Virtual life.

Not bad.

When such news breaks out, it is very tempting whether it is an old player or a new player. Although, the operation of the community will be more difficult, and there will be some disadvantages for new players. However, such game characteristics, strong playability, are undoubtedly the most hugely attractive. And during the internal test, these game functions were fully exposed, and the crowd of onlookers were angry in their eyes and eager to enter the game immediately.

And such news is also a big attraction for foreign players.

Originally, they played point-and-click games every day. It can be said that their understanding of the game and the way to play the game are much richer than those of the country. Now I see the communityization of "Zhuxian OL", which is very exciting. This is a setting that all point-and-click games can't do, and it's still a lot of fun to interact with people.

Unfortunately, activation codes aren't so easy to find. Especially for this game with the most personality in history, countless game companies, countless game studios, they are staring at these games. Naturally, if you are not an elite player, it is very difficult to get an activation code. Even if it is purchased online on Taobao, the current price is also hyped to a high price of 800 yuan.

But even so, the activation code of a Zhuxian OL is also priceless.

If others want to spend RMB to buy one, it is really unobtainable.

Let's not talk about the internal testing of Zhuxian OL, Liu Ganfei of Tang Dynasty Electronics contacted Chen Jiayi at this time.

"Mr. Chen, the Tang Dynasty handheld has mass-produced 50,000 units. For the time being, we decided to roll it out first, and then decide whether to expand or not. ”

Handheld series, as early as many years ago, Chen Jiayi has spent a lot of money to buy technology from Nokia. Although the technology is not very good, but for such a long time, the first handheld of Tang Dynasty Electronics has been completely developed. It's just that a handheld is not a mobile phone after all. If it is a mobile phone, no matter how bad the Tang Dynasty company is, a large number of Chinese people will buy it. After all, it is impossible for Tang Dynasty mobile phones to fail to make a phone call and send a text message.

However, handhelds, maybe a lot of Chinese people, don't know what to do. In the face of such an item, it can even be said to be a luxury. In addition, the international community has never heard of China doing the business of hosting. Under the fame is not widespread, if it is mass-produced, it will definitely lose blood.

Liu Ganfei is well aware of this situation, although he feels that the handheld he has developed has some innovations in all aspects. However, in terms of function, there is still a big gap with Sony, Nintendo, Sega, etc. So be careful and don't dare to be greedy.

"Well, you think about it. Is there a specific arrangement for the promotion later? ”

Tang Dynasty handheld, the function is not very good. Moreover, it is not well-known. Therefore, if the Tang Dynasty handheld machine wants the world to know, there must be a very rich promotion strategy. Otherwise, the devil will buy your handheld.

"In terms of promotion, we mainly promote "touch" and games. In addition, we are preparing to send this handheld to the Tokyo Game Show, where gaming is the most developed. ”

The most developed region in the world for gaming is Japan. Don't look at the underdevelopment of Japanese online games, but his point-and-click games have always ruled the world. Even the United States, they can only look at it. If the Tang Dynasty handheld can be successful at the Tokyo Game Show, perhaps, it is really possible to make the Tang Dynasty handheld famous.

"There's nothing wrong with that. However, I wanted to create some gossip when I went to the Tokyo Game Show. ”

Although the Tang Dynasty Company is famous, for the Japanese game industry, they do not take the Tang Dynasty Company seriously.

In the eyes of the Japanese, they have the greatest game industry in the world. Moreover, their game industry can also penetrate into the physical industry. For example, the movie Resident Evil is based on a Japanese game "Resident Evil". There's also a whole bunch of theme parks, if it's game merchandise. From this point of view, Japan's attainments in games are indeed worth learning from people all over the world. Therefore, they are proud, and they also have the capital of their pride. …,

If you just go to the exhibition, it is estimated that even if there is some effect, it will not get much response.

"Gossip news?"

