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"You Huang Shiren!" When Fan Ting heard that she had to work hard for Fan Wuxi's network money plan at the wedding ceremony, she couldn't help but say a little disgusted, "It's okay to work for you usually, everyone is going to get married, and you still want to squeeze a little surplus value, what a black-hearted capitalist!" ”

Zhang Mei also frowned and expressed her dissatisfaction with Fan Wuxi, "What the hell are you doing without illness?" On the big day of marriage, are you really so foolish? It's going to make people laugh when it gets out! ”

This matter really made Zhang Mei feel a little puzzled, it is said that it is not very difficult to hold a wedding in an orderly manner, why does Fan Wuxian always think of ingenuity? It's really the so-called Wang Ba as an official, not like people.

Naturally, Fan Wuxian has his own considerations, but in the face of the rejection of his mother and sister, he also had to explain the reason, in fact, he also has a reason to do this, this time Fan Ting got married, and the people who came to congratulate him must be endless, not to mention how many dignitaries and businessmen and celebrities from all walks of life have dealings, that is, there are hundreds of executives in his company alone, such a large scale is enough to cause a sensation in the capital.

The most tangled thing is that at present, Fan Heng's official position has become bigger and bigger, the deputy national leader, his daughter is married, and there will not be a few people who want to come to join in the fun, even if they are people of the same level, they have to take this opportunity to come to show their goodwill.

In this way, if you want to hold a . It is difficult to have a relatively low-key wedding, but such a large-scale wedding is also easy to cause controversy in a place like Beijing.

Come to think of it, since the wedding must be held in a big way, and. has to avoid right and wrong, then you can only find a legitimate reason to make this wedding bigger, which is the method that Fan Wuxi thinks of now.

Fan Wuxian explained to his mother and sister, "We must not only take into account the impact, but also ensure that we can't let the old sister suffer a loss and have a bad wedding, so I can only find another way." There must be more than 1,000 guests at this wedding, how can you make such a big situation without looking for a pretense? The wedding of the children of party and government cadres cannot be held in a big way, and we still have to be scrupulous in this regard, so I think about it, and I can only hold an ingenious Genesis wedding for my sister. ”

Fan Ting scratched her hair a little depressedly, and then said, "Look. I have no choice but to accept my fate, I hope you don't mess up this matter. ”

Fan Wuxi immediately patted his chest and promised, "It will definitely not fall. Chain! What kind of character is your brother? We are guaranteed that your wedding will be a unique cross-world festival at home and abroad! ”

Fan Ting nodded, and then looked at the boxwood that Boss Zhu gave her. Mushan Baizitu began to discuss the wedding with his mother Zhang Mei.

"Mom, you don't have to go on. Class? Fan Wuxian asked a little strangely.

Zhang Mei, who has always been extremely diligent, was able to stay at home and study the wedding with her daughter Fan Ting, which really surprised Fan Wuxi.

"It's Sunday, do you think I need to go to work?" Zhang Mei glanced at Fan Wuxian and said.

Fan Wuxi patted his head, and said that things have been too messy recently, and he forgot that today is Sunday, but thinking of the situation when he came back from Boss Zhu just now, Fan Wuxian couldn't help but shake his head, and said in his heart that he has no right to rest when he is a leader, as if Fan Heng has no chance to rest now.

In a sense, the domestic system is still a little different from that of foreign countries, and you see that the president of the United States can still go on vacation from time to time, but this is not the case in China.

In fact, Fan Wuxian also believes in one thing, that is, Malaysian Prime Minister Mahathir Mohamad said that no one is irreplaceable. Even great figures like the founding leaders of the country, after their deaths, the sky has not fallen, and our days are always getting better and better.

Because Fan Ting was busy with getting married, there was a bit of a leaderless feeling in the PCFANS club, so Fan Wuxian took this opportunity to go to the company's headquarters to inspect the work, and by the way, to see how things were going about the upcoming network company.

The so-called portal website refers to an application system that leads to a certain type of comprehensive Internet information resources and provides relevant information services. The portal initially provided search engines and directory services, and later due to the increasingly fierce competition in the market, the portal had to rapidly expand a variety of new business types, hoping to attract and retain Internet users through a wide range of businesses, so that the later portal business was all-encompassing, becoming a department store or online supermarket in the online world.

Judging from what Fan Wuxian learned about the later situation, the portal mainly provides news, search engines, Internet access, chat rooms, electronic bulletin boards, free mailboxes, audio-visual information, e-commerce, online communities, online games, free web space, etc.

If the portal is divided according to its content, it can be divided into search engine portal, comprehensive portal, and local life portal. The main purpose of a search engine portal is to provide a powerful search engine and various other web services. The comprehensive portal is mainly based on news information and entertainment information.

As for the local life portal, it is mainly based on local information, generally including local information, online shopping in the same city, classified information, marriage and dating, job search and recruitment, group purchase and collection, word-of-mouth merchants, Internet navigation, living communities and other large channels, the network also contains electronic atlases, perpetual calendars, map channels, music boxes, online movies and television, discount coupons, discount information and other very practical *** can.

However, according to the current situation, the feasibility of developing local life portals is not very large, but the search engine portal needs to invest too much manpower and material resources, which is not suitable for short-term profit-making, so what Fan Wuxian chose is a comprehensive portal, and its content is mainly news information and entertainment information.

