Chapter 52: Gu Long's Touts and Propaganda

Taiwan.

Wansheng Publishing Company. The boss of the company, Yu Donglou, was lying on his desk, holding a copy of "The Legend of Double Dragons of the Tang Dynasty", reading comfortably.

Not far away, Gu Long was also sitting unsightly, squinting his eyes, smoking a cigarette, and holding a book.

Yu Donglou, whose real name is Yu Zhihong, is a native of Tianjin. At the age of thirteen, he evacuated the mainland with his father and came to Taiwan. After finishing high school, I studied in college, but my studies were not completed, and the family economy changed drastically, so I dropped out of school early in the East Building.

At the beginning of his studies, he was experiencing a boom in Taiwan's martial arts novel market. Yu Donglou, the works he wrote, he couldn't make much money, but many famous artists in Taiwan, halfway through the work, suddenly had no inspiration or didn't want to write for various reasons, the publishing house had a headache, quietly hired a gunman, ghostwriter, and continued to write a novel, how can I make an ending to the novel?

In order to make money to make a living, Yu Donglou decisively went to the publishing house to apply for a job as a contemporary pen gunner. Because he writes relatively quickly and imitates better, he has been well received in the industry, and almost all martial arts novelists in Taiwan have been found to write on behalf of Yu Donglou.

Therefore, Yu Donglou created the name of "the world's first gunner"!

Gu Long is diametrically opposed to Yu Donglou, and the industry knows that Gu Long's character is extremely unreliable. Often throw away the beginning, after cheating the manuscript fee from the publishing house, the later part is prevaricated for no inspiration, or other reasons, and is too lazy to write down. Therefore, there are many publishers who have been deceived, and the reputation of Gulong is bad, and the industry is well known!

For a while, there was hardly any Taiwanese publishing house willing to publish Gu Long's work!

However, Yu Donglou has a close relationship with Gu Long, and he promised to help Gu Long be a gunman at a critical time and continue to write Gu Long's novels, which made the publishing house willing to accept Gu Long's submission. Therefore, the friendship between Gu Long and Yu Donglou has laid a solid foundation in this way.

Later, in 71 years, Yu Donglou and a friend jointly established Hanlin Publishing House. Gu Long did not hesitate to hand over the Taiwan publishing rights of his works to Han Lin.

Up to now, Hanlin has been reorganized into Wansheng Publishing Company, and Gulong also has a strong relationship with Wansheng!

"A work like "The Legend of Double Dragons of the Tang Dynasty" is really amazing. In Hong Kong, after it was launched, all kinds of third-rate novels collapsed! Yu Donglou was full of spirits, "I want to gamble this time, Taiwan's book publishing market is four times larger than Hong Kong's, Hong Kong's Yulang International Company sells 150,000 copies in one episode, and I am confident that I will sell 600,000 copies in Taiwan!" ”

Gu Long smiled: "I have become a fan of Zhang Shaojie now." However, that kid is very mysterious, and I still don't know what he looks like! I asked Ni Kuang, and Ni Kuang said that although Zhang Shaojie is the most popular writer under "Ming Pao", Ni Kuang has never met him! ”

Yu Donglou shook his head and said, "It's okay!" For an author as popular as him, he is no longer thinking about how to gain greater fame. Instead, you won't be recognized, and you'll be harassed all day long! By the way, Brother Xiong, you recently watched "The Tang Dynasty", did it inspire you to write? ”

Gu Long replied with a smile: "There are touches, but there is no inspiration!" My style has been formed, and it's hard to change the fixed way of thinking! However, the way "Datang" is written has really broadened my horizons. Perhaps, after a while, I will be able to regain my passion for writing! ”

"It doesn't matter if the novel doesn't have passion. However, after reading "The Legend of Double Dragons of the Tang Dynasty", you have to write more! If you blow it, you can sell at least tens of thousands of more copies! Yu Donglou said with a smile.

"If you blow it, you can sell tens of thousands of more copies? In my own novel, I desperately tried my wife to sell melons, but I didn't see an increase in sales. Gu Long made a distressed look.

"You also know that it is useless for Wang Po to sell melons? Hehe, of course it's useless to blow it yourself, you have to find other celebrities in the industry to blow it!! Yu Donglou said with a smile.

At the beginning of April, the Taiwan version of "The Legend of Double Dragons of the Tang Dynasty" was successfully published and distributed, and the results were a mess!

In Taiwan's retail bookstores, more than 30,000 copies of "Datang" can be sold almost every day. Among the popular rental bookstores in Taiwan, the number of rentals of "The Legend of Double Dragons of the Tang Dynasty" is also the absolute top!

In Taiwan, more than 200,000 readers have bought the book "The Legend of Double Dragons of the Tang Dynasty". plus the readers who have rented "The Legend of Double Dragons of the Tang Dynasty" in the rented bookstore.

