Chapter 348: The Sword Refers to the 100 Million Level
When the news of the total box office of "Chinese Partner" exceeded 50 million was announced, all domestic film and television companies found it unbelievable. [No pop-up novel network] @樂@文@小@说|
This result not only entered the top four at the box office this year, but also completely left behind "Soul Chariot", which only got 437 box office this week, and the data has declined sharply, and there is not much potential to dig up.
When "Chinese Partner" stood firmly in the second place on the weekly box office list, this means that a movie written, directed and acted by a newcomer defeated Nicolas Cage? This came as a surprise to everyone.
When the news reached Columbia's headquarters in the United States, Ed Wharton, the regional director in charge of China, was furious and personally called Han Sanpin of China Film.
He felt incomprehensible on the phone that China Film Company's promotion of "Soul Chariot" this time was unfavorable.
"Why was Chariot of Soul beaten by a small-budget Chinese film? What's wrong with you guys? Is your government department deliberately suppressing our Colombian company? ”
In the face of Ed Wharton's excited accusation, Han Sanpin sneered in his heart, these Americans in Hollywood are always so arrogant, and their movie box office response is average, and their first reaction is not to review themselves, but to think that the Chinese government departments are conspiring against them.
In this regard, Han Sanpin's answer was also very direct: "The box office of "Soul Chariot" is weak, not because of our lack of publicity, but because the quality of this movie is far less than the audience's expectations, if we have any policy to suppress American films, then why has "Pirates of the Caribbean 3" broken through the 100 million mark? ”
Ed Wharton was speechless on the spot, but he didn't believe in any case, how their highly-anticipated "Chariot of Souls" could encounter Waterloo in the summer file, and it was because of a Chinese film.
Where did this Gu Xiaofan come from!?
And Warners also began to pay attention to this incident, because although "Pirates of the Caribbean: The End of the World" maintained the first place at the box office, its score of 33.89 million was almost the same as that of "Chinese Partner".
Originally, in Warner's expectations, in the Chinese market in the summer file, before the release of Paramount's "Transformers", "Pirates of the Caribbean: The End of the World" should get 150 million box office, but at present, it seems that it is difficult to achieve.
Next week will be the last gap before the release of "Transformers," and Warners wants to maintain that advantage.
And at this moment, there are not only the participants in this box office war, but also more people who are wait-and-see.
China Film, Huayi, Guangguang, Huaxia, all domestic film companies are waiting, how far can "Chinese Partner" go?
Gu Xiaofan saw this and directly announced at the meeting that he would make more copies: "Let "Chinese Partner" have 1,000 copies at the same time and be released on 1,000 screens at the same time!" ”
At this moment, Chu Qiubai, He Tiejun, Director Jin, and these people from the film studio were all frightened, and He Tiejun hurriedly dissuaded:
"At this rate, we can reach the expected 70 million box office recoup costs next week, and we have achieved our goal, I don't think we need to make any more copies, and we won't get 1,000 screens ......at all."
The cost of a film copy is 10,000 yuan, and adding 500 copies is equivalent to an additional 5 million yuan for "The Chinese Partner", which makes it more difficult to recover the cost.
What He Tiejun values in his heart is not how much money this movie needs to make, the most important thing is to ensure that the figure of 70 million is reached, the cost is recovered, and the New Year schedule is obtained, which is a perfect ending for the art factory.
"No, Director He, we don't need to be too conservative." Gu Xiaofan waved his hand with momentum:
"You've been thinking about how to recover costs and get the Lunar New Year schedule, but if you think about it carefully, although the summer file is a meat grinder for domestic films, and all the peers are laughing at us, but in fact, on the contrary, other filmmakers are extremely eager to give us success, which is also our opportunity to hit the momentum of Hollywood films."
"You go on." Chu Qiubai looked at Gu Xiaofan in surprise, it seemed that he was far more than just trying to recover the cost in his mind?
"It's simple." Gu Xiaofan said indifferently:
"The results of the summer file of "Chinese Partner" this time are not only the success or failure of the art factory, but the touchstone for the mainland market to accept a new type of film, we must go all out, put on a posture as high as possible, fight harder, and make a model of this type of film, so that other film companies and the leaders of the projection association can see what kind of potential this nostalgic youth film has in the domestic market, and we must seize the market share of "Soul Chariot"~"
The attendance rate of "Soul Chariot" fell below 30, which also means that his 800 screens can be divided, and according to the usual practice, these screens will be evenly distributed to domestic film companies, and domestic film companies will sell them to popular films that need the screen most in the form of rental.
And now the films that are fighting on the battlefield in the summer file are only two strong rivals, Warner's "Pirates of the Caribbean: The End of the World" and their "Chinese Partner".
If it was before, the screens allocated by Huayi, Huaxia, and New Pictures would not hesitate to "rent" to American film companies.
Why? Because they would rather be cheaper than Americans, and they will definitely not be cheap domestic competitors, anyway, the six major studios in the United States are strong enough, and they don't care how strong they are in the summer season, but domestic filmmakers still have to compete in the Lunar New Year schedule, and they can't let each other gain momentum at all.
What's more, the ones that are generally placed in the summer files are also some third-tier Hong Kong and Taiwan movies, and it is useless to ask for the number of screens.
But now the situation is different, "Chinese Partner" has created a competition between a youth genre film and a Hollywood royal blockbuster, and everyone hopes that this film can go one step further and completely open up the market for this genre!
Chu Qiubai understood that Gu Xiaofan wanted to unite the forces of his peers and let them support "Chinese Partner" together, because once the market for this genre film is opened, mainland films will have an extra weapon to balance Hollywood's royal films.
"I understand...... Chu Qiubai also nodded after communicating all the relationships, and decided:
"Okay, when our four major studios add another 500 copies, we'll make this gesture and let them see the determination of our group."
At this moment, the top and bottom of the Shanghai Film Group immediately boiled, although Gu Xiaofan and Chu Qiubai did not say anything, but their box office was not only 70 million, but the sword pointed at the 100 million mark