In fact, exactly.

In later generations, if there were no Yi Zhongtian's products of the Three Kingdoms, it would be impossible for the Hundred Schools of Pulpit to become popular. Nowadays, although the Baijia Forum is valued by many literati, it is not very popular in domestic TV stations, and it can be said that it is high and low. Dragon TV, with Chen Jiayi, such a talented person, must be able to comment on popular works and popular culture, and it will definitely be able to explode the entire TV media.

It is not impossible to call for a hundred pulpits.

"It's a great idea, but I can't be on this podium every day."

For popular culture and grassroots culture, Chen Jiayi is very willing to spread it. Moreover, isn't it a platform for the dissemination of popular culture and grassroots culture? If the two phases are combined, Internet + TV, I am afraid that online novels will get a great development. Hearing Deng Yangping talk about this grassroots platform, Chen Jia was excited when he thought about it.

"It's better to be like this, Chen Da, if you have any requirements, we can agree to whatever Dragon TV can promise."

Chen Jiayi is a good literati, but he is also a businessman. Businessmen are for profit, and Chen Jiayi will not do things without benefits. Moreover, Chen Jia is so angry. The TV station pulled him to borrow his popularity, not Chen Jiayi relying on the TV station to promote himself. Deng Yangping was very smart, and said directly to Chen Jiayi, if you have any requirements, just mention them.

"I'll think about this, but on this platform, I can only record three or four episodes a month."

"No problem at all."

"By the way, what's the name of your show?"

"For the time being, I haven't thought about it in Taiwan, and I want to ask Chen Da for advice."

"Haha, you're going to be human."

Chen Jia laughed, didn't postpone it, and said, "Just ask him to talk about it at the grassroots level." ”

A grassroots talk said that since then, a program that has a far-reaching impact on the Chinese people in later generations finally appeared in 2003. As the name of "Grassroots Talk", Chen Jiayi also completely expressed grassroots culture in the ears of the public through the media. So much so that many years later, everyone who has watched TV knows grassroots talk, and everyone who has watched grassroots talk admires Chen Jiayi.

That's a story for later.

After the call with Dragon TV, Shanghai TV station hurriedly prepared for the program. Of course, Chen Jiayi was not idle. After studying economics, I prepare a program to be recorded in the near future.

Of course, Chen Jia is on this TV show. In fact, it is not for the sake of fame, but Chen Jiayi needs this name. This name, Chen Jiayi does not need to be given by traditional authors, but through television, so that the public can recognize it. As long as it is recognized by the public, Chen Jiayi's fame will be stable. In the future, the online novel will not be opposed too much.

Because it is useless to oppose it, if you oppose Chen Jiayi, then you will oppose the public. The so-called one who wins the hearts of the people wins the world, Chen Jiayi only needs to grasp the public. Even if there are some representatives of tradition who resist strongly, it is of no use. As long as they post the opposition to the media, I am afraid that Chen Jiayi will not respond. The people will also come out first and bring down those who oppose it.

In addition, Chen Jiayi really wanted to expand the expression of Chinese literature. In the past, traditional literature was disseminated through books and the like. However, due to the reasons of literati writing. The content expressed in many books is unfathomable. If it's not inscrutable, it's boring and difficult to understand.

Chen Jiayi didn't like this kind of communication very much.

He likes to use popular words to express some big and elegant literary ideas to readers. The reason why Yi Zhongtianpin's Three Kingdoms is so famous in later generations is because he uses popular language to make the entire story of the Three Kingdoms incisive. After most of the audience watched it, they all clapped their hands and cheered up. This time, Chen Jiayi wants to play this action more widely and thoroughly.

Therefore, he agreed to the program invitation of Shanghai Dragon TV. Of course, there are conditions.

……

Time flew by in a hurry, and it was June 2003.

Perhaps for future generations, June 2003 was nothing peculiar. However, for the domestic TV media, it is an epoch-making breakthrough. Because of this time, there are two TV stations engaged in a fierce battle on the road of innovation. Since then, TV stations around the world have finally seen the power brought by the innovation of TV media.

Since then, many domestic TV stations have made great innovations and made great contributions to China's TV industry.

