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Samsung Electronics executives have long been sensitive to the integration and embodiment of more colorful entertainment performance is the mainstream trend of digital mobile phones in the future, when iPlayer was not popular around the world two years ago, Samsung Electronics researchers in South Korea proposed to transplant the audio playback function of iPlayer in mobile phones, but found that it was entangled in complex patent issues. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

There are two main types of patents involved in iplayer: the first type is the audio codec patent in MP3, WMA and other formats, the patent is in the hands of Microsoft, Thomson and other companies, and the codec hardware manufacturers have solved the licensing problem of the first type of patent when supplying the chip, Kumho itself is also one of the main suppliers of iplayer codec chips, and has long been authorized by relevant technology patents, and also participated in the research and development and has a part of the follow-up patented technology; The second type is the invention patent of the iplayer player itself and many various application patents, the relevant patent owners may be the whole machine manufacturer, or it may be the component supplier, but Kumho is the main owner of these patents, accounting for almost 80% of the entire patent pool, which means that Kumho can easily bypass the patents of other companies in the production of iplayers, but other companies do not want to bypass Kumho's patents.

Kumho 97 and 98 began to promote iPlayer around the world, and has extensively licensed patented technology, but this authorization is clearly limited to the iPlayer product itself, and the licensee is prohibited from transplanting the relevant patented technology to other consumer electronic products.

Samsung tried to develop new patented technology to bypass Kumho's patent barriers, and it was not until the middle of '99 that they found that Kumho's patent layout on iPlayer was more dense and extensive than they imagined, and they had to give up their efforts to develop new technologies. Due to the long-standing relationship with Kumho and the realization that Kumho's authorization was unlikely, the project was put on hold.

It is not difficult to speculate from Kumho's technical patent layout that they are also making relevant efforts, but porting the iplayer audio playback function on the mobile phone requires a very high technical level, and the original baseband chipset cannot provide redundant computing and processing power for audio playback, and it is necessary to add a new microprocessor to form a baseband dual-processor hardware architecture, Samsung has never thought that Kumho, which has just entered the mobile phone industry for only three years, will have such strong technical strength. So even though Kumho owns the vast majority of iPlayer's hardware and application patents, most of Samsung's internal employees don't think that the first iPlayer phone will be developed by Kumho first. Lee Jae-so and Kim Nam-yong are not very confident, after all, in the past year or so, Kumho has successively launched many cutting-edge products such as baseband chipsets and microprocessors for PDAs.

As soon as Lee Jae-so and Kim Nam-yong entered the venue, they surrounded reporters and asked what they thought of AIDA's upcoming M-series mobile phones, and their first thought was that AIDA had developed an iPlayer music phone......

The mystery is always covered by three black cloths, and Lee Jae-so and Kim Nam-yong are absent-mindedly dealing with reporters, and they have been looking forward to the entry of Ida's high-level to reveal the mystery, and the reporters and guests present also have the same expectations.

Ninety-nine years and the rise of domestic mobile phones in the first half of this year, so that the share of overseas mobile phone brands in the Chinese market has shrunk three times, in the first half of this year, Motorola, which ranks first in the Chinese mobile phone market, has a market share of about 21%, Nokia is slightly lower, 18%, and Aida is in third place, with a market share of 16%, which means that Aida has the possibility of surpassing Motorola and Nokia to become the first brand in China's mobile phone market with a little effort.

This may have the natural advantages of the local market, but in the field of high-tech, domestic enterprises for the first time in the local market have the comprehensive strength to comprehensively suppress overseas manufacturers, rather than blindly relying on low labor costs - this possibility is exciting just to think about, and Ida's new product launch conference is naturally more sensitive to the domestic media than Samsung Electronics.

Lee Jae-so and Kim Nam-yong were not interested in the delicacies provided at the reception, they occasionally saw Chen Xinsheng and Yang Yun whispering to Zhang Ke in the aisle outside the banquet hall, and then watched Zhang Ke turn around and walk out, Chen Xinsheng and Yang Yun strode in, attracting the attention of almost everyone in the banquet hall.

