Chapter 270 Means of Distribution

After leaving Huang Ying's house, Li Yan wanted to go to Yu Xiaodi's house, but learned that she was still at her grandfather's house. Haven't come back yet. Hearing Li Yan say that Zhang Yurong asked him to visit her, she was also surprised.

Haifu and Wen Qianyi are back, but unfortunately they are not free, and they have been called by Zhang Yurong to the company for a meeting. Li Jie was there, but she didn't want to see him, saying that she was busy with the company's affairs.

Everyone was busy, so Li Yan was embarrassed to play, and he was also busy. Tomorrow is not only the day when Paradise Group starts work, but also the day when the movie "Springtime" premieres. Although the specific things are in charge of the Qiao Pan organization, if you need to cooperate, let everyone cooperate

Finish. What he wants to do tomorrow is to go to the premiere as a representative of the producer.

But now that I'm back. had time again, Li Yan also contacted Zeng Cuixi, who was working with Qiao Pan, in advance to inquire about the publicity and distribution of the movie. Because the investment is not more than 10 million, except for the remuneration for the actors, various expenses during the filming, as well as post-production, copying, etc., the rest is given to Xuan

The cost of passing is running out. Now domestic blockbusters have begun to look at the Hollywood model. It will invest two to one, or even one to one publicity costs with the production cost, so that the advertising information can cover hundreds of millions of people, and the movie will be manipulated into topics, fashions and trends, so that people can watch movies

The must-see, let it don't matter what you watch, and the two groups of audiences who don't watch movies much have also been collected.

There is very little left of the investment in "Happy Spring", and the cost of publicity cannot be compared with a fraction of the blockbuster, and it cannot be allowed, 6 serialized reports and publicity for a long time; They can't be invited to a premiere party; The media cannot be given more money for touch-ups. can only rely on the subject matter. After the Chinese New Year and Spring Festival

After blockbusters and comedies dominate, urban fashion romance films still have a certain audience. The other relies on the star effect, and you can watch multiple star performances with one ticket. Attract an audience that likes this.

Of course, because a powerful distribution company and cinema chain were allowed to participate in the investment, Qiao Pan also got a lot of exact news when he was discussing the schedule, so that although the final schedule of "Happy Spring" was a relatively poor schedule, it was relatively good!

This seems to be a contradiction, but in fact, it means that it is better to be the head of a chicken than the tail of an ox. With the scale of this small and medium-sized investment, if you want to fight with the main events of the year in the Chinese New Year, you are undoubtedly looking for cannon fodder; Even if you compete for the Spring Festival stalls, if it is not for China Film investment or hairstyle, it will not be big. Because of the medium

The film control theater chain has the largest number, as long as the film is focused, it can win a lot of box office, and the 6 movie channel does not belong to CCTV, but also a subordinate organization of China Film, and publicity can also be focused. And even so. If the competition is fierce, China Film will also lose its pawn to protect the car and protect the big investment.

Now the Spring Festival stalls have basically passed, and after nearly two months of plundering from the Lunar New Year stalls to the Spring Festival stalls. It has fallen back to the off-season, and the Valentine's Day schedule is coming. In fact, the box office that can be squeezed is limited. So at this point. Basically, there are no threatening films released, and everyone jumps away

In the poor schedule, "Springtime" is on top, although the cake is smaller, but it is more risky because of competition

According to Zeng Zhangxi's report, Qiao Pan also found another way to use new media to publicize. Although the rest of the money. Unable to support large sums of money for TV, print, and outdoor media ads. But on the web, it's still more than enough. For example, using his previous connections to polish the pen

form. Get a group of film critics who have a certain amount of influence in newspapers, impurities, and the Internet. Let them write a little advertorial, praise and publicize it on Weibo and blogs, and it will have a chain reaction that affects many young people. There is also the need to find an online promoter company. Those companies will organize a large number of them

The vest water army, on Douban.com, Time.com, Baidu Tieba and other movie-related websites, posted a large number of positive posts, and in places with scores, they all scored highly, so as to form a popular phenomenon that many people watch and evaluate well, so that fans who don't know the truth follow the trend to watch.

