The popularity of "Pleasant Goat and Big Big Wolf" has attracted the attention of Hong Kong people who have not paid attention to animation, and the cartoon has become a hot topic for a while, and many media in Hong Kong have even begun to discuss the development of Hong Kong's animation industry through this cartoon, and at the same time, TVB and Yulang International have also reacted.

The success of this cartoon made the animation team of LL Film Company very happy, Chen Lang was happy and a little regretful at the same time, the highest rating of this cartoon in the mainland in the previous life reached 17 points, you must know that this is a vast area, many TV stations in the mainland, which shows the popularity of this animation.

However, this is in Hong Kong, where local comics are on the rise, and animation is still in the flood period, and it is qualified to achieve such results, but this is only the beginning, and the result that Chen Lang wants is not yet known, but it is worth looking forward to.

The ratings of "Pleasant Goat and Big Big Wolf" exceeded everyone's expectations, coupled with ATV's continuous hype, heated media discussions, and children's love, which successfully aroused the interest of viewers who like to hunt for curiosities, so the ratings have been soaring in the first week of the cartoon, reaching a maximum of 29.8.

However, 29.8 has also become the peak of the ratings of this cartoon, and after reaching this peak, it began to gradually decline, and then stabilized between 24 and 25 o'clock, although it was not able to reach the cut-off line of 30 points, but this cartoon has undoubtedly become a miracle.

Through this cartoon, ATV's benefits far exceed its own efforts, and ATV's last adaptation of "Xun Qin" even defeated TVB's hit martial arts drama for a time, which made ATV have trust in Chen Lang's company's vision of producing TV programs, but at this time, Chen Lang's company does not seem to have the intention of establishing a TV department, so ATV is thinking about whether it can cooperate with Chen Lang's company to jointly produce TV programs.

However, this requires contact and negotiation between the two sides, and we have to take our time.

On the third day of the animation of "Pleasant Goat and Big Big Wolf", that is, on the third day of the Lunar New Year, all Lang Lang Qiankun stores in Hong Kong opened a new area, "Pleasant Goat and Big Big Wolf Zone".

All the products sold in this area are the peripheral products of "Pleasant Goat and Big Big Wolf", Pleasant Goat coat, Big Big Wolf hat, Beautiful Goat schoolbag, lazy pillow, Boiling Goat and Sheep school utensils box, Red Big Wolf round scalp shoes, etc., of course, all kinds of dolls are indispensable.

The opening of this special area, first of all, attracted the attention of countless children, looking at all kinds of cute toys, clothes, schoolbags, etc., they couldn't put it down, and asked their parents to buy a set for themselves.

Soon it was time for school to start, Chen Lang's younger brothers and sisters also carried their own small schoolbags to school, and Chen Lang's younger brothers and sisters attracted the attention of all the children as soon as they arrived at the campus, which made a few little guys involuntarily puff up their chests, raise their heads at a 45-degree angle, and walk in the school majestically.

"Wow, it's the clothes of the Pleasant Goat!"

"And the gray wolf hat!"

"This is a beautiful sheep schoolbag!"

……

The reason why Chen Lang's younger brothers and sisters were able to attract the attention of the children was because they all wore the Pleasant Goat and Big Big Wolf suits, and the clothes, pants, shoes, and schoolbags on their bodies were all peripheral products of "Pleasant Goat and Big Big Wolf".

This set is another gift for a few little guys that Chen Lang said, after a few little guys got this set, they immediately put it on their bodies, and then started role-playing, and they had to wear these clothes when they went out to play, and in the admiration and envy of other children, they raised their little chins and were triumphant.

Influenced by a few little guys, the surrounding children also asked their parents to buy them a suit, and then Chen Lang's younger siblings would immediately say, "You can only buy it in Lang Lang." Of course, this is what Chen Lang asked them to say.

Many of the primary school students in other schools went to Lang Lang Qiankun with their parents to buy things, and then saw the Pleasant Goat and Big Big Wolf area, and immediately asked their parents to buy a set, and they also wore suits at the beginning of the school year and were triumphant in everyone's admiration, and then said, "This is what my mother bought for me in Lang Lang Qiankun, and it looks good in it." ”

Stimulated by their classmates, the first thing many primary school students did when they came home from school was to pull their parents to Lang Lang Qiankun, and then ran directly to the Pleasant Goat and Big Big Wolf area, Lang Lang Qiankun also really ushered in the first sales boom after the start of school, and then the hot sales of the Pleasant Goat and Big Big Wolf area, the turnover increased significantly, and even exceeded the income of many holidays and preferential days.

Seeing such a situation, Xue Tianlan, ATV, Wireless and Huang Yulang were dumbfounded, it turned out that Chen Lang, a kid, sold cartoons at a low price, not because he wanted to make money from cartoons, but because he thought of developing cartoon peripherals and continuing to develop the children's market.

The income from these peripherals is indeed far more than the premiere copyright fee of the TV station, and these peripherals can be sold for a long time, as long as there are children, as long as this animation continues to be broadcast, then these peripherals can be sold, and finally even become a valuable brand.

Animation production is not difficult, children will always have it, this animation is simply a cornucopia, which can make money for Chen Lang for a long time.

