Chapter 973: Kowtow Show
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Thousands of media reporters, manufacturers and business representatives were invited to attend, and the auditorium-style hall of Nuoda was packed to the brim -- Samsung really worked hard for this new product launch conference. Pen & Fun & Pavilion www.biquge.info
Zhang Ke didn't want to attract extra attention, so he mingled among the participants, found a seat and sat down, and only the staff of the Beijing branch who accompanied him signed in on behalf of Kumho. Only Li Xinyu glanced back at the entrance of the venue intentionally or unintentionally and noticed Zhang Ke's arrival, smiling, with a greeting in her eyes.
Lee Jae-so sat in the front row and communicated with the top management of Samsung's HG headquarters, not realizing that Jang Ke would be coming to the venue in person, and he also deliberately asked the staff to pay attention to the non-voting representatives of several competitors.
Park Zhen'er sat next to Li Xinyu, saw Li Xinyu with a shallow smile on her face, and asked, "What are you looking at?" He also turned his head curiously. At this time, the projector of the venue was turned on, and the theme picture of the new product launch conference was played on the huge screen in front of the venue. Only the small spotlights in the venue were still bright, the light was dim, Park Zhen'er and Li Xinyu were sitting in the front row, and they couldn't see the faces in the middle clearly at this time.
Jang Ke sat down and looked at Lee Jae-so in a suit and leather shoes - at this time Lee Jae-so was also officially the chairman of Samsung's China headquarters - walked to the host stage on the left side of the booth to give a speech.
"Thank you for taking the time to attend Samsung Electronics' new product launch, thank you! First of all, on behalf of Samsung Electronics, I would like to extend a warm welcome to all of you, and I would like to take this opportunity to express my heartfelt gratitude to all our partners who have witnessed the development of Samsung Electronics and Samsung Electronics along the way. Everyone gathered thousands of miles away in Beijing, to discuss the development and prospects of the display electronics and mobile communication electronics industry, and to discuss and exchange technical issues of common concern, Samsung will release three new models of displays...... "Lee Jae-so on the stage in a chic posture to hand over Samsung Electronics' new products and Samsung Electronics' recent new achievements in technology research and development, as well as Samsung Electronics' adjustment in the future industrial strategy, not at all embarrassed by his tone of some weird Mandarin," ...... After the new product demonstration, the managers who arrived at the scene today will greet Chinese consumers on behalf of Samsung Electronics. ”
Although Lee Jae-so accentuated his tone when he said the last sentence, Zhang Ke's mind was still on the introduction of Samsung's industrial strategic adjustment in front of him. Although there is still a big gap between Samsung Electronics and the Japanese electronics giants, Samsung has adjusted the correct direction of its industrial strategy and paid extra attention to the research of process design and commercial technology, and the competition threat directly caused to Kumho in the future is actually stronger than that of Japanese manufacturers -- the industrial strategies of Kumho and Samsung are similar to a certain extent, and the competition generated without differences will be particularly cruel.
New Year's greetings? Tomorrow is New Year's Day, and at the new product launch, it is normal to greet the New Year; Not only Lee Jae-so, but every guest who will speak on stage will emphasize the topic of New Year's greetings.
Next is Samsung's new product exhibition, beautiful female models in gorgeous costumes holding Samsung's new products swaying on the booth with catwalks, and the big screen displays a picture introducing the characteristics of the new products; Zhang Ke watched with interest. The flashing lights in the venue also flashed constantly, much denser than just now, and the reporters who came to the venue were also interested in the beautiful female models, Zhang Ke was still thinking about whether Li Xinyu and Park Zhena would make a cameo appearance at the booth, at this time Lee Jae-so walked up to the booth again and inadvertently set his eyes on this side.
"Ahh......h
"The 99 new product launch conference has a very different meaning for Samsung Electronics and for me personally, we will all enter a new period, and I sincerely thank you for witnessing the development of Samsung with me," Lee Jae-so took his attention away from Zhang Ke on stage, anyway, Zhang Ke just came over in Beijing to participate in Samsung Electronics' new product launch conference is not a particularly strange thing, "Next, I and the senior management of Samsung on behalf of Samsung Electronics, Samsung Group to Chinese consumers New Year's greetings...... ”
Jang Ke stood up and prepared to leave, thinking that it would not be too late to accept a final bow from Lee Jae-so. Most of the attendees thought the same thing, but they saw Lee Jae-so shouting people's names in Korean on stage, and seven or eight Samsung executives came to the booth one after another, and Lee Jae-so talked to them on stage in Korean. Most of the attendees did not understand Korean and did not know what they were communicating on stage, and as they were expected to bow, Mr. Lee and the other Samsung executives in the room knelt down on the booth and kowtowed.
The ignorant participants were startled by the situation in front of them, but the flash lights flashed in time, and Samsung's senior management kowtowed four or five times before getting up to end the "New Year's greetings".