After the simple ceremony, Yang Yun first removed the black cloth covering the giant poster, so that the pictures in the poster could be displayed in front of the participants.

Looking at the music note pattern floating out of the color screen of the new mobile phone in the poster, Kim Nam-yong subconsciously went to see Lee Jae-so's reaction, only to see Lee Jae-so staring at the poster. Kumho's launch of a music phone won't surprise them, but when did Kumho make a key breakthrough in STN LCD color technology? Kumho's new product this time turned out to be a color screen music mobile phone, which completely surprised Lee Jae-so and Kim Nam-yong.

The colorful STN LCD screen mobile phone came out as early as the beginning of ninety-eight years, but the three-color screen is not a real color screen mobile phone, and the real first color screen mobile phone was launched in Japan in September last year. In the first half of this year, the sales of color screen mobile phones in Japan exceeded 8 million units, accounting for 30% of mobile phone sales in Japan in the same period.

Although TFT film liquid crystal can theoretically also be used to make mobile phone color screen, and the color is more vivid and full, but the high power consumption and high manufacturing cost of TFT film liquid crystal is an obstacle that is difficult to overcome.

Samsung also quickly tracked new technology hotspots for the development of color screen mobile phones last year, and Lee Jae-so also considered that Kumho could not see the changes in the Japanese mobile phone market, but according to the information collected, Kumho has not been in contact with color STN LCD screen suppliers, and did not expect Kumho to break through the color display barrier of STN LCD with its own technical strength. Reminiscent of Kumho's painstaking acquisition of Hyundai Semiconductor's LCD business at this time, Lee Jae-so and Kim Nam-yong both realized Kumho's ambitions in the LCD field......

As part of the promotional process, Kumho will provide samples of the new phones to certain professional media for application testing, and the staff will also operate and demonstrate the latest features of Kumho's new phones at the reception.

Lee Jae-so and Kim Nam-yong left the reception at about nine o'clock and sat in the car, feeling quite uncomfortable. Compared with the conventional STN liquid crystal improved technology CSTN, the screen color saturation of Kumho color screen music mobile phone is higher, although it cannot be turned on to detect, Lee Jae-so suspects that Kumho has mastered the high-end technology of double-layer STN to make up for color difference, which is already the most high-end technology in the current color screen mobile phone market, which can make the color saturation of the two-inch mobile phone screen reach 16 bits, and Samsung also intends to introduce this technology from Sharp.

Even if there is no patent obstacle, it is extremely difficult for Samsung to develop a 256M capacity flash music 16-bit color screen mobile phone with integrated WAP, MQ and many other GPRS application functions at the same time, and faces a very high risk of failure; Kumho took it out, no wonder Zhang Ke dared to say that arrogantly last night.

Although the technical advantages may not be transformed into advantages in the market, after all, Kumho's M1808 music color screen mobile phone market price will be more than 10,000 yuan, aiming at a relatively narrow high-end market, and it may not be popular in the high-end business mobile phone market.

At this time, it is too early to say that Samsung Electronics' new A228 mobile phone will definitely suppress Kumho, but Lee Jae-so still doesn't feel good in his heart.

Jin Nanyong also noticed the expressions of representatives of overseas mobile phone manufacturers such as Motorola and Nokia at the reception today, these overseas mobile phone manufacturers are ambitious, and intend to take the opportunity of China Mobile to comprehensively upgrade the mobile communication network with the help of market advantages to continuously launch new products to completely submerge China's domestic mobile phones, they did not expect Kumho's mobile phone technology has developed to such a level. At least in the GPRS era, Kumho has been completely unafraid of overseas mobile phone manufacturers to impose machine sea tactics, Kumho has a strong technical foundation support, and has product design and development centers around the world to provide a steady stream of new product design; And Kumho will release this music phone simultaneously around the world this time.

I really don't know what the Chinese media will say about Kumho's autumn new teaser, Kim Nam-yong thought silently, and didn't talk much to Lee Jae-so along the way.

