readx;

It is said that Hong Kong is a small place, and Zhang Ke had no specific concept before. Pen ~ fun ~ pavilion www.biquge.info

At night, Zhang Ke invited Chen Xinsheng and Fu Jiajun to drink at the Zen Cat Bar near Central. The rain has not stopped until now, the streets and alleys of Central are filled with the damp smell of seaweed, the Zen cat bar is spacious and bright, with Chinese carved handrails to enclose a relatively ** area, the bar is staggered with light and shadow, wafting the mellow aroma of red wine, the bar stereo is playing radio music, it is Jiang Daier's single "Snow by the Sea" promoted through the radio, it is really a very strange British style bar, it is true that this single is very suitable for listening in the bar, Jiang Dai'er's clear and clear voice can also remind people of the cold and sexy scenery of the snow on the seaside in winter, but it is somewhat strange to play radio music in a high-end bar.

Sun Jingxiang and Xu Si, Xu Wei, Jiang Daier, and the music producer of their company - Sun Jingxiang herself is a music producer of a considerable level, but later gave up her career in the entertainment industry due to family pressure - sat at the next table with the music production assistant, and Fu Jun also sat at the same table with them. After Xu Wei arrived in Hong Kong, Zhang Ke couldn't stay with Xu Si at night in Hong Kong, so he could only ask everyone out for dinner, and then find a bar to chat and drink together.

Sun Jingxiang leaned over and handed the mobile phone to Zhang Ke: "Jingmeng is looking for you......"

"Huh?" Zhang Ke didn't know what happened to Sun Jingmeng suddenly looking for him.

"I don't know where this girl heard about your feat today, so she called me to tell me, I didn't tell her," Sun Jingxiang hurriedly brushed herself off, "I told her that you are here...... She said that it was really enjoyable to hear that punch, and asked if she could punch Ge Yinjun again in front of her next time, and her grudge with you would be wiped out......"

"Pull it down," Zhang Ke took Sun Jingxiang's mobile phone and said to Sun Jingmeng on the other end of the phone, "What you give me is resentment and gratitude, and it doesn't mean that you can erase it, today's punch was shot by Fu Jun, and I am also a person with status and status now, can I shoot casually like a street gangster?" Why don't you listen to Fu Jun and tell you about it carefully...... "They sat down here and talked about the incident of meeting Chen Jing at dusk and having a conflict with Ge Yinjun downstairs in their company, Sun Jingmeng heard the news and called over in Jianye, Hong Kong is really small."

Zhang Ke broke with Sun Jingmeng on the phone for a while, then returned the phone to Sun Jingxiang, turned back to Fu Jiajun and said: "The plan discussed this afternoon is best to be more vigorous and resolute, so that King Ke's gang mistakenly thinks that they will be subjected to such a fierce counterattack if they offend me, and it will have a more comedic ......effect."

Chen Xinsheng laughed and said, "Then won't they never be able to figure out what you are thinking in your heart?" ”

"At this time, the king of science is vulnerable, and he dragged Jiaxin Electronics in, which is a little meaningful," Zhang Ke said, "It's not that I'm belligerent, and the electronics industry that lacks fierce competition is really not worth looking forward to." If you were to see a calm lake with calm waves and a sunny lake on one side, and a sea full of reefs, turbulence, and cold winds on the other, where would you choose to swim? ”

Chen Xinsheng asked, "Ke Shao is trying to say that the lakes will eventually dry up?" ”

Zhang Ke smiled and said, "Talking to you, it's really no fun to sell Guanzi." ”

Fu Jiajun said: "If you want to vigorously implement the plan discussed this afternoon, it is best to start immediately, but in this case, there will be no time to formulate a detailed plan, and the budget will be difficult to control......

"Then you will implement it immediately," Zhang Ke said, "I draw up a general plan, I was afraid that it would affect your thinking, since the time is pressing, now it is okay to take out the number, you can correct and supplement it anytime and anywhere in the implementation process, and the budget can be relaxed, more than one or two million, which can be counted as the marketing subsidy of the general agent of the Aida Group......"

The plan discussed in the afternoon was to buy out a large number of low-cost spam advertising hours of small and medium-sized TV stations in Southeast Asia, and to repeatedly and prolonged the advertisements of Aida disc players during these advertising hours, so as to achieve the purpose of high-intensity advertising bombardment and occupy the market. This was originally an overseas publicity plan that was determined in late spring and early summer to cooperate with the additional issuance and merger plan, and it was immediately implemented, which was to create a false impression for Ge Yinjun and others.

Zhang Ke's ultimate goal is to successfully withdraw 3.8 billion Hong Kong dollars of funds in this additional issuance and merger and acquisition plan, and an additional subsidy of 10 or 20 million yuan is really nothing compared to the huge amount of 3.8 billion Hong Kong dollars, which is really nothing, not even one-tenth of the cost of this issuance.

