Chapter 192: The Myth of the Single (Part I)

Chinese fans who are accustomed to listening to bitter love songs, just like Chinese fans who are tired of watching "domestic blockbusters" a few years ago, are so excited when they hear happy songs at first glance. Especially this song is still the new work of the current hit NK, if you don't download it to listen to it, it will make people laugh at it. Thanks micro. Bo, thanks to Steve Jobs, thanks to Apple, Wang Kefan's new song "Baby" quickly covered all places in China that could make music in a form that exceeded the speed of light.

24 hours after the release of the new song, "baby" climbed to the eighth place in the history of the Chinese music online download list with an astonishing speed of 4.12 million single downloads, and the third place in the history of the total number of single-day downloads, second only to the first day of the opening of the online music payment platform, Jay Chou's "Blue and White Porcelain" and Chen Yixun's "King of K Songs", if it weren't for Wang Lihong's new song to grab business on this day, Wang Kefan would probably directly break this single-day download record.

However, this regret was quickly made up for the next day.

Of course, it is not only Chinese who can use the Internet in China. The German music circle, which has always followed Wang Kefan's movements, brought this new song of Nomo Ogin to Europe 24 hours after the official release of "Baby".

Since the morning of the same day, there have been overseas IPs entering China's music download platform, registering accounts, and then downloading Wang Kefan's songs. At the beginning, there were people from the national network supervision agency who were worried about investigating what was going on, but when they saw that they were here to download Wang Kefan's new song, they simply ignored it.

This behavior of Europeans has directly led to a new round of download fever among Chinese netizens. I haven't had time to download this song on the first day. On the second day, they also joined in this national activity to contribute downloads to Wang Kefan.

Speaking of which, the herd nature of human beings is really a very wonderful thing.

A few years ago, after Xing Ye launched the long-lost new film "Journey to the West", the audience almost rushed to pay for him. As a result, as soon as the film came out, it immediately broke all kinds of records, and saw the box office soar one by one. After watching it by themselves, many people have to pull their friends to watch it again, just to break the record of Xu Zheng's "Embarrassment 2". It's a pity that it fell short in the end.

Wang Kefan's new song has the momentum of the star "Journey to the West".

When Jay Chou was alone in the Chinese music scene for nearly 15 years, there was suddenly a newcomer who broke out like a savior. This natural charisma. Definitely incomparable to veterans.

On the second day of the release of "baby", the number of downloads of domestic IP increased by 1.16 million again, and the number of downloads from Europe reached an astonishing 6 million!

Over 11 million downloads in total. Directly threw the second place on the overall list out of Eighteen Streets!

For the first time, Wang Kefan made Chinese netizens realize. What is a world-class star? This achievement. It is difficult for Jay Chou, who is known as the first representative of Chinese music in the 21st century, to match.

But the myth is not over.

Borg Records has long had an agreement with Qishan Music Company, and after the two sides quickly signed a contract, "Baby" officially landed in Europe. After "Baby" easily broke the record of the Chinese charts. From the third day onwards, the song was sung all over Europe.

Within a week, "Baby" climbed to the twelfth place in the history of the European music download charts, and although it did not break the single-day download record, it set an excellent result of the second most downloaded music in a single week.

This kind of perverted achievement made Zhu Qishan almost happy to have a convulsion.

According to the agreement, Wang Kefan's songs will be released on the domestic network, and Zhu Qishan's company can take 30% of the distribution costs. If it is released through Borg Records, the revenue ratio becomes 7:1.5:1.5, Wang Kefan takes the biggest head, and the two music companies take 15% each. But the problem is that a song costs 0.5 yuan or 1 yuan to download in China, while in Europe, the starting price is 1 euro!

The 26 million downloads in Europe a week allowed Zhu Qishan to directly earn 39 million yuan, excluding taxes, and the net income was more than 30 million yuan. And it's still just him. Mother. A song!

Zhu Qishan hated to give Wang Kefan an image and put it at the door of the company, and there was also joy in Borg Records.

The only regret is that after "baby" arrived in North America, the results were not so crazy, although the income was okay, reaching 15 million US dollars a week, but compared to the appreciation of Wang Kefan by Europeans and the favor of Wang Kefan by Chinese, Americans are rare in this regard. Of course, it is also related to the fact that the US government indirectly influences the market through public opinion, whether intentionally or unintentionally.

For the next week, "Baby" dropped its downloads at a rate of about 10 to 15 percent per day.

Half a month after the release of "Baby", the average daily download volume was basically maintained at about 1% at the peak period, like a carnival download boom, which finally subsided.

