In the 80s, Sun Hung Kai began to invest in the construction of a new town plaza in Sha Tin, New Territories, and when it was completed in 84 years, because of the relatively remote location, very few merchants were willing to rent stores to do business, and Sun Hung Kai had to spare manpower to contact merchants everywhere.

The cinema line under Liji Holdings is one of the businesses that entered the new town square at the beginning, this cinema is the first cinema in Asia to operate a multiplex cinema, and has six sub-hall cinemas, so it was named UA6 Cinema Line, which was later known as UA Cinema Line.

UA6 Cinema Line does not have a film company of its own, but exists as a simple projection organization, and now it has just been renovated and is about to open, of course, it is necessary to find some good films to screen, and strive to make a name for itself in one fell swoop.

The best-selling movie in Hong Kong is none other than the film of Phoenix Culture, but Liji Holdings and Phoenix Culture are completely unbeatable, and Phoenix Culture also has a cooperative relationship with Princess Jin and Golden Harvest, who knows what agreement these three have signed, and whether there will be some restrictions on surnames.

UA people have also called Phoenix Culture before, but this kind of cooperation with the theater chain is only possible if Mo Fei nods, at that time, Mo Fei was working on the "Miss Asia" finals, and he didn't have the heart to say this at all, Wu Long and Chen Pu discussed it, so they suppressed this matter first, and prepared to wait for Sister Ya after the finals.

But UA people don't think so, they always feel that Phoenix Culture doesn't look down on their newly opened small theater chain, there are only 1,000 seats in total, and it is impossible to contribute much to the box office of tens of millions of movies.

Wu Long and Chen Pu do think that UA is relatively small, but no matter how small the mosquito is, it is meat, they are not stupid enough to think that Phoenix Culture can give up this piece of mosquito meat, and UA is still operating in the latest multiplex small theater model, judging from the business effect of American cinemas, this kind of cinema is very box office.

After waiting for a few days with no results, the news that Sun Hung Kai and Henderson bought the advertisement for the finals of "Got Talent" was published in the newspaper, and the people on the UA side thought of asking Sun Hung Kai to help talk to Phoenix Culture to see if they could contribute to this matter.

After learning about this, he asked Chen Pu and the people in UA to start negotiations immediately, and they must win this theater chain, and it is best to win more than seventy percent of their screening files.

In Mo Fei's Hong Kong development plan, UA is a key part, and the appearance of UA is a signal for him to officially launch his cinema plan, and Phoenix Cinema can start to work.

Now it seems that this theater is only a very small one, and the seats are comparable to a theater in other theater chains, and it is difficult to get out of the ending of being rented or swallowed by the big theater chain. But after a few years, not only was this theater not swallowed, but even developed ten theaters, accounting for about 30% of the Hong Kong cinema market, which made Mo Fei have to pay attention to it.

Mo Fei knows the truth that you can't eat alone, and while you have wine and meat, you should also have someone to share the food and drink together, so that when someone comes to grab the wine and meat, you won't be secretly stabbed.

After entering the 10s of the 21st century, Hong Kong's film market has been very stable, at that time, Hong Kong had a total of five major cinema chains, namely UA, Broadway, Golden Harvest, Chau Li, Xinbao, a total of more than 30 cinemas, controlling ninety percent of Hong Kong's cinema chains.

Geographically speaking, there are about 40 cinemas in Hong Kong that can basically reach saturation, too much or too little, and only the number of cinemas in the cinema can be increased.

If the film industry in the previous life was the case, each theater could have a maximum of six screens, but if Hong Kong films avoided the depression of the 90s and continued to develop, excluding mini halls, each theater could have ten or more screens.

Among the current three major cinema chains, the cinema line of the Shan clan has been handed over to Debao, and this will definitely not be retained in the future, and Princess Jin will also dissipate after Lei Juekun hangs up; Only Jiahe persisted until the next century, but it also shrank a lot, and finally Zou Wenhuai even lost Jiahe Company. And the Yindu Shuangnan Line, which seems to be alone outside the system, also does not hold on to the end.

