Chapter 261: Guidance (Part II)
Lu Shaohua is not an all-rounder, and he doesn't understand every industry, especially film companies, he can be said to be ignorant, but knowing nothing doesn't mean that he doesn't understand anything else, especially he, a person who has memories for the next 20 years.
His eyes swept over Xiang Huasheng and Xiang Huaqiang, and seeing that they looked deferential, Lu Shaohua was not pretentious, and spoke. "Both of you know that I don't really understand the things in the studio, and I can't say anything about that. I'm going to talk about two other aspects today. ”
Originally, Xiang Huaqiang asked Lu Shaohua not to talk about the internal affairs of the film company, but to see Lu Shaohua's unique vision, and said some future development directions of the film industry and investment in films, who made Lu Shaohua's success rate in film investment as high as 100%.
"Well, tell me." Xiang Huaqiang said seriously.
Xiang Huasheng also nodded, indicating that he was listening carefully.
"Okay, first, let me talk about the stars first." After a pause to organize the language, Lu Shaohua continued. "Regarding celebrities, the two of you have been in the entertainment industry for so long and know that it is not easy to cultivate a powerful star, and it is even more difficult to become popular."
No, speaking of this, Lu Shaohua paused, and waited until Xiang Huaqiang and the two brothers nodded in agreement with his statement, and then Lu Shaohua continued. "Oh! Maybe you think differently from me, maybe in your mind, if you are a popular star, you should even more narrow their own value and let him continue to make a lot of films, isn't it? ”
Xiang Huaqiang and Xiang Sheng nodded at the same time, indicating that this was the case.
"Huh! That's exactly what I want to say. Lu Shaohua smiled and said immediately. Personally, I think that if it is not easy to become a powerful star, we should cherish him (her) even more, and let him continue to make a lot of films, but don't take all the films, if you want to take on the films, you must also choose some good films to shoot, if you say that no matter whether the good movies are good or bad, over time, this star who is finally popular will gradually disappear from people's sight with these bad movies. ”
This is the case in Hong Kong in the 90s, many stars who have been popular are going to shoot next regardless of whether they are good or bad, and they want to use their influence to drive the box office of the film, but they often develop in the opposite direction, maybe an audience will come to see one because of your fame, but the second one is something to consider, everyone knows that after watching a bad movie, it will be a little fooled, and people will have a wait-and-see attitude towards the second part, who wants to spend money to watch a bad movie?
Without waiting for the two brothers to react, Lu Shaohua said again. "Stars are like this, and so are directors, it's not easy to cultivate a good director, and famous directors don't want to shoot everything, otherwise there will also be counterproductive effects."
In Lu Shaohua's memory, Wang Jing is the best example, there are a lot of good films, which once set off a box office frenzy in Hong Kong, and the movies made were also in line with the tastes of the audience at that time, but then they slowly fell lonely for a while, there were many bad movies, and finally went through a long period of low tide in more than ten years.
Lu Shaohua's first question stopped here, and he had to give the Xiang brothers a little time to react. This question Lu Shaohua instilled in Chen Darong as early as the beginning of diversification in Phoenix Entertainment, a star who is a star has to take the high-quality route, and he can't take all the films, of course, it's easy to say, but it's not easy to do, a star doesn't enter the entertainment industry to make money, and he can make more money by taking on more films.
Therefore, there are still many cumbersome details that need to be improved to solve this problem, but it has already been solved in Phoenix Entertainment, and the contract signed by a newcomer entering Phoenix Entertainment has a clear barcode stipulating that the filming must be approved by the company.
As Lu Shaohua said, Xiang Huasheng and their consideration is exactly the opposite of Lu Shaohua's, they simply think that cultivating a popular star should take advantage of their popularity to narrow their value, and they do not think about the long-term at all.
But now that Lu Shaohua said this, the two Xiang brothers feel that this is a problem that should be considered, who makes it difficult to cultivate a star now, and they have no choice. You must know that it is still the 90s, and it has not yet entered the 21st century, if you enter the 21st century, it is only a matter of a moment to become popular.
"Well, Hua Sheng, I think this question that Xiao Hua said is worth considering." Xiang Huaqiang said to his younger brother Xiang Huasheng, who let Xiang Huasheng now hang the identity of the founder, what else does he have to decide.
"Well, I understand, I didn't think of this problem until now, but it's not easy to put it into practice!" Xiang Huasheng also agreed with Lu Shaohua's statement, but he thought about it deeply and knew that it was complicated to solve this problem.
Lu Shaohua also heard it, but these are not what Lu Shaohua needs to take care of, he came today in addition to getting to know Xiang Huasheng, and the others are just talking about his thoughts. "Huh! This is just one of the problems, and the other problem is the malaise of Hong Kong films, a malaise that all film companies commit. ”
The word 'ill' diverted the attention of the two Xiang brothers, both of them were waiting with interest for the ills that Lu Shaohua said, as for the star problem just now, they had already left it behind.
"Tell me, what kind of ills are they?" Xiang Huasheng asked.
