Chapter 216 [Acquisition of Advertising Company]
With these two A4 papers given by Shen Yi, Shi Lei's trip to Shenpu became no suspense, and the original plan was to stay in Shenpu before the start of school to deal with the owners and properties of those buildings, but it only took three or four days to sign a letter of intent with these more than 80 office buildings.
It seems that more than 80 buildings seem a little incredible, even if each one takes an hour and a week, but the owners of these more than 80 buildings actually hand over their properties to a special property company to manage, and there are only four of these property companies in total.
Shi Lei investigated the background of these four property companies a little, they are all purely private capital, and they have nothing to do with it, I don't know how Shen Yi made these properties agree to reach an intention with Shi Lei, and they were handed over to Zong Dinglu to do it, and he didn't even come forward. There are only two possibilities, first, these properties owe Shen Yi or the Shen family's favors. Second, these companies seem to be unrelated, but in fact they are all controlled by the Shen family, or the Shen family at least owns a certain amount of shares in these companies, and they are key shares, and falling to any shareholder may make that shareholder a major shareholder.
In this regard, Shi Lei is more inclined to believe in the latter judgment.
Back to Wudong, Shi Lei didn't follow Feng Forest or Jiang Fengyue too much to explain, and these two people were used to Shi Lei's magical performance anyway, this was just another magical performance of him, no surprise.
In the next step, Shi Lei was considering what Shen Yi said to him at the end, buying a company that was in the main business of advertising, and changing its company surname to make it a cultural communication company instead of a media company.
Talking about this idea to Jiang Feng, the two of them thought of Jiang Shu upstairs almost at the same time, although his company is not big, but judging from the few dealings with Jiang Shu, this person's ability is actually very strong. Moreover, he is limited by the scale of funds, and it is relatively difficult for a simple advertising company to get the favor of venture capital, and there is no strong support in terms of political axes, so it is not difficult to live a small rich life, but it is not easy to develop and grow. The most important thing is that Jiang Shu is relatively advanced in thinking, and he should be able to easily accept Shi Lei's overall ideas. has a good relationship with Shi Lei, and he can be regarded as friends.
On the phone with Qin Mubei again, Qin Mubei also agreed with Shi Lei's acquisition of a ready-made advertising company, after all, entering a new industry, without sufficient connections in the advertising industry, will make it difficult for them to start their projects. Advertising can be placed at the beginning, which is of great benefit to the promotion of this model and the recycling of funds. After all, what Shi Lei and Qin Mubei have to do is an industry that they are not familiar with, and suddenly investing in an industry, having a leader is of course the best way.
The rest, it's a game of numbers.
At present, Roborock's account, including its Fengxiang Electronic Technology Factory, plus some arrears from the outside world have not yet arrived, and the funds it has have reached almost 30 million. Shi Lei also knew that the company's operating environment was very good in the past six months, but he really didn't expect that he already had 30 million assets in his name. In November, it was just over 10 million, this growth rate is really a bit jaw-dropping, even if you know that the integrated wiring and office automation projects in this era are profiteering industries, Shi Lei would never have imagined that in just a few months, his net worth has doubled several times.
In addition, the company's brand value and the current production capacity of its Fengxiang Electronic Technology Factory have been included in the company's capital as the current intangible assets of Roborock, and the estimated result is about 43 million. This made Shi Lei a little difficult, because the funds to be injected by Qin Mubei were about 7 million US dollars, which was nearly 60 million yuan in 98 when the exchange rate of the US dollar against the RMB exceeded 8. With such an investment amount to enter Roborock, according to the formal procedures, Shi Lei wants to give Qin Mubei at least 55% of the shares, and if this happens, Shi Lei's original 50% of the shares (hanging in Jiang Bosheng's name) will be diluted to about 23%, and others will be lower, and the person holding the shares will become Qin Mubei, which is something that no one can agree to.
The final result of the negotiation was that Shi Lei personally funded the acquisition of Jiangshu's advertising company, and then added more than 80 letters of intent signed by Shi Lei this time, and the assets were also evaluated and included in the assets of the advertising company. In the end, the advertising company was merged into Roborock as an investment, and Roborock was fully controlled, and Wind Forest invested 8 million yuan again, expanding the entire Roborock's asset plate to nearly 70 million yuan, and then accepted Qin Mubei's investment.
In this way, Roborock's capital will be increased to 130 million yuan, including 70 million domestic investment and 60 million overseas investment. Shi Lei and Jiang Feng, as the company's direct managers, jointly and automatically obtained 15% of the management's non-realizable shares, of which Shi Lei 10%, Jiang Feng about 5%, and the remaining 85% of the shares, Qin Mubei got 33%, Shi Lei got 25%, Feng Forest 20%, and Jiang Feng got the remaining 7%. After the final sum, Shi Lei is still the largest shareholder of Roborock, owning 35% of Roborock's shares, while Qin Mubei has become the second largest shareholder of Roborock with 33% of the shares because of the third phase of investment of 7 million US dollars. Wind Forest's Five Elements Technology stepped down to become the third largest shareholder with a 20 percent stake after adding eight million yuan to its investment, while Jiang Fengyue became the smallest shareholder with a 12 percent stake.