Sooner or later, Debao will be killed, and Princess Jin won't last long; Golden Harvest is a partner of Phoenix Culture, as long as the two sides continue to cooperate, there will be no problems; And UA only concentrates on theaters and does not participate in the contradictions between film companies, which is very necessary.

So in Mo Fei's plan, there will only be three cinema chains in Hong Kong in the end, Golden Harvest, UA and Mo Fei's Phoenix Cinema Line, and the three form an alliance, which is enough to resist all intruders.

Others include the Xinbao Cinema Line, which was established in '88, the Mini Cinema that was later renamed Chau-Li, and Broadway, which began to appear after the rebuilding in '87, as well as a number of other independent cinemas. I believe that after the establishment of Phoenix Cinemas, their possible surnames will be very small, and the market in Hong Kong is so big, and the cinema alliance is not a joke.

In Mo Fei's plan, the Phoenix Cinema Line will successively build 20 multiplexes with six to ten halls, as well as three large-scale cinemas with more than 1,600 seats, and there will be a five- or seven-story 35-piece silver screen super theater in the later stage, and the theaters such as ring screens and domes will follow one after another.

When the Phoenix Cinema Line is really fully completed, even if Golden Harvest and UA combined, it will not be as big as the Phoenix Cinema Line, which is also the best means to balance the two of them, and there will be no problem in kicking one out at any time, only under this kind of power can the stability of this alliance be guaranteed.

Of course, this alliance is only a cooperation, it is impossible to merge into a cinema chain, whether it is a large number of film studios, or the government management department, it is impossible to allow some people to form a monopoly on an industry, when the monopoly is completed, the countdown to defeat will begin, and a strong Rockefeller will not escape this kind of ending.

Since the rise of Phoenix Culture, I don't know how many eyes are staring, just waiting for Phoenix Culture to make any moves to drag back, I dare to bet that Debao and Wei Shi must be among them.

The emergence of the UA cinema line also provides favorable conditions for the construction of the Phoenix cinema line. The opening of a new model of cinema will definitely bring followers, and if there is an overseas registered company operating a cinema in Hong Kong at this time, it will be very reasonable. And what those people can see is just that they are willing to let them see it, and this is what Chen Cang said in the dark of the plank road.

As for those other followers, what will be the end of the end, it is not something that you can worry about. There must be losses and profits in doing business, and it is impossible for anyone to guarantee a profit on any investment.

Of course, in order to make the whole plan more secure, Mo Fei will also draw a big pie for UA, and when there is only one theater, only a temporary screening contract can be signed; If the UA can build at least five theaters in two to three years, it will be able to secure a long-term contract. After all, Phoenix Culture's movies do not mainly rely on the Hong Kong market to earn box office, and they are the biggest hits at the box office, and they can be a lion with a big mouth.

First mobilize the positive surnames of UA, let them go out to shout and kill, and attract most of the attention, and then Phoenix Culture can follow behind and quietly enter the village, don't shoot, and secretly start to implement the theater plan.

After Chen Pu and UA came back from the negotiation, he reported the situation to Mo Fei, Mo Fei's first reaction was that history was really changing again, and the UA, which would not continue to invest in cinemas until the first year, was already planning to invest in a second cinema, and it is expected that more than five multiplex cinemas will be built within two years, and the number of screens will reach about 40.

The best example of what it means to have a plan that can't keep up with change is now. Could it be that the theater plan, which was originally intended to start a big move in the second half of '86, has been disrupted by UA's plan, and it must be started now, and it has to be a quick action.

The emergence of Phoenix culture has pushed Hong Kong films to the next wave in advance, as long as there are new films that Mo Fei invested, films that follow the trend will soon appear one after another, although it is impossible to have such a high box office, but there will be many people to watch it.

Under the sudden explosion of the potential of this environment, theaters are also one of the direct beneficiaries, first of all, the two theater chains of Golden Princess and Golden Harvest often have the phenomenon of queuing up to buy tickets. Some other follow-up films that can't be lined up in these two will go to some small theaters to be released, and even the current Debao Cinema Line has been stained a lot.

Phoenix Culture withdrew from eight new films in one go in the summer of 85, and it also has the intention of suppressing followers, and it can follow the trend in three steps and two steps, but if you want to follow the trend, you have no chance to follow suit. One by one has no chance, and the eight films don't have that strength, even if most film companies are unwilling, they can only choose to give up, only companies with very small investment costs in Naxi Russia will choose to give it a go, but whether the final box office can be satisfactory or not, only God knows.

