Then Mo Fei arranged other aspects of work, and everyone was ready to disperse to work. Could it be that Chen Pu was left behind again to continue to discuss the issue of the theater chain, the rapid development of UA made him feel a little threatened, and he had to deal with it as soon as possible.

In the contract signed by Phoenix Culture and Golden Princess and Golden Harvest, the box office share ratio of the two theaters is 20%, which is 8 points lower than the general share, which is a concession made in order to get the film of Phoenix Culture first.

UA has just been established, and if it wants to gain a foothold in the film market, it must have a strong partner, that is, a producer with a stable source of films, so it will give Phoenix Culture a 20% box office share ratio.

With a 20% share ratio, the profit of the cinema chain is not much, and if there are other inputs, it will have to rely on the retail income of some commercial facilities attached to the theater. That is, UA, a company that has a controlling real estate behind it, dares to let go of its hands and feet to do this, and it is absolutely not the confidence and strength to change a theater chain.

In the past, in terms of the historical process, the main energy of Liji Holdings was focused on the real estate business, and the secondary level was the catering industry.

But now the world has changed, because of the emergence of Phoenix culture, the Hong Kong film market has entered a period of prosperity and heyday in advance. As of October 31, the total box office of Hong Kong films has exceeded 1.2 billion Hong Kong dollars, which is twice the total box office of the year in the original history, and it is expected to be at least more than 1.5 billion after two months at the end of the year.

Since the total box office exceeded one billion in eighty-four years. Attracted by such a large and tempting piece of cake, various studios and theaters have opened one after another, even if many have gone bankrupt in less than a year. There are still people who have joined the film industry one after another. Many film companies that I had never heard of in my previous life, such as Heavenly Sky, Universal, Brother So-and-so and so on, opened one after another, and closed down one after another. More than 50 movie theaters have also popped up in half a year, and even some theaters with slightly better environments that originally showed salty films have begun to plan to enter regular theaters.

The owner of UA is a Jew, and it is said that Jews are very good at business. And in the face of money, there will always be incomparable greed, and it is not impossible for Liji Holdings to invest in a film company at this time.

But the theater of Phoenix Culture still needs time to operate, and it has to be built without alarming anyone. UA is the best choice to stand in front of the wind and rain to block the gun bullets. Therefore, it is necessary to use the contract to put the Jews in it first, and seventy percent of the screens are used to show Phoenix Culture's movies, which are almost no different from Phoenix Culture's own theaters; Leave thirty percent of the screen for Liji, even if they have a film company. It is impossible to make more money than the five percent share.

Another year and a half to two years at most. After the completion of the Phoenix Cinema Line, Phoenix Culture will have no scruples in Hong Kong. Hong Kong's film companies must rely on theaters to survive due to geographical restrictions, even Phoenix Culture, unless they are willing to give up actors who have no overseas box office appeal.

In '85, Phoenix Culture has a total of 24 films to be released, and it is impossible for all films to be distributed overseas, and some films still have to rely on the Asian market to make money. And in the Asian film market. Hong Kong is also a very important part, especially the Hong Kong film market, which is now very active. It is also an important territory for local film circle money.

And at this time, he also realized that it was not enough to invest in cinemas according to the previous plan, and if the film market continued to develop like this, the cake would only get bigger and bigger, and 20 theaters would not be enough to control the Hong Kong film market, and it was necessary to increase investment.

Mo Fei lit a cigarette and took a few puffs, cleared his thoughts, and said, "Lao Chen, how are things going in the theater chain now, UA is developing so fast, it seems that we have to speed up our pace a little." ”

This time, Chen Pu didn't go back to look through the folders, some things can't be recorded in words, they can only be remembered in his mind, and said: "In addition to the three theaters that have been handed over and the land of the super cinema, now we have bought a total of 23 floors of nine commercial buildings in the name of Delaware Traveling Bird Holdings, and there are 14 floors of six commercial buildings under negotiation, and two pieces of land for theaters are also being negotiated, and they should all be completed by June next year." If we want to speed up, it will definitely be difficult to acquire now, but we know that there are already four groups of people competing, because we are buying directly with cash, so the competitiveness is stronger, but then we must choose more directions. ”

In a few months, three cinemas and a cinema plot have been acquired, as well as nine places to open cinemas, which is quite fast. Hong Kong is only a big place, how many commercial buildings can be built, and it still has to compete with its rivals, and it is indeed difficult for some strong people to speed up.

But now we are facing this situation, in the past, Hong Kong's theaters were chosen to be in the underground or ground floor of commercial buildings, and now there are so many people competing even in the upper floors, although those people are not necessarily going to open theaters, but there will definitely be UA, and maybe there will be UA.

