Chapter 123: Shaking the Taiwan Film Market!

Taiwan in the 80s, although it was not as developed as Hong Kong in terms of economic scale. However, Hong Kong has a population of only 5 million, while Taiwan has 20 million!

Although Taiwan's per capita income at this time was not as good as that of Hong Kong, on the whole, Taiwan was also a relatively developed economy in Asia.

Moreover, Taiwan still belongs to the Chinese cultural system like Hong Kong, and when the mainland culture is still relatively closed, the Taiwan market is second only to Hong Kong's local market for Hong Kong's entertainment and cultural industry.

July 1980, Taiwan. Zou Wenhuai and Xu Guanwen went to Taiwan to promote "Modern Bodyguard" and achieved amazing results.

Taipei, the box office center of the entire Taiwan movie!

Overnight, the streets were full of posters of "Modern Bodyguard", and Taiwan's major TV stations, newspapers, and broadcasts also broke out various related news.

In fact, "Modern Bodyguard" broke three thresholds at the Hong Kong box office before! It took 6 days to break the box office record in Hong Kong, broke the historical record of 10 million Hong Kong dollars in a week, and set a box office of 27 million Hong Kong dollars in a month, and it is estimated that it is possible to break 30 million.

Such a box office miracle was reported by Taiwan's media.

"Modern Bodyguard" carried the momentum of setting a sky-high box office record in the Hong Kong box office market, landing in the Taiwan market throughout Taipei, at midnight on the first day, workers after work, students after school, as well as housewives, retired seniors, families of all ages, and countless citizens, have gone to the cinema.

There are more than 30 movie theaters in Taipei, with a total of more than 50 screens and more than 10,000 movie seats!

Originally, for a city, it was already very rich in cinema resources.

However, overnight, more than 100,000 people took to the streets to watch "Modern Bodyguard" in major movie theaters!

At midnight on 15 July, the Taiwan authorities even dispatched a large number of policemen to the streets to maintain order

No doubt!

It was a big sell

The night starts at 6 o'clock and continues until 12 midnight, and the major theaters in Taipei show an average of three shows of "Modern Bodyguard". Cinemas in Taipei alone screened 100 times in one night, and the venues were full

The movie ticket price in Taipei is about NT$30 at this time, which is about the same as the ticket price in Hong Kong, and more than 30,000 viewers walked into the cinema to watch "Modern Bodyguard", which is a full NT$1 million!

On July 15, Taipei first announced that the box office revenue was NT$1 million

Taipei is shaking!

Then, cinemas in other cities in Taiwan also began to screen "Modern Bodyguard"!

On July 16, it was released in Taiwan. Taoyuan, Hsinchu, Taichung, Keelung, Tainan and other places, each with a box office of more than NT$200,000.

After summarizing the statistics, on July 16, "Modern Bodyguard" captured NT$3.5 million in the entire Taiwan, which means that more than 100,000 people walked into the movie to watch the movie in one day.

And on July 22, after the box office data of "Modern Bodyguard" in Taiwan was released, it reached the level of NT$24 million!

It must be known that at this time, the total annual box office of Taiwan's film box office market is only NT$800 million, and when converted into Hong Kong dollars, there is a total box office of about HK $200 million, which is about the same as the local box office in Hong Kong.

Of course, compared with the perverted 2 billion yuan box office in Chinese mainland at this time, Taiwan's total box office in the 80s can only be three percent of the mainland box office!

Perhaps in the early days of reform and opening up, mainlanders liked to watch movies too much. In the era of a few dimes and a ticket price, mainlanders had to watch movies dozens of times a year. It's completely different from watching a movie only once every few years after the 21st century. However, at this time, the box office market in the mainland was hot, but most of the films screened were old films from the past, and less than 10 Hong Kong films could enter the mainland market every year.

The vast majority of films entering the mainland market are co-produced by Hong Kong's leftist film companies with the mainland. Hong Kong's mainstream film companies Shaw Brothers and Golden Harvest can have one or two films enter the cinemas in the mainland every year, which is considered lucky.

In the 80s, Golden Harvest made more than 30 movies a year.

At least half of the films made by Golden Harvest will be released in the Taiwan market, and all of them have been able to achieve amazing box office returns.

Generally in the Taiwan market, a movie can have a box office of more than NT$10 million, which is already a big hit.

In 1980, in the Taiwan market, the overall champion of the box office was originally Hollywood movie star Ma Long. Brando's Korean War-themed "Cherry Blossom Love" is nothing more than an American soldier who participated in the Korean War and soaked a girl in Yuben.

It's incredible that the film was made in 1957 and didn't release in the Taiwan market until 1980! Hollywood's old man actually won the box office of NT$20 million, beating Jackie Chan's "Killer Trench" and occupying the top spot in the box office list in the Taiwan market!

However, this kind of old movie can also sell well in the Taiwan market, because in this era, the local film production capacity in the Taiwan market is too weak, and the latest Hollywood blockbusters cannot smoothly enter the Taiwan market, so it is so arrogant.

"Modern Bodyguard" is like a breakthrough in the Taiwan market!

Within a week, NT$24 million, suppressed "Cherry Blossom Love" without suspense and won the box office champion.

