Even if he joined forces with the Tang Dynasty Company, it would be useless.

Because, for the cultivation of the market and the maturity of the market, he can only pass through time, without catalysts.

Luo Li talked eloquently and completely talked about the entire DELL company.

At the beginning, maybe Luo Li was a little nervous. But, slowly, once he entered his field of expertise, he blurted out all his talents, his knowledge. Looking at his expression, it seems that he had no way to use these insights before.

Until the end, Chen Jiayi nodded secretly.

This Luo Li is a good candidate.

"Shoot, shoot, shoot, you have a good eye, and in fact, I also think that direct sales alone is not very wise."

Chen Jia knew this for a long time.

Although the Internet has developed so far, more and more people have entered the Internet field. As a result, e-commerce also soared at this time. However, it does not mean that the traditional sales model is useless. On the contrary, the more valuable things are, the more inseparable he is from the traditional sales model.

Just like the house, the furniture, and some large items...... All of these require traditional sales models to sell. Perhaps, DELL has performed well in Europe and the United States by relying solely on online direct sales. However, in emerging markets, he can only hit a wall at every turn. And when it will be able to regroup, we can only wait for a few more decades. This is after the emerging market has become a mature Internet market.

However, in the past few decades, other enterprises have long since developed to another level.

At that time, the Tang Dynasty Company sent people to DELL, and Chen Jiayi considered helping DELL and asked them to think about it, perhaps, the sales method of DELL computers can be sold through direct sales and agents. But. At last. Chen Jiayi still gave up. This kind of thing is the key to the direction of an enterprise and the foundation of an enterprise's survival. He couldn't be because of Chen Jiayi's words. That's the change.

As Luo Li mentioned before, he was also criticized by the above.

Subsequently, in order to continue to examine Luo Li's understanding of the market, Chen Jiayi asked again. "In the global market, we all know that DELL is a good value for money. Among similar brands, DELL has a strong buying power. But why, in the Chinese market, DELL's price-performance ratio is not reflected. EVEN, SOMETIMES, WE BUY DELL COMPUTERS. It's also much more expensive than many other computer brands. ”

This is also something that many people cannot understand.

However, Luo Li seems to have thought about this question for a long time, "Although I am not a senior leader of DELL. However, DELL has been in China for so many years, and we are already very clear about DELL's status in the minds of the Chinese people. In the eyes of the public, the brand DELL has always been very good, compared to HP, Toshiba, and some computer brands in Taiwan. Especially. DELL's identity as the world's No. 1 seller has further strengthened DELL's brand status in the minds of the Chinese people. in the Chinese market. DELL doesn't need to be cost-effective at all, it just needs to be like Lenovo. Make your own brand. Because of the word DELL, he can sell it more expensive than others......"

"Good."

Chen Jiayi nodded again.

Luo Li is right. In fact, there are many people in China who have a bit of a psychology of admiring foreigners. Perhaps, if you don't buy Japanese products, you don't buy Korean products. However, when it comes to American brands, many people think they are good. Even if, in fact, the United States actually has a lot of computers, its workmanship is not as good as that of China.

Just like DELL computer, he also processed, and also invited Taiwan Acer Key. Motherboards and the like, the same with ASUS...... But the user doesn't care so much. They believe that DELL is good, the world's No. 1 sales, how can there be a bad reason. As a result, DELL is also seeing the mentality of the Chinese people, what is cost-effective. In the Chinese market, the power of the brand is far more powerful than the cost performance. ..., even if it is, what Shenzhou releases every day to jump off the building to kill the blood price, although it has achieved good sales results. Moreover, it has also been purchased by many rational computer enthusiasts. However, if you really want to compare, how can it be compared with DELL, Lenovo...... And so on.

However, as soon as Chen Jia got the Tang Dynasty computer, he was also about to change this phenomenon.

The brand is good, but Chen Jiayi also wants to build the brand of Tang Dynasty Computer into the world's first. MORE THAN DELL, MORE THAN IBM, MORE THAN APPLE. Even, the brand of Chinese computers has also been valued by everyone around the world. Even, let international users have such thoughts as Chinese people.

In their minds, they will think that everything made in China is actually good.

After thinking about it, Chen Jia looked at Luo Li and asked the most important question, "So, how do you think the Tang Dynasty computer will be promoted to the world." ”

If Luo Li can answer this question well, then Chen Jiayi will not have many problems with Luo Li.

"I think the first point, as I just said, is to make full use of the Tang Dynasty brand."

Luo Li has long had a plan for the Tang Dynasty computer. Chen Jia asked one by one, and he said directly.

Nowadays, the word Tang Dynasty has become synonymous with science and technology. It's much more powerful than DELL, IBM, and Apple. I believe that the Tang Dynasty computer was just promoted. With the brand, it can occupy a large market. ”

"Of course the brand has to fight, but what about after that?"

