readx; In May 1998, white-collar workers whose incomes were higher than the city average in some of the high-end office buildings in Shenpu and Pingjing found that waiting for elevators was no longer a boring thing. www.biquge.info Because at the entrance of the elevator, I don't know when a fifteen-inch LCD screen was hung, although the screen was playing some advertisements that they usually saw and would turn immediately, but at least they no longer felt so boring and anxious when waiting for the elevator.

Sensitive advertisers quickly sniffed out the opportunity in this new model, and they began to do everything they could to find the company in the lower right corner of the screen bezel called "Shengshi Communication", but their only clue was a mobile phone number from the property of the building, and this mobile phone number seemed to never get through.

Advertising peers began to analyze the benefits of this activity, but soon these advertisers found that the cost and effort required to build such a platform was simply not affordable for them.

After investigation, about 100 buildings in the entire Shenpu have become platforms for this new advertising model, and the initial cost of these 100 buildings alone is as high as 10 million yuan, which is undoubtedly a considerable expenditure for advertising companies with far more liquidity than bank deposits. And that's just in Shenpu.

Of course, there are also deep-pocketed advertisers who still want to spend huge sums of money on this new advertising platform, but after a simple market research, they found that there are very few valuable buildings left in Shenpu, and all the buildings that already have such screens, without exception, have signed exclusive agreements with Shengshi Communication, and it is impossible to allow a second advertiser to enter their buildings for at least the next five years. In the remaining buildings with a slightly lower value, they sadly found that although these buildings have not yet installed this kind of screen, they have all signed exclusive cooperation agreements ranging from five to eight years by Shengshi Communication, and they just haven't had time to install them yet.

This new advertising model has caused a lot more noise in the industry than it has caused in those buildings, and almost all advertising agencies with financial resources have seen the prospect of this industry, and they have begun to look for high-end office buildings in other cities with development potential in China. The reality has dealt them a heavy blow again, the capitals, the provincial capitals, the economically developed sub-provincial cities, and the cities where the floating population has created purchasing power and the concentration of middle- and high-income people seem to have been attacked by this magical, nobody's knowing where it came from, at least, they have signed exclusive licenses with those buildings at a very low price, all for a period of five to eight years, and the market can leave very limited space for other advertisers.

I have to say that the power of the people is strong, only with very small clues, someone still found out that the CEO of this Shengshi Communication is He Cailan, the marketing director who just resigned from Bird in a low-key manner, and then the industry insiders suddenly realized, no wonder He Cailan would rather give up the option shares of Bird to resign, and this Shengshi Communication can so quickly bag the main buildings of large and medium-sized major cities across the country.

Yes, He Cailan found that his mobile phone had become a hotline, and after answering a few calls, he didn't dare to turn it on anymore, so he chose to turn off the phone 24 hours a day, and set up another number to contact Shi Lei and others.

"Shi Shao, the effect is not bad, right? You've been complaining about how fast I'm spending my money. You are far from imagining how far the domestic market will follow and imitate, and the industries with technology will be imitated within half a year, not to mention your industry, which has no technical content and is completely creative. ”

Shi Lei was very embarrassed, after all, in that life, he only had a cursory understanding of Focus Media's model, and he didn't expect advertisers to follow up with such enthusiasm. Before, he was still worried that He Cailan burned money really too fast, and at the beginning he concentrated on the staff of Shengshi Communication, conducting the same marketing training no matter which job position, and then scattered all of them and flew to major large and medium-sized cities across the country, a total of more than 40. After secretly contacting the group of marketing personnel he had personally trained at Bird, he gave them twice the salary of Bird, causing them to resign from Bird one after another. Since only two or three marketers resigned in each city, and there was no management involved, it did not attract the attention of Bird's headquarters for a short time.

Under the leadership of the original staff of Shengshi Communication, these people quickly mastered new communication skills and marketing goals, and in just over a month, they won more than eighty percent of the main high-end office buildings in those cities, leaving a very small space for competitors in the same industry.

It's just that, under such a crazy operation, even if He Cailan really used all his means and abilities to persuade the buildings and properties in different cities to only collect 30% of the one-year rent as an advance payment, Shi Lei has already urged Qin Mubei to put all the investment funds in place, and smashed almost all the funds of Rock Technology to Shengshi Communication. However, even so, for Shi Lei, who insists on not wanting to ask for any venture capital from the international market, this is still a drop in the bucket.

Although Shi Lei's industry plus funds have a total of more than 200 million plates, many of them are fixed assets and brand value, and the funds that Shi Lei can really use are about 100 million. The advance payment of these urban buildings alone has consumed more than seventy percent of this fund, plus employee wages and other expenses, Shi Lei currently has less than 10 million funds left.

From March to May, Roborock still had an income of nearly 10 million yuan, and Shi Lei did not hesitate to invest all of it in Shengshi Communication. According to the current situation, Shengshi Communication seems to be the main enterprise under Shi Lei's name.