"Extra, extra...... Hunan Satellite TV's top 20 finals kicked off. ”

The domestic TV media in June, if you put it in the past, may still have some highlights. But for a SARS-induced epidemic. Many people decide to travel at the beginning of the summer vacation. However, it is in this case. The domestic Hunan Satellite TV took the lead and held a popular program for great innovation - Super NV Sheng. In addition, it also cooperates with Tianyu Media. For powerful singers, sign a contract for packaging and completely enter the entertainment industry. ,

Signing with an entertainment company is extremely attractive for many singers. Moreover, it is also extremely attractive to the general public, especially young people. Because, they have a lot of people who love to sing. If you find out which singer matches your personality in the show, maybe, in the blink of an eye, they will become fans of these singers.

Later, a large number of SMS voting methods were opened, and the effect was very good. Many fans have taken out their phones in order to support their favorite singers. even sent out all the phone calls at home that could send text messages to support her on that stage.

Yes, everyone has been young, everyone has worshipped.

A super NV stage that has attracted thousands of domestic audiences. Moreover, the ratings of Hunan Satellite TV have also soared because of the emergence of super NV students. This soaring momentum has been on the rise since the show was first launched in May. Now the finals of the top 20 in Changsha, Hunan Province, have completely refreshed the ratings record of Hunan Satellite TV.

This record has been rising. Perhaps, until the final three are selected, I am afraid that it will reach a terrifying point.

In many media, including many viewers, they all thought that the TV media in June would belong to Hunan Satellite TV. But, halfway through. Shanghai Dragon TV shocked a TV series and anime Zhuxian, which will be broadcast in prime time. As soon as this news came out, it immediately attracted the attention of countless people. You must know that no one knows who is immortal.

A Zhuxian came out, and it was naturally very popular for thousands of people.

And because, the anime version of Zhuxian has released a three-minute trailer and the first episode on the Internet. Many netizens commented that this Zhuxian anime version, even if it is regarded as a TV series, is not an exaggeration. Unexpectedly, Shanghai Satellite TV really dared to put it in the prime time of the TV station, and push it to the public in the form of TV dramas, not in the form of animation.

How can such exciting news not be expected. Such a jīng color anime,Who else is not convinced.。

Even those who think that it is inappropriate to put the anime version in prime time. But after they watched the anime version of Zhuxian, they immediately denied their thoughts. What's wrong with this, it's clearly right. Even if there are some old stubborns, in the face of the support of thousands of people, there is no longer any opposition.

After that, the first episode was played.

Many viewers have said that this anime is more powerful than any TV series.

The appearance of an anime version of Zhuxian has made many Chinese people begin to realize it. It turns out that the anime can still express it like this, what kind of child does he watch. All of a sudden, the original concept of anime was dispelled. This kind of anime work, that's the whole family, young and old, everyone likes it. And, as long as you have watched the anime version of Zhuxian, the golden time of the next night, the whole family must watch this show.

No one thought that the appearance of an anime version of Zhuxian would completely change the ratings of Dragon TV.

Since the appearance of this show, it has taken on the posture of a dark horse. Moreover, because Chen Jiayi has many fans. When many people heard that there was an anime version of the work, they turned to Shanghai Dragon TV. Even if there are some places where there is cable TV, because Dragon TV is not very popular. Therefore, there are more cable channels, and there is no Dragon TV station that includes this. However, after the appearance of the anime version of Zhuxian. Soon, these cable TVs updated their channels and tuned Dragon TV to the ratings.

Therefore, it is under the influence of this anime version that Shanghai Satellite TV has completely opened its own ratings, and has tapped out all the potential markets that have not been tapped for many years. Moreover, as long as this kind of ratings go up, it will be difficult to come down. Because the potential market has been opened, others will rarely change channels again.

As long as the audience develops a certain habit, it will be extremely difficult for Dragon TV's ratings to come down in the future.

"It's really hot."

Hunan Satellite TV has a super NV student here, and Dragon TV will fight with the Zhuxian anime version. Moreover, because of the relationship between Zhuxian and Chen Jiayi, this Zhuxian anime version has achieved unprecedented success, and even, this anime work broke all anime ratings records in one fell swoop when it was broadcast in prime time. In just a few days, it has won the domestic animation single episode ratings champion.

This popularity is still continuing, and even the previous popularity of Hunan Satellite TV has slowly lost. After all, not everyone likes to watch Super NV. This is just a stage for young people, and for most middle-aged people, they will not have much interest in super NV students or the entertainment industry. ,

As a result, the original audience of Hunan Satellite TV. When it came time to play Super NV, they chose the turntable. At this time, it happened that Shanghai Dragon TV's Zhuxian pushed it out, and they were originally Zhuxian mí. Moreover, in order to watch Zhu Xian, they had never had the habit of subscribing to newspapers, and in the past two years, in order to see Zhu Xian, they decided to read it. In addition, the habit of reading is also cultivated.