However, if he only engaged in these contents, Fan Wuxian was also worried that the commercial atmosphere was not strong enough, so he considered adding some content that is more applicable now, such as e-commerce, and integrating the substantive service content of some local portals.

If Fan Wuxian wants to engage in a web portal, advertising revenue is naturally a relatively large cake, but now in the era of free for everyone, the advertising revenue of the network is not enough in the current stage of China, so we have to find a way from other aspects.

At a time when the world's enthusiasm for the Internet was high, Yahoo made a name for itself through its search engine, creating the concept of a so-called portal. Using search engines and online news to attract netizens to the Internet, increase the click-through rate of web pages, and then attract online advertisements is called the Yahoo model.

Domestic portals such as Sina, Sohu, and NetEase basically cite this business philosophy. For a time, attracting attention and increasing the click-through rate have become the biggest goals of website management. Two thousand and one year ago, China's three major web portals had been operating in this way.

But by the middle of the millennium, the dot-com bubble had become apparent, and the Nasdaq's dot-com stock suffered its first-ever plunge, briefly falling below the 1,000-point mark, and investor distrust ensued. In these sinister 2,000 years, Sina, Sohu and NetEase all completed their NASDAQ listings, and then they all became quasi-junk stocks hovering around a dangerous dollar.

Fan Wuxian has considered that if he is simply to make money and build an Internet company, then he doesn't need to worry too much, he only needs to hype, and then take the lead in listing in the United States, and he can make a lot of money with the Chinese concept.

But now it seems that it is obviously a bit out of place to associate an Internet company that is addicted to death with the wedding of his sister Fan Ting, so he thought about it again and felt that this company should be more practical, at least a company that can easily survive the Internet winter with its own ability, rather than relying only on the continuous injection of external funds to maintain its operation.

The Internet must be landed in order to make money, this is Fan Wuxian affirmed, although the Internet is virtual, but if you want to make money, you need to do something down-to-earth, so the products and services designed by the website must go deep into the ordinary users, weave into an infinite chain network, extend their tentacles to every corner where the user is, and form a scale effect, which is also the advantage of the portal, to form the core competitiveness, the portal must take root in the ground.

Of course, this thing can not be done overnight, really want to operate a portal website needs to do it for a long time, Fan Wuxi's idea is to integrate the business scope of some local portal sites into the portal, which can involve housekeeping, real estate agency, marriage and dating, distribution, training institutions, beauty, information release, etc., these are local convenience services, which are the easiest to take root and sprout, and can also absorb a large number of users throughout the country to increase the traffic of the website.

After these are done, there are at least three ways to collect money.

The first is the information release fee, to make this money, the premise is that the website traffic is very large, the popularity is very high, with such an environment to engage in a free information column, divided into free and paid release such a provision, of course, you have to ensure that people pay for the effect obtained.

The second is the advertising fee, the website advertising space rental, this is much simpler. The point is that you can do some free advertising at the beginning, and once the other party finds that the effect is good after using it, it is time to sit down and talk about money. Regarding this point, Fan Wuzhi hopes that his companies will test the water first, test the effect, and then carry out the pricing mechanism.

Once in history local portals were considered a trend. Because under the barriers of many large portals in China, few people who are short of funds can make their own websites beyond the existing ones, and the development trend of local portals is to use localized informatization and clear positioning to seize the place and gain a firm foothold in the place.

First of all, he has a staff team and branches all over the country, and the company's information network construction is also very in place, so the project of the portal is nothing more than that each branch is assigned a part of the person to be responsible for, so he can completely engage in this part of the local portal by the way, and integrate it into his own large portal.

However, Fan Wuxian also has a consciousness, at the beginning, he didn't want to make money at all, the Internet is a long-term project, as long as he does a good job of the website and traffic in a down-to-earth manner, he accumulates and waits for the opportunity. Because he knows very well the value of the Internet, which is also his biggest advantage in doing this, there are many rich people in the world, many people can support the operation of large portals, but not many people stick to it. If everyone understands the value of the Internet, how many opportunities do they have?

Of course, Fan Wuxian feels that sticking to the bar is also a model that he can learn from, and it is precisely by relying on this kind of thing that Baidu quickly became popular, you must know that before this, almost all people are using Google, and it is really able to adapt to the domestic environment, and attract a large number of users, which is the most important problem to be solved now.

If you bundle Tieba with local profit measures, it will not only make the sales of your own branches more convenient, but also attract more people to advertise on the website, which will be very considerable.

Fan Wuzhi knew very well that the profit model of the three major domestic portals was basically "advertising + online games + wireless value-added services + others". Among them, the first three profit models account for more than ninety percent of the revenue sources.

Enterprises need differentiated competition to survive, the network economy is reproducible, a good profit model is easy to imitate, and the mature information services on the Internet are highly substitutable, users have a wide range of choices, and user viscosity will not be too strong, so the singleness will sooner or later cause a large number of influxes into the market and a large number of exit from the market.

Therefore, it can be said that on the basis of providing users with a platform for diversified information and services, seeking differentiation and characteristics of the website, seizing the key profit points, strengthening cooperation, continuous innovation, and forming core competitiveness are important goals for the development of comprehensive portals.

Fan Wuxian was full of these things, so when he walked into the company building, he didn't even notice that a group of little girls over there were dressed up and taking posters for a company's promotion, and he unknowingly went to the team.

"Hey, who's who, what are you doing?" Someone shouted at him with great dissatisfaction.

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