Those who can see through gunmen, dust, and vests. It's often an old bird. And the old birds are not only the proportion of numbers, but they are not the main force of the box office, they often watch more movies and have a higher vision. Only word-of-mouth, high-quality movies can seduce them to buy tickets. So this means very

Shameless, but very effective, very good at fooling people who don't know the truth.

Of course, even if those film critics collect money, they will not blow up their bad reputation. But good praise and advertorials are skillful. For example: People who want to find depth and connotation in this movie don't need to watch it, but as a choice for leisure and entertainment with girlfriends and friends, it is still good

Entertainment films. Handsome guys, beautiful women, star-studded, light-hearted popcorn movies.

This kind of propaganda that is suppressed first and then promoted, and the effect is more reliable and credible than boasting that this is a high-scoring movie or masterpiece. Plus the main audience who watched the movie. It's all about entertainment, not the pursuit of so-called art. It's heavy to watch like "Farewell My Concubine".

A movie for a long time. No matter how classic and masterful it is, it will only watch the disc when one person is bored. And it's impossible to bring your girlfriend and call friends to look for abuse together. So, the more it shows that this is just a qualified entertainment film. On the contrary, the more people have to watch.

And with the previous words. Even after watching it, I think it's just that, and the audience won't blame the critics for their random recommendations, people have long said that this is a popcorn movie!

Qiao Pan is also experienced, in addition to these, he has a lot of tricks.

For example, after the premiere, say how much and how much box office the premiere broke through; how high the attendance is; After the first day, he surrendered to the media... The worker said how good the results on the first day were, and the six boasted out of the blockbuster, to attract the Yuanshuang, the admission. As for the actual box office, you can take advantage of the latter ones

Make up for the braggadocio ahead!

This is actually a very common trick in the domestic film industry, including many big directors and blockbusters in this way, using the box office of the third and fourth weeks when the trend has stabilized to offset the boasting of the first and second weeks. Of course, there are also some companies that blow too big, such as 30 or 40 million

waiting, boasting of more than 100 million to celebrate, and finally 50 or 60 million ended up becoming a laughing stock. There is also a certain movie that boasted too outrageously, and was kicked out in the end, and he had to apologize publicly.

Now that there are no blockbusters, "Happy Spring" will be the strongest in the next few weeks, plus there are many stars. There are also entertainment highlights, and for the media that need to fill the entertainment page every day, they will generally be happy to cooperate with the producer's boastful news. Of course, because domestic box office statistics are not

Perfect enough, in the end, I am not afraid of confrontation, if there is a gap, just say that it is the estimated result. It's the distribution company that apologized for a certain part. It's just a statement, and how many people are concerned? Bragging and not paying taxes! The tax is paid according to the Film Special Fund Office of the State Administration of Radio, Film and Television

Statistics.

In fact, there are some very effective hard methods, such as the first day of the issuing company, spending money to buy a lot of tickets for different time periods, contacting subsidies to charter the venue, and speculating on the attendance rate. The same two movies, one with an attendance rate of 40%. One eighty percent. The theater will naturally be arranged

More screenings, better theaters for movies with high attendance. And the more screenings and the larger the theater, the better the single-day sales performance of the film, so that the theater will maintain a large number of performances.

Such a method seems to be self-subsidy, but in a limited market, it can expand market share, squeeze the living space of opponents, and form a snowball effect that is getting bigger and bigger. The Union Bank credit card can discount the cost of getting tickets, enterprises, schools, etc., and discounting money

It will also reduce a lot, but the effect is very large. It will even steal the box office of other movies!

Because the tickets are out, the attendance rate is also there, but there may not really be so many audiences! Some preferential tickets are allowed at any time and at any time, that is, when the ticket is issued, it is counted on a certain blockbuster, but the audience does not necessarily watch it on the same day or on the spot, but at other times they like to watch it

Other films.

And even the best-grossing blockbuster can't have a 100% attendance rate, so there will be no problem watching other movies with that kind of discounted ticket. Therefore, many small and medium-sized films will donate more or less to blockbusters, especially the theaters under the control of the producer.

This is not boasting about the box office, it is similar to brushing the box office yourself. But only those blockbusters with tens of millions of publicity costs can afford to operate, like their movies with a total cost of only 10 million, they can't play at all.

