After Zhang Ke called Su Jindong and Ding Huai, he called Song Peiming, and heard Xu Si say that Haizhou ushered in the first hot weather of this summer today, and Song Peiming's voice was clear and powerful, and he was not affected by the hot weather at all.

In the 90s, especially after Deng Gong's southern tour in 92, the country was determined to carry out economic reform, and although the conservative forces were still nostalgic for the previous era of planned economy, the veterans of the political circles all had a strong party spirit and self-discipline to maintain stability and unity within the party, and a large number of elite young people who were in the prime of life and full of reform spirit and adventurous spirit were still smoothly promoted to important posts from the central to the localities, and Tang Xueqian and Song Peiming belonged to this kind of people. On the other hand, the spirit of reform and adventurous spirit means that it is easier to suffer setbacks in a balanced and intertwined officialdom at home. Although they have survived the disaster, it does not mean that their careers will be open and unrestrained from now on, they will still touch those sensitive issues, and although they will learn some compromises, there is no way to compromise the spirit of reform.

Some people may think that Zhang Ke does not need to hide his head and shrink his tail, whether it is Kumho or Aida Electronics, there is absolutely no ambiguity in finance, but in China, a person's dazzling light can attract others to look up and admire, but it is also destined to be mixed with too much jealousy.

Zhang Ke had to consider that some things might have a negative impact on his father, Tang Xueqian, Song Peiming and others.

Song Peiming is now very concerned about Aida Electronics, Chengnan District and even the entire Haizhou City is not proud of the advantageous industries, Kumho is currently integrating small and medium-sized state-owned paper mills in Haizhou City, so that Song Peiming can see good hopes, Zhang Ke's enthusiasm in Aida Electronics has attracted Song Peiming's attention.

He even asked the district party committee to set up a special office to keep an eye on the current trend of the DVD player market, although he could not find a more professional person than Ding Huai and Su Jindong, it was enough for him to understand the latest developments in the current DVD player market.

Even if Song Peiming has such high enthusiasm and expectations, he was still surprised when he heard Zhang Ke propose that Aida Electronics will soon start the plan to build a large-scale production base: "Will it be too urgent, although the DVD player market is bursting out, production and sales have increased tenfold in half a year, but who can accurately calculate the final market capacity?" ”

"From the huge domestic market potential and the development trend of the domestic economy, we can roughly estimate the market capacity in the next ten years. At the end of this year, the monthly sales of domestic DVD players are expected to exceed 100,000 units, and the annual sales of the domestic video recorder market this year may reach 1.5 million units," Zhang Ke easily analyzed the future market situation, "The video recorder manufacturing industry has entered the capital, the technical threshold is very high, without the support of the national industrial fund, few private enterprises have the ability to squeeze in, resulting in the price of video recorders will always remain at a high level; But the DVD player is different, two million funds can set up a factory, the fastest two months to launch the product, with the increase in the number of manufacturers, the price will drop rapidly. There is also a very key factor, the production of videotapes is not easy, the cost is high, and it is not easy to imitate small workshops. Regardless of royalties, the cost of such a disc is currently less than two yuan, once this kind of disc is wantonly flooded with the domestic market, Uncle Song thinks that the DVD player market will soar forward......"

Zhang Ke initially looked at the DVD player market, is the idea of taking a handful of leave, considering the production to take the model of inviting other foundries to reduce production investment as much as possible, but since signing a cooperation agreement with TI (Texas Instruments) company on decoding chips, Zhang Ke sees greater opportunities, sees the possibility of industrialization development in Haizhou City, as long as the early capital bottleneck is over, once TI company develops a new generation of decoding chips, Aida Electronics can share huge monopoly profits, Zhang Ke is confident that AIDA Electronics will survive in the extremely cruel chaos in the later stage, and eventually develop into a large-scale enterprise that attracts the attention of the world.

Once Zhang Ke gave up the idea of taking a handful and leaving, he had to seriously analyze the strong competitors that were destined to rise in the future, and the trajectory of history would not change easily.