Liu Ganfei's thoughts obviously did not turn as fast as Chen Jiayi, and he only thought about how to advertise at most. It's just that the Tang Dynasty handheld is an experiment, and Liu Ganfei can't open his mouth to apply for a global advertising plan from Zhang Zixian. Therefore, for this handheld product, he can only take some relatively conservative ways. For example, go to the Tokyo Game Show. Just like the first game of the Tang Dynasty network, "Counter-Strike". Isn't it at the American Game Show that this shines? Moreover, it didn't cost anything.

"Yes, I heard that SNK's performance has not been good recently, so let's go and take a look."

SNK may not be known to you. However, the King of Fighters, everyone is afraid that everyone knows. Yes, SNK is the Japanese game company that developed a generation of arcade kings "The King of Fighters". At the same time, this game company, as well as "Metal Slug", Samurai Shodown...... and so on. However, it is such a world-renowned company, but due to poor management, his performance is not as good as year by year. Moreover, it was acquired by others a few years ago. Although many methods were used, the SNK was able to be preserved.

However, after the resurrection, SNK still has a terrible performance. It wasn't until 2010 that SNK went bankrupt again.

……

Three days later.

Tang Dynasty Electronics held a high-profile press conference and said that it was interested in acquiring a Japanese game company.

After this news was announced, it attracted great attention from the Japanese game industry.

Previously, they knew that the Tang Dynasty Company had secretly gone to Japan and was preparing to acquire some game companies. It's just a pity that under the joint efforts of the three game giants, Tang Dynasty Company didn't get anything. This time, Tang Dynasty Company actually announced in a high-profile manner that it would go directly to Japan and publicly stated that it wanted to acquire a game company.

"Haha, do you want to enter the video game market too?"

Although Japan also has an online game industry, it is relatively small and not very developed. Generally speaking, Japan is all about point-and-click games. So, they only think of point-and-click games as video games. So much so that no matter how good Tang Dynasty Company performed in online games, for a large number of Japanese, they didn't know very well.

"Poor Chinese, you must know that the Japanese game industry is not such an easy entry into the Internet industry."

This one of the speakers is still a Japanese who knows more about the Tang Dynasty company.

Although Tang Dynasty Company can make a splash in the world's Internet industry, it is estimated that the video game industry will be finished. Look, the United States is so strong, and its video game industry is still far inferior to Japan. Not to mention, China wants hardware without hardware, game software without game software, how can they get in?

In short, after the news of Tang Dynasty's announcement that it was going to acquire a Japanese game company reached Japan, it was immediately ridiculed by the Japanese community. They have said that as long as the Chinese Tang Dynasty company comes in, it will definitely be a humiliation. Even some game companies such as the United States are not optimistic about Tang Dynasty's flip move.

They believe that Tang Dynasty should play to its strengths, and it is enough to do a good job in the Internet, so why should it be involved in video games. Even the United States, and the Japanese video game industry, are not comparable. Microsoft, which is so powerful, does not sell well in the world with its 360 game console.

It can be seen that it is absolutely difficult to get involved in the video game industry controlled by Japan.

However, Tang Dynasty Company was deaf to these news.

The next day, Tang Dynasty Electronics continued to break the news, and has been in contact with the Japanese company SNK, if the conditions can, they will take over the SNK game company. In addition, he continued to lead SNK in the development of the King of Fighters series products. "I say, The King of Fighters." ”

Before the Japanese side could react to this news, the Chinese had already jumped up.

For the post-80s, how many have not played The King of Fighters?

I'm afraid it's some of the post-90s kids (it's 2003, of course the post-90s are kids) who may still be in the game hall, playing The King of Fighters 97. This extremely classic arcade game has undoubtedly had a huge impact on domestic players. Now, when I heard that Tang Dynasty Electronics was going to buy this company, it was exciting from the bottom of my heart.

Yes, just acquire SNK. Well, the King of Fighters is no longer Japanese, but a game product of the Chinese, which can even be said to be domestic. This is undoubtedly an exciting thing for game lovers. As for Tang Dynasty Company's move, they expressed warm support and were very optimistic about Tang Dynasty Company's turnaround.

