Chapter 1192: Strengthening the Foundation

Although it will take a long time to build a 200-story building, Lu Shaohua believes that when the operation on his side is over, when it is time to relocate, it should be built over there.

But then again, Lu Shaohua will not spend all his thoughts on the building of the headquarters of the group, and now Lu Shaohua still has a lot of headaches, such as the counterattack of the overseas business of the Phoenix Group.

The so-called end is easy to open up, although the Phoenix Group has laid a solid foundation when it occupied the overseas market before, the counterattack is only to restore the original market share, and there is not much difficulty.

However, there is one thing that cannot be denied, what seems to be easy, but it is not as easy to do as imagined, at least, there is a lot of work to be done, and it is very complicated.

Of course, Lu Shaohua, as the boss and founder of Phoenix Group, he doesn't have to be there in person, but the problem is that Lu Shaohua doesn't want to be attacked by others like this time, and he will only end up helplessly.

Although there is a reason for Lu Shaohua to take the initiative to end this time, it is not that Lu Shaohua does not want to lose too much, if it were not for helplessness, Lu Shaohua would not have made such a gray decision to leave.

Forced by the situation, to minimize the loss, this is the real reason why Lu Shaohua made the choice, and now that he can start to fight back, Lu Shaohua naturally doesn't want to be like last time.

Lay a stronger foundation!

Yes, Lu Shaohua just wants to lay a more solid foundation, even if a similar incident happens again, it will not affect the proportion of Phoenix Group's industry in the overseas market.

It's easier said than done, the market is like this, and so is the consumer, once there is a rumor that the product is not conducive to liking, their hearts will be shaken, but they will abandon the product they originally liked.

This time is like this, the reputation of the Phoenix Group has been spread by the family, which is very unfavorable, and it is a matter of time before consumers abandon it, if it weren't for Lu Shaohua's order to end quickly, I'm afraid the sales data that appeared in the later period would be very bleak.

It is decisively over, and now it is necessary to actively fight back and quickly occupy the market share that originally belonged to itself.

Yes, what Lu Shaohua has to do now is to come up with a plan, a plan that can prevent consumers from losing so much in the future.

Produced by Phoenix Group, it must be a high-quality product!

This sentence has almost become the best advertising slogan of Phoenix Group, but what about boutiques? It's not like I'm gone.

Of course, Lu Shaohua did not deny that it was not good to make the products of the Phoenix Group into high-quality products, on the contrary, it was of great benefit to the image of the Phoenix Group to make them high-quality products.

If you want to fight the boutique, you have to think of other ways!

This method is not easy to think of, at least, in Lu Shaohua's opinion, it is not easy to solve.

With the strength of the Phoenix Group, at its peak, the global market share accounted for an average of 70%, but with the persistence of the Phoenix Group, it can go further, occupying 80% or even 90%.

But no matter how hard Lu Shaohua tries, no matter how hard the employees of Phoenix Sales Company try, they can't change this status quo, and after conducting an investigation, they found that the reason why they can't occupy more market share is entirely because other brands have fixed fan consumers.

Celebrities have fans, but why doesn't a product have fans? For example, the apple that was bitten out has many, many fans around the world, and when a new apple comes out, those fans will buy it.

In the middle, even if there are products that are ten times better looking, ten times better in quality, and ten times stronger than Apple, they can't change the purchase of those fans.

Fans are persistent, very persistent and persistent group of people, under normal circumstances, it is difficult for them to change and buy other brands, even if the brand they are pursuing is questioned, attacked, or even the product itself has problems, it cannot change their continued popularity.

It is precisely the existence of such a group of people that although the products of Phoenix Group are very powerful and occupy the mainstream market in the world, there is one thing that cannot be changed, that is, when the market share occupied reaches a point, it can no longer be expanded.

It is also because other products have a certain number of fans that they have not withdrawn from the market, and compared with other brands, Phoenix Group is a bad move, in the past, Lu Shaohua did not think about such a thing, to create a Phoenix Group product club.

However, the Phoenix Group is too strong and too strong in the industry, so strong that no brand can compete with the brand of Phoenix Group, so Lu Shaohua also feels that there is no need to engage in any clubs and fan groups.

Who knows that today, the Phoenix Group has been strongly attacked, although some of the people here support the Phoenix Group and have invisibly become fans of the Phoenix Group, but this group of people only occupies a small part.

This part can't support the behemoth of the Phoenix Group, so Lu Shaohua can only choose to end it and return to the base camp!

And there is no doubt that fans must do this way, because Lu Shaohua doesn't know that one day in the future, the Phoenix Group will not be attacked and slandered again, if that situation occurs, will the Phoenix Group be like today?

Counterattack, regain the territory, with the strength of the Phoenix Group's products, there is no problem at all, although it cannot be recaptured, but most of the recapture is no problem, because now the image of the Phoenix Group has been reversed.

