Section 29 Return
Just when the two brothers Zhao Deshan and Zhao Changchuan went to the CCTV Media Center with a posture of being a strong man who was sluggish and easy to be cold, Zhao Guodong got on a minibus and took a day trip in Beijing. ````
This kind of one-day tour is specially designed by tourists who pass through Beijing, the Summer Palace, Beihai Park, Xiangshan, Biyun Temple, the Great Wall is too far away to be included in the scope, fortunately, there are more opportunities in the future, Zhao Guodong is to use this day to solve it.
When he was still in Beihai Park, Zhao Guodong received a call from Zhao Deshan, and more than 90 manufacturers showed up one after another.
In addition to the water mineral water of the waves, there is only Andu TV Factory, which seems to be a visitor, and most of the enterprises are from wine companies and health care product companies, among which there are significantly more enterprises in coastal areas than in the mainland, and of course there are some well-known enterprises.
Zhao Guodong knows that whether it is a large enterprise or a well-known enterprise, the key is that these companies dare not have the courage to fight this, or there is no need to test the water on it, so this time the bid king will be destined to belong to those grassroots enterprises, and the advertising effect will make the grassroots enterprises that follow up fascinated to follow suit.
He just instructed the two brothers to follow the established plan, and it was impossible for the thirteen time periods to be concentrated on alcohol and health products, and the state would not allow advertising to be directed like this, and it was estimated that 12 million to 15 million should be used to get a time slot.
The autumn colors of Beijing fascinate everyone, especially the beauty of the red leaves of Xiangshan makes Zhao Guodong feel the charm of Xiangshan for the Nth time, in the memory of later generations he has been to Xiangshan many times, but the Great Wall is less to go, not to the Great Wall is not a hero. It's enough to be a hero once.
When Zhao Deshan called for the second time, it should have been the time for the bid to open, and the noisy and noisy environment made it difficult for Zhao Guodong to hear what he was talking about, but he could understand the general meaning. The standard king was produced, as expected, the Confucian banquet wine, the Confucian family wine was defeated, and the water of the waves won the only advertising period of mineral water with a standard land of 12.88 million.
Even through the phone, Zhao Guodong could feel the burst of heat from the Media Center**. No one knows what this period will bring to their own company and products, and everything will not be known until this time next year.
Before Zhao Guodong put down the phone, he just reminded Zhao Deshan that the two brothers could negotiate with the CCTV Advertising Department about the advertising of the CCTV Sports Channel. //
No one knows how effective a new channel will be, and it will be able to have ads first. This is, of course, a good thing that cannot be desired.
I originally thought that it would be the first big standard king meeting in Zhao Guodong's eyes, and it became a gimmick to attract attention, of course, everyone came with this mentality, especially CCTV, the initiator.
"Hehe, more than 30 million, but it's really willing, Shandong's wine is so powerful? Confucius Banquet, Confucius Family, and a large number of liquor companies, but there is no one in the limelight in a real liquor province like Sichuan. Zhao Deshan has also begun to study consumer psychology for more than a year.
"Maybe they haven't realized the power of advertising, maybe it's because they pursue the philosophy that wine is good and not afraid of alleys." Zhao Changchuan answered. "But characters like us with shallow roots. This is the only way to expand your influence. ”
"Don't care about others, let's think about it, it's right to do our own. The sports channel is very important, and once it is launched, it will inevitably attract a large number of sports enthusiasts. So it's worth signing an advertising contract now while they haven't really opened up the situation yet. The ads must be consistent with the content of the channel, showing the hydration and mineral properties of our waves. This is especially important. ”
Zhao Guodong found a lot of things The greater your hope, the greater the disappointment, I originally had great expectations for this time the bid king, but after I came, I found that my interest suddenly faded, and I was not even interested in learning more. In addition to the set goals, he didn't even bother to bother with them.
"Brother, don't worry, Changchuan and I have been bumpy on this road for so long, don't treat us as children, the price of the advertising time of this sports channel is also cut down by me and Changchuan for a penny, and our land money is not easy to come by, can't these guys just take it out of our pockets?" Zhao Deshan straightened his chest, "Next year, our waves will be popular all over the country!" ”
Zhao Guodong and Zhao Changchuan both laughed, Deshan is still this temperament, good to be in the limelight, there is still a long way to go if the water of the waves wants to be popular all over the country, not to mention that being popular is not necessarily a good thing, and lasting development is the true meaning.
Even Zhao Guodong did not expect that the news of the water of the waves would be transmitted back to Anyuan so soon in the battle for the prime time of CCTV, and the news of the next day of the "Anyuan Daily" published the news, and the review article also followed, "From the water of the waves to the CCTV advertising prime time to see the marketing awareness of the Anyuan business community" The article was published in the social edition, this news and the subsequent comments suddenly rose the water of the waves to a state of regional honor out of thin air.