In fact, in Taiwan, the readers of "The Legend of Double Dragons of the Tang Dynasty" have reached one million! Although, among so many readers, most of them borrow from friends or rent bookstores.

However, with the development of time, there will always be more and more readers of "The Legend of Double Dragons of the Tang Dynasty", who will be willing to pay for the physical book!

In the Taiwan market, there are about 5 million readers of martial arts novels at this time.

It can be said that "The Legend of Double Dragons of the Tang Dynasty" has covered one-fifth of the market! This kind of amazing market share has never appeared in the Taiwan book market!

Although Jin Yong is a classic and has tens of millions of readers, his books rely on more than 20 years of popularity.

Although Gu Long is known as the banner of Taiwan's martial arts, there are some classic old books, which have been reprinted in one edition and have a circulation of more than one million copies.

However, the circulation of new books written by Gu Long in the past few years is only 20,000 or 30,000. Although Gu Long has millions of book fans, and many book fans even call themselves hardcore, it is also an indisputable fact that Gu Long's new works do not sell well.

In fact, in addition to the quality of "Datang" itself, the strength of Wansheng Publishing House is also the key!

Wansheng Publishing Company paid a sky-high price of 1 million Hong Kong dollars in advance for each episode and introduced the copyright of "The Legend of Double Dragons of the Tang Dynasty" in Taiwan, which is naturally vigorously promoted.

Even in order to do a good job in publicity, Wansheng asked its veteran author Gu Long to write in the media to praise "The Legend of Double Dragons of the Tang Dynasty".

Gu Long originally watched "The Legend of Double Dragons of the Tang Dynasty" just to "ask questions without shame", and read "Datang" to draw some inspiration.

However, after chasing a few episodes, Gu Long really became a fan of "The Legend of Double Dragons of the Tang Dynasty"!

Gu Long wrote an enthusiastic advertising article, saying: "Zhang Shaojie is really a genius, and he can't stop reading "Datang"! ”

Not long after, Gu Long said in an interview with reporters: ""The Tang Dynasty" integrates various elements such as history, martial arts, military, geography, etc., with a majestic background and an atmospheric pattern, it is the best martial arts novel!" Among them, the description of martial arts, which is full of metaphysics, pushes the connotation and charm of oriental martial arts to a new **! ”

Another time, Gu Long actually said: "You can quit smoking, drinking, and beauty." But the book addiction is difficult, and the most important thing to care about every day is to call and ask if the next episode of "The Legend of Double Dragons of the Tang Dynasty" will be released! ”

Gu Long said so, and other famous artists naturally became more popular, praising "The Legend of the Double Dragons of the Tang Dynasty", and countless famous Taiwanese writers claimed to be fans of "The Legend of the Double Dragons of the Tang Dynasty".

This is diametrically opposed to the phenomenon of countless martial arts writers criticizing Zhang Shaojie in the Hong Kong book industry!

Sure enough, the moon is always round on the outside.

Local products are always inferior to imported products!

At the beginning of April, in the Taiwan market, "The Legend of Double Dragons of the Tang Dynasty" was not a raptor.

Once released, the entire market is shaken!

In the first day of listing, more than 40,000 copies were sold.

Within three days, the circulation exceeded 100,000 copies!

In the first week, the circulation exceeded 200,000 copies

The price of the first Taiwanese version of "Datang" is NT$60, which is roughly equivalent to HK$15.

Because it is necessary to pay a fixed share of 1 million Hong Kong dollars to Yulang International. Therefore, Wansheng Publishing Company has to sell more than 400,000 copies per episode to be able to recover the cost.

Although in the early 80s, the market for martial arts novels was still relatively strong, however, the average famous artist, a book, that is, sold tens of thousands of copies.

If anyone can sell 100,000 copies of a book, he must hold his head high in front of his peers, for fear that others will not know his status in the rivers and lakes!

Selling at least 400,000 copies is a huge challenge!

In fact, the resources invested in "The Legend of Double Dragons of the Tang Dynasty" at this time have reached the limit of the resources that Wansheng Publishing Company can use.

If "The Legend of Double Dragons of the Tang Dynasty" hits the streets, although Wansheng will not go bankrupt, it will also be greatly damaged and become a third-rate publishing house!

However, the sales of 200,000 copies in a week has made Wansheng breathe a sigh of relief, and it is conservatively estimated that 400,000 copies will be sold within 1 month, and it is not a big problem to recover the cost!

After reading the difficult period, "The Legend of Datang Shuanglong" will become a stable meal ticket for Wansheng Publishing Company in the next few years!

_______

PS: Thank you "Xia Fei Cheeks" for your generous tip.