Chapter 774: Hurricane Rush
On Wednesday morning, the executives who had just finished their "American Idol" broadcast were in the conference hall of Fox TV, and the content of the impromptu meeting was simple: Fox's ace show, "American Idol," saw a decline in ratings, which was 1.2 million below the previous average of 1.2 million viewers. 【】
On the other hand, Columbia's CBS TV station's legendary series "CSI Crime Scene" also saw a drop of 1 million viewers.
That's not a big drop compared to their total audience of 20 million, but the loss of 2.2 million viewers is not an average viewer, and the middle-class and above family viewers with pay-TV are installed.
This is also the most important group of TV advertisers, the amount of advertising fees for public TV programs is not set according to the total viewing population, but this part of the core audience group, these people are the real purchasing power of the audience.
And this part of the audience accounts for only one-fifth of the total viewership, even if it is said, although they seem to have lost only 2.2 million viewers, in fact, there is no difference from losing 11 million viewers.
Last night's ratings curve value was that Fox's "American Idol" had a viewing population of 25.37 million, and CBS's "CSI Crime Scene" had a viewing population of 16.34 million, while nothing else had changed much, except that HBO's "Game of Thrones" suddenly won a viewing population of 2.13 million.
That is to say, it was Game of Thrones that snatched away a part of their core audience.
What's more, this is the first episode of this series, the plot has not yet unfolded, and this series still has a lot of potential...... If they are allowed to continue to grow, I am afraid that the damage caused to them will be incalculable.
This was a headache for both Columbia and Twentieth Century Fox, who did not expect Warner's fantasy series to be so strong.
originally thought that when the "villain" appeared, resulting in a flood of bad reviews, this series would immediately become a laughing stock, but no one thought that Gu Xiaofan would be praised by most people.
At this time, Edward and Allen both returned to News Corp. and Warner headquarters to report their opinions on Game of Thrones.
Both agreed that "Game of Thrones" viewership will continue to grow to around 2.5 million viewers, and will continue to be the top cable viewer on Tuesday's prime-time schedule.
But at this time, whether it is Abel Warner or Murdoch, the two giants of the media industry, they have not bothered to pay attention to the competition in the television industry, for them, the fluctuation of the 2 million viewers will not have a huge impact.
Abel Warner was a little surprised when he heard his beloved son's report on "Game of Thrones", but he was not too worried, and just said indifferently:
"No matter how Gu Xiaofan that Chinese make trouble, it is just a small role, the important thing now is the summer file, if we can't resist the summer file, next year's board of directors, without Neil's group of idiots making trouble, we can't explain to those shareholders."
Allen's face turned pale and reminded his father: "But according to the agreement, if Gu Xiaofan can film "The Dark Knight" before the end of the year, I'm afraid that the situation is not something we can control, and Mrs. Cadilgen's side also supports them......"
"Lady Cadilgen's support for their participation in the Scottish ** incident is Neil's stupidest move." Abel sneered:
"The Scottish ** referendum is early next year, and if Wall Street wants to get control of the North Sea oil fields, it will put pressure on Mrs. Cadify, who has decided to buy the full stake of the new line at twice the price, and those people in Neil are fighting for the hearts and minds of shareholders only, but we have the funds, do you think those people like Mrs. Cadibin look at money or favors?"
Speaking of this, Alan somewhat understood why his father had never paid attention to the Black Feather Studio, but thinking of Gu Xiaofan's arrogant appearance, Alan hated it in his heart, and he was discharged from the hospital early with a bandage, just to make his father pay attention to this matter.
"But I'm worried about China's capital participation next year, and the Wanda Group behind Gu Xiaofan is also making frequent move......s," Alan reluctantly continued to remind.
"Aren't you monitoring Black Feather Studios' emails? Will Chinese money participate? Abel glanced at him.
"Not really...... It seems that they won't make a move until Gu Xiaofan has a firm foothold in Warner......" Alan shook his head, he didn't know that the emails he was monitoring now were all deliberately leaked to them by Joanne.
"So, don't worry about these little things now." Abel patted his son on the shoulder: "You take care of your injuries and start taking over the release of "Harry Potter" in the summer, the impact of Twentieth Century Fox on us this year is too great, and News Corp is what we have to worry about." ”
"Yes." Alan nodded a little unwillingly.
Indeed, now is not the time to keep an eye on Gu Xiaofan, and their battle for box office supremacy this year with Fox Films, a subsidiary of News Corporation, is the core interest of Warner Group.
This summer, Warner has 3 key movies, "Seventeen Again", "The Hangover", and "Harry Potter 6", while Twentieth Century Fox also has "Wolverine", "Wonderful Night at the Museum", "Ice Age 3", and three blockbusters...... The situation is very stalemate.
Combined with the twentieth century Fox at the end of the year and the "box office god" James Cameron's ten-year masterpiece "Avatar", it is also very difficult for Warner to retain the top six positions this year.
Although Gu Xiaofan nodded, after all, he has not yet entered the main battlefield of the movie, even if he gets 2.5 million viewers, it is not a big deal.
After all, HBO is only a small part of Warner's huge conglomerate......
Just when everyone was still discussing the impressiveness of Gu Xiaofan's "little devil", the broadcast of "Game of Thrones" in the second and third episodes surprised everyone.
The second episode had a viewing population of 2.79 million, and the third episode reached a staggering 3.17 million at the end, and the viewing population of the two episodes increased by 50%.
This also means that HBO's fantasy series is starting to get better and better, and it has left behind its cable TV rivals.
Neil and the others in HBO couldn't help but wave their fists and scream.
"No, we don't have enough publicity, we must force the board to approve and let N provide a Game of Thrones promotional advertisement." Just when Neil excitedly called Gu Xiaofan and said that he wanted to put pressure on the board.
While Warner's board of directors was also debating whether to give HBO more support, the release of episodes four and five made Warner receive a jaw-dropping report.
In the fifth episode of "Wolf and Lion Fight", the knight competition and the two major swordsmanship masters of Westeros, the "King of the North" Ned Stark, and the "King of the King" Jaime Lannister, caused a ratings frenzy.
The ratings exceeded the 4 million mark, which is already surpassing AMC's hit drama "Breaking Bad" to become the highest-rated episode of this year's cable series