There are only two enterprises in the whole Anyuan Province to participate in the CCTV prime time competition, less than one-tenth of the enterprises in Shandong and Guangdong, which alone is enough to see the weakness of the enterprises in Anyuan Province in advertising awareness, and the water of the waves has been sold well in the province in the summer of this year, and now it has won the prime time of CCTV, and the water of the waves has become the leading brand enterprise in the food industry of Anyuan Province.
All kinds of praise for the water of the waves rolled in, and the "Penn Daily" even took out a special page to introduce the water of the waves mineral water Co., Ltd., which is extremely rare in the party and government newspapers. Zhao Guodong also saw the report on the water of the waves in the newspaper on the second day after returning to Anyuan, although Zhao Changchuan also called him to tell him that the Pennsylvania Propaganda Department contacted him to actively follow up the propaganda company, but Zhao Guodong did not expect such a big response, it seems that CCTV has spared no effort in the operation of prime time this time, and the female boss in the advertising center is indeed preparing to give full play to the benefits of CCTV advertising resources to the point of reaching the peak. /
Zhao Guodong's answer to Zhao Changchuan is to deal with it normally, look at it calmly, practice hard and open up the market.
Fu Tianyi came out of Cai Zhengyang's office, and Zhao Guodong also happened to come from the corridor.
"Brother Tian."
"Guodong, Director Cai is here, you can go in."
Unconsciously, the conversation between Fu Tian and Zhao Guodong has changed the title of the big boss to Director Cai, Zhao Guodong sighed in his heart, this imperceptible change means the end of the honeymoon period between the two, although the tone and smile have not changed, and even more affectionate, but both Fu Tian himself and Zhao Guodong know that the gap between the two has been generated.
Just a week ago, Fu Tian was officially appointed as the director of the office of the department, and Xu Zhongfang, secretary of the Party Committee of the Institute of Transportation Technology, was officially transferred to the high-speed office to replace Qin Xubin, who has been concurrently serving as the director of the high-speed office.
So Director Xu naturally surrounded many people, and Zhao Guodong also fell quiet.
"Director Cai!" Zhao Guodong has always been like this, entering Cai Zhengyang's office first according to official procedures, and then adjusting according to the situation.
"Sit down, Gordon." Cai Zhengyang** The purple sand pottery cup in his hand, "You kid can be relaxed during this time, Lao Xu come here, I see that you are so busy, and you are living in the air." ”
"Brother Cai, it's okay, I'm busy with this mess, but the work has entered the final stage, just wait for Gao Kaisi to be established, let's fight." Zhao Guodong shook his head, "Director Xu just came over, it's normal to be busy for a while to get acquainted, this high-speed office and Gao Kaisi have to contact to set up, things are not young and old, but he is the director, some things must be decided by him, Tu Qiang and I can't overstep our responsibilities." ”
"Don't talk about him, tell me about yourself, where do you want to go?" Cai Zhengyang asked with a smile.
"I am a brick of the revolution, and I can move it wherever it is needed." Zhao Guodong also replied with a smile, "Is Brother Cai satisfied with my answer?" ”
"You kid don't care about the occasion again, I'm asking you, the high-speed office is about to be disbanded, where do you want to go? Gao Kaisi, Comprehensive Planning Division, or Infrastructure Division? Or just stay in the office? Cai Zhengyang groaned.
Gao Kaiji? Xu Zhongfang doesn't know much about this person, but he can go to Gao Kaisi as the boss, it is a pool of deep water, it is conceivable that Xu Zhongfang is definitely the product of several wrestling, and it is better not to wade into this troubled water; Integrated Planning Division? Qin Xubin is okay, but it is said that he is very strict and has high requirements, and he is inevitably from a technical background; The infrastructure construction department is also the second largest fat shortage unit after Gao Kaisi, and everyone wants to drill where, but where do they have to go?
As for the department, if there is no knot between Fu Tian and himself, I am afraid that it should be the best place to go, and I can learn a lot of things from Fu Tian, but now?
After a little thought, Zhao Guodong had the answer.
Cai Zhengyang was also quite surprised by Zhao Guodong's choice, in his opinion, Zhao Guodong will either choose the hall office, or will choose Gao Kaisi, after all, these two units are the most suitable for Zhao Guodong's character, and the comprehensive planning office has a lot of power in name, but in fact, it is not, but it is some real work, and the overall planning of the province's transportation must come out from here, and it is not easy to polish here.
See how many tickets you can get today, can you pass 900 and let me add two more? I'm working hard to code words!