Consolidation is the hardest part!

Yes, it is the most difficult to consolidate and lay a solid and unshakable foundation, so when Lu Shaohua plans to launch a counterattack, what club and what fan group must also be established simultaneously, and gradually develop the consumer group into hardcore fans of Phoenix Group's products.

With an idea, the next thing becomes much simpler, turn the idea into a plan, and then hand it over to Xu Jiarui, the general manager of Phoenix Sales, to see if they have anything to add.

After that, the plan will be implemented and the real action will be carried out!

Lu Shaohua's surname is not that kind of urgency, but it is not bad, at least, before he wants to do something, especially when this matter is very important, Lu Shaohua will definitely take action as soon as possible.

Now that's it, Lu Shaohua quickly took action and began to write a plan, but it is not easy to write a plan, and it involves a wide range of aspects, among which the links about forming a club and forming a fan group occupy a large proportion.

There is also a plan of how to regain the lost territory, which is also an important part of the plan, and it is also necessary for Lu Shaohua to write it out.

It is precisely because he has to write the whole plan that Lu Shaohua will spend a very, very much time.

No, less than two-fifths of the time was completed in one night, and more than three-fifths of the way was reached. Lu Shaohua made a preliminary estimate, and it will take a day to complete it completely.

In fact, Lu Shaohua's prediction was correct, and by the time the entire plan was completed, it would already be the evening of the next day.

looked at the time and found that it was only eight o'clock in the evening, Lu Shaohua did not hesitate, and sent it directly to Xu Jiarui, and then did not forget to call Xu Jiarui, explain the matter, and ask him to quickly take a look at the plan, and hold a meeting within Phoenix Sales the next day to discuss it.

Whether it is the boss or Lu Shaohua's personality charm, it is enough for Xu Jiarui to read the plan immediately, and the reason is very simple, Xu Jiarui is the general manager of Phoenix Sales, and Xu Jiarui will never dare to hold an internal meeting before he figures out what the plan is about.

As an important decision-maker in a company, if he has not figured out what is going on, he will have a rash meeting, in case at the meeting, let the people below ask some questions, and he can't answer them, it will not be a fool's errand!

This man can't afford to lose it!

Yes, Xu Jiarui couldn't afford to lose this person, so after receiving a call from Lu Shaohua, he put down his work as soon as possible, turned on the computer, downloaded the plan sent by Lu Shaohua, and then began to read it seriously.

Half an hour passed quickly!

Xu Jiarui was completely silent in the content of the entire plan, unable to extricate himself.

An hour passed quickly!

Xu Jiarui patted his thigh hard, and a pain went straight to his head, but Xu Jiarui couldn't care so much, because at this moment, Xu Jiarui saw the wonderful part of the plan.

For a long time, as the general manager of Phoenix Sales Company, Xu Jiarui has devoted himself to his work, wanting to do a good job, and also thinking that Phoenix Sales Company will develop better.

And Xu Jiarui has also done it, over the years, the Phoenix Sales Company has developed rapidly, which is all Xu Jiarui's hard work, but Xu Jiarui himself is not satisfied with the current situation of the Phoenix Sales Company.

Phoenix Sales Company is the external window of the strength of Phoenix Group, and all the products of Phoenix Group's industries are to be sold through Phoenix Sales Company, some of which are internally digested, and some of which are agents.

However, so many years of hard work were ruined in one fell swoop, and at this time, Xu Jiarui realized that the hard work he had put in over the years was not as solid as he imagined.

Yes, in the past, Xu Jiarui was aware of this problem, but he didn't face it squarely, until now, everything that happened in reality made Xu Jiarui realize that he was so fragile.

Undoubtedly, Lu Shaohua's plan fully takes this into account to consolidate the foundation to ensure that consumers have a sense of belonging to the products of the Phoenix Group, so that they regard the products of the Phoenix Group as the first choice.

It's not easy to cultivate this sense of belonging, it's been so long, if it was easy, Xu Jiarui would have taken action a long time ago, and it wouldn't be so embarrassing and tragic like this time. Unfortunately, one move in Lu Shaohua's plan solved all the problems.

Brilliant idea, definitely brilliant idea!

Well, it's not difficult to cultivate a sense of belonging, like the club and fan group mentioned in Lu Shaohua's plan, these people have already taken the first step, Xu Jiarui and they should also be able to think of it, but they haven't seriously understood it before, but it is not really useful.

Now that all the problems have been solved, Xu Jiarui once again admired Lu Shaohua in his heart, and he even wanted to ask Lu Shaohua in person, asking him how his head was long, and how he could think of this.

It's useless to admire, right now, what Xu Jiarui needs to do is to improve Lu Shaohua's plan, hold an internal meeting of Phoenix Sales Company, and then implement the plan, yes, it is to carry it out, although the counterattack has not yet begun, but these plans can be implemented.

