Chapter 344: Ming Bao changed hands
After 82 years, Jin Yong began to frequently travel in Yanjing, London and other places, for the management of "Ming Pao", has gradually faded out, after learning about Zhang Shaojie's recent foreign exchange investment, made a windfall, and began to talk to Zhang Shaojie, expressing his intention to sell the equity of "Ming Pao" to Zhang Shaojie.
Founded in '59, Ming Pao is a relatively new newspaper in the eyes of many of Hong Kong's established newspapers. However, by the time of '84, Ming Pao had become the leading newspaper industry in Hong Kong.
Petty tabloids are established almost every day in Hong Kong, and there are also tabloid companies that go bankrupt all the time. Over the years, thousands of newspapers have sprung up, and most of them no longer exist.
The reason why "Ming Pao" was able to survive and develop was actually because Jin Yong insisted on serializing "The Condor Heroes" every day, and no one knew at that time that Zha Liangyong, the owner of the newspaper, and Jin Yong, the famous martial arts master, were actually the same person. Hong Kong readers wonder why Jin Yong, the most popular martial arts god, would exclusively serialize it for a small newspaper with no name.
It wasn't until "Ming Pao" became a dark horse in Hong Kong's newspaper industry that Jin Yong and Zha Liangyong were the same person, and they began to be exposed.
Although Jin Yong relied on martial arts to attract readers, this was not his ideal, he hoped that more readers would pay attention to the headlines of "Ming Pao" and the review articles in "Ming Pao". More than 20 years after the establishment of "Ming Pao", the goal that Jin Yong hoped to achieve has been achieved.
Due to the neutral stance of Ming Pao, it has issued some very unique views, which have deeply attracted the attention of a large number of people in Hong Kong society. Even people with other political positions who disagreed with Ming Pao's views became readers of Ming Pao, and over time, the media in the mainland and Taiwan continued to reprint Ming Pao's articles. Even, overseas, "Ming Pao" began to have a certain popularity.
Now Jin Yong no longer needs to use "Ming Pao" to express his political views. In the Sino-British negotiations on Hong Kong, Jin Yong and other cultural figures with extensive influence in Hong Kong society participated in the negotiations of this historical surname. Even in the future, when Hong Kong drafted the Basic Law, Jin Yong would write his own political ideas on the bill.
Even, due to the consideration of the identity of the boss of "Ming Pao", Jin Yong is a little politically constrained. For this reason, it is also a more appropriate time to transfer "Ming Pao" to someone you can trust.
"Ming Pao is in your hands, I am more relieved. Although, I know that in the future, the development of Ming Pao will probably no longer be in the direction of my ideals. However, Shaojie, your ideals are what I admire! Jin Yong said with a smile, "In the past, I left a bunch of personal imprints on Ming Pao, originally, the early readers of Ming Pao were all for watching martial arts and having fun." I want to pull the direction of "Ming Pao" towards heavy current affairs and politics. I've always wondered what it would have been like if Ming Pao had been introduced in a more entertaining and relaxed direction to cater to the readers' ideas! ”
Zhang Shaojie said with a smile: "Now that "Ming Pao" has developed very well, and those who care about politics and society have a page for him to see. Those who care about history and geography also have something to look at. Entertainment also has a special page. "Ming Pao", the flagship newspaper, does not need to be greatly adapted. What has changed more is "Martial Arts and History", "Ming Pao Weekly" and other magazines. ”
The master and apprentice, in the transfer of "Ming Pao", seem to be very casual, and there is no baht to compare. Jin Yong offered HK$500 million to sell his 65% stake in Ming Pao.
Based on the current assets of the Ming Pao Group, it must be expensive. However, if we consider that the listing of Ming Pao will be worth two or three billion yuan in the future, then it is indeed cheaper to sell now.
After Jin Yong transferred 65% of the equity to Zhang Shaojie, the current Ming Pao Group. The number of shares held by Zhang Shaojie has reached 80%, and he has fully controlled Ming Pao Group.
The remaining Shen Baoxin, as well as many minority shareholders of Ming Pao, together hold only 20% of the shares. No one can point fingers at Zhang Shaojie on the board of directors.
After Jin Yong resigned as chairman of Ming Pao Group, he retained the title of honorary chairman of the board of directors and advisor to the board of directors of Ming Pao Group.
However, Jin Yong has already said that if it is not a critical moment of Ming Pao's life and death in the future, he will not point fingers at Ming Pao's operation.
On December 3, ——————, Zhang Shaojie joined the "Ming Pao" group and held the first board meeting after the change of the company's board of directors. At the meeting, Zhang Shaojie nominated Shen Baoxin as the general manager of Ming Pao Group and Hu Bo as the editor-in-chief of the editorial department of Ming Pao Group.