Of course, all this is still at the stage of talking on paper, and it must be established after Shi Lei successfully acquired Jiang Shu's advertising company in his personal name.
After reaching this complete set of agreements with Qin Mubei and Wind Forest, Shi Lei immediately set out to contact Jiang Shu and asked him to have a meal alone.
Jiang Shu originally thought that Shi Lei's school had opened, and the gang had also returned, so everyone got together. But he didn't expect that when he arrived at the hotel, he found that Shi Lei was the only one in the private room.
"The others haven't arrived yet? Your best friend didn't come with you? Jiang Shu didn't care too much, and sat down with a smile.
Shi Lei shook his head: "It's just the two of us today." ”
Jiang Shu's face was shocked: "No, my surname is very normal, don't have any crooked ideas!" ”
"Die, I'm not interested in uncle." Shi Lei scolded with a smile.
Jiang Shu made a sad face, and rubbed his eyebrows with his right index finger: "It's really sad, I'm still a model of successful returnees outside, and I actually became an uncle in your mouth." ”
Shi Lei smiled, and did not continue to joke, but got up to help Jiang Shu pour wine.
Jiang Shu shook the red wine glass in his hand, picked up the bottle of 87-year-old red wine of Fort Latour and looked at it: "Shi Shi, do you have anything to take care of my brother and me today?" It's so polite and chattering, let's talk about it directly. ”
Shi Lei smiled, took out his plan and put it in front of Jiang Shu: "You take a look at this plan first." ”
Jiang Shu didn't care too much, but it was a little strange, Shi Lei's company was not related to him, how could he think of showing him a plan. But after picking it up and opening it, Jiang Shu couldn't throw it away. After reading it quickly, Jiang Shu was shocked.
"What an idea! There are just a few difficulties. I mean, you're not going to go into advertising, are you? It's too unkind to take a job from me. ”
Shi Lei nodded and smiled: "You first talk about what you think is difficult." ”
"First, the LCD screen is currently expensive, the market price of fifteen inches is more than 4,000, even if the manufacturer directly supplies, plus the advertising effect, it is counted as 3,000 units, this cost is really terrible. Not to mention much, an office building has at least seven to ten screens, plus network construction, the cost of a single building is more than 40,000 yuan. At the beginning, there should be at least 50 buildings, and it must be a metropolis like Pingjing and Shenpu, Wudong is not good, otherwise it will not be able to receive advertising at all. In fact, the ideal should be to cover more than 100 buildings in Shenpu or Pingjing, so as to attract those people to advertise. This investment is too large, and the payback period will be relatively long. ”
Shi Lei nodded: "Let's talk about the second one." ”
"The data transmission capacity of the domestic network is limited, and your video ads can't effectively reach the building, so you can't ask the post and telecommunications department to create a special bandwidth for you, right? At present, the domestic network environment is not suitable. ”
"Anything else?" Shi Lei asked with a smile.
"What else ......" Jiang Shu cocked Erlang's legs, lit a cigarette, and took a slow puff before saying: "It's not that I look down on you, it's just that you're not in the advertising business, and the initial advertising can't be solved at all, so that those screens are empty for a few months, basically this project can only be aborted." It is necessary to let customers see the advertising effect, so as to form a cycle of good surnames and attract more advertising. It would be pretty much the same if I were to do it. Speaking of this, Jiang Shu was obviously a little smug.
Shi Lei remained silent: "Are you so sure?" ”
Jiang Shu smiled: "I don't dare to say anything else, Shenpu, the advertising coverage area of a hundred buildings, I think I can still solve the advertising in the first half of the year." As for half a year later, I don't think I need to worry, your plan itself is a genius idea, as long as the three shortcomings I just said can be solved, it will form a crazy rush for advertising resources in less than half a year, and then wait for other domestic advertising companies to flock to learn it! Speaking of this, Jiang Shu suddenly sighed, "No, this is not something that can be solved by a thousand things, let alone more than fifty million." Unless you plan to get rich and secure, once this advertising model is recognized by the industry and the advertising list starts to flock in, you should start to expand in the major large and medium-sized cities in China, otherwise, every city will learn from your model, and everyone will not make money at that time. This model is good, and the initial investment is too large. It's a pity that I don't have a chance! After someone got it in places like Shenpu and Pingjing, I also built a few office buildings in Wudong to play around. ”
Shi Lei smiled thoroughly: "If I tell you that there are about 80 million funds for you to do this, and I can provide a fifteen-inch LCD screen at a price of about 2,000 yuan, and the network is not a problem, do you think this plan is feasible?" ”
Jiang Shu's eyes widened: "Nonsense, what's not feasible then!" After thinking about it, Jiang Shu hesitated and said, "Shishi, you don't really plan to do this, do you?" Where do you get that much money? I know you're in a profiteering industry now, but your company, I estimate that it will be 30 to 40 million in half a year, and it also includes the entire brand equity. Or are you planning to invest 10 million or 20 million and then attract venture capital? ”
Shi Lei shook his head: "It's not a venture capital, but a capital injection, if the next thing we talk about can be done, the scale of my company will soon exceed 100 million." ”
"You robbed the bank?" Jiang Shu shouted out in surprise, and then said: "You can't rob the bank so much, is it the Feng family that invested in you?" This is no different from venture capital, so doesn't it directly eat your company? Shi Shi, I personally advise you, don't covet the current interests, you are the one who suffers in the end, you are basically in Stone Technology......"