Hearing that Tang Dynasty Electronics was going to acquire SNK, there were some media in Japan, which was a small surprise. He was really not sure if SNK would be acquired by Tang Dynasty Electronics. Because, in recent years, because of the emergence of the world's "home machine", the arcade market has become smaller and smaller, so SNK's performance is not as good as year by year. Therefore, SNK has used countless measurements in the past few years, and it has been resurrected from the original bankruptcy.

It's just that even if it is resurrected, SNK, which does not have much financial support, will not be able to support it for a few years in the current situation. Moreover, SNK has used some extremely bad methods for the sake of the company's own interests, and it has been shamed by other game companies to this day. So, for the Japanese gaming community, they don't want to inject money into SNK. Even if SNK's King of Fighters influence is extremely far-reaching, many game companies don't want to participate.

This incident is a long story.

In fact, in 2001, SNK went bankrupt because of poor management.

However, even if SNK goes bankrupt, there is still some value in SNK due to the series of high-quality games developed by SNK, coupled with the influence of "The King of Fighters" fighting. After that, SNK was acquired by ARUZE, a Japanese game company, and ARUZE assumed all of SNK's liabilities.

In the years that followed, SNK sought rebirth. As a result, SNK proposed to ARUZE to invest in South Korea. OUT OF TRUST IN SNK, ARUZE AGREED TO THE INVESTMENT. Eventually, SNK set up a game company in South Korea. And, continue to develop game products. A year later, SNK stopped working with South Korea and changed its name to SNK, Playmore. In this way, SNK broke free from the control of ARUZE and officially completed its rebirth.

This incident illustrates SNK's extremely strong operating methods, from a heavily indebted game company, through mergers and acquisitions with other game companies, to transfer liabilities to other game companies. In addition, it became independent and cooperated with Korean game companies to continue to use the SNK brand. Until the end, he kicked away the Korean game company and was reborn again.

The strategy of rebirth looks pretty, but in fact, a large number of Japanese game companies have been completely speechless about SNK. So, how difficult it has been for SNK to be incompetent lately. A whole bunch of gaming businesses, none of which want to help SNK. This is also why, after Tang Dynasty Electronics announced the acquisition of SNK, a large number of media suddenly gathered speechless.

Because, they really can't think that there are other companies in Japan that dare to help SNK. After all, one trick is bitten by a snake, and ten years of fear of well ropes, and the ARUZE company is an example. Not only was he cheated of money, but he didn't even get the SNK brand. In the end, both people and money were lost, and it was painful to cry.

"SNK is now our country, and in the future, it will also be our country."

Anyway, SNK is a game for the Japanese. Moreover, the former glory of SNK cannot be touched. His fans in the world, that's a lot. Especially for China, there are still countless people who have been playing the King of Fighters. Even if SNK's character is really not good, the Japanese media do not want SNK to be acquired by Tang Dynasty Electronics.

If it is acquired, it has no intention of increasing the prestige of "Tang Dynasty Electronics". ..., because, at this time, they can make a big publicity, saying that the "King of Fighters" is produced by the Tang Dynasty Company, and the alloy slug is also produced by them. Including, Street Fighter and the like...... There are a lot of well-known arcade products, but they have fascinated countless people. Therefore, Tang Dynasty Electronics may have seen his value, so it will prepare for the acquisition with great fanfare.

The article pointed out, "No matter what SNK has done before, SNK's products, its value, are a valuable asset for any game company." We hope that such a world-famous game company will continue to exist in Japan for a long time. And in the end, these media also called on some other game companies in Japan to let them share the same hatred and help SNK to stop Tang Dynasty Electronics.