Many professionals, especially economic experts, are highly regarded for Chen Lang's sales plan, and many people have also experienced the huge profit value of entertainment peripheral products from this craze, as well as the children's market that has been ignored by everyone but also has a huge market.

Many film companies and comic companies seem to have found another way to make profits, and they are thinking about how to use the entertainment resources in their hands to develop peripheral products and squeeze every bit of potential of entertainment resources.

After dominating the Hong Kong comic industry, Huang Yulang still wants to continue to expand his career, comics have reached the highest peak, so he will acquire, create magazines and newspapers, and continue to expand his influence and the company's influence.

Now Chen Lang's "Pleasant Goat and Big Big Wolf" makes Yulang International seem to have found his next goal in an instant, it turns out that animation can also make money, and it is long-term money, although it is good to get rich overnight, but the trickle is more stable.

So Huang Yulang gathered the company's senior management to prepare to enter the animation industry, and at the same time began to work on the development of entertainment products.

"The most popular comics now are undoubtedly "Ethereal Journey" and "Zhu Xian", but we don't have the right to animate it, if the company wants to produce animation, the best choice is "Dragon Tiger Gate", Mr. Huang's comic can be said to be deeply rooted in the hearts of the people, and the fame and heritage are not inferior to Chen Lang's two adapted comics."

Huang Yulang's heart moved when he heard this, when he bought Chen Lang's comic copyright, Chen Lang only sold comic adaptation rights, but other copyrights refused to let go, could it be that this kid was already preparing for today at that time?

However, thinking that this kid was only 15 years old at the time, he shouldn't have used such a long-term layout, but he thought of the profit model of "Pleasant Goat and Big Big Wolf", which made Huang Yulang hesitate again, this kind of vision and means show that Chen Lang's business talent is really amazing.

Regardless of whether Chen Lang had been prepared for a long time, Huang Yulang's evaluation of Chen Lang in his heart has improved again, and he will definitely not underestimate Chen Lang in the future, but will have to deal with it again, so as not to be exploited by him, there are many people who also take a high look at Chen Lang, Qiu Degen, Shao Daheng, and even Pan Disheng, if Chen Lang knew, I don't know what he would think.

However, obviously these old foxes have a high opinion of Chen Lang, this model has been commonplace in the previous life, if you really want to talk about vision, Chen Lang must have it, after all, there are more than thirty years of memory, but the means and the city government are still far behind.

"Master, I have something I want to say." Qi Wenjie said.

"Everyone speaks freely, and if you have anything to say, you can say it." Huang Yulang nodded.

"I know that everyone wants to enter the animation industry because they see the success of "Pleasant Goat and Big Big Wolf", especially the big sales around the product are even more eye-catching, but what I want to say is that the animation of "Pleasant Goat and Big Big Wolf" is a little different from our comics.

Although the animation "Pleasant Goat and Big Big Wolf" will not even feel naïve when adults watch it, his main target at the beginning is not adults, and the goal is very clear is children, which also corresponds to the children's market developed around the product.

But our comics are not for children, the audience is mainly teenagers and adults, so it is impossible to open the children's market at all, and it is much more difficult for you to buy the clothes and products in the comics if you want teenagers and adults.

Taking the peripheral products of "Zhu Xian" as an example, in the case of both novels and comics, Lang Lang Qiankun also launched peripheral products, but the sales are not ideal, it can only be said that there is no loss, and there is no big sell, which is also related to the fact that there are no fanatical anime fans in Hong Kong, unlike those developed countries in Europe and the United States There are many fanatical fans who pursue individual freedom, and there is a gap between Hong Kong teenagers in terms of fanaticism and economic strength.

The children's market has some particularities, parents always have a preference for children, and the children will meet the needs of their children when they cry, but when they reach the teenage period, the parents' doting is obviously weakened a lot, even if the economy allows, it will converge a lot, so if the main adolescent and adult markets are the main ones, it is much more difficult than the children's market.

These are all things that I said when I was discussing matters related to "Zhu Xian" with Chen Lang, listening to what Chen Lang said, there should be no falsehood. ”

Qi Wenjie saw everyone's strange eyes looking at him, and finally added a sentence, which made everyone suddenly think, obviously everyone thought that Qi Wenjie could not have this kind of vision.

"There is also a fear that entering the entertainment product manufacturing industry will have a contradiction with Chen Lang, and now 50% of Hong Kong's various toys, clothes, trinkets and other department stores are in the hands of Chen Lang's commodity entertainment company, and if the company intervenes, it will definitely contradict it." Qi Wenjie added.

Huang Yulang didn't respond positively when he heard this, looked around and said, "If you still have any opinions, just say it." ”

But everyone's reaction was much smaller, originally everyone was naturally red when they saw Chen Lang's huge profits, and they all wanted to enter the animation industry, but now after listening to Qi Wenjie's words, they are all shaken, and everyone is indeed unfamiliar with this aspect, which is related to the company's major decisions, and everyone is inevitably a little hesitant.

After several high-level executives said some innocuous words one after another, they all looked at Huang Yulang, after all, this is the family, and his words are the holy decree of the company.

Huang Yulang saw everyone's eyes and said, "Set up an animation team and officially enter the animation industry." ”