A busy day began, because the Rejuvenation Hall was about to be fully expanded, Long Diewu and Zhuge Xiyue had also become extremely busy, and there was an endless stream of employees looking for them to report to work, so Zhang He simply returned to his chairman's office and seriously thought about the next plan of action.

According to Ye Wan'er's report, the shitty Huaxia Traditional Chinese Medicine Association is jumping up and down, busy, trying its best to win places for its side, and sparing no effort to exclude other competitors, and he and He Qing happened to be the key targets of their exclusion, and it seems that there are still many people on the official side of Huaxia who support their opinions.

Although Dragon Butterfly Dance and Zhuge Xiyue guaranteed that they could be selected into the list of participants, Zhang He didn't want this, what Zhang He wanted was a real showdown at the peak of Chinese medicine, and a medical event that could lead Chinese medicine back to the peak, so Zhang He didn't want too many moths among the participants in this event.

To put it bluntly, Zhang He actually wants to get rid of the garbage in the Huaxia Traditional Chinese Medicine Association that is not good at studying medical skills and knows how to find relationships.

Moreover, there is another point that Zhang He is very dissatisfied with, that is, the attitude of the official Huaxia government, which should be an academic event that can be hyped up, but in the eyes of the Chinese authorities, the academic nature of this event is far lower than its utilitarian nature.

The resurgence of traditional Chinese medicine, as popular as Western medicine, was re-chosen by the Chinese people, and was truly recognized by the world, which has always been Zhang He's obsession buried deep in his heart, so Zhang He will never allow this medical decisive battle initiated by him, but in the end it turned into an official academic exchange conference and turned into a competition for fame and fortune.

Traditional Chinese medicine, which originated in China 5,000 years ago, has successfully saved generations of Chinese people, and should be the best choice for the Chinese people, but what about in recent years? However, Chinese traditional Chinese medicine is weakening day by day, and it is almost completely replaced by Western medicine.

Chinese medicine, which has been up and down for 5,000 years, is no match for Western medicine, which began to gradually enter China in the late Qing Dynasty. There are three reasons for this:

First, the ancient sectarian concept of the Chinese people has made many treasures of traditional Chinese medicine narrower and narrower in the inheritance from generation to generation, or even quietly lost; Western medicine, on the other hand, is completely different, with the blossoming Western medical universities everywhere and the completely transparent academic exchange system, so that every Western medicine worker who is willing to learn can receive the latest Western medicine knowledge. In the long run, Chinese medicine will decline, and it is a matter of course.

The second is because of the huge difference in speed and convenience. Chinese medicine has been limited to herbal decoction, although in recent years there are also a lot of biopharmaceuticals in the gradual rise, but in general, the current market of oral medicine, oral liquid and many other easy to carry, easy to take on time of the medicine is still firmly controlled by Western medicine in the market, and on the other hand, Chinese medicine focuses on conditioning, in terms of fast-acting is indeed far inferior to fast-acting Western medicine, so, Western medicine is undoubtedly more suitable for modern fast-paced urban life.

Looking at the general trend of the whole world, whether it is a hospital, a pharmaceutical company, or a research institution, Western medicine occupies an absolute advantage, even if it is the birthplace of Chinese medicine, how can it not be so? Every province, from the provincial capital to the township, has the corresponding people's hospital and other public hospitals, but without exception, these large state-owned hospitals are without exception Western hospitals, although there are also traditional Chinese medicine hospitals, but whether it is the number, or scale, or the number of employees, traditional Chinese medicine hospitals and western hospitals are not the same level of players.

In addition, scientific research units, pharmaceutical companies, why not?

Looking at the whole world, all walks of life have entered an era of rapid mergers and acquisitions, and the medical industry naturally can't, if Huaxia Chinese medicine does not rise strongly, it is estimated that it will not take a few years, it is difficult to say that Huaxia Chinese medicine will completely lose its living space.