After listening to the report of Zeng Zhangxi, who followed Qiao Pan to learn and operate, Li Yan was a little speechless, it turned out that there was such a way when the movie was released, and there were so many means that could not be used on the stage in terms of movies that belonged to the literary circle. Sure enough, where there are people, there are rivers and lakes, and where there are interests, there are black

Dark.

After learning about the progress, Li Yan did not occupy their time, and asked them to continue to work hard for tomorrow's release, and continue to try to schedule more films with different theaters. For those means of Qiao Pan. He thought about it too. The last one. In fact, he has room to operate!

Although the investment in the film is limited, and it is impossible for Paradise Movies to spend so much money to hype and brush up on the box office, it can borrow the resources of Paradise Group!

Movie tickets will be issued to the staff for group charters. It can be counted as in the company's benefits. And the scale of your Paradise Group, although it is not enough to have a great impact, but concentrated on the first day, a cinema line, and a city, it can completely soar the attendance rate.

But if you do it. In fact, it is equivalent to using the welfare fund of the Paradise Group to help operate. From a certain point of view, it is a reasonable support to help the products of the same group company. Li Yan is also very clear that there is a relationship between Zhang Yurong and Haifu. He's going to talk about it. It's totally fine.

But this gave him a little suspicion of taking advantage of the situation, and when the time comes, others will say that it is supported by women, rather than a film company that develops itself.

So after thinking about it, he dismissed the idea. He bought tickets out of his own pocket and asked all his colleagues and all the security guards of Jierui to see it, but it was too high-profile and public, and it would also make people wonder who would be so generous about the source of funds?

wanted to ask Wen Qianyi and Haifu to finish eating together, but Wen Qianyi was avoiding him a little, maybe she couldn't face the relationship between the two of them! Hauff, on the other hand, was going to her brother's house for dinner and asked him if he would be interested.

Thinking of her gambling brother Shi Shanyao, I don't know if he has succeeded in quitting gambling, but Li Yan was a fake Chinese poker king disciple, in the eyes of Shi Shanyao, he is a gambling master, and if he goes to his house casually, it will arouse suspicion, and if he is suspicious, he may lose control of his gambling addiction

Finish. And Li Yan didn't bother to pretend. Then he resigned. The surname Liu had already returned, and with the help of Yueyao, he bought a large number of ingredients and prepared a hearty dinner early.

Yu Rong went to the company in the morning, but she didn't come back until the evening. Li Yan and Yueyao waited for her to eat. After seeing her come back, she sat on the sofa a little tired. There seems to be no appetite for eating. The two of them felt abnormal and sat with her on the sofa in the living room.

"Got a busy day? Looking at you, is there something wrong with the company? Li Yan asked.

During the holiday time,; Bu Yu Rong has very little and no time to care, and of course, he is not born six and is like the Paradise Group, what has an impact and impact on them is not only peer competitors, or multinational companies or anything, but also the international economy

situation, domestic economic policies, etc. Although the company also has special personnel to pay attention to these during the holidays, as the president of the company at the helm and decision-maker, if he encounters major news. After delaying it for more than ten days, it will still lose the opportunity.

Because of last night's incident, Yu Rong was originally ashamed to face Li Yan, but now that she has just returned from the company, she has forgotten about her children's personal affairs, and now she sees that both of them care about herself. She smiled reluctantly, "I'm fine, and the company is fine."

"But your appearance" Yueyao was a little worried, for Yu Rong, in addition to the company, only family members could affect her a lot, could it be her father's physical problem? But when I saw it at Zhang's house that day, I was still very healthy.

Li Yan thought of a possibility, didn't ask again, and was ready to be surprised.

Sure enough, Zhang Yurong was afraid that they would worry, so she said it first: "I have a friend", his family is familiar with my family, and he has known each other for many years, similar to his brother. Li Yan: You shouldn't forget Liu Yuyang

Li Yanqing snorted: "Liu Yuyang, is Shulan the guy who covets you and the Paradise Group?" I said before that if you snipe at the company's stocks, maybe this guy is a ghost, and you still treat him as a friend and a brother? ”

Zhang Yurong sighed: "It's all over." Whatever his previous intentions, at least he didn't really do that. He is now "dead, and the dead are great." ”

Li Yan was "surprised" at the right time, and got up: "Dead?" How can it be? That time, I saw that he was still maintained like an athlete, how could he die in the New Year?

Zhang Yurong smiled bitterly: "It's really dead, it's suicide." It is said that it was because he embezzled a huge amount of money from the fund company he managed and was worried about legal sanctions, so he couldn't think of committing suicide for a while

Yue Yao didn't know Liu Yuyang, nor did she understand their grievances, but when she heard this, her eyes naturally turned to Li Yan, and she had already put what Li Yan said last night into her seat. And the story. It's also logical:

This man named Liu Yuyang coveted Yurong and wanted to further plot against the Paradise Group by getting her, but now Li Yan has become a stumbling block for him, and Li Yan must be eradicated, so he buys murder. wanted to knock Li Yan to death. Then he can take advantage of Yu Rong's low mood,

Unexpectedly, he kicked the iron plate, and Li Yan found out the culprit behind the scenes. Killed him straight yesterday. Before killing him, he was forced to take away his public funds, and then arranged him to embezzle huge sums of money and commit suicide in fear of crime!

Li Yan made a gasping look: "Although I disdain him as a person, I don't like him for having intentions." But forget it if you're dead. It's just that I'm skeptical. Isn't the condition of his family quite good? His career is also developing quite well, why take risks? And his psyche

The quality should be good, so you won't be able to commit suicide so easily

Yu Rong also echoed: "It was my dad who told me the news, don't say you doubt it, I doubt it too, my dad, his dad, everyone has such suspicions." According to my father, after the Chinese New Year, he also came to my house to pay New Year's greetings and inquired about me. At that time, I was still in high spirits,

I don't see anything wrong at all. I didn't expect it to be only a few days. And so it became. ”

Li Yan suddenly understood one. Doubt. Why did Liu Yuyang buy murder after the Chinese New Year. It turned out to be because of the New Year's greetings! Liu Yuyang originally just thought that Li Yan was Zhang Yurong's boyfriend, and it is estimated that they have not been dating for a long time, even if the relationship is good, it is not strong, and he only needs to put pressure on Li Yan, or

further framing can damage their relationship. Let Liu Yunyun enter the Heaven Group and get close to Li Yan by approaching Sun Hui is foreshadowing. After integrating into their circle of friends, they can arrange a beautiful woman for Liu Yunyun to bring. Then seduce him, and then find a way to take a picture

films, videos, and then show these to Zhang Yurong, if you want to break up a couple, there is nothing more effective than this.

The purpose of going to Zhang's house for the New Year is also to get closer. Get in touch with Zhang Yurong more. Unexpectedly, I heard that Zhang Yurong and Li Yan went back to their hometown for the New Year, which was a very bad signal! can let people like Zhang Yurong go to his hometown for the New Year, and it is not far from talking about marriage. picul

The heart will be one step later, so Liu Yuyang changed his plan after the year. Let Liu Yunyun find a way to lure out Li Yan's whereabouts, and then hire a murderer.

As a result, Liu Yunyun hinted at Sun Hui, and Sun Hui found Li Yan, and Li Yan happened to come back and happened to be free, so things happened quickly, which also led to his own demise!

"Now the facts are in front of us, and there is no way to do it, even if you doubt it. It is estimated that the Liu family has to be entangled with the British fund company, which will also allow the police to intervene in the investigation, which should be a lot of money. It must be investigated clearly, and of course Yu Rong would not have thought that the real murderer was Zi

Her husband is here with her panting Li Yan!

Li Yan didn't have anything to worry about. He believes in the ability of Hebin's money laundering team and the confidentiality of customer information by Swiss Bank. Although the one million pounds invested in Liu Yuyang's Anxin investment is an obvious planting and bait, because Anxin is not clean in the first place, it is Liu Yuyang

Private companies that eat away at public funds. In the absence of other results, this will be evidence of his guilt. If you want to know what will happen next, please log in to Minghan Horn, more chapters. Support the author, support genuine reading!