No matter how difficult it is, the speed must be accelerated, Mo Fei simply gritted his teeth and said: "Lao Chen, if the acquisition of commercial buildings is really difficult, then even with the acquisition of qualified land, with the land we will build it ourselves, and the extra space can also be rented to those supermarkets or merchants, as long as the location selection is no problem, it will definitely not be wasted." And given the speed of UA and the development of the Hong Kong film market, I am afraid that 20 theaters is a bit insufficient, and I think it will be enough to add 6 more theaters. As long as we can occupy half of the audience, we can completely control the cinema industry in Hong Kong, and we can choose to take over if other theaters withdraw from the market in the future. Now there are 14 sites that have been found, and among the remaining 12, the goal is to take eight plots of land and four commercial buildings as the goal, and just buying land can save a lot of trouble in the future. ”

The twenty-six theaters are the result of the calculations just now, based on the previous design requirements for the theaters of the Phoenix Cinema Line. Each theater should have six to ten halls, plus 35 halls of the Super Cinema, and three large theaters, in addition to the IMAX halls that may be added in the future. There should be close to two hundred and fifty small hall screens. Based on Hong Kong's current population of about 5 million, it is just half of the saturated figure of an average of 10,000 people per screen.

With such a cinema chain in hand, Phoenix Culture can be regarded as the foundation that really has a foothold in Hong Kong, and then acquire some theaters that have withdrawn and are to be dismantled, even if the population of Hong Kong rises to 7 million in the future, there is no need to worry about the problem of insufficient number of screens, and you can relax and engage in film production.

Even if you think of the worst in mind. One day in the future, I can't go with Princess Jin, Golden Harvest, and UA, and with the Phoenix Cinema Line, which can provide hundreds of millions of people every year, I can also be completely invincible. Of course, this is a negligible possibility.

"What about the audio system, what does the other party mean after contact, can we control the market in Asia or Greater China?" The construction of the cinema line is one thing, and the effective control of the cinema line from the source is another. And the audio technology that is most needed to control the cinema chain. It's a great way.

Speaking of this, Chen Pu obviously did not have the confidence he had just now, changed his helpless expression, and said: "We have found Dolby Laboratories and JBL for audio technology, but neither of them has the intention of doing this, JBL is going to do it by itself, and Dolby is almost completely concentrating on the laboratory, and the specific product manufacturing is all cooperated by individual companies." Japan's Sony is very willing to give agents in the Greater China region. But the asking price is very high, and it is completely unsuitable for us to operate. ”

This is an oversight. In his previous life, he was accustomed to seeing all kinds of audio equipment being frantically agented, and in this era, he naturally thought about that set, but he obviously overestimated the business consciousness of most people in this era. If you don't forge ahead, you can only passively lag behind and be beaten, isn't JBL just because of this in the 90s by Harman Cardon, maybe then Phoenix Culture can also consider holding a company specializing in audio equipment and effects.

Since there is nothing to do, there is no need to dwell on this, but he wants to control the Hong Kong cinema chain from the source, and said: "If it doesn't work, it won't work, as long as we can control more than half of the screens, and Phoenix Culture can continue to launch good films, the rest is not a problem." Then put this matter down, Lao Chen, you just have to focus on doing a good job in the theater line, and strive to start construction in the spring of next year, and the theater line can be opened in eight or seven years. ”

After the two planned for a while, Chen Pu went out to continue his work, and Mo Fei also began to sort out his work. There are a few more important things next, the Golden Horse Awards will be held soon, the New Year's film "True Love First" will start filming, and the New Year's Eve party will also start to prepare.

The other two things are nothing to worry about, but the New Year's Eve party needs to be prepared. How to arrange the order of the singers' appearances is a key, especially Phoenix Culture's own singers, who must be promoted to the greatest extent at this party, which is not only for the singers, but also the best way to promote "Asian Idol" in the coming year.

Madonna has been confirmed to be the finale singer, but when she thought of Madonna, she suddenly thought of another movie starring Madonna "Dick Tracy", which he originally wanted to shoot for Zhou Yunfa to win the award, but for various reasons it has not been officially implemented, and now it is time to buy the copyright.

Seeing that it shouldn't be a break time, I picked up the phone and dialed Li Lu in the United States, and after connecting, he said: "Lao Li, you can help me find a company called 'Forum Media Service Company', buy one of their comics called "Dick Tracy", and even buy all the TV movies and cartoon dramas, it is best to sign unlimited adaptation rights." ”

This film was directed by Warren Beatty in the previous life, starring Madonna and Dustin Hoffman and Al Pacino, although the overseas box office is not very powerful, but the North American box office alone won more than 100 million, if it can be done a little better, it should be more profitable than that one now, of course, it still has to be operated by the method of TV first and then movie.

Warren Beatty is playing the Oscar routine, and some viewers are not so convinced, such a film must be shot in the style of a commercial action movie, so as to achieve the best effect.

And this film is not just as simple as making one, the director is changed, the cast is also surgical, and it is made into another series of movies of Phoenix Culture, and then it is combined with TV series and cartoon dramas, which can completely squeeze out the classic potential of "Dick Tracy". (To be continued......)