However, just when Xu Jiarui wanted to revise Lu Shaohua's plan, he found that the plan was perfect, even if he wanted to modify it, he had no way to do it, and there was no way to modify it.

After thinking hard for nearly half an hour, Xu Jiarui felt that even if there was no way to modify it, it was always okay to add the finishing touch, trying to make the whole plan play a greater role.

However, Xu Jiarui still didn't have any way, because almost all the things that should be thought of by Lu Shaohua were listed in the plan, for example, as a member of the Phoenix Group's product fan group, when buying Phoenix Group products, there were discounts and gifts to give.

In addition, when the Phoenix Group releases a new product, the members of the fan group have the right of priority to order, the right to order, and so on.

Don't underestimate this priority ordering and customization right!

These are two completely different permissions, such as the right of first order, which refers to the right of first refusal, in other words, once a new product appears in the Phoenix Group, they can order first, and the goods will be given to them first.

Well, it's a bit unobvious to say this, let's talk about the time when the new products of the Phoenix Group appear and then appear in the market, maybe the new products of the Phoenix Group are released today, but when the new products appear on the market, it will take at least a week or more.

This still refers to the headquarters of the Phoenix Group, if it is in other places, it will be even more, and the headquarters of the Phoenix Group is in Hong Kong, and the first places to appear are the mainland and Hong Kong, then Asian countries, and then European and American countries.

When new products appear in Europe and the United States, the time may be half a month or a month later, which is a lot slower in time.

There are some people who like to be new, and when a new product comes out, they want to have it as soon as it appears, and it is better to get it when the new product is released, but that is destined to be unrealistic.

Well, if you can get it a day earlier, you can get it!

That's why priority ordering is so important.

As for what customization rights, it is even more important, you can make a product based on personal preferences, as long as it can be technically realized, then you can get a unique product.

Some consumers can even design it themselves, and then hand it over to the Phoenix Group, which will hand it over to the technical department to see if it can be produced after demonstration, and then give consumers a reply.

In this way, there will definitely be a lot of consumers who like it, after all, there is always a little curiosity in everyone's heart, or they want to hold a product that is completely their own.

Seriously, so far, many companies have done this in order to give back to consumers, but few have succeeded, because there are many consumers who have designed a strange appearance, and if the technology is not high, it will not be possible to make it at all.

For example, a mobile phone, if a consumer designs a very strange appearance, but the technology of the mobile phone manufacturer is not up to standard, the single circuit board is very large, can not be compressed, and those edges and corners naturally have no way to match, then the mobile phone can not be manufactured.

On this problem, Phoenix Group has the ability to solve it, no way, Phoenix Group's technology is strong, and it is also an analogy for mobile phones, even if the circuit board is made into five centimeters, it is possible, and hardware such as mobile phone hard disk and CPU may continue to be compressed.

The same as the mobile phone, in fact, the product is the same, with the current technology of the Phoenix Group, it can be fully compressed, of course, there are some surnames that can be reduced after compression.

But it doesn't matter, the main thing is to be able to do it.

Knowing the twists and turns in this, Xu Jiarui admired Lu Shaohua even more, because Lu Shaohua had thought through all the links, and now the formation of a plan is almost a sure thing, it can't be changed, and there is no need to change it.

This is what Lu Shaohua is terrible about, and it is also what Xu Jiarui admires.

After a few deep breaths in a row, Xu Jiarui calmed down, and then muttered to himself. "Go to bed early, we have a meeting tomorrow."

Although Xu Jiarui was muttering to himself, but he wasn't making a decision, no, after a while, Xu Jiarui took out the phone and called his secretary regardless of the night, and asked his secretary to inform the senior executives of the Phoenix Sales Company that there would be a meeting tomorrow morning.

There was nothing to say all night, and the next day, Xu Jiarui came to the Phoenix Mansion early, and then went into the office, called the secretary again, handed the secretary a large stack of documents, and asked him to print out a few copies, and then dealt with some urgent documents.

By the time the urgent documents were processed, the time had already run to nine o'clock in the morning, and the time for the meeting was up, so there was no need to say more, so I took the secretary to the conference room and sent Lu Shaohua's plan down, one for each person.

The sound of turning paper, there was only the sound of turning paper in the whole conference room, and then there was the sound of heavy wheezing.

Time passed bit by bit, an hour passed quickly, and a thick stack of documents, as long as it was not the king of flipping books, there was no way to read them quickly.

That's a plan, or it came from the boss's hand, how can the people below not read it seriously.

If you look closely, you will find the subtleties inside.

No, when everyone finished reading it, Xu Jiarui knew the result, he didn't talk nonsense, and said in a deep voice. "From everyone's expressions, I have already seen the answer, I won't say much else, let's follow the plan."

It's easy to give an order.

However, the employees of Phoenix Sales Company were busy.

……

(To be continued)