At the meeting, Shen Baoxin read out the development of Ming Pao Group since the beginning of this year.
In 83 years, Ming Pao Newspaper Group, in the first 11 months, hit a new high of operating income of 560 million Hong Kong dollars. The main profit also reached an unprecedented 100 million Hong Kong dollars.
It is expected that it is not difficult for the operating income of this year to exceed 600 million yuan, and the net profit of more than 100 million yuan has been determined!
The company has newly opened two brands, "Fantasy and Xianxia" and "Urban Ability".
"Fantasy and Xianxia" was released in September, and it is currently mainly based on a large number of Journey to the West, Fengshen Bang, and Shushan fandom. Because a large number of writers are martial arts writers, the martial arts flavor is too strong. But it is gradually transforming in the direction of Xianxia, fantasy and so on.
The journal "Urban Ability", issued in October, is currently serialized by Huang Yi's "Ling Duyu Series", although this article cannot be compared with Ni Kuang Wesley's series, but it has also attracted a large number of readers.
At present, the circulation of these two professional magazines is still relatively low. "Fantasy and Xianxia" has only a circulation of 8,000 copies, while "Urban Ability" has a circulation of more than 5,000 copies.
However, with the addition of these two magazines, Ming Pao Group will be able to mine more valuable copyrights.
At this time, Ming Pao Group's commissioned advertisements were published in Chinese-language newspapers all over the world, so that the number of submissions received in just a few months has surged to more than 20,000. Among them, not only has the creative passion of young local authors in Hong Kong been activated, but also mainland authors, Taiwanese authors, Singaporean authors, and major Chinese authors living abroad have also begun to submit their manuscripts to Ming Pao Group.
"Next year, after the circulation of the new "Fantasy and Xianxia" and "Urban Ability" will gradually increase, two major publications will be opened one after another: "Thriller and Detective" and "Youth Campus". Strive to further gain more market share in the genre market segment, and tap more resources suitable for publishing, film and television adaptation, and ACG adaptation! Shen Baoxin said.
Hu Bo reported on the operation of copyright, and since the beginning of this year, the Ming Pao publishing department has published 8 sets and 79 copies. With an average of more than 3,700 copies sold per copy, the publishing side remained profitable.
Film and television adaptation copyrights, 9 copies were sold, and 5 sets of adaptation rights were sold, earning HK$3.7 million.
In general, due to the Ming Pao Group, it is impossible to get heavyweight copyright resources like the works of Jin Yong and Zhang Shaojie. Therefore, film and television adaptations and ACG adaptations can't sell at a high price.
However, due to the rapid development of Hong Kong's film and television and ACG industries, there is a huge market demand for copyright adaptation. In particular, Tianxia Publishing Company has become a big buyer of animation adaptation copyrights, and Asia Television and Powerlong Films often go to Ming Pao Group to find some copyrights suitable for film and television adaptations. Therefore, Ming Pao Group's copyright adaptation business has gradually achieved profitability.
Zhang Shaojie heard a lot of good news and said happily to everyone:
"This is my first day of taking over the management of Ming Pao, and I have heard the good news. However, this alone is not enough.
What we need to do is to continue to convert the funds in our hands into other more copyright resources, and continue to sell these copyright resources. In the future, we will be a company that sells our cultural creativity to the world, not just a media that sells newspapers.
In the future, Ming Pao Group's expansion in the media sector is no longer our focus. More centrally, more importantly, is the expansion in the field of cultural copyright content. We first started in the Chinese copyright market and gradually achieved it, with more than one million copyright resources and 10,000 valuable copyright resources.
Next, we have to buy more copyrights from all over the world, English, Chinese, German, we want them! As long as the copyright is valuable, it is our goal!
How will you operate after you have so many copyrights in the future? Very simply, in addition to selling some copyrights, we can also consider investing ourselves, cooperating with film and television companies, comic companies, we contribute money and copyrights, and they give us OEM to process our copyright ideas into animation, movies, and games
Imagine that in the future, all over the world, whether it is the film industry in Hong Kong and Hollywood, or the animation films in this book, the most suitable creative resources adapted into film, television and animation have been bought and registered by us. Then we are standing on the commanding heights of global culture, and almost all the creativity comes from us, our imagination of the monopolist world, and it will be a multi-faceted career."
Hu Bo, Shen Baoxin and others looked at each other and smiled.
They knew that Zhang Shaojie, this kid, had huge ambitions.
However, it is indeed interesting to struggle with an idealist like Zhang Shaojie.
Because, Zhang Shaojie's luck has always been very good. God will not know if Zhang Shaojie will really be lucky enough to monopolize the most valuable ideas in the world in the future.
(To be continued)