At the end of July, Taiwanese film critics exclaimed: ""Modern Bodyguard" is NT$20 million in a week, Hong Kong movies are unstoppable, and Xu Guanwen's appeal far exceeds that of Hollywood blockbusters. ”

There are countless Taiwanese filmmakers who have said: "Hong Kong is already the world's second only to Hollywood's film production base, and Taiwanese films learn from Hollywood, and there are huge differences in national conditions and markets, which will not work!" Only by studying Hong Kong films is the way out for Taiwanese films! ”

"In the past, it was not enough for us to learn the attitude of Hong Kong films, we had to make it completely Hong Kong, and invite Hong Kong directors, Hong Kong behind-the-scenes production teams, and Hong Kong actors to come to Taiwan to shoot films! Even, ask Hong Kong film critics to write movie reviews for Taiwan, so that the overall strength of Taiwanese films can be improved faster and better! ”

At this time, Gu Long and Zhang Shaojie jointly opened the Baolong Film Company, and the focus of his career shifted to Hong Kong.

Therefore, Taiwanese filmmakers have also proposed: "Mr. Gu Long's is obviously a pioneer in the Taiwanese film industry!" In the 70s, when Hong Kong directors were filming in Taiwan, Gu Long went to Hong Kong to learn about Hong Kong's advanced concepts. However, even if Gu Long learned the experience of Hong Kong film production, the entrepreneurial work "The Legend of Chu Liuxiang" in Taiwan still failed, why? After all, it is the overall quality of Taiwan's filmmakers that has dragged down Mr. Gu Long's performance."

―――――― Hong Kong.

Yulang International Inc.

Huang Yulang smiled, "Thanks to you, Shaojie." If it weren't for your relationship, it would have been a little difficult for me to get the comic adaptation of Jin Yong's novel, but I didn't expect to get it so easily. 10,000 yuan per issue, which is really cheap and beautiful! ”

Zhang Shaojie said: "I persuaded the teacher to get the licensing fee with a 5% comic licensing share, but the teacher was not sure about the comic market, so for the sake of safety, he asked for 10,000 Hong Kong dollars per issue." ”

"There's nothing wrong with what Jin Lao did, it's just cautious. If he wants 5% of the adaptation license, then he has to bear the market risk, and if it does not sell well, the benefit may be minimal. Fixed share, if you sell well, it is nothing more than less money! Huang Yulang also felt that Jin Yong's mentality was still old, and he did not have the spirit of adventure.

If you take the risk and try to share, maybe you can earn tens of thousands of yuan in one phase!

At this time, the comic operation of "The Legend of Double Dragons of the Tang Dynasty" was very successful, and Huang Yulang had already drawn the comics in Hong Kong and let them go to other painters in the company, and he himself was just as a producer to supervise the quality of the comics.

Under the assembly line operation of Hong Kong Man, Huang Yulang left his own pen to draw, and the quality did not decline much, and the comic version of "The Legend of Double Dragons of the Tang Dynasty" sold more than 100,000 copies per issue. It is slightly lower than the average sales of the novel version of "The Tang Dynasty" in Hong Kong, which sold 150,000 copies.

With the experience of adapting "The Legend of Double Dragons of the Tang Dynasty", Huang Yulang has become handy in adapting martial arts comics.

After obtaining the authorization of Jin Yong's two comics of "Dragon Babu" and "The Condor Heroes" for 3 years.

Within 3 years, no matter whether Huang Yulang started to paint or not, he had to pay Jin Yong the adaptation authorization of his two novels every two weeks. In other words, within one year, Yulang International needs to pay Jin Yong 1 million Hong Kong dollars, and 3 million in three years!

Regardless of profit or loss, Jin Yong sits firmly on Diaoyutai and keeps making Huang Yulang's money!

Zhang Shaojie thought about it and knew that Jin Yong's contract was still quite powerful.

Even if Huang Yulang's adapted comics hit the market on the street, Yulang International must pay Jin Yong 1 million every year, which is a legal contract written in black and white

Thinking about it this way, Zhang Shaojie also admired Huang Yulang's adventurous spirit.

It must be known that even if Yulang International Company publishes more novels and comics of "The Legend of Double Dragons of the Tang Dynasty", the company's monthly profit has reached the level of 1 million Hong Kong dollars, but it still faces a lot of financial pressure.

At this time, Huang Yulang was keen to promote cosplay, and it has begun to cause a certain trend in Yueben, Taiwan and other places. The influence of Yulang International Company has gradually begun to spread throughout Asia, but these are money-burning businesses.

For example, in order to promote cosplay, Yulang International Company constantly has to send people to Yuben, Taiwan and other places to carry out comic exhibitions

Although the comics of Yulang Company are very popular in Hong Kong, they are unknown outside of Hong Kong. Especially in the country, where the animation industry is extremely developed, when Hong Kong comics promoted cosplay culture, they encountered a collective boycott from some animation companies, and the media rarely reported "cosplay"-related news.

So in the past few months, Yulang International Company, Hong Kong, Taiwan, and Yuben have held dozens of comic exhibitions, although they have attracted the attention of some senior otaku and otaku, but the price paid is to lose all the money earned in the past few months! It can be said that it is completely about throwing money to create word-of-mouth and promote cute culture

Zhang Shaojie knew that it looked stupid to throw money into it now.

But if you don't spend money to expand the global influence of Hong Kong comics,Just rely on readers in one area of Hong Kong,Then after 30 years,The local circulation of Hong Kong comics has shrunk to thousands of copies per issue,Selling 20,000 or 30,000 copies is a big sale,It's really stupid to sit back and wait for death。

Burning money for the market, this is for the future! Burning money now, in exchange for a better living environment in the future, everything is worth it

(To be continued)