"What are they doing here?" Yao Jian, who was standing next to Zhang Ke, also looked at the booth in surprise.
"It's just a show!" Zhang Ke pursed his lips and smiled, but the look on his face was not relaxed, this is the highlight of Samsung's new product launch conference, Lee Jae-so really can't be underestimated. Samsung Electronics senior management of Chinese consumers of loyalty naturally not to talk about the degree of "kowtow to the New Year", in front of it is just a well-planned business show, see the media reporters attending the meeting have a feeling of "surprise", probably this "kowtow" show will appear tomorrow in the major media to cause widespread controversy and discussion, which is far more than the bland news of the new product launch to attract the attention of the public and the media.
Zhang Ke soon left the scene of the press conference, he believed that the marketing department would soon know about the "kowtow" show performed by Samsung's senior management, but he still dialed Yang Yun's phone and asked the marketing department to make a market assessment of the "kowtow" show performed by Samsung's senior management as soon as possible -- and should officially face the threat of Samsung.
Compared with the rigidity of Japanese electronics manufacturers, Samsung's business strategy is more flexible, and even acquired an electronics company that has obtained the technology authorization of iPlayer products in HG, in this way officially joined the DMP camp in the portable music player market, and also launched Samsung's iPlayer products in the European and American markets in late December.
On the way to the capital airport to pick up Tang Jing, Zhang Ke received a text message from Li Xinyu, thinking that she probably only found out that she had left the press conference at this time. Li Xinyu said in a text message that she would return to Jianye today and make an appointment to see each other after returning to Jianye. Zhang Ke texted back and said that he would also return to Jianye today, but after replying to the text message, he did not see a response.
Zhang Ke arrived at the airport just at the right time, he and Fu Jun walked into the pick-up hall, Tang Jing had already stood in front of the baggage carousel and looked out through the floor-to-ceiling glass wall, saw Zhang Ke beckoning vigorously, looked excited, and jumped twice.
With enough heating in the airport, Tang Jing was wearing a pair of coffee-colored jeans, brown boots, a cyan tight sweater, a lilac short coat, the coat was open, revealing a tall and well-proportioned figure, a youthful smile on her charming and bright face, and threw the salute to Fu Jun, and the whole person threw herself into Zhang Ke's open arms, and reached out and patted his cheek gently, before holding Zhang Ke's arm affectionately and walking outside the airport hall.
Walking out of the pick-up hall and looking at the snow on the field outside the parking lot, Tang Jing stretched lazily and said, "Ah, it's snowing in Beijing...... Just talked to Midsummer on the phone, she said that the sky in Jianye also looked like it was going to snow, and I hope that the train will arrive in Jianye tomorrow morning to see the snow falling. ”
Midsummer also left Hong Kong today, she took a plane directly to Jianye, Tang Jing flew directly to Beijing to meet Zhang Ke and then took the train back to Jianye together.
Pick up at the airport, and then return to Beijing from the airport, it was already night, and the train at more than seven o'clock was too late to say goodbye to my uncle and them in person.
After dinner, Zhang Ke and Tang Jing went straight to the train station, they are soft sleeper boxes, except for Fu Jun and two security assistants, the drivers and road guides in charge of their travel in Beijing are employees of the Beijing company. The night train departed from Beijing, and Zhang Ke and Tang Jing entered the soft sleeper box in advance when they arrived at the train station.
Zhang Ke was still thinking about whether Li Xinyu would return to Jianye tonight by train or plane, when he heard Li Xinyu say goodbye in Korean in the aisle, and hesitated in front of Tang Jing whether to meet Li Xinyu on the train, thinking that Li Xinyu might also guess that he would leave Beijing by train.
Then I listened to Li Xinyu talking to people in Chinese in the aisle, Tang Jing had seen Li Xinyu in Hong Kong, and had heard her voice, she listened to the voice in the aisle suspiciously, and said to Zhang Ke: "Why does the voice sound so familiar?" Standing up and opening the door of the box, Li Xinyu was standing in the aisle to say goodbye.
"Ahh Does Miss Tang also take the train to Jian Ye? I'm still worried that I won't be able to find a companion on the journey," Li Xinyu said in surprise while holding her chest, looked in again, and when she saw Zhang Ke, she said in surprise, "You are also on the train!" ”
Li Xinyu has a docile temperament, but it doesn't mean that she won't lie, looking at her innocent expression, Zhang Ke almost believed that she was really surprised to see her, and there was a shallow smile hidden at the corner of her mouth, of course she wouldn't say it. Lee Jae-so and Kim Nam-yong came to the train station to see off Xinyu, they sent Xinyu on the train and hadn't left yet, seeing Zhang Ke sitting in the soft sleeper box next door, although Tang Jing was also present, they still had doubts in their hearts: Xinyu insisted on not participating in the celebration banquet in the evening, even if she was alone, she had to go back to Jianye first, how do you look like she made an appointment with this little white face at this time.