fact, entering the market is the ambition of many Hong Kong comic companies!

It has a huge animation consumer population, and the market of the animation industry even exceeds that of the United States, Europe and other places. In addition, in addition to consuming comics and animation works themselves, animation lovers like to buy a variety of peripheral products related to Hong Kong, which makes the animation industry of Yuben have direct economic benefits of 10 billion US dollars and more than 100 billion US dollars of peripheral commodity economic benefits.

However, the local animation companies are as strong as a cloud. Foreign animation companies, and only a strong person like Disney, can defy the sky in the market.

The vast majority of comic and animation companies that have entered the market have collapsed one after another due to the strength of those local animation companies that are inferior to those in the market.

Hong Kong's most arrogant overlord in the comic industry, Wong Yuk Lang's Yu Lang International, has been dominant in Hong Kong for a while. Popular comics like "Dragon Tiger Gate" have even been bought by many readers in Taiwan and Singapore.

However, when Huang Yulang waved the book, "Dragon and Tiger Gate" and other masterpieces were dismal, only a few hundred copies were sold per issue, and the comic adaptation of "The Legend of Double Dragons of the Tang Dynasty" was also disdained by the comic readers of the book as a waste of the original "Tang Dynasty".

Tianxia Publishing Company realized that entering the animation industry is not just about translating Hong Kong comics into Chinese. Instead, it is necessary to operate more locally, recruit senior cartoonists in the market, and create some comics that are suitable for the mainstream style of the market, so as to be able to gain a firm foothold. If you start from the beginning, you will continue to send Hong Kong mans to this book, and you will be regarded as an outlier, and you will naturally fail to operate.

May 10th.

Zomoto, Tokyo.

With the support of Tokuma Bookstore, the branch of Tianxia Publishing Company was officially established. The registered capital of this branch is 1 billion yuan, which is not strong in the comics and animation industry of the strong forest.

However, this marks another operation and strategy for the Hong Kong comic and animation industry.

"Mr. Ma Wing-shing is a first-rate cartoonist in Hong Kong who is only in his 20s! With his brush, he won the appreciation of Mr. Zhang Shaojie. Three years ago, Mr. Cheung sponsored Mr. Ma Wing-shing to set up Hong Kong Commonwealth Publishing Company, and in just a few months, he became a major comic giant in Hong Kong. It owns "Chinese Heroes", which sells 200,000 copies per issue, and the total sales have reached 30 million copies of Hong Kong's No. 1 best-selling comics. The "Weekly Animation Boy" magazine under Tianxia Publishing was established two years ago, and its sales exceeded 250,000 copies, and it was known as the Hong Kong version of "Youth Jump". The other shareholder of CommonWealth Publishing, Mr. Zhang Shaojie, is also our most important partner of Tokuma Bookstore. Here, on behalf of Tokuma Shoten, I sincerely wish Tianxia Publishing Company a bright path of development in the manga and anime industry! Yasushi Tokuma quickly took the speech and gave a solemn speech

Soon after, there was a round of applause.

Hundreds of voices whispered, obviously admiring Ma Rongcheng's achievements.

Ma Rongcheng nodded and said, "Thank you, thank you!" Distinguished guests, journalists, friends. Today's opening ceremony of Tianxia Publishing Company, with everyone's presence, is really exciting! Tianxia Publishing Co., Ltd. is a new enterprise that is interested in the comprehensive development of comics, animation, publishing and other fields around the world. Three years after our founding, we have become the largest comic company in Hong Kong, and have set up branches in Chinese mainland, Taiwan, Singapore and other places. Every year, our operating income is more than 5 billion yuan, and our net profit is also more than 1 billion yuan. What is even more proud is that we have paid 2 billion yuan to our employees, painters and writers, far exceeding our own profits! In the future, the goal of Tianxia Publishing Company will not only extend from the comics industry to the animation industry, but also radiate from Hong Kong to the rest of the world. Become a massive multinational manga and anime giant! It is said that this world publishing is an important part of us, and the important surname is not even inferior to the Hong Kong headquarters. Here, we sincerely hope that all the outstanding painters and families of this book will join our team, grow together with us, and realize our dreams together."

This press conference became a clarion call for the World Publishing Company to enter the book.

Soon after, the literary version of "Weekly Anime Shonen" was approved for the distribution of the political axe. At the beginning of the new publication, letters of invitation were quietly sent to the artists of the three major manga magazines, "Weekly Shonen Jump", "Weekly Shonen Sunday", and "Weekly Shonen Magazine".