Guo Yujing roughly calculated for Wang Kefan the net income of this song from the online platform alone, converted into RMB, about 500 million yuan.

In addition to huge profits, Wang Kefan doesn't know how to describe the current music market.

But what Wang Kefan didn't know was that there were only so many singers standing at the top of the pyramid. Moreover, not every song sells so well.

Just like "Gangnam Style" a few years ago, after entering the era of online charging, the economic benefits produced were only about 10% of the economic value it showed when it set off a global boom.

"Baby" can be popular, and on the one hand, it all depends on Father's Day......

The crazy half a month made Wang Kefan feel a little hot.

In a few days, Wang Kefan wrote 3 English songs and 2 German songs, wanting to make another hit in the international market. However, these songs have been criticized by several musicians for quick success, not to mention that the style of these songs is no different from "baby", and the lyrics are obviously a little more literary.

In recent years, in addition to being able to sell literary lyrics in China, it is a dead end to go to any European and American countries. It has become an indisputable fact that foreigners in the fast food era seem to hate hypocritical literary and artistic tones more and more.

Wang Kefan was criticized by the musicians, and his brain finally cleared up a lot. But how to continue the global craze brought by "Baby" has become a difficult problem in Wang Kefan's heart.

From the perspective of Wang Kefan's serious media person, half a month of excitement is obviously not short enough.

In the information age, half a month of propaganda is simply not enough to leave too much imprint in the hearts of forgetful people. Especially in the United States, where the entertainment industry is highly developed.

Although I don't want to admit it, I have to say that being recognized by the United States is the only way to be recognized by the whole world. It took four months for the then President of the United States to dance with the horseback dance.

What is the impression that Americans have of Wang Kefan now-basically no impression.

Wang Kefan knows this well.

There are three kinds of people that Americans care about the most, first, entertainment stars, second, sports stars, and third, various gossip figures.

But unfortunately, Wang Kefan's status in the United States is a university professor. Even though he is also a singer who is popular all over Europe and China, a top advertising designer in China, and a filmmaker who won the Best Editor at the Cannes Film Festival. But - all this about American?

"Baby" can sell well in the United States, firstly, because the song is really happy, secondly, Americans also celebrate Father's Day, and another reason is that the song contains the lyrics of Justin Bieber, although it sells well, but at present, in the eyes of Americans, Wang Kefan is a copycat singer from China. Not to mention that it is compared with MJ, even Kim Kardashian's concubine rappers have a higher status than Wang Kefan in the American music circle.

This clear understanding made Wang Kefan feel a little entangled.

The continent of the United States may not be the place that provides him with the most money, but it is definitely the place he must conquer on his artistic path. If even the Americans can't impress him, Wang Kefan really doesn't think he can sell records to Africa.

You must know that black singers in the United States actually have similar tastes to Africans......

And the music scene in the United States is basically black people now.

Wang Kefan didn't show this kind of trouble on his face, he was still diligently writing songs and advertising every day.

Time passed quietly, and before you knew it, the calendar had flipped to the last day of June.

This morning, Wang Kefan came back from running in the community and was eating breakfast in the living room when a bell suddenly rang outside the door.

At first, Wang Kefan thought it was Wei Yunhu, got up to open the door, but saw an unfamiliar face.

It was a beautiful woman who had betrayed her age by crow's feet at the corners of her eyes.

Wang Kefan looked at her with a trace of doubt in her eyes, and without waiting to speak, she actually smiled first and said, "You are Kefan, right?" ”

Hearing the other party call so kindly, Wang Kefan couldn't help but feel even more strange. He nodded and said, "Yes, may I ask you ......?"

"I'm Yu'er's mother."

Wang Kefan suddenly felt that the sky was thundering. Why? It's the same mom, my mom looks so much like a mom, and this one, at best, can only be a big sister!

"Mom?!"

Behind Wang Kefan's ears, a voice of surprise came.

Guo Yujing walked out quickly, Yan An hurriedly hugged her, and said angrily: "Go slowly, be careful of the baby in your belly!" ”

Wang Kefan hesitated for a moment, and whispered a little dry in his tongue: "Mom." ”

"Huh!" Yan An smiled very happily and agreed.

The couple welcomed Yan An into the room, and Wang Kefan took her suitcase and moved it to the second floor.

When she waited down, Guo Yujing was listening to "baby" to Yan An.

Seeing Wang Kefan coming down, Yan An suddenly asked a question: "Kefan, why don't you make a dance for this song?" I think if I can make up a fun one, this song can be popular for a long time! (To be continued.) )