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Twenty-four senior sales executives, Liu Minghui pulled nearly half of the people without saying a word in advance, and Zhang Ke promised to let them go immediately, Yang Yun couldn't help but have a headache, wouldn't the marketing department be chaotic for months? In particular, the sales supervisor in South China is all gone, the sales supervisor in Central China is halfway away, and Liu Minghui in East China is also pulled away by a deputy manager, and the sales work in thirteen provinces and cities is immediately paralyzed......

Yang Yun asked: "Is the lack of manpower drawn from the headquarters to fill in?" ”

"Peter? Dulac said: Some sales work is always important, but the purpose of marketing is to make sales work redundant," Zhang Ke pointed his finger on his forehead and said, "I have been thinking about the establishment of a sales branch under the marketing department, and the sales work can be compressed again, how to deal with it, you discuss it with Mr. Su, you start to do it, don't have too much pressure, even if it starts to be a little chaotic, it is normal." Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info" Zhang Ke didn't care if Yang Yun still had something to say, rubbed his hands, and said, "Okay, find a place to eat first, hurry back, eat unpalatable fast food in Jianye at noon, barely stuff some, now I'm hungry for a long time, fill my stomach and then discuss other issues." ”

Of course, Yang Yun is under pressure, not to mention others, the dealers can't disperse for a while, but the sales directors in South China have jumped away, and the logistics, business promotion and other work in those districts must be a mess, and they can't take out these things to complain, the marketing department jumped away so many senior sales executives at once, Zhang Ke did not hold him accountable, and he was already very ashamed.

Yang Yun is really not in the mood to eat, since Zhang Ke promised to release people at any time, he must first sort out the current chaos, choose those sales assistants and business assistants who are not yet experienced to be on top, and then make sufficient preparations to fight fires everywhere, so that the market in South China will be paralyzed all of a sudden.

Of course, he has more things to worry about, these things must be Zhang Ke to make an idea, he had to reluctantly follow everyone to the car to eat, get in the car, and do not forget to inform his assistant to let those who submit the resignation letter go first, lead the other employees of the marketing department to the company canteen to eat Xiaozao, and wait for him to come back for a meeting at night.

It is very uncreative to choose the place to eat at the Xiaojiang Fish Restaurant, and it seems that Yilong Town is rumoring that Liu Minghui and they collectively jumped ship to Kewang.

Zhang Ke believed that these news came from Xie Zhan, Xie Jiannan or Zhao Jinrong, and it was probably Chen Jiashan and Chen Jing's father and daughter who told them about their performance at Sun Shangyi's house yesterday, so they spread these news so that Liu Minghui could not turn back.

"Liu Minghui jumped ship to go to Kewang, the CCTV standard king on November 8, do we still want to fight, how should we fight?" As soon as he walked into the box, Yang Yun couldn't wait to ask.

Zhang Ke said: "This time, you stay at home to deal with the affairs of the marketing department, and Mr. Su and I went to Beijing to improvise......

"The dealer system, the headquarters has been in control, chaos is certain, even if Liu Minghui will pull people away, there is no problem with the channels in South China and Central China for a while, I am worried that after King Kewang wins the bid, those dealers will choose King Kewang's products, at that time, there may be problems with our channels, in addition, we have to return the deposit of dealers......" Yang Yun was not without worry and pointed out the most serious consequences that may result after Liu Minghui collectively jumped ship.

After Aida Electronics won the CCTV standard last year, with the help of the strength of the brand, the margin system was implemented in the dealer system, and a total of nearly 300 million deposits were collected from various dealers.

Zhang Ke patted his forehead, smiled coldly, and said, "King Ke's guy probably thinks the same way!" They have a good plan and want to step on the bloody body of Aida on the road to success......"

Wenshan Hotel Lily Hall has already set up two tables of banquets, there is a balcony connected to the hall, from the balcony to the north, is the only lake in Haizhou City, Xiaojin Lake, Xie Jiannan stroked the railing, said to Chen Jing: "There is a lake in Haizhou City that is ten times larger than the lake in front of you, it is called Kumho, it was filled in the sixties, it was still a suburb of the city, people engaged in filling in the lake and making fields, I heard that the lake was filled, and the Wuli River, which flows through the urban area, often flooded the whole city in summer because it could not discharge the flood in time, and the people of that era were really difficult to understand......

Chen Jing didn't really want to listen to Xie Jiannan's emotion, thinking about whether the origin of Zhang Kezhi's Kumho company name would be due to this, and glanced at Xie Jiannan, he also thought so in his heart, right?

"Oh, have you read Kewang's marketing plan?"

"I've seen it," Chen Jing asked suspiciously, "Did Aida do the same in the first place?" Can we replicate it successfully? ”

"Yes," Xie Jiannan said confidently, "as long as the Aida model is studied thoroughly, of course it can be replicated successfully." I have carefully budgeted, but also commissioned a professional organization to make market forecasts, next year's DVD player market, on the basis of this year's five million units doubled no problem at all, the domestic market should eventually stabilize at about 20 million units, this is only the domestic market, Europe and the United States these to the video recorder saturated market said, only the market in Southeast Asia can be doubled, Aida is not not yet in time to start the Southeast Asian market......"

Southeast Asia has a population of 500 million, and the population of South Asia is second only to China, and the market in these two regions alone will be larger than the market of 1.2 billion people in China.