Even so, under the premise that Shi Lei and He Cailan have carried out extremely crazy expansion and big gambles, there are still other advertising companies that have plunged into this deep water, announcing in a high-profile manner that they are determined to become the main competitors of Shengshi Communication.

If Focus Media still had a Focus Media to carve up the market with it in that life, then in this life, Shi Lei does not have to worry about it at least in the short term. The only problem in deciding whether to continue this kind of calm treatment is whether Shi Lei can get more funds to invest in three months, otherwise, once the advertising revenue of Shenpu and Pingjing is not as expected, Shi Lei and Shengshi Communication are likely to fall into the embarrassing situation of broken capital chain. And those buildings that have been signed with all the effort of He Cailan will also terminate the contract because the follow-up payment cannot be paid, which is a loss that Shi Lei and no one can afford.

"Shi Shao, SoftBank and Goldman Sachs have contacted me, hoping to inject venture capital into Shengshi Communication. Although I know that it would be really relegatorious to turn them down, with our current funds, I would recommend that you accept venture capital, otherwise we simply won't be able to stay afloat. ”

Looking at He Cailan, Shi Lei then understood why Focus of that life later accepted such a huge amount of venture capital, obviously, almost all of those venture capitals were used to continuously acquire the screens of small local advertising companies. You must know that at that time, a screen that cost 3,000 yuan could reach a sales price of 5,000 US dollars, equivalent to 40,000 yuan.

"Venture capital is not accepted! That's my bottom line. I will find a way to fund the funds, and I have basically negotiated with the provincial political axe, and they can provide a loan of 100 million yuan for our company. Now the key is the advertising problem of advertisers, which needs to be solved by Jiang Shu. ”

Jiang Shu was expressionless: "The first two weeks are free, and the eight-minute plan you made to loop 60 times a day is of course no problem, and the video content is also provided by those advertisers themselves, but I'm really worried about how much advertising value those merchants can see in two weeks." It's impossible to predict whether they'll continue to sign a contract with us in two weeks' time. Shi Shao, I have to say, your bet is a bit big. ”

Shi Lei waved his hand: "You can calculate for me first, if two weeks later, if our eight-minute advertising cycle is still full, how much the total revenue can reach." ”

"Shenpu 80,000 per week, 15 seconds of advertising, that is 2.56 million, Pingjing 68,000 a week, about 2.17 million, the weekly income is not more than 5 million, about 20 million a month. This is already the advertising price of the two most expensive cities in China, although the cost of other cities is also much lower, but 20 million is barely enough to develop two new cities, which is still the premise that Philips continues to allow us to owe money. More than 40 cities, invested while developing, you need at least more than a year to fully develop. This is still a full load, in fact, according to my prediction, the probability of a full load is not too great, at least in half a year. ”

Shi Lei silently calculated in his heart, he still has a certain understanding of the return on funds in the early stage of Focus, and more than fifty percent can still be achieved. But as a result, it will be two years before the development of these more than 40 major cities is completed. Unless there is a blowout effect at a certain node, but that's luck, not planning. Moreover, it is impossible for those cities to wait for him for two years, let alone two years, and after three months, they will not hesitate to tear up the contract and sign a new company.

"Within half a month, I should be able to exchange the price of mortgaging the company for 100 million yuan, and if this 100 million is put down, we can open the market in ten cities at least in a very short time. You don't have to worry about the LCD screen, Philips will be happy to see us pick up a large number of goods and settle with them after half a year! Shi Lei was categorical, in fact, he didn't want to take advantage of Henry, but he didn't expect that his funds would be so short.

"I'll take care of it over there, Jiang Shu, you calculate, if it's fully loaded, according to the price we originally graded the city, if the market in the ten cities is fully opened, how much advertising money can we recover in a month?"

"Shi Shao, you're playing with your life!" He Cailan couldn't help but tap his fingers on the table to remind Shi Lei.

Shi Lei waved his hand at him and motioned for Jiang Shu to hurry up and settle the account.

Jiang Shu made a simple calculation, and then reported it and said: "I can receive four to fifty million a month, but there are few stones, and it is really impossible to be fully loaded!" ”

"Then five to sixty percent, we should have such a certainty, about 30 million a month, at least plus the profits of Roborock, we can get 30 million funds a month. In this case, three cities a month...... It takes half a year to eight months, which is still too slow!! Shi Lei also began to worry, he found that he really underestimated the madness of following the trend and imitation in the domestic market, those buildings would never give them half a year to delay, three months is their limit. And after three months, they can only lay 30 cities under a more ideal state, and if they are not ideal, it will be about 20.