ST Group is a leading enterprise in the domestic electronics industry, with great production potential and strong technical energy, but its cautious attitude towards the market has not prevented them from becoming the hegemon of the DVD player industry in the future. BBK does Xiaobawang learning machine origin, BBK's boss has a unique understanding of market operation, and has a certain accumulation of capital, technology and production potential, Xinke gradually gave up the investment in VCD DVD player, after the collapse of Aiduo, BBK soon became the industry leader; Aiduo's current situation is not better than Aida Electronics, and the accumulation of technology and capital is not as good as Aida, but Aiduo's boss Hu Zhibiao has a paranoid passion for market operation, which will make Aiduo rise sideways at the end of this year.

Aida Electronics is not as good as Xinke in technology accumulation, only equivalent to BBK, but it has the advantage of mining technical talents from Wanyan, and directly develops samples on the second-generation decoding chip, which has a few months of time advantage over Xinke and BBK, but this advantage is very easy to be offset by the lack of funds and the weakness of no production base, and Xinke and BBK have established popularity in the market, which is not comparable to Aida who is still unknown at this time.

Zhang Ke had to take advantage of the only time advantage that made him feel better: open the market, obtain capital, and expand production.

These three are interrelated, open the market, have a certain amount of popularity can get a certain amount of margin from the agent, part of the market to continue to operate, part of the expansion of production.

However, these three are interlinked and entangled, and you have to be careful to maintain the balance between them.

The market is developed, the production can't keep up, and the OEM and counterfeit DVD player manufacturers are cheap in vain, and you also have to bear the blame for those low-quality products; If the market is not fully developed, blindly expanding production will not only fail to obtain production assets in the name of margin from agents, but will also lead to the occupation of limited funds.

In the era of the rapid outbreak of the DVD player market, it is necessary to control the rhythm of market development and capacity expansion to the greatest extent in order to maximize the maximum profit from the DVD player market.

Of course, after expanding production, it is necessary to establish a strict industrial system, and strict quality management and cost control are also the most important considerations for Zhang Ke to give up the OEM model and raise his own production base. At present, Shengxin has been entrusted to prepare a perfect after-sales service system in East China.

Zhang Ke needed to distance himself from other DVD player manufacturers from the start.

Where do the party and government leading cadres not want the scale of industrial investment in their jurisdiction to be as large as possible? In some places, there has even been a "kidnapping" by the government asking private enterprises to expand the scale of investment.

After listening to Zhang Ke's flat but passionate market analysis, Song Peiming asked him: "How big do you want to be the production base of AIDA Electronics?" ”

"We will prepare for the establishment of as much authority as the Provincial Planning Commission's approval is." At present, the domestic monetary system is shrinking, the scale of industrial investment is controlled, and industrial projects with a land area of more than 600 mu must be approved by the central government.

Song Peiming took a breath of cool air, he didn't expect Zhang Ke's heart to be so big, except for the cotton textile industrial park that Haizhou Holdings is preparing, Haizhou City has no separate project close to 600 acres of land, he promoted the technical transformation of the Xinguang Factory, the new factory is only 150 acres of scale, and asked: "How to solve the fund?" "The central government has extremely strict control over bank loans, and the investment funds of up to hundreds of millions of dollars have exceeded the scope of Song Peiming's ability, even if it is difficult to stab the city, the key is whether Tang Xueqian will clearly support Zhang Zhixing's son who is still in high school, and whether Zhou Fuming and other leaders of the municipal party committee will have criticism?

"The initial capital is self-raised, the assembly plant is considered first, the equipment investment is limited, mainly infrastructure investment, there are 20 million yuan to start the project, and the additional funds in the later stage are also limited; At present, although the research and development of components such as movements has begun, it will take a year or two to come up with mature things, and the investment amount will increase a lot by next year, but Aida Electronics is likely to have eased up, and maybe the domestic financial environment will be looser......

Seeing that Zhang Ke had careful consideration, Song Peiming would naturally give his full support.

Zhang Ke also said: "The problem of land transfer money ......"

Song Peiming said coolly: "As long as I am in the south of the city, I can still call the shots, and the land transfer money collected in the district will be returned to Aida Electronics ...... in the form of an industrial support fund."

For 600 acres of industrial land, the land transfer fee is by no means a small number, and without Song Peiming's promise, Zhang Ke's pressure will suddenly be much greater.

For Song Peiming, he gave such a great support to Aida Electronics arbitrarily, and he also took a great political risk, almost tying his political future to Aida Electronics, and Aida Electronics could not make outstanding contributions to Chengnan District in terms of taxation, employment, innovation and industrial development, and Song Peiming's life was sad.

(To be continued)