Don't even say it, a lot of Japanese media has really attracted some other game companies. Sony was the first to stand up, declaring, "SNK is a great game company, we have a very strong interest in SNK, and if SNK needs anything, we at Sony will help them." ”

Sony's public announcement is precisely to make its position clear. If SNK really wants to sell, it is better to find Sony, how to say, everyone is their own people. Do you prefer to sell assets and brands to the Chinese? Later, seeing Sony like this, Nintendo, Sega and other game giants, they were not willing to be lonely.

Nintendo and Sega have said they want to work with SNK and try porting the "King of Fighters" series of games to home consoles and even the next generation of handheld consoles that they will soon release.

"Oh also, victory ......"

With the emergence of a number of game giants, SNK began to waver, and the acquisition of Tang Dynasty Electronics gradually went farther and farther. Moreover, at this time, it also began to communicate with three game giants, and it is very promising to reach an acquisition intention with one of them. The Japanese media include gamers, who, in their opinion, are the pride of the Japanese gaming industry. Some media people exaggeratedly said, "This is a diplomatic victory for Japan, because they successfully prevented the invasion of Tang Dynasty electronics." ”

In fact, they are also afraid of the Tang Dynasty electronics.

Although Tang Dynasty Electronics is in stand-alone games, there is no comparison with major Japanese game companies at all. However, the Tang Dynasty company, how to say, he is also a company engaged in the video game industry. Not only his online games, but also a series of stand-alone games. Especially Counter-Strike, Warcraft 3. These two competitive games that have swept the world have made a lot of Japanese game manufacturers jealous. Luckily, most video games in Japan aren't strategy games, otherwise they would have been worried.

Now that the acquisition of Tang Dynasty Electronics has been successfully blocked, naturally, a large number of Japanese media are regarded as a success in diplomatic history. At the very least, this diplomacy is the diplomacy of the video game industry. If you don't stop it, with the financial resources of Tang Dynasty Company, you must know that Tang Dynasty Company has the support of the "Tang Dynasty Quantum Fund", not to mention a small SNK, I am afraid that if he wants to buy, he can buy a lot of game companies. The best thing to do is to stop him from buying.

Now, they have finally succeeded, and Tang Dynasty Electronics has nothing to do.

"Hahaha......"

Looking at the movements of the Japanese media, Chen Jiayi, who was in China, laughed loudly.

"What does my brother want your SNK company to do, am I crazy?"

No matter how good SNK is, TMD is still losing money every day, and in the end it may continue to go out of business, Tang Dynasty Electronics does not want such a laggard enterprise. This time, I took the opportunity to say that I wanted to acquire SNK, but I actually saw SNK's fame and SNK's previous bad record. As long as Tang Dynasty Electronics proposes to acquire it, SNK will definitely consider it. In this way, Tang Dynasty Electronics has not yet launched a product, but it has already made a name for itself in the Japanese game circle, and even in the world video game market.

Even if a large number of Japanese game companies regard Tang Dynasty Electronics as their enemy, he doesn't care. After all, although Japan's game industry is large, their main dumping target is not their own country. How can that little bit of people in the country support their own development? The object of their dumping is the world's celebrities, among them, European and American players Quito.

Now, Tang Dynasty Electronics is lacking fame, and it is not bad to make a few gossip news.

Looking at such gossip news from afar, it has been hyped for more than ten days. The time of the Tokyo Game Show, also in the discussion of the media, unexpectedly, Tang Dynasty Electronics announced on the same day, "Tang Dynasty Electronics with Tang Dynasty handheld, officially participate in the Tokyo Game Show." ”

It wasn't until this time that the three game giants understood.

"Nima, how can this Tang Dynasty Electronics dare to be interested in SNK, it is clear that he wants to take the opportunity to hype."

It's just that they were in it at the time, and they were stirred up by the media, but they didn't see it. On the contrary, he stood up from time to time and helped Tang Dynasty Electronics to make a lot of advertisements. Moreover, such a momentum has also made some other European and American media think that Japan is afraid of Tang Dynasty electronics? Otherwise, why do all the game companies in Japan regard Tang Dynasty Electronics as fire and water? ……，