"Yes, although I hate that guy very much, I have to admit that he is very talented in this area," Xie Jiannan's deepest impression of Zhang Ke is nothing more than the moment when Zhang Ke picked up the brick and smashed the front window of his car in the early morning, he and Ye Hong played all night in Huishan until the early hours of the morning and had nothing to do before driving over to visit his cousin Xie Wanqing...... Although Xie Jiannan's means are not authentic, it cannot be regarded as narrow-minded, "Huge money to compete for CCTV bidding, although the cost is huge, but you can pay in installments, the moment you compete for the CCTV bidding, it means to become the strongest brand in the next year, which means a huge market share, I see that the director of CCTV's advertising information department can really be called a real marketing elite, that woman makes the value of CCTV bidding king unreserved, you see that the newspapers are reporting on Aida Electronics these days, That's not free publicity for Aida Electronics, but mainly CCTV uses the media resources controlled by it to hype the concept of next year's CCTV standard. Who would have imagined that a company with only the halo of CCTV logo on its head could achieve sales of 4 billion yuan in one year? The first day of the advertising year should be counted as November 8, and both marketing and advertising should regard this day as the most important day of the year. As long as there is the halo of CCTV standard, it will attract countless dealers to come and compete for agency rights, and the huge margin collected from dealers alone is enough to supplement the lack of liquidity, and with enough liquidity, it can support enough production capacity......"

Xie Jiannan knows that this is completely a process of eliminating and rising, as long as Kewang wins the CCTV standard, he can not only seize channel resources from Aida, but also seize financial resources.

Xie Jiannan knew from Liu Minghui that although Aida Electronics had made a lot of money in the past year, Xinguang Paper, Xie Wanqing's private school, Yuexiu (Hong Kong)'s shareholding in Jiaxin Industrial, and the purchase of corporate bonds all consumed a lot of their funds, so that Aida Electronics' liquidity still relied heavily on the 300 million margin collected from various dealers.

Xie Jiannan has never been able to figure out why Zhang Ke invested so much in Xinguang Paper, especially in the Sufenglin project with a very long income period, is it an investment made under the coercion of Xu Xueping? also promised to increase the investment in the Sufenglin project to 600 million yuan next year, Xie Jiannan smiled coldly, and thought to himself: What do you use to make additional investment next year? It is stupid enough to use this kind of blind investment as a political bargaining chip, is it worth investing 600 million yuan indiscriminately in the position of a deputy mayor?

Xie Jiannan is really difficult to understand this.

Liu Minghui revealed the inside information, he has found out that only Xinguang Paper (including the acquisition of contracted paper mill assets to Xinguang Paper) has consumed 300 million funds of AIDA, Yuexiu (Hong Kong) has consumed nearly 200 million, and AIDA Electronics' own investment this year is also nearly 200 million (AIDA Electronics and the original R&D center after the separation of the technology company, mainly invested in technology companies), Xie Wanqing bought land to build a school in Xiangshan before, even if Aida Electronics has made enough 800 million this year, seven consumption and eight consumption, there is only 100 million left at most, Of their 600 million in liquidity, except for 200 million from bank loans, the other 300 million came from the margin provided by dealers.

It's really a crazy capital chain, Xie Jiannan couldn't help but shake his head: I don't know how Zhang Ke can maintain this crazy capital chain if Aida Electronics loses the halo of CCTV standard!

Chen Jing thought of a question, asked Xie Jiannan with a side face, and said, "If Aida Electronics wants to keep the standard king this year, what should we do?" ”

This is very likely, according to the analysis in front of you, the loss of the halo of the king of the standard, it is difficult to bear the Aida Electronics, I believe Zhang Ke can also understand, they lose the king of the standard is not terrible, the terrible thing is that the king of the standard falls on the head of the king, as long as the king of science and technology wins, at least it is certain that these people who went to the king of science and technology together with Liu Minghui will be the channel merchants of the thirteen provinces and cities of the original Aida Electronics will be invested in the door of the king.

"Yes, they will fight to the death," Xie Jiannan smiled, "Even if King Ke doesn't suddenly emerge, don't they also make a budget of 280 million?" That's a full 200 million more than last year. This year is a clear bid, and there is no bidding site who is plotting whom, I have been thinking about this issue these days, and come up with a number, if the quotation of Aida Electronics exceeds this number, we can only give up, but even if it is a desperate fight with Aida Electronics, it is enough for the media to rush to report on Kewang...... As for how far we can go in the race to be the first to report, we still need to do some work......"

Of course, Xie Jiannan hopes that Liu Minghui will collectively jump ship to make Aida Electronics fall into chaos, and he has no intention of thinking about the three-day advertising investment conference and giving up the competition for the CCTV bid king, and the marginal income can not be accurately estimated in two or three days of preparation; Of course, Aida Electronics wants to protect the title of the king of standards, but Xie Jiannan doesn't mind hurting others and benefiting himself, raising the marketing cost of Aida Electronics, and by the way, letting Kewang attract the attention of the media.

Chen Jing nodded, she still fully trusted Xie Jiannan's ability.

"Don't hide here," Xie Zhan came out, "Liu Minghui They just left the company, they will arrive in about twenty minutes, just now he left that fart boy in the office to talk, the matter is almost settled, I don't know what you are worried about, can Liu Minghui's kid still have a way out at this time?" ”

"South China and East China are the two most important markets, that kid rushed back from Hong Kong, who knows if he will spend a lot of money to keep the South China market?" Xie Jiannan pouted and smiled, "Liu Minghui is just trading with himself and us, can't he use us as a bargaining chip to make a deal with that kid and raise the price?" ”

Xie Zhan smiled and said, "If he succeeds for a while, he is not afraid to settle accounts for the Autumn Queen?" How tolerant can that fart-sized hairy boy be? I have been in contact with Liu Minghui a few times, and he is very smart, he is definitely a piece of material, and he will not do stupid things, so I have not worried. ”