"Still worried about not being able to become a popular painter for magazines, and still heartbroken about the sluggish popularity of comics being cut in half by magazines? Still losing confidence in the cheap, not enough to feed your family? "Weekly Anime Shonen" cannot guarantee that you will be paid the same as Akira Toriyama, but you will definitely be able to get a more stable and decent remuneration than before as a half-red and not a purple person. We guarantee that once your sketch is adopted, a painting will be paid at least 2,000 yuan, note that this is the lowest price. For painters with extraordinary strength and who are willing to grow together with our company, they will be paid several times more than the lowest price, or even dozens of times" - "A Letter to the Buried Painters"

Many cartoonists gasped!

A comic, the lowest price is 2000 yuan? It is calculated according to the calculation that a painter paints three or four pictures a day and a hundred paintings a month. The lowest monthly salary is 200,000 yuan!

In the early 80s, the monthly salary of most office workers was generally about 100,000 yuan.

If you are a good painter, you can get dozens of times, hundreds of times! Isn't that the temptation of the ** naked - work hard, scratch the year, the future is unlimited. In the future, the top painters, published in our world, will be able to earn hundreds of millions of yuan a year, or even tens of billions of yuan in the future!

What do you think? It's better to act than to be excited! Even if it is impossible for the world to afford the highest level of remuneration now, even if it is the lowest remuneration, it is 2,000 yuan per painting! This is even the highest remuneration for a second-rate comic magazine.

Even if they are the top cartoonists, relying on the remuneration in the magazine, each painting is only about 10,000 yuan, and the maximum benefits are often made by publishing a single comic book and making a profit from the anime adaptation. And single books and anime adaptations are distant dreams that are out of reach for most low-level cartoonists.

And now, the world publishing company, which is only the lowest remuneration in magazines, has been able to allow ordinary cartoonists to live a more decent life than ordinary office workers.

Initially, there were cartoonists who didn't believe it.

But I can't resist it, Tianxia Publishing has sent letters of invitation to thousands of cartoonists, and there are always some who believe in Tianxia Publishing House.

Nobuhiro Kazuki is a manga enthusiast who is only a teenager and has been practicing drawing since elementary school. I especially like "Strange Doctor Black Jack", "X-Men", "Superman" and other American comics. I never thought that I would be able to make money with my own drawings. However, when he found "A Letter to the Buried Painters" in the trash can of the school's painting classroom, he had an idea and submitted his own sketch to the address of Tianxia Publishing.

"Haha, I've received the manuscript fee! 20 pairs of short comics, actually exchanged for a salary of 40,000 yuan, long live "Anime Boy"! I'm finally a cartoonist! After Nobuhiro Kazuki got paid, he kept shouting.

Many companions have moved: "What about the submission address?" "What kind of sketch do they want for "Anime Boy"! "Look, can my sketches be selected?"

In Tokyo, Nagoya, Yokohama, and other major cities, a large number of painters began to submit their manuscripts to the world for publication. At the same time, some painters who received the manuscript fee also passed on to their friends.

The Chinese version of "Anime Boy" has received a large number of submissions from local artists. For the world publishing company, the plan of the strategy has laid a solid foundation.

At this time, Ma Rongcheng was instructed by Zhang Shaojie to personally go to talk about the adaptation and cooperation of "Saint Seiya" with the senior cartoonist Masami Che Tian of "Youth Jump".

"Mr. Che Tian, the boss of our company, Mr. Zhang Shaojie, has already seen your manga work "Wind Demon Kojiro", and he admires your painting style very much. However, he also believes that due to the limitations of the subject matter, your bloody fighting style has not been thoroughly developed. That's why you've stopped at your current state of being half-red and not purple, and you've not reached the height of Akira Toriyama! Ma Rongcheng smiled at him.

Masami Sada was stunned and said, "I'm just living on comics, and I've never fantasized about surpassing Akira Toriyama!" He's the most popular cartoonist right now! ”

"A soldier who doesn't want to be a general is not a good soldier!" Ma Rongcheng smiled.

"But what is the probability that a soldier wants to become a general?" Masami Cheda was not fooled by his agitation method.

Ma Rongcheng said: "Soldiers rely on the opportunity to be promoted, and painters rely on a subject matter and creativity that can fully exert their strength, and it just so happens that we have a theme - very suitable for you!" ”

(To be continued)