Hong Kong people not only like to follow the trend of making movies, but also have the same habit in many other aspects, with UA investing heavily in the construction of multiplex theaters as a model, followers will appear immediately, and there will definitely not be a minority.

If it is a follower who appears later, you don't have to care at all; But what appeared in the early stage is more troublesome, God knows if these followers will already saturate the market, you must know that there are a lot of rich people in Hong Kong.

Mo Fei decided not to wait any longer, even if he didn't start building a theater now, he had to take down all the most suitable sites for theaters, and if he started late, he was afraid that he wouldn't even be able to drink a sip of soup.

But the only problem now is that it has taken a lot of money to buy Apple shares some time ago, and it will take a lot of capital to grab money in the next step, and it will also cost a lot of money to get enough good locations.

And he knows his own fault, if he really wants to engage in a cinema chain, he will definitely not rent someone else's place, even if it is one or two floors in the building, he prefers to buy it, so as not to be controlled by others in the future. Hong Kong's real estate market is picking up, and land and housing prices are so expensive that it is likely to cost him a lot of money.

But think about it again, compared with losing the leadership of the film industry, this difficulty is nothing, if the box office profits of the movie in the summer are not enough, it is a big deal to borrow some money, and you can't delay the big layout, right?

Mo Fei's style is to decide to do it immediately, and said to Chen Pu, who was sitting opposite: "Lao Chen, UA must be optimistic about the development future of the film industry with such great courage, it seems that our plan is going to be advanced." ”

"Mr. Mo, are you talking about Phoenix Culture's own cinema chain?" All people in the Hong Kong film industry think that Phoenix Culture should have its own theater, and Chen Pu certainly has the same idea, but Mo Fei has been slow to do it, which has to make people think about something more. Now I heard Mo Fei say that the plan should be advanced, and then recalled that some time ago Mo Fei said that Phoenix Culture needs the right time to build its own theater, so I naturally thought of the theater.

In the Hong Kong film industry, cinemas have always been the foundation of a film company's development, and Chen Pu thought of the possibility of establishing his own cinema chain, and immediately said with great interest: "Mr. Mo, is Phoenix Culture going to launch its own cinema plan, this is an inspiring and great thing." If Phoenix Culture has its own theater chain, it can communicate and negotiate with Golden Princess and Golden Harvest at a deeper level, so that we can get a more reasonable box office share and profits. And for Phoenix Culture itself, this is also a great thing, and I believe that everyone in the company, including the artists who signed the contract, will be excited to hear this news. ”

Chen Pu has been the CEO of Phoenix Culture for a short time, and he has a considerable understanding of many aspects of business, combined with the knowledge he has learned and mastered before, as well as the extremely high-end status of Phoenix Culture in the industry, he has been able to make very objective and correct judgments in many business behaviors, and has made a lot of contributions to Phoenix Culture on the way forward.

But this time about the plan of the theater chain, he really thought wrong, not because he was not professional enough, but because his prediction of the future was not accurate enough, Hong Kong films gradually declined after the mid-90s, which no one expected at the time.

In the 21st century, many people said that the tycoon saw the signs of the decline of Hong Kong films, so he retreated bravely and chose to let the Tycoon close, which is very absurd and ridiculous. The real golden age of Hong Kong films was the period from the 80s to the mid-90s, and the Dian family chose to reduce and stop production just before this golden period, and did nothing during the golden period, which is fundamentally contrary to a statement.

There is only one person who can really see the future in this era, to be exact, and he has experienced more than 30 years of historical changes before he can know the direction of history, otherwise he would not be able to see it.

If you look at the world from the commanding heights of an era, of course, you can take a long-term view, make the most suitable plan for your future development, and correct it in time. Chen Pu, as Mo Fei's assistant who focuses on training, of course, will often get Mo Fei's allocation, and he doesn't know how much better the conditions are compared to other managers.