Brand is the biggest killer feature of Tang Dynasty Company, but Chen Jiayi thinks it is not enough. Brands alone cannot become something that is truly profitable, and it cannot become a product of the real masses. Just like IBM Computer, with Apple Computer. By far the heaviest two computer brands in the world. It's a pity that the sales volume of these two computers has always been terrible, and they don't make much money.

Even, IBM is losing money every day because of IBM computers. And Apple Computer, even if Apple Computer does not lose money, it does not make any money. If Apple hadn't launched the IPOD at a time when Apple's computer was in a downturn, it is estimated that Apple would not have survived. Therefore, Chen Jiayi attaches great importance to the brand, but he also needs other advantages.

In order to bring the computer to the world and become a product of the masses, he needs other advantages besides the brand.

"Beyond the brand. This part of the computer work. It can be biased towards the mid-to-high-end. Of course, it is still mainly practical, and does not learn the art of Apple. But. Now that the Tang Dynasty computer has just been established, it may be ...... in terms of technology That's okay, though. Now most of the world's computers are asking "Acer" to OEM. If that's the case. The Tang Dynasty computer was responsible for the design of computer products, which is fine. ”

"It's also routine, and that's what the major computer brands do. At the same time, in terms of computer technology, including processing, we have already solved it, are there any other strategies that can be more effective? Or. How can we use our Tang Dynasty computers to their own advantages? ”

Such a strategy is useful and useful, but it is not necessarily very clever. Moreover, it takes a long time. If decades later. The Tang Dynasty computer has become a global classic again, so such a strategy can be regarded as a failure. For Chen Jiayi, he bought IBM's computer technology from Lenovo to save time.

Otherwise, if you do it slowly and spend your time, you can also make a good computer brand.

"One more ......"

Luo Li thought about it for a while. "In terms of hardware production." In fact, the major computer brands are similar. No one is necessarily better than the other, but. Tang Dynasty computer can make great use of the advantages of Tang Dynasty company and make a fuss about the software......"

"Oh, make a fuss about the software."

This proposal is very thoughtful, and Chen Jiayi has some intentions.

"Why are you making a fuss about software?" "Hardware is the foundation, software is the soul, and both are indispensable." Although the computer seller sells hardware, if it can be sold with some software, then it will be a good attraction for users. ”

"You mean, bundling."

This bundle, some are bound to the system, and some are attached to some anti-virus software, office software, etc.

Of course, Chen Jiayi knows this.

However, Chen Jiayi doesn't think there is any attraction in tying up these things. After all, after the user buys the computer, he can also buy the rest himself. Moreover, what you bundle, he doesn't necessarily like yet.

"Right now, that's what the market is doing. However, it didn't work very well. However, I think that Tang Dynasty can open up a new way to create a different software service. ”

"For example?"

"Tang Dynasty computer is a product of Tang Dynasty Company, so Tang Dynasty Computer has an inextricable relationship with Tang Dynasty Company. The soul of the Apple computer is the Apple system, then, in the Tang Dynasty computer, you can also install an operating system similar to the Tang Dynasty operating system, but this system has to be different from the original Tang Dynasty operating system. Of course, this operating system doesn't need to be more artistic like Apple. I think it would be possible to add more features to the original operating system. ”

Luo Li's thought suddenly made Chen Jiayi excited.

"For example, we added an encryption feature on top of the Tang Dynasty operating system. For another example, we added the function of customizing the interface on top of the Tang Dynasty operating system...... Well, it doesn't look good. However, for users, it will be incomparably attractive. On the contrary, other computer companies, he cannot have such an advantage. Because, they can't add these things to the Tang Dynasty operating system. ”

This software is not a gift of a series of software, but a series of functions added like a member.

The original relatively simple system, under such a setting, can create a different personalized operating system.

Even the computer technology and workmanship do not need to be considered too much by the Tang Dynasty Company. In this way, the Tang Dynasty Company's progress on the computer is very fast. The only thing Tang Dynasty Company has to do is to design a new Tang Dynasty computer.

This design is the appearance design of the computer, and the upgrading of various software to the computers of the Tang Dynasty.

The appearance of a product, he is like the face of a person. The handsome and beautiful ones can undoubtedly attract more popularity. Of course, it attracts previous experience, whether it is Chen Jiayi of Tang Dynasty Company, or Luo Li, the current CEO of Tang Dynasty Computer. They didn't completely deny Apple's role in the design of the computer. In terms of exterior design, it is like Apple, which adopts a more artistic and technological image design.

After all, this kind of thing, this image of art, can be seen by others at a glance and will be liked at a glance.

However, in addition to the appearance, in the core of the software product, then, it is completely different from Apple.

If the Apple system is synonymous with art, then the Tang Dynasty system in the Tang Dynasty computer, as well as all kinds of special software, is the public, is the enjoyment of members and VIPs. Art may only be felt by a small number of people, but the member VIP, no matter who it is, he can experience his own uniqueness, his own incomparable.

This is the Tang Dynasty computer