Is it really going to be reduced to the point of accepting venture capital? -- Shi Lei thought nervously, the reason why he was so stubborn and refused to accept venture capital was because of a reason that he couldn't tell Jiang Shu and He Cailan at the moment. From the very beginning, Shi Lei planned to use it to make money, and then when the market lost its freshness to this new advertising communication method and gradually returned to calm and organized, he made a big deal and cashed out all of it for the development of wireless communication technology in the future.

If he told Jiang Shu and He Cailan about his goal at this time, it would inevitably seriously dampen their positive surname, and at that time, Shi Lei would not be able to guarantee that they would still be able to promote and work with enthusiasm as they do now.

"Brother He, within half a month, I will inject another 100 million yuan into Shengshi Communication, and now that the dust has basically settled, there is no need to worry about it in at least three months. So, if you have to transform again, go sell advertising time slots, and try to make us more generous in advertising revenue, even if each city is more than 500,000, you can develop one more city a month. I'll figure out how to ...... the rest of the funds."

He Cailan sighed, and had to nod in agreement, after all, he was just an executor, and Shi Lei was the decision-maker.

"Jiang Shu, you are the same, in the past three months, the biggest task of Shengshi Communication is to sell advertisements, and if you sell for more than 15 seconds, there will be millions more across the country. In short, don't think about the problem of funds for the time being, don't we still have a loan of 100 million yuan in our hands? ”

"Okay, I'll do it, but I'll warn you that you're playing with your life! I don't want another time like this madness! Jiang Shu shook his head, stood up, and left the conference room with tired steps.

He Cailan glanced at Shi Lei deeply, and stopped talking, but Shi Lei smiled and said: "In fact, what we really lack is less than 100 million." With another 100 million, we will be able to cover as many as 20 cities in a week. And the funds that can be recovered every month can reach 60 to 70 million, and three months is enough for us to cover all the remaining cities. Then, expand! I want to let the screen spread in Shengshi to all important cities in China! ”

"Hahaha!" He Cailan suddenly laughed, "Shi Shao, I found that working with a crazy speculator like you who is less than twenty years old is really unbelievable, but I have to say that the blood is boiling!" Well, I'm going to see how you can get your hands on this shortage of 100 million! ”

He Cailan stood up, her eyes were bloodshot, but she seemed to have a lot of energy in her body!

Seeing that the door of the conference room was closed, Shi Lei took out his mobile phone from his pocket and called Qin Mubei, who was far away in the Netherlands.

"Hey, Beibei, I'm sorry to disturb your sleep." Shi Lei looked at the time, it was eleven o'clock in the morning, and it was about four o'clock in the morning on the Dutch side.

Qin Mubei's voice was still calm and flat: "I didn't sleep." Troubled by money. ”

Shi Lei smiled: "I just want to find someone to talk to, but there is no one to talk to, and there are some things I can't say to anyone now." ”

"The reason why I don't accept venture capital is that you want to wait until Shengshi Communication is on track and the domestic market tends to stabilize before selling it. Your purpose is still on electronic communication, so you can't tell anyone. ”

Shi Lei was stunned, although he had always felt that he and Qin Mubei had the same heart, he would never have imagined that Qin Mubei would be able to say his inner thoughts so accurately at this moment.

"There is no need to deny it, there is no need to admit it, if I really can't handle it, I think I can still raise millions of dollars in Europe with a face. It's probably not enough, but it's better than having a headache and brain fever alone. ”

Shi Lei was silent, and Qin Mubei on the other end also fell into silence, she knew that Shi Lei was thinking, and she didn't want to interrupt Shi Lei's train of thought at such a time.

"Actually, it's not just this thing that I have a headache...... Two months ago, when I came back from Pingjing, I heard that some places in the north were washed away by floods because of the spring floods, and I happened to mention this when I was chatting with my father, and I analyzed the flood season and flood volume in recent years, and estimated that this year will be a year of great floods. Because of the spring floods, the province is also very concerned about the flood prevention work in various cities in the province, so I advised my father to do a good job in flood prevention and flood control this year. As a result, my father was quite worried about the section of the Yangjiang River passing through Runyang, and proposed at the meeting of the Municipal Standing Committee that a large amount of financial revenue should be used to strengthen the embankment of the Yangjiang River and the Beijing-Hangzhou Grand Canal. Now the city has a lot of opinions about his initiative, because the expected spring flood does not seem to be as violent as expected, and the original flood control project is enough to cope with this year's spring flood. But halfway through the project, my father could not give up, and now he had to hope that the flood season in China would be longer and worse after the rainy season, so as to prove that the work my father was doing was not just for his political purposes. It's really ironic that in order to create a life for the people that is not eroded by floods, they have to hope for a real flood to prove themselves...... A few months ago, he was a pro-people mayor, but now he is the mayor of Zuoxiu, you know, my father actually hasn't been in politics for a long time, and I'm worried that he can't withstand this kind of pressure......"

(To be continued)