Chapter 253: Pepsi
Since the three love letters became popular in Taiwan, Chen Lang's popularity in Taiwan has risen sharply and has become the hottest topic in Taiwan at this stage.
Therefore, in the next three days of Chen Lang's promotional activities, each time it was overcrowded and crowded, and the enthusiastic fans seemed to want to melt their idols and stay in Taiwan forever.
At the same time, Meng Tingwei also has a lot of popularity in Taiwan, and many companies want to sign this beautiful girl, release records or shoot commercials, but Meng Tingwei refused without hesitation.
Correspondingly, the number of Lang Lang Taiwan's fan group is also increasing explosively, and countless students have called Meng Tingwei's family and asked to join the Lang Lang fan group, which makes Meng Tingwei very happy.
Of course, Chen Lang, who is the focus, has received even more enthusiastic attention, and there are reporters tracking Chen Lang's itinerary all the time.
even squatted in front of the hotel where Chen Lang stayed at night, fantasizing about being able to photograph the news of Chen Lang's night party girl, but fortunately, the current reporter still has some bottom lines and will not spread rumors for no reason.
After three days of busyness, Chen Lang lay on the sofa a little exhausted, relying on Chen Lang's physical fitness so that he would not be tired because of the two days of publicity.
The main reason is that the fans who are too enthusiastic consume too much energy for Chen Lang.
Leaving before and after each promotional event seems to have turned into a big battle, Chen Lang wants to go on stage or leave in a car, and fans stubbornly snipe to keep Chen Lang, causing Chen Lang to walk every step extremely difficult.
The fans were also very enthusiastic when Chen Lang sang, the shouts were earth-shattering, and the raised arms covered the sky.
Chen Lang had to raise his voice to sing, otherwise his singing voice would be drowned out by everyone's shouts, and at the same time, reading three love letters after each event had become a fixed pattern.
In the face of everyone's enthusiasm, Chen Lang was really happy and helpless.
When Chen Lang was still immersed in sweet troubles, Chen Shufen walked in and held a few pieces of paper in her hand.
"These are a few film invitations received by Haishan Rolling Stone Records, as well as a lot of advertising invitations and commercial performance invitations."
"Let's push it, tomorrow we are not going to leave Taiwan and go to Singapore. I don't have any energy or time to spare. Chen Lang said a little tiredly.
"I'm afraid this won't work, because there is an advertisement that Mr. Zheng's old friend personally said, for the sake of personal exchanges, Mr. Zheng suggested that you had better accept this invitation, and I also very much agree with you taking this advertisement. And they said you don't have to do it right now, you can wait until your trip to Asia is over. Chen Shufen persuaded.
"Oh, which company's advertisement?" Chen Lang heard that even Zheng Zhengkun was cautious about this advertisement, and at the same time, Chen Shufenming also looked cautious, which made Chen Lang's heart full of curiosity.
"Pepsi!" Chen Shufen said with some excitement.
"It's Pepsi!" Chen Lang was also shocked when he heard this, this is one of the two giants of the world's beverage industry.
The 100-year history of competition between the two major brands of PepsiCo and Coca-Cola has outlined the main line of the development of the world's soft drink industry, and has become the focus of attention of the global economy and one of the successful examples of market economy operation.
It has left people's material and spiritual, economic and cultural inheritance influence, bringing people enlightenment, thinking, absorption and reference, and its impact on the world can be said to be ubiquitous.
In 1940, PepsiCo launched a national advertisement with the popular theme "NickelNickel" and was translated into 55 different languages. It's just that the price is cheaper than Coca-Cola, so it was once called a "drink for the lower class".
In order to reshape its image, Pepsi sold advertisements in the 50s, and found many celebrities as product spokespersons, so that its sales were close to Coca-Cola, but in the end it did not surpass.
In the sixties, PepsiCo began to change its strategy and sell on young people. In 1964, Pepsi began offering a sugar-free light version.
In the eighties, PepsiCo's competition with Coca-Cola became more intense, Pepsi launched a series of challenge-themed advertisements to reduce the sales of rivals, and Coca-Cola was not to be outdone and launched an ad with the theme of "New Coke".
At the end of World War II, the ratio of Coca-Cola's market sales to PepsiCo was 3.4:1, and by 1985, the ratio had become 1.15:1.
The 80s are now a time of fierce competition between the two giants, and with the prosperity of the Asian economy, especially the rapid economic growth of Singapore, Taiwan and Hong Kong in the future of the "Asian Tigers", the two giants are aiming at the Asian market.
The concept of the Pepsi brand is "Infinite Desire", advocating a positive and enterprising attitude towards life for young people, which means that for young people, there is infinite space for opportunities and ideals, and they can reverie and pursue to their heart's content.
In order to promote this concept, Pepsi chose football and music as the brand foundation and corporate culture carrier, and in Asia, because of the weakness of football, there are no world-class stars, so music superstars have become Pepsi's first choice.
At the same time, in order to vigorously advocate the spirit advocated by the corporate culture, so that Pepsi's "new generation of choice" and the style of advocating "happiness and freedom" are widely understood and accepted by people, especially young people, they need a young idol with great influence among young people, so Chen Lang entered Pepsi's field of vision.
In the previous life, his brother Leslie Cheung was the first artist signed by Pepsi in Hong Kong and even Asia, and I am afraid that he will be replaced in this life, which can be regarded as Chen Lang's slight instigation of his wings.
"How? This Pepsi is a world-class giant company, it always meets your advertiser requirements, I used to always want a big contract from a big company to sign a contract, now you will never refuse again, right? Chen Shufen said with a smile.
not only ridiculed Chen Lang's previous choice of advertising vision, but also felt excited to receive this endorsement.
This is one of the two giants of the world's beverage industry, Chen Lang took this endorsement, although the influence is still in Asia, but being able to receive Pepsi's endorsement represents Chen Lang's popularity and value, and it is a very symbolic endorsement.
At the same time, this also sets a standard for Chen Lang to receive endorsements in the future, the grade is too low, the endorsement fee is too small, you don't come out and be embarrassed, we are the ones who speak for world-class companies.
"Do you know the details of the contract?" Hearing that it was Pepsi's endorsement, Chen Lang couldn't sit still.
In the past, he looked down on the endorsement of small companies, unless it was a company with great potential, but now he is encountering Pepsi, so Chen Lang can't be moved.
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