"Follow the trend." Lu Shaohua said two words lightly.
Following the trend is indeed a disadvantage of Hong Kong films, to put it bluntly, it is precisely because of the disadvantage of following the trend that many themes have been wiped out, the most prominent is the film "God of Gamblers", "God of Gamblers" has achieved unprecedented success in Hong Kong, Southeast Asia, and even internationally, and has created an unprecedented result at the box office and box office.
It is precisely because the results are so good that there is nothing to say, and there are more people who follow the trend next, such as "gamblers", "gambling saints", etc., all of which are related to the film, and they have been successful in the early stage, but in the later stage, the audience gradually got tired of it and lost interest, and this gambling-themed movie also lost its original attraction and was completely wiped out.
In addition to the "God of Gamblers", there are many fresh themes in Hong Kong, and the same is true of the zombie theme led by Lin Zhengying.
Speaking of which, I have to involve another problem, that is, the star has good movies and bad movies together, Lu Shaohua doesn't know if it's Lin Zhengying's own problem, or his company's problem, following the zombie Taoist', Lin Zhengying himself has also taken on a lot of bad movies, and like Wang Jing, a nonsensical person, has entered the low ebb of his acting career.
"Follow the trend?" Xiang Huasheng asked with a questioning expression.
"Well, it's to follow the trend, to follow the theme of the wind." Lu Shaohua nodded affirmatively and continued. "When a new theme comes out, it is bound to give people a sense of curiosity, and if the film is made better, it will be a success at the box office. If it succeeds, then there will inevitably be companies that follow the trend to make movies with the same theme, and their own companies will follow this theme. ”
After saying it in one breath, Lu Shaohua was a little out of breath, so he had to stop and change his breath before continuing. "Maybe it's just as attractive to shoot one, two, or even three of a new theme, but if a fourth part is made, it may be a matter of time, and over time, it's only a matter of time before this kind of theme is completely wiped out."
Xiang Huaqiang and Xiang Huasheng nodded again, they didn't realize it themselves, the number of nods today is too much, but there is no way, who made Lu Shaohua's questions today true and hit the root of the decline of Hong Kong films!
"Well, following the trend has become a normal thing in Hong Kong, but there is no way to do it, and there is no way to stop people from following the trend." Xiang Huasheng said with emotion.
"I know this, after all, there is more than one film company in Hong Kong, and other people's companies can't stop what they want to do, but what I want to say today is that innovation, your own company must innovate, and people follow them if they love to follow the trend." This is Lu Shaohua's point of view, and at the same time, it is also a reminder to Xiang Huasheng that the company needs to innovate, continue to innovate, and don't follow the trend.
Xiang Huasheng glanced at Lu Shaohua with a smile, nodded gratefully, he seemed to understand what Lu Shaohua meant, and moved his mouth to say something, and suddenly there was a knock on the door. No, Xiang Huasheng could only glance at Lu Shaohua apologetically and then went to open the door.
It was Xiang Huasheng's secretary who knocked on the door, and he muttered to Xiang Huasheng at the door for a while, and Xiang Huasheng came in with a large stack of documents, which were originally to be put on the desk, but I don't know why, Xiang Huasheng didn't put it on the desk, but took it to the table in the small living room and put it down.
"It's all a script, I'm still waiting for me to decide, do you want to read it, maybe we can find a chance to cooperate." Xiang Huasheng said to Lu Shaohua that Lu Shaohua's reputation for 100% successful investment was firmly remembered by him, and if these scripts were taken by Lu Shaohua, then Xiang Huasheng could also decide the focus of the company next year.
"Oh? It's really fake, but don't let me fall in love with it then, and you tell me that you won't cooperate with me. Lu Shaohua said half-jokingly.
"Haha, I promise not, my brother is here, he can testify, if you pick a film, I promise to cooperate with you." Xiang Huasheng said very proudly. This is in line with his surname, and he has a kind of appearance that is easy to say and difficult to follow.
"Well, I testify, hehe, I don't help my relatives." Xiang Huaqiang also expressed his views.
"That's fine." Lu Shaohua said this kind of thing in a joking mentality, and he didn't think that Xiang Huasheng was really ready to cooperate with him. "However, before there is no cooperation, I still have to say something, and then there is a script I like, if I have suggestions, I hope you can think about it more."
Lu Shaohua is interesting, it is already very clear, cooperation is cooperation, friendship is friendship, there is a script and it is determined on behalf of the actor, Lu Shaohua's opinion is the actor's problem.
"No problem, haha." Xiang Huasheng said happily.
"Okay then, I'll read the script first." Xiang Huasheng agreed, Lu Shaohua didn't say anything, and directly turned over the script on the table, Lu Shaohua was right with his memory, but some memories are still very vague, and it is impossible to remember them all, especially when the film was produced, he doesn't know, he will only remember it when he sees the name, as for whether the big stack of scripts in front of him has any popular works, you have to watch it yourself to know.
……
(To be continued)