This kind of impact was not expected by Chen Jiayi.

"No, a cartoon has such a big effect."

The director of Hunan TV station, "Zeng Ziqiang", regretted it to death.

Not long after Tang Dynasty Animation first started to develop the Zhuxian animation version, Tang Dynasty Company had already contacted Hunan Satellite TV and wanted to ask them if Hunan Satellite TV was interested in this animation work. At that time, Zeng Ziqiang was not easy to answer, because the previous cooperation with Tang Dynasty Company was very good. But he is not very optimistic about the anime version of Zhuxian, although he can buy it for the sake of face and broadcast it at about 6 o'clock in the evening. But the price given will not be too high, and the employees of the Tang Dynasty Company will not be able to do it when they see this.

Unexpectedly, the animated version of Zhuxian that he gave up at the beginning actually became the enemy of life and death of Hunan Satellite TV. Moreover, at that time, Shanghai Dragon TV was not regarded as an opponent at all, and now, Hunan TV has to reposition Shanghai Satellite TV and seriously study this opponent again.

Fortunately, Shanghai TV has only one anime version of Zhuxian. Moreover, each episode is not like a TV series, he only has 20 minutes to it. It is precisely because this time is too short, and it is still one episode a day, the ratings have increased, but whether it can be maintained is an unknown, which is also the reason why Hunan Satellite TV secretly breathed a sigh of relief, and asked itself if it could withstand it.

However, I didn't wait for Hunan Satellite TV to be happy. Three days after the release of the Zhuxian anime version, Shanghai Dragon TV once again launched a new program. This program is called Grassroots Talk.

It seems that there is nothing new in this "grassroots talk". At most, it is a hundred pulpit program. What's more, CCTV already has a hundred pulpits. Moreover, although this program has been praised by the Chinese people, they believe that this forum should continue to carry forward the style of the founding of the humanities. It's just that this is all some Wenqing's appreciation of Wenqing. But beyond the appreciation, the ratings are still not high.

But this show is far from that simple.

What is surprising is that this show actually invited Chen Jiayi. Moreover, the last time Chen Jiayi did two episodes of programs on Shanghai Dragon TV, they were very popular. As the residual heat did not subside, many audience members reacted and hoped to listen to Chen Da's speech again. This time, I am afraid that the time is ripe to officially launch a literary program such as the Hundred Lectures.

Faced with the influence of Chen Jiayi, Zeng Ziqiang couldn't help but break his brain.

Who is Chen Jiayi, I'm afraid if you ask others.

Others will say that this is a business tycoon. Some will say that this is a genius author. Some people will say that this is a natural singer. But for Zeng Ziqiang, a media person, he would nod his head and then shake his head. Because, he believes, Chen Jiayi is not only a business tycoon, not only a genius author, nor a singer...... He is also a media public figure.

For such media public figures, it is the target of many TV stations.

In the past, in cooperation with Tang Dynasty Company, Hunan Satellite TV has successfully surpassed all similar TV stations. Now, Chen Jiayi, the boss of Tang Dynasty Company, has personally stepped out, how big the effect should be. What's more, Chen Jiayi has a large number of iron needle fans, whether on the Internet or in reality. As long as Chen Jia appears, it is more attractive than any show.

Now that "Buddha is the Tao" is still serialized, they see that "Buddha is the Tao" and don't think about Chen Jiayi, so it's strange. In the face of Chen Jiayi's grassroots talk, for Zeng Ziqiang, director of Hunan TV Station, to be honest, Yali is very big.

Not to mention the pressure on Zeng Ziqiang, the director of Hunan Satellite TV, the first issue of the grassroots talk, after the advertisement was launched, was officially pushed to the eyes of the Chinese people. As the first master invited in this episode of the program, Chen Jiayi wants to talk about mythological characters that are widely familiar to the Chinese public.

I only saw that in the TV, Chen Jia was dressed in Tang clothes, like a Confucian in ancient times, standing on a three-foot podium, glanced at the students under the stand, slowly spoke, and said, "Today, we talk about Chinese mythological figures." The first character is none other than Nezha, the great god of the Three Altars Sea Society......"