After listening to Chen Pu's words, Mo Fei shook his head and said: "Lao Chen, the cinema plan can indeed bring a lot of positive effects to Phoenix Culture, but this plan can only be carried out in secret now, otherwise it is not only Debao or Wei Shi who will target us, but at least more than half of the people in the Hong Kong film industry." When the time comes, don't say whether Princess Jin and Golden Harvest will be on our side, even if they choose to support us, other large and small film companies and institutions will also attack us, the inferior roots of human beings have already been doomed a little, 'do not suffer from widowhood, suffer from unevenness', when the gap between the interests of individuals is difficult to make up, destruction will naturally breed, Phoenix culture can not withstand such a toss now. ”

Sometimes it's like this, when you don't think about it or understand it deeply, you will never think of the key, but as long as you can pierce the window paper, the other world will soon be fully embodied.

When Chen Pu heard Mo Fei say this, he was not very worried, but he broke out in a cold sweat at the moment, and he knew the inside story of the entertainment industry well He could imagine what kind of ending it would be if Phoenix Culture was attacked by a group. Even if the company moves to Europe and the United States, if this is still the case, there will be no good results.

With a chill in my heart, I was excited and proud of myself, and I also asked for the hearts of today's world: "Mr. Mo, then what should we do, how should the theater plan be carried out and carried out?" ”

Mo Fei's words are naturally more serious, in order to make Chen Pu face this matter more seriously, and try not to make any mistakes in the process of proceeding, so as not to show any clues.

Now that Chen Pu's nervousness has risen, Mo Fei believes that he should not make low-level mistakes, his fingers tapped on the table, and said: "Phoenix Culture's cinema line is planned to be called 'Phoenix Cinema Line', which is a relatively important plan in my plan, and it is enough to win at least fifty percent of the screening scale of the Hong Kong film market after completion......"

Mo Fei briefly explained his plan to Chen Pu, and then took out the plan he had already made and handed it to Chen Pu, and said: "Lao Wu's "Die Hard" is also finished, you leave the preparation of "Pirates of Malacca" to him to complete, and then I will call a few people from the American company to fully assist you in carrying out the Phoenix Cinema Project." The first thing to do is to open a company overseas, and then buy at least 15 or even 20 shops in Hong Kong, which can accommodate 6 to 10 3,700 to 4,800 square feet of space, and the height of not less than 27 feet on the top floor or the first to third floor, as the address of the Phoenix Cinema Line. And all of these have to be bought, not rented, so that by the time it's built, we'll have over 160 screens.

In addition, many old cinemas in Hong Kong are now facing the problem of demolition, we have to choose three places where large-scale cinemas can be built and renovated, and we will choose among these old cinemas, as long as the cinemas can accommodate more than 1,600 seats after reconstruction, they can be considered, and for the time being, one will be set in Yau Tsim Mong area and two on Hong Kong Island, and Hong Kong Island should be on both sides of the island. In addition, it is necessary to find a land that can be built with five or even more floors, at least 35 4,800-square-foot screening halls, and an overall height of not less than 210 feet, as the land for the future Phoenix Super Cinema.

The emergence of UA and bold shots will definitely bring a boom in cinema investment, and I don't know how many people will follow the trend. Therefore, we must implement this plan as soon as possible, even if we get the place and do not start construction, it is better than the good land and place are taken away, otherwise we can only watch others happy in the future. As for the investment company, don't use the brand of Phoenix Culture for now, invest in the name of an overseas company with another name, and then sell it to Phoenix Culture. This is also a good thing to kill two birds with one stone, so many theaters can avoid a lot of taxes, at least more than 300 million, and the next step can avoid 15% of this part of the tax, which is a lot of money. ”

While listening to Mo Fei's arrangement and explanation, Chen Pu kept being shocked and excited in his heart. Twenty self-built cinemas with more than 160 screens and a super cinema with more than 35 screens are the largest cinema chain in Hong Kong. This Phoenix cinema chain has not yet been established, and it has already carried the power of oppressing all other cinema chains in Hong Kong, and it will not be difficult to rule the whole Hong Kong cinema chain in the future.

(I was called out to drink a meal of wine at night, and now only five thousand and five are coded, and the remaining one thousand and five are three thousand, and now I will go to the code word and send it up in the morning.) (To be continued.) )