This is what Zhang He does not want to see, and it is also what all Chinese medicine practitioners do not want to see, but unfortunately, the current trend of the medical industry is exactly like this, and the decline of Chinese medicine is an indisputable fact, and because of the decline, the perception between Chinese and Western medicine has also been widened.

The market is always the first factor that affects the survival of an industry.

Because more and more people choose Western medicine, therefore, there are naturally more and more medical institutions related to Western medicine, such as pharmaceutical factories, hospitals, and scientific research institutions, and because of the increase in institutions, the increase in the number of practitioners has naturally contributed to the rapid development of Western medicine.

Looking at traditional Chinese medicine again, because more and more people have abandoned traditional Chinese medicine, so the number of traditional Chinese medicine medical institutions will naturally decrease, followed by the continuous reduction of the number of practitioners, the decrease in market demand, and the decrease in the number of practitioners, which naturally leads to the development speed of traditional Chinese medicine is far inferior to that of Western medicine.

One is advancing with the times and developing rapidly, while the other is constantly being suppressed, so that the vicious circle of the strong getting stronger and the weak getting weaker has become an inevitable general trend.

Although, there are also reasons for the Chinese TCM practitioners themselves, but strictly speaking, it can't be all blamed on the TCM practitioners, after all, everyone is a human being, we all need to live, and we all want a better life, don't we?

Of course, it is man-made, if it is said that the Chinese traditional Chinese medicine that was once popular all over the world has fallen to the point where it is today, and it has nothing to do with Chinese and Western practitioners, it must be nonsense, but this kind of sinking is not to blame any person, this is the "merit" of a group, and it is the result of the joint "efforts" of countless generations of Chinese Chinese medicine practitioners.

Sectarian concepts, not wanting to forge ahead, clinging to the defects, blindly ...... xenophobia, and many erroneous concepts have accumulated from generation to generation, and finally led to today's situation of the decline of traditional Chinese medicine.

The deep-rooted ancient traditions and concepts of the Chinese people cannot be changed overnight, and now, the only thing that can be reversed is the decline of the market, and of course, this is also the most urgent need to reverse.

Although Huaxia is not a highly market-oriented country, and there are still many political economies, medical treatment is different from other market demands, and it is by no means something that can be intervened by the government.

Although traditional Chinese medicine is in decline, and many non-governmental traditional Chinese medicine institutions are unable to popularize medical insurance, but people are running out, who will care about whether there is medical insurance with you, isn't it? Besides, because the cost of traditional Chinese medicine is relatively low, it does not require too much industrial cost, and compared with purely industrialized Western medicine, the cost of traditional Chinese medicine is slightly lower, isn't it?

Of course, if the Chinese medicine market is really on the rise, industrialization, standardization, and digital ization are also inevitable trends, but when it really comes to that point, there is no need to eat radishes and light hearts, and there will naturally be countless businessmen to promote Chinese medicine for my brother and make Chinese medicine bigger and stronger for my brother.

What Huaxia lacks most is the person who dares to innovate and dare to be the first to eat crabs, but the most lacking thing in Huaxia is someone who knows how to eat crabs and studies the method of eating crabs, and then plunges into the crab market.

In Huaxia, as long as there is a market, there will be a huge amount of money that you can't imagine, and there will be a number of people you can't imagine to participate, so, all in all, if you want to revitalize Chinese medicine, the key is nothing more than to reverse the habit of Chinese people to see a doctor, so that more Chinese people can believe in Chinese medicine again and choose Chinese medicine again.

Of course, as a college student of Western medicine, Zhang He does not reject Western medicine, but he has the memory of two lifetimes and the obsession of one life, but he really does not want to see the current situation of the decline of Chinese medicine, and really wants to let Chinese medicine take off again, so that Chinese and Western medicine can be truly combined, so that medicine has no borders, so that medicine has no distinction between China and the West, and some are just the complete integration of China and the West, promote each other, learn from each other's strengths, and finally push medicine to a new peak.

But it is undeniable that before the real combination of Chinese and Western medicine, the relationship between the two must be a competitive situation in which you are strong and I am weak, and if you and I are strong, because there are only so many people and there are only so many patients.

All in all, in short, if we want to revitalize traditional Chinese medicine, the most important thing at present is how to divide a piece of traditional Chinese medicine cake from the huge western medicine market.

The market share is limited, but the proportion of the market share can be re-divided by artificial forces.

Throughout today's China, there are three things that can influence people's choices and play the greatest role: first, advertising, overwhelming advertising; 2. Celebrity effect, super celebrity effect; 3. The power of events, the power of super sensational pieces.

As for advertising, there is no need to do it yourself, because in the work plans of Dragon Butterfly Dance, Zhuge Xiyue and Ye Wan'er, advertising has already been put on the agenda, so for me, there are only two things I can do, celebrity effect and sensational *.

Celebrity effects and sensational* pieces, in many cases, are actually tied together. What happens to celebrities, even if it is a small thing, can easily become a sensational thing, and a sensational thing is often the fastest way to cause a celebrity effect.

Celebrities are the easiest to make headlines, and there are many things related to celebrities in the headlines, but unlike celebrities in headlines, if the sensational effect of the event is strong enough, even if the protagonist of the event is just a small person who can't be put on the table, in today's era of super network power, it can still make headlines, such as the once sensational plane disappearance, such as the abounding chengguan beating incident.

Of course, for traditional Chinese medicine, the need can not be this kind of sensational * piece of all negative meaning, Chinese medicine is already in decline, if there are a few more negative effects such as the treatment of the dead in the Rejuvenation Hall, it is estimated that the declining Chinese medicine will really make matters worse.

In the midst of his thoughts, Zhang He's thoughts finally returned to how to use Yang Mou to kill the Chinese Association of Traditional Chinese Medicine that tried to prevent him from being selected for the Herbal Medicine Exchange Conference.

It is because of this kind of obsession with power and profit, but ignoring the academic itself that there is too much garbage, so today's situation will appear.

What's more, this shit Chinese Medicine Association is still a big association with the name of a country on its head, and it is a super alliance that is fully capable of influencing the general trend of Chinese medicine.

How can this kind of organization be controlled by this garbage? It should be under the banner of Brother Rejuvenation Hall, okay, Brother didn't plan to incorporate you yet, but since you all provoked Brother's head, then Brother is not welcome.

Brother is a celebrity, although because of that luxurious wedding, it seems that his reputation has stinked a little, but no matter what, it is an indisputable fact that Brother is a celebrity, so it is quite easy for Brother to create a sensational event, isn't it? It's just that for the sake of traditional Chinese medicine, my brother has to be a little more restrained, so that he doesn't become a star in the end, but becomes a super joke at the level of Sister Feng.

Huaxia Chinese medicine needs stars, idols, and a spiritual leader who can lead Huaxia Chinese medicine to rise again, obviously, this idol can only be a brother, and this spiritual leader can only be a brother, because in this world, I am afraid that no one has the same deep obsession with Chinese medicine as his brother, right?

What's more, compared with ordinary people, my brother's medical skills are higher, and my brother's economic strength is also stronger, isn't it?

As a rising star in the modern Chinese medicine industry with ideals, medical skills, money, and achievements, who will be this idol brother? If this spiritual leader doesn't do it, who will do it?

For a while, a kind of domineering spirit involuntarily flooded Zhang He's heart, making him immediately think of the yang scheme he needed.

Momentum, crazy momentum, once again push yourself to the cusp, so that all the stupid B who dare to chirp crookedly behind their backs can't stop their strong selection, and attract all their attention to the first herbal medicine exchange competition, all of which are attracted to themselves, so that the Chinese traditional Chinese medicine that has been silent for too long and too long shows a sharp sword and an invincible sword.

Bright Sword!

For a while, Zhang He's face quietly attached a resolute expression.

(l~1`x*>+``+