Seeing that Zhang Ke was still hiding this hand, Fu Jiajun was naturally busy going back to the hotel with Zhang Ke to take the plan he had already drawn up, and there was still a month to convene an extraordinary general meeting of shareholders to review the additional issuance and merger plan, the action here is naturally as fast as possible, the original plan took a week to draw up a specific plan and budget to the board of directors for review, since there is a ready-made, it can naturally be a week in advance.

Sometimes trust is also blind - everything comes from the influence of the market miracle created by Aida Electronics - Zhang Ke's understanding of the economy, politics and culture of Southeast Asia is not as profound as Fu Jiajun's, but during this time, the research on Southeast Asia is more in-depth, and he has the ability to drum up a marketing plan that can satisfy him. Although the plan is very crude, it can roughly reflect Zhang Ke's market strategic intention in Southeast Asia beyond the times, and there are defects in the details, and there are excellent professional managers like Fu Jiajun, so there is nothing to worry about.

In the days that followed, Ge felt the pressure from Charles Schwab Industries, first in Malaysia.

Malaysia is one of the ASEAN countries with a relatively strong economic foundation except Singapore, since the 70s, it has continuously adjusted its industrial structure, vigorously promoted an export-oriented economy, and the electronics industry, manufacturing, construction and service industries have developed rapidly, the most remarkable of which is Malaysia's electronics industry, in Malaysia, the export of electronic appliances once accounted for 50% of the total exports; In order to develop the electronics industry, the Malaysian government wanted to copy the model of Silicon Valley in the United States in the early 90s and launched a super-large super multimedia corridor project.

In addition, the economic and political status of the Chinese in Malaysia is far from comparable to that of its neighbor Indonesia, who account for about a quarter of the country's population, owns 70% of Malaysia's private property, and the owner of Shangri-La Hotels and Resorts, Kwok Clan, and Genting Group's Lim, are representatives of local Chinese businessmen.

Malaysia's economy is devastated by the financial turmoil seems to be inevitable, although Zhang Ke disdains to do things that add fuel to the fire, but it cannot be denied that he covets Malaysia's relatively developed electronics industry; In addition, Malaysia's paper industry is also relatively developed, and Genting Shanyuan, a papermaking company under the Lin family's Genting Group, is one of the largest paper companies in Malaysia, with various high-grade paper production technologies.

If you want to choose another central base in Southeast Asia outside of Hong Kong, it is almost impossible to enter Taiwan due to political factors; Singapore has a narrow geographical area and little room for development; And the future political situation in Indonesia is worrying - although Indonesia has the most dense population in Southeast Asia, but Zhang Ke still wants to completely give up the market there, since there is nothing to do, then out of sight - Malaysia and Thailand, which have a relatively good economic foundation, have become the preferred objects, Malaysia's advantages in the electronics industry are more obvious, after Jiaxin Industrial became the general agent of Aida Electronics in Southeast Asia, Zhang Ke urged Jiaxin Industrial to move the electronics factory in the Philippines to Malaysia, This marketing campaign is still starting from Malaysia and also focusing.

"How can it be so fast?" Ge Mengjun looked through the fax from Kewang's partner in Malaysia, "Look at this," and handed the fax to Xie Zhan, who was sitting across from his desk - Xie Zhan was in charge of marketing at Kewang, and had previously decided to let Chen Jing go to Hong Kong to cooperate with Ge Yinjun's work on behalf of the headquarters, and the incident on March 28 made Chen Jing full of opinions about Ge Yinjun, so he returned to China and asked Xie Zhan to go to Hong Kong to replace her work in Hong Kong. It's hard to imagine that Charles Schwab has launched such a fierce marketing campaign in just a few days, "local TV stations in 13 states of Malaysia almost simultaneously devoted a large part of the time to the functional display of AIDA DVD players......

"It's really a teenager with a child's temper that hasn't disappeared," Xie Zhan has never attached much importance to Zhang Ke, and naturally thought that this was Zhang Ke's fierce reaction to the incident on March 28, but he was more concerned about practical issues, "Will Aida Electronics' advertising offensive in Southeast Asia affect Kewang's performance in the same region?" ”

"To advertise is to steal the limelight," Ge Yinjun said that he had more experience studying abroad than Xie Zhan - Xie Zhan did not have Chen Jing's beauty - he took a relaxed tone to understate the question, and did not want to have a deep conversation with Xie Zhan, let alone accept his business guidance, and said, "Have you noticed that the time when the Aida disc player commercials are broadcast in Malaysia are all times with very low ratings, these are worthless garbage periods, maybe the marketing budget of Jiaxin Industrial is limited, And Zhang Ke's kid is anxious to show us the color......"