On the top floor of the Century Kumho Hotel, in addition to the banquet hall, there is also a viewing platform in the southeast corner, where you can overlook the night view of Yangui Mountain and Yangui Lake.

Zhang Ke looked at the M1808 music color screen mobile phone in his hand, although this mobile phone still has room for continuous improvement in detail performance, but he believes that this mobile phone will not be overshadowed in the market before the advent of smart phones.

Chen Jing clasped his hands in front of his chest, and the air window at the top opened, and the wind poured in, making the autumn night a little cold. Chen Jing didn't wear the sweatshirt that Zhang Ke took off for her, and someone would walk in at any time - she was a little strong, and she didn't want others to say that Kewang Gaoke's success was because of her special relationship with Zhang Ke.

"Going to Korea the day after tomorrow?" Chen Jing turned around and asked Zhang Ke, her eyes were clear and clear under the light, very charming.

"I don't know if I can do it the day after tomorrow, there have been too many things recently," Zhang Ke threw the new phone on the table, "I still feel a little relieved, and I will come back when I see the last one - I think I am also qualified to meet Lee Kun-hee......"

"Jinshan's mobile phone production base is about to be completed, and it is said that Lee Kun-hee is the god of management in South Korea, and if Lee Kun-hee still despises Kumho, then he can't afford such praise," Chen Jing didn't ask Li Xinyu about it, and said, "When will you give China the title of the god of management, if you go to the stage publicly." ”

"......" Zhang Ke shook his head, he hasn't come to the front of the stage yet, he is not used to the life of being the focus of the public and the media, and that is not the life he yearns for, "It's good to wear this kind of false name on whoever you like, anyway, I'm not rare......" looked at his watch again, and asked Chen Jing, "It's still early, I rushed to Jinshan at night, and I can sleep comfortably, and I won't get in the way if I get up early tomorrow and see the mobile phone base and then rush back to Jianye...... Will you accompany me to Jinshan? ”

Jinshan's large-scale mobile phone manufacturing base has been built for nearly a year, and the Jinshan factory of Zhongjing Microchip will take half a year to complete, except for the assembly plant of Kewang Hi-Tech and Xinyuan Electric, the supporting capacity of other factories is still relatively weak, but it also gives Jinshan the ability to produce 20 million mobile phones per year. This year, China Unicom has provided 3 million customized mobile phones, most of which will be provided by Kewang Hi-Tech and Xinyuan Electric's mobile phone factory in Jinshan, and a large number of mobile phones will also be delivered from here to Southeast Asia and South Asia by Xinyuan Electric and Kewang, and the key Kumho also needs to rely on Jinshan's mobile phone production capacity.

Kumho's mobile phone production base in Haizhou has an annual production capacity of only 8 million pieces, while Kumho's domestic sales target for this year is 8 million pieces. In Kumho's mobile phone business, the overseas market share was very small, and the sales in the first three quarters of this year were only two million mobile phones, accounting for about 1% of global mobile phone sales.

It is expected that the global sales of mobile phones will reach 350 million units next year, and Kumho will be among the world's six largest mobile phone manufacturers, relying on this year's market share standard, Kumho will produce and sell at least 24 million mobile phones next year. By next year, Kumho's own factory system will be able to meet the production demand of 12 million, and the rest of the production targets will be completed by Jinshan's mobile phone manufacturing base. Kumho's strategic plan to seize the low-end mobile phone chip market with ESS baseband chip technology and squeeze into the ranks of the world's six largest mobile phone chip suppliers next year also needs to be completed by Jinshan manufacturing base.

Although the construction of Jinshan's mobile phone manufacturing base is mainly undertaken by Xinyuan and Kewang Hi-Tech, it is related to the future strategic development direction of Kumho, and next year it will undertake the production of more than 30 million mobile phones.

At least at the time of the spin-off of the Jinshan mobile phone manufacturing base project, no one could have predicted that Jinshan's mobile phone industry would rise suddenly in a year or two, and next year it would have to undertake the heavy responsibility of producing 30 million to 50 million mobile phones -- almost 50 billion to 100 billion yuan of industrial output value.