Borg is a mature businessman after all, and although he is tempted, he does not express his position directly. He was silent for a moment, and after quickly calming down his emotions, he asked very calmly: "Mr. Wang Kefan, can you tell me first, do you have any specific plans?" ”

Wang Kefan naturally understands that it is definitely not an easy thing to fool an old man of the level of Borg. He also did not speak directly, but asked rhetorically: "Mr. Borg, do you know the current situation in the Chinese music market?" ”

"Know a little." "In 2013, your country's music association passed a resolution on online music fees, and I have heard that the authorities have completely accepted the approval and supervision of this area, which is probably the biggest gospel they have heard in their lives. ”

When Borg said this, he suddenly took another turn: "Mr. Wang Kefan, if your plan is only to stop at communication and promotion, I don't think there is any need for us to cooperate." Because of the related work, we have already started to do it. ”

Wang Kefan was a little unsure whether Borg was retreating or being in the old cloth, his brows furrowed slightly, and then he smiled: "Mr. Borg, I think you should have made a mistake. China's consumption environment is different from that of Europe. Even if you can pass the official threshold, it doesn't mean that you can sell something in China. Mr. Borg, do you know which countries the best selling music products in China come from? ”

Borg shook his head, but his tone was still very calm, and he said bluntly, "I don't know." ”

Wang Kefan breathed a sigh of relief in his heart, the most important thing in negotiating this thing is the asymmetry of information. Borg's sentence didn't know, at least it made him lose the initiative.

Wang Kefan was finally able to let go of the pressure and said eloquently: "In the current Chinese music market, the transaction volume of local Chinese-language works accounts for about 90% of the total transaction value, and the remaining 10% of the market is mainly occupied by English, Chinese and Korean songs. However, from the psychological point of view of the music audience, this is very normal, because no matter what nationality or country, in the final analysis, the most acceptable thing is music sung in the mother tongue. ”

Borg nodded approvingly.

Wang Kefan continued: "The Chinese nation has always had a certain xenophobic surname, and over the years, foreign songs in English, Chinese and Korean have been allowed to enter the market. There are their inevitable surnames and their accidental surnames. The popularity of English songs in China and even the world has been formed by the overall strength of the powerful entertainment industry in the English-speaking world, especially in the United States, and the investment in English by the Chinese education department.

As for the Chinese songs and Korean songs, the imitation of these two countries in the embryonic stage of the Chinese entertainment industry has made China have a large number of fanatical fans who pursue Korean songs, which also gives Chinese and Korean songs a just foothold. Second, South Korea is not simply exporting their pop music, in fact, these two countries have a very good set of cultural export methods.

It is said that it has opened up the Chinese music market through a large number of high-quality anime and TV series. South Korea, on the other hand, exports its entertainers to make China's young audience quickly accustomed to Korean pop music. The two countries can get a piece of the Chinese music market, and there is naturally a geographical relationship between them, but the most important thing is that they have their own unique methods of cultural infiltration. ”

Wang Kefan paused a little at this point, and then asked: "Mr. Borg, do you think that the current influence of music based on German can be compared with English songs?" ”

This question is simply nonsense.

Borg could only let Wang Kefan lead the way, and shook his head helplessly: "Of course it can't be compared." ”

Wang Kefan asked again: "So what industry can Germany have now, which can be easily accepted by the Chinese market like Yuben's animation or Korean stars?" ”

When Borg heard this, he knew that the initiative could never be returned to his hands.

He shook his head lightly and sighed: "Mr. Wang Kefan, you really don't look like a singer, why don't you come to our company as a senior administrative manager?"

"I'm afraid not." Wang Kefan smiled, "If I stay, there will be no one to open up the Asian market for Borg Records." ”

"Mr. Wang Kefan, you are really the smartest young man I have ever met." Borg smiled and complimented, then pressed the call button on the landline and ordered, "Let Neuville, Stein, and Barak come to the conference room on the top floor." ”

…… Ten minutes later, the negotiation took place in a formal conference room.

In addition to Wang Kefan, Guo Yujing and Borg, the negotiators included Neuville, the marketing director of Borg Records, Stein, legal counsel, and Barlack, the assistant secretary of Mark Borg himself.

After the people arrived, Borg stopped going around the bend and said straight to the point: "Then Mr. Wang Kefan, now we can talk about the specific cooperation methods, right?" ”

"Of course." Wang Kefan nodded, and after organizing the language in his heart a little, he said, "The specific cooperation method is actually very simple. I only need your company to authorize me to sing the theme song of "Blood Soul", the theme song of "Animal Tamer", and at the same time let me sing two other songs produced by your company that are the most popular in Germany, and apply for the batch number from the Chinese side in the name of the company for the release of the Chinese market. ”

"It's as simple as that?" Borg looked puzzled.

Marketing Director Neuville immediately followed suit and asked, "Mr. Wang Kefan, why do you only ask us for the authorization of three songs?" ”

"Three songs is enough." Wang Kefan explained, "Our strategy was originally to rely on the movie "Animal Tamer" to open up the Chinese market, in fact, the real strategic role of these three songs is only the song "Blood Soul", and the other two songs are just to test the acceptance of German songs by Chinese listeners. And...... Speaking of which, I have one more request. ”

The four Germans were silent, and Wang Kefan continued: "I hope that the timing of the release of the song will be unilaterally decided by me, and the German name must be used in the signature of the singer of the song. ”

"German name?" Borg couldn't help but speak, "Mr. Wang Kefan, if you use a German name, will it lose the meaning of letting you promote it?" ”

Wang Kefan smiled slightly and said, "Mr. Borg, making Devon's name is actually an important step in this promotion activity. When the time is right, I will definitely announce to the Chinese audience that the singer of the song "Blood Soul" is actually a Chinese. ”

Neuville asked, "So when is this so-called opportune time?" ”

Wang Kefan said: "At least we have to wait until the movie "Animal Tamer" has a huge impact on the European continent. ”

Neuville asked, "So what if Beast Tamer doesn't have the impact you expect?" ”

"If that's the case, I'll compensate your company according to the amount of work."

Neuville turned to look at Borg, who thought for a moment, then nodded slowly.

Wang Kefan smiled and said, "Mr. Borg, you have made a wise decision. ”

(To be continued)