Shi Lei was secretly a little grateful in his heart, after all, Jiang Shu was really thinking about him.
"Thank you for your kindness, but this fund is not invested by Fengjia, and after the investment is completed, I am still the majority shareholder of Roborock."
Jiang Shu nodded: "Oh? That's good. Tell me, what the hell are you doing? You didn't just want to hear my opinion, did you? ”
Shi Lei added some wine to Jiang Shu's wine glass, and added it himself, and then said, "I want to buy your company." ”
After this period of contact, Shi Lei knew that Jiang Shu was also a happy person, so he said what should have been said at the end to the first sentence in advance.
Jiang Shu was not too surprised: "Say something useful, just now I thought that you probably wanted to buy my company." However, my company is not cheap, and I don't work for anyone else, and I don't want to get involved in too complicated equity disputes. ”
"I personally bought eighty percent of your company's shares...... Belch...... Sorry, I can only give you two percent at most, I can't give you any more. Seeing Jiang Shu nodding slowly, Shi Lei also knew that he didn't agree, but felt that he could consider it.
"Then I will invest your company as my capital in Roborock, and control your company in the name of Roborock, although the equity on our side will be more complicated, but for you, there are only two shareholders. One, Roborock, and the other, yourself. ”
"That's fine, let's go into detail." Jiang Shu was really happy, patted the table and motioned to Shi Lei to directly say the price and purchase method.
"I'll tell you the truth, I've done some asset appraisals of your company during this time. After comprehensive consideration, I will make an asset appraisal of 3 million yuan for your company, of course, this does not include your real estate, and your house will be used when Roborock acquires my shares. The proposal in front of you, as well as the letter of intent I have signed with 83 high-end office properties in Shenpu, will be injected into your company as my main investment. At the same time, I will personally inject 3 million into the company in exchange for 80% of the shares of your company. At the same time, Roborock will proceed to acquire your advertising agency...... Oh, when the time comes, it should be said that it is the advertising agency of the two of us, and we will make an assessment of the company's assets of 20 million. In other words, your 3 million company has already appreciated directly to 4 million. ”
"Is it necessary to be so complicated? Isn't that a left-handed right-handed thing for you? And your plan, plus the letters of intent of 83 high-end office buildings, plus our 6 million, can be assessed as 20 million? Speaking of this, Jiang Shu suddenly realized that something was wrong, "Wait! What did you say? Eighty-three high-end office buildings? ”
Shi Lei nodded with a smile: "These eighty-three office buildings are currently contracted to four properties for comprehensive management, and I happen to have friends who maintain a very good relationship with these four property companies, so in fact, I already have the qualifications to lay LCD screens in eighty-three high-end office buildings in Shenpu." And I don't think it will take more than a month, and by the time the entire acquisition is completely completed, the number will definitely exceed 100. As for whether it is so complicated, the answer is yes, because Roborock is not my company alone, and there are people who have to inject a lot of money, and they must have clear assets. ”
Jiang Shu thought about Shi Lei's words seriously, and simply took out a pen to write and draw on paper, he finally understood why Shi Lei's acquisition case was so complicated. Indeed, if he doesn't make his advertising company's net worth, how can he start investing in the next step?
"But even so, in the end, the investment that I can accept on my side is only more than 10 million...... Ah, I see, my property. Jiang Shu finally came to his senses.
Shi Lei nodded with a smile: "Quanzhong!" After I become the majority shareholder of your advertising agency, I will merge my shares into Roborock as an additional investment in Roborock. So far, Roborock has officially acquired eighty percent of the shares of your advertising company, and then began to make additional investment, the investment amount will be about 80 million, of course, you don't want the shares to be diluted, so you will discount the real estate, but also as an additional investment, and finally make your advertising company become a company with a capital of 100 million, and you account for 20% of the shares, net worth directly over 20 million. In the whole acquisition process, you can make about 2 million profits while lying in bed, but the acquisition of a company always needs to let the boss get enough profits, I think this profit is not bad, what do you think? ”
Jiang Shu carefully considered Shi Lei's entire acquisition plan, and saw the letter of intent from the eighty-three high-end office buildings that Shi Lei took out, and finally said: "In principle, there is no problem, I have to go back and let the accounting take care of the specifics, I believe we will soon become colleagues." ”
Shi Lei smiled and raised his wine glass